Blog Posts

Electronic Security Expo

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April 19, 2023 ESX

According to most monitoring centers, over 70% of phone calls go unanswered. Even in today’s modern world, many alarm companies still rely on telephone calls and emails to respond during alarm activations. Therefore, it’s critical that you have top-notch systems and processes in place to handle emergency situations, and that you be able to provide the same for your customers.  

Register for an Executive or Deluxe Pass for ESX 2023, and make plans to attend this session. John Loud, founder of LOUD Security and ESA’s current chairman, will be leading this dynamic, fast-paced session, facilitating some of the industry’s top monitoring center professionals as they present their “elevator pitches” to help you and your team improve communication and customer experience. This group of industry professionals are here to help you maximize all 24/7 monitoring operations effectively and profitably. 

The session will cover:  

  • How to implement the newest monitoring services to improve customer experience and reduce attrition rates, thereby generating your company more RMR.  
  • The most effective ways to connect with customers during an alarm.  
  • The latest monitoring apps and services available to deploy to your customers today.  
  • Various ways that monitoring centers’ automation software saves time and money.  

“Come check out the significant investments and technology advances many of the remarkable monitoring centers have done recently as they showcase this in the Monitoring Shark Tank session,” says John Loud, president of LOUD Security. “You will get to see the BEST and how these investments can help you reduce your attrition with your subscribers.”  

You are guaranteed to leave this session with a deeper understanding of best practices for monitoring processes and next-gen central station procedures, as well as, how to deliver top security and life safety monitoring systems to end-users. Additionally, you will learn how to serve your customers by providing them with all and any necessary support to keep their monitoring systems in tip-top shape.  

Purchase your ESX pass now to attend the Monitoring Smart Tank Education Session at ESX 2023 in Louisville, Kentucky. Access world-class knowledge from top industry professionals and network with security leaders.  

All Executive and Deluxe pass holders have access to this and all best practice sharing sessions offered at ESX 2023. Registration prices increase May 26. 

 


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March 22, 2023 ESX

The Electronic Security Expo has announced its 2023 Executive Leadership Workshops, led by John Maxwell Leadership. These intensive leadership workshops have been built around NY Times Bestseller John Maxwell’s method for teaching leadership and influence. In business, everything rises and falls on leadership. Executive Leadership Workshops will help you establish a culture of leadership, improve collaboration and relationships — and get your team on a path of growth and development. The Executive Leadership Track will include a networking lunch for security and life safety technology leaders, followed by two workshops: 

The Art of Influence:  

During this session, Carolyn Hutsen emphasizes the importance of the Art of Influence and how an individual’s degree of influence affects their daily leadership experiences and interactions. Carolyn will share how to elevate leadership levels, growing and modeling personal and professional leadership.  

The Power of Asking the Right Questions:  

In this session, Carolyn Hutsen will help attendees learn how to improve connections and, therefore, their teams, as well as develop more efficient ideas to help them manage, grow, and head up their businesses. The goal of this session is to increase productivity for attendees and strengthen their leadership culture and productivity. 

As the saying goes, “It can be lonely at the top.” But it doesn’t have to be. The ESX Executive Leadership Track is an opportunity for connecting, learning, and growing with other C-suite operators and owners of electronic security and life safety companies. 

Motivation, drive, tenacity, and strong communication that trickles down throughout the organization is sparked. The 2023 Executive Leadership Track is an opportunity to collect insight and connections in one intensive afternoon that will enhance and recharge your leadership approach. 

“Great leaders create a positive impact on their people and their organization. Leadership training should not be underestimated, especially since most people don’t have natural leadership characteristics. Carolyn Hutsen is sure to inspire you to hone your leadership skills and encourage your leadership team to become better at decision making, communicating, problem solving, and adaptability.” says George De Marco, ESX Chairman 

For access to the Executive Leadership Workshops along with nearly 30 additional educational sessions, main stage events, food functions, networking/social opportunities, and the expo floor, register for the Executive Pass here – ESXweb.com/register 

 


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March 8, 2023 ESX

Dispatching service technicians to a jobsite to check on a system issue costs time and money. Oftentimes, these truck rolls aren’t even necessary because the technical issues they were dispatched to take care of can usually be resolved remotely. Diverting personnel from money-making jobs to roll trucks is becoming a serious pain point for many security integration companies, and one that’s taking a toll on their efficiencies and their bottom lines.

Operational excellence is vital to a thriving security systems integration company. Reducing truck rolls, managing costs, and improving customer retention with best practices maximizes efficiencies and profit margins. This topic was tackled at a well-attended ESX presentation entitled “Reducing Truck Rolls through Technology and Repeatable Best Practices.” The session was led by industry veterans Rich Campbell, Training and Development Specialist for California-based RFI, and Danny Tolleson, President of Tennessee-based Turner Security.  

As the synopsis of their session indicated, “Every time you put a service vehicle on the road, your organization is burning more than just fuel. According to the Technology Service Industry Association, truck rolls cost between $150 – $500, and indirect costs potentially doubling those figures. There’s hourly wages, wear and tear on the vehicle, wrong equipment or tools, insurance and missed revenue opportunities elsewhere, including arriving late on customer sites. What if rolling a truck doesn’t solve the issue?”   

These are all key concerns to integration companies, which is why this education session was designed with the following objectives in mind:  

  • How to improve your installation practices and processes to prevent repeated service calls   
  • Best practices for routing service calls   
  • Ways to use data, software, and remote service capabilities to avoid rolling a truck   

Campbell and Tolleson know well of which they speak because they each have put new and innovative measures in place to reduce their companies’ truck rolls and, in turn, increased efficiencies. They put the “pedal to the metal” to mitigate the truck roll problem and shared their initiatives in this presentation.  

Turner Security, for example, put their Remote Help Desk into operation in January, 2021, and as a result, has since reduced its truck rolls by 30%. The upfront costs of setting up the help desk have proven well worth the investment, given the long-term cost savings. Campbell reports that RFI, which operates in California, Washington and Nevada, also implemented a Customer Support Center which allowed them to bring customer support calls in centrally.   

It averages roughly 150 tickets per month across its four branches in these three states. Service managers work in each of their branches to provide fast response, and there is one full time engineer on staff for issues requiring that expertise. Now one out of every three service calls is being addressed and remedied remotely, eliminating the need to send techs out into the field.

Campbell reports that the service managers have a script to follow with questions, akin to a triage intake, to decide if the issue can be fixed remotely or if someone has to go out. For added efficiency, their service application process is directly integrated with their payroll to ensure accurate accounting of employees’ time.

Tolleson points to the resetting of power as a common cause for service. “24% of our trucks were resetting power,” he says. His company has opted to install a NUC, which is a small computer, on all average or above average video and access control jobs. This gives quick and simple remote access. “I can do it with Z-Wave in my systems – I don’t even have to have internet to reset power remotely.” He adds that his company programs its video and access devices before they go out.

“We program ahead of time so the people I hire are only installing and hanging devices. I’m even doing my training remotely now because we need consistent training to stop the truck rolls. A training video goes to the customer when the system is sold. Then we do a webinar training when the tech is finishing the job – I want consistent training for my customers. When a service issue does arise, customers have to call our help tech desk first and rely on our knowledge base, not the manufacturer.” 

There are times, Tolleson believes, when a manufacturer’s tech support for a specific product can actually damage the customer service experience. “Having training, documentation and a solid knowledge base inside our own companies enables us to handle issues without relying on the manufacturer,” he says. “Especially now with supply chain issues, the more we can do internally, the better.”  

OPERATIONAL TOOLS TO ENHANCE EFFICIENCY 

The ESX presentation highlighted several operational tools that help companies reduce truck rolls. A virtual system administrator (VSA) consists of tools that most remote managed services providers use to have remote access to the customer’s system. In the IT world, for example, it enables them to do things like patching and run scripts. Remote programming tools can be installed which allow service techs to access the customer’s system programming and fix an issue remotely. Monitoring center partners can also help customers diagnose what’s going on and diagnose issues via their phones. But don’t underestimate the importance of testing equipment in-house before the installation ever takes place, to ensure it is working correctly and optimally. 

RFI has opted to have a front office team and a back office team. The back office job function is centered on account maintenance, adding accounts, and billing, while the front office team helps with service-related issues. As for paperwork, the service manager at each branch does quality control of each ticket before closing it and sending it to accounting for invoicing. The service managers also hold weekly meetings with their teams to see if there are any recurring trends or better ways to solve technical issues. RFI also provides customers with written playbooks on their security programs when they complete the install, so they can refer to that playbook for troubleshooting issues internally before they may need to call for tech support.

There are several other procedures that can be implemented to ease the burden of truck rolls. In the event that is a truck does have to go out for service, GPS can help monitor where techs are and how to best route them to keep fuel expenses to a minimum. In addition, inventory reports will show if the needed parts are actually available and on the truck, or if the customer has them on their premises, so truck dispatches don’t turn out to be a waste of time. 

Building reports helps manage customer equipment. This industry tool is used for fire & life safety systems as well as fire inspections and allows customers to maintain their total cost of ownership (TCO). These reports indicate what the customer’s warranty dates are and when the equipment was installed, while also letting the integration company reference the details of each product and the type of service needed.

Password vaults and having an enterprise level password code are also crucial to a solid documentation program and helping customers quickly resolve password issues. Documenting site-specific procedures for each customer is another smart policy. For example, if you’re working with a Data Center customer, they likely need to provide a technician with a form ahead of time allowing them access with a data center escort. Or, in the case of a hospital, procedures granting access and outlining health and safety protocols that may be needed for a specific location, such as the wearing of PPE, should also be followed. Documenting site-specific procedures for each customer ensures that proper protocols are followed the first time so that a “do over” dispatch isn’t needed.  

The need to reduce truck rolls and the associated loss of revenue and productivity is becoming acutely clear to security systems integration companies everywhere. The recommendations put forth in the “Reducing Truck Rolls through Technology and Repeatable Best Practices” ESX presentation provide a strong springboard for companies looking to put a working plan in place. There are various ways to set pricing for remote service, and vary by each company’s particular business model. Some opt to implement Service Maintenance Agreements that bake in a specific price each month for the service. Others charge based on times spent, in varying increments of, for instance, 15 minutes or hourly remote support rates. Still others find it most beneficial to outsource their service calls to a Managed Service Provider.  

Finding effective ways to reduce truck rolls, as evidenced by RFI and Turner Security’s efforts, can help security integration companies better manage costs, improve customer retention, and maximize efficiencies and profit.  

To gain access to more educational programming that focuses on tactical, real-world advice for security pros, secure your Deluxe or Executive ESX Registration pass here.


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February 8, 2023 ESX

The Electronic Security Expo (ESX), presented by Electronic Security Association (ESA), has released its full educational lineup for 2023. The conference will take place at the Kentucky International Convention Center in Louisville, Kentucky on June 5-8, 2023. 

In addition to its main stage presentations, engaging networking opportunities, and interactive expo floor, ESX 2023 will bring over 30 educational sessions spanning four tracks and two additional focus areas carefully designed for security professionals. The sessions cover tactical advice in Sales, Operations, Management, Monitoring, and Executive Leadership to help businesses grow and stay competitive.

Special emphasis is paid to building RMR or recurring revenue and a special three-part series will delve deep into the business of fire alarms. 

Attendees who are looking to address a specific business challenge or opportunity can look at the collection of focused sessions, with specialties designed to meet the needs of all managers from your company, including installation and service, finance, executive leadership, sales and marketing and more.

80% of ESX 2022 attendees rated best-practice sharing sessions “Excellent” or “Very Good.” 

Sales 

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR. Sessions in Sales Track:  

 

Operations 

Discover best practices that will improve your company’s operational excellence and the customer experience. Explore ways to build efficiencies in installation, service methodologies, and human resources. Examine how others are solving today’s most common operations struggles like recruiting and retaining employees, supply chain lags, truck rolls, job safety, training, and more. Sessions in Operations Track:  

 

Management 

Learn to implement and manage key performance indicators that help to streamline processes and improve top and bottom-line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business. Sessions in Operations Track:  

 

Monitoring 

Delivering quality security and life safety monitoring services to end-users, including cloud-based lifestyle enhancements, is mission critical 24/7. Discover best-of-breed operator training, state-of-the-art technology infrastructure, and vital monitoring processes and procedures for next-gen central stations. Learn from seasoned professionals who share best practices to maximize your 24/7 monitoring operation effectively and profitably. Sessions in Monitoring Track:  

 

Bonus best-practice sharing sessions and sessions in ESX’s exclusive Executive Leadership Track to be announced soon. 

“The industry continues to be faced with a changing competitive landscape that is relentless and unforgiving.” says George DeMarco, ESX Chairman “Albert Einstein once said, ‘Life is like riding a bicycle, to keep your balance, you must keep moving.’ In the same vein: Business is like riding a bicycle, to keep your competitive edge, you must keep moving forward. ESX educational sessions can help with that, teaching security professionals how to stay balanced, keep their competitive edge and keep moving forward. ”

“The educational sessions will cover a variety of topics such as developing sales consultants and leaders, finding technical staff, understanding next-gen residential and commercial applications and services, and tips on building your recurring revenue. ESX is focused on taking you and your team to the next level, on a smooth, successful ride to the top.” says George DeMarco, ESX Chairman

All educational sessions for ESX are curated and taught by the industry’s top electronic security and life safety technology pros, who are passionate about sharing their experience and helping security businesses grow and succeed. ESA and its partners are eager to help companies drive growth, improve their customer experience, and prepare for the future. Come bring your team to learn from the industry’s best and take home top knowledge and tips to help your business grow. 

“I don’t know of a more insightful convention to attend. This was the most beneficial 3 days of my career. I’m left with a ton of ideas I can’t wait to share with my colleagues.” says one ESX attendee.

For access to these classes, Executive or Deluxe Passes are required at registration. Register your team at ESXweb.com/register.


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December 13, 2022 ESX

ESX is Security Connected, immersing dedicated security professionals in a niche pro-installed environment, where they are provided actionable ideas, strategies, and collaboration opportunities to move the industry forward. ESX is where the industry gathers. 

“ESX is a great place to keep up on new technologies, make connections and reassess your vision and direction for your company.” says George DeMarco, ESX Chairman “Getting ‘plugged in’ to your industry accelerates your professional development and helps you and your team gain valuable and thoughtful insights. Great networking opportunities are a catalyst for personal growth and business success, giving your organization a better opportunity to attain operational and financial excellence,” DeMarco continues 

Bring The Team to ESX 

Registration is open for the ESX 2023, and offers several attendance options, including access to the Expo Only and an Executive pass for access to exclusive leadership sessions. Discounted prices on all registration types expire April 7th, 2023. Additionally, ESX offers a special where if 4 security pros register for the same pass, they can receive a 5th for free. This creates an opportunity to bring your whole team to ESX for best practice sharing at a discounted cost. 

ESX attendees learn new skills, make new connections, get exposed to new products, and inspirational moments. ESX is a meaningful event open exclusively to the professional security and life safety integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. No chaotic crowds. Just tailored networking and educational sessions designed to help you and your team grow your business. 

Here are four things you and your team can expect to experience by attending ESX: 

Skill Development 

ESX features keynote presentations and educational sessions from industry experts and influencers. These presentations aim to teach attendees new skills, best practices, and provide actionable takeaways to achieve long-term success. If you and your team are attentive and eager to learn, they’ll leave with new tools and ideas to incorporate into their day-to-day workflow. 

“Best education sessions I have ever attended.” 

Networking Opportunities 

ESX differs from other industry tradeshows as it focuses on quality engagements and creative ways to encourage interactions that break the ice. ESX attendees can expect (# of networking events ) that focus on shared experiences that forge lasting connections, including the Opening Celebration, The Pub Crawl, and the ESA’s Weinstock Celebration where security pros will honor the Morris F Weinstock Person of the Year and ESA’s 75th Year, The Diamond Jubilee. 

“ESX has always been a great social event to meet new people and strengthen relationships with both new and existing peers” 

Experience New Products 

Be more than just a badge scan. The expo floor is open exclusively to security and life safety integration and monitoring professionals; it isn’t diluted or redirected for end users. It is a targeted resource for productive business conversations and features the latest products and services in categories, including access control; video surveillance; central station technology; intrusion and fire alarms; custom electronics; IT and networking; monitoring services; identification systems, and more. 

Additionally, ESX is the event to promote your products or services. If you are interested in sponsorship and expo booth options, take a look at ESX’s sponsorship brochure here: esxweb.com/electronic-security-expo-sponsorship. 

“The quality of the conversations that we’ve had and the leads that are going to be coming out of this have been fantastic.” says Steven Coughlin, Account Executive at Bold Group and exhibitor at ESX 2022   

Be Inspired 

Everybody’s motivation dips from time to time. When you go through the same routine every single day, it’s natural to lose focus or burn out. ESX provides a great opportunity to step away from the day-to-day grind and experience something fresh and exciting. You and your team will build skills and gain actionable insights while at ESX, but they will also feel reinvigorated after spending time in a new, high-energy atmosphere. You may think that spending time out of the office will hurt productivity – but once your employees return, they will likely be more productive than ever thanks to their newfound motivation and inspiration. 

“I don’t know of a more insightful convention to attend. This was the most beneficial 3 days of my career.” 


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December 13, 2022 ESX

As a powerful educational experience for the electronic security and life safety industry, the Electronic Security Expo takes great care to select a distinguished group of professionals to provide insight and input on its advisory board. As the only national tradeshow designed by and for security and fire integration/dealer and monitoring professionals — you can be assured that the experience is timely, relevant, and well-positioned to benefit your company.  

Dealers, integrators, and monitoring professionals will have access to the industry’s leading educational programming, including reviewing proven marketing tactics, sales team management tips, operations best practices, and more

The 2023 ESX Advisory Board includes: 

  • Jeremy Bates- President of Bates Security 
  • Cameron Fleck- President of NewVision Security 
  • Morgan Hertel- Vice President of Technology and Innovation at Rapid Response Monitoring  
  • Paul Hevesy- FAST Board of Directors Chair 
  • Mark Hillenburg- VP of Industry Relations, DMP 
  • John Loud- President of Loud Security 
  • David Morgan- Co-founder & Vice President of Security Dealer Marketing 
  • Tom Nakatani- VP of Custom Monitoring Technology for ADT
  • Elizabeth Parks- President of Parks Associates 
  • Rodger W Reiswig- VP of Industry Relations for Johnson Controls 

Because of these minds, ESX can bring you some of the best educational sessions in the industry. They work hard to produce top materials to serve you and your business. To do so, they carefully review attendee feedback surveys and attendance data from previous years and take into consideration their own business’ challenges to develop a list of possible sessions. Up to 120 session ideas are considered in an in-person meeting with ESA’s team. Those ideas are then narrowed down to the top 28 through a detailed and thorough process to ensure only the most powerful content is delivered at the event. 

Our ESX Advisors invest hundreds of combined hours to make ESX what it is in order to serve you and your company. Thank you to our 2023 ESX Advisors!  

Join us next on June 5-8 to experience the programming this team of professionals has designed for you. 


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November 29, 2022 Hannah Boone
[Full Video of Interview on Security Nation Podcast is Below]

During the COVID-19 pandemic many industries experienced a recession of technology and growth. Fortunately, the security industry and more specifically, the MDU (Multi-Dwelling Unit) vertical was one of the exceptions. The Electronic Security Expo in June 2022 hosted a peer-to-peer education sessionTop 5 factors you need to know before entering the MDU market, that explored the MDU market’s latest trends, go-to-market strategies, and what makes it a unique vertical in our industry. This session was led by 4 presenters with each offering a unique industry perspective. 

Growth & Trends in the MDU (Multi Dwelling Units) Market  

The presentation began with taking a closer look at the latest MDU market trends. At the beginning of the year, Yardie Matrix published an article regarding new construction permits that are being pulled. It shows that there is a steady trend for the next five years with an average of almost 4000 units being built, which is astronomical. “It is also important to note that more people start renting when there is a recession.” says Mariam Rogers “So, it is great to see that the MDU marketing has sustained throughout the pandemic, and it is still growing steadily. It really is a recession-proof vertical.” Rogers adds. 

Additionally, the presenters discussed how apartment operators are getting smarter and more creative. For example, some developments might be running a building that’s 90% traditional apartments and then 20% that are co-living.

“There is just this incredible amount of diversity that is starting to happen in the multifamily market.” says Preston Grutzmacher “Once there is a diverse population in buildings with totally different use cases, then the demand for technology grows as well.”  

Jennifer Doctor then explained that historically in the MDU market, any kind of multi-dwelling unit had three elements; the property automation itself, the resident amenities and automation, and the building security. “Before the last three years or so, these elements were treated as separate components in the environment. Now we are seeing them merge into one solution request. That’s really where the true growth is for our industry.” 

 

Market Strategies to Motivate Buyers 

After going over the MDU market’s growth potential and trends, the discussion moved into go-to-market strategies. They explained how marketing efforts have been changing over the years. If you were to rewind the clock in the security industry ten years, your marketing spend would have been directed entirely towards a security reseller. But in more recent years there has been a need to bring qualified leads to your channel partners and keep their business going. One of the ways that you can do that is by marketing to the different types of organizations inside of multifamily. Marketing to developers, investors, and to general contractors. Because the more excitement that you can build with those organizations, the more demand you can create to supply your channel partners. “Remember, there’s an entirely different set talk tracks when it comes to communicating the products to each of your different audience members.” Grutzmacher advises

“If you’re talking to a property manager, their needs are different from the leasing agent, from the developer, from the owner, and you must start asking yourself, ‘Who are our customers?’ –  For dealers entering the market, don’t write anyone off. Your next sale could come from a ton of diverse groups within any property.” Grutzmacher continues. 

Doctor added that during those conversations about the types of buildings with different audiences on value, you must keep the end user adoption and what their needs are front of mind. “If you’re in an apartment with a month-to-month rental, the products you bring in are potentially different from those of a condominium. Plus, all of that can change if you’re in a multi-unit dwelling that caters to a senior citizen environment.” explains Doctor. Essentially, you must be able to adjust your talking based on all these audiences to truly present your value and what makes you unique and the better solution. “It’s not the product. We can all build the products, it’s the conversations of how to present them.” Doctor adds 

How Does Managed Wifi Fit in the Picture? 

This portion of the presentation explored managed WiFi solutions. Grutzmacher pointed out, if a building has managed WiFi, with each residential unit is charged $20 from their ISP, but they’re selling the WiFi to each individual resident at $50. That’s created $30 of RMR per unit that they never had before. “Managed WiFi is the next frontier in prop TAC for multifamily. When we get to the world of managed WiFi, all of a sudden that property has a revenue source.” says Grutzmacher.

From there Rogers added that every tech stack must have a network that is reliable. Residents want to be able to make phone calls in the elevator or parking garages without them dropping. Without the proper infrastructure that all the technology is layered on, connections will fail. “If you start looking at things like Smart Appliances that are running on WiFi, there must be a backbone to keep everything, and everyone connected. That’s where managed WiFi is a great solution. You use systems that have a cellular backhaul and if the celluar connection isn’t stable and there’s no WiFi, you’ve got to get very creative with your design or you’re going to have a lot of unhappy customers.” says Rogers 

  

First Step… Find a trusted partner 

During the question-and-answer porting of the ESX education session, an attendee asked for what one’s first step should be when entering the MDU market. The presenters all concur that everyone should start by finding a trusted partner. Doctor cautioned that if your first partner is not one that you totally trust and feel has your back, then you need to go with someone else and trust your intuition. “Not all partners will put your interest before their wallet. You need somebody at the very beginning that is going to help you go through this process as a team to help your goals, not theirs.” explains Doctor 

Rogers challenged those entering the MDU market to ask potential partners a set of questions to ensure that they are legitimate and have industry knowledge.  

  • Is the partner SOC compliant? 
  • How long has the partner been in business? 
  • Is the partner working from a startup fund or are they operating in the black? 

“You can’t rely on everyone that’s selling to you to be an expert on all things technology. You need to partner with people who understand the whole tech stack and the multifamily ecosystem as a whole.” cautions Rogers. 

In the session’s closing the presenters remarked on the Electronic Security Assocation’s role to educate integrators and channel partners and make sure that the industry is on the same page and understands how unique multifamily is. 

“ESA in terms of helping present the education and building awareness is beyond necessary right now for the industry. They are finding ways to present the specific nuances of the different markets too. ESA and this event the Electronic Security Expo (ESX) has the voice and the authority to do this and help all of us and we appreciate everything they do every day.” says Doctor 

If you find this peer-led education format beneficial to your security business, make sure to register to ESX 2023. It will be held June 5-8 at the Kentucky International Convention Center in Louisville, Kentucky.

Security Nation Podcast Episode 10


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November 29, 2022 ESX

The Electronic Security Expo, is where cutting edge business practices meet inspiration and where visionaries and industry decision-makers get down to business. This conference and trade show for electronic security and life safety dealers, integrators, and monitoring companies is the must-attend event for industry professionals who are serious about growing their business and competing at the next level. Please read this call for presenters if you are interested in speaking at the Expo. 

ESX offers the most comprehensive educational sessions with presenters that have real-world industry experience, and it wants security pros like you to offer your expertise. Does your company excel in selling RMR services? Do you have a success story of rolling out cloud based access control? Does your company nurture leads with social selling? If you answered “yes” to any of these questions, then ESX would love to hear from you! To learn more about the selection process, keep reading below. If you are ready to sign up as a presenter, fill out the form here: Electronic Security Expo Presenters (esxweb.com) 

What ESX Searches for in Presenters 

One of the goals of ESX is to provide peer-to-peer learning opportunities to its attendees. This means that ESX’s search for presenters focuses on security dealers and integrators who have had success implementing a new practice, business model, product or service. The goal of all sessions is to deliver practical and meaningful business and industry intelligence for entrepreneurs, C-level executives, functional managers, and influencers. The ESX Advisors have identified the key topics for the 2023 education program which is set to be announced to the public in the coming months. This call for presenters officially closes on MARCH 11, 2023
 


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November 11, 2022 George DeMarco

There are a variety of factors to consider in maintaining a successful security business. Critical elements include recruiting and retaining talent, assessing employee and customer attrition, and growing sustainable recurring revenue and EBITDA. By far, the number one issue facing the security industry is a limited viable workforce. Consequently, dealers, integrators, and monitoring centers must rethink compensation packages, professional development, and employee retention programs for both new and existing employees. In addition, a good leadership team will strive to build the right culture, the right purpose, and the right vision that attracts the right people for all levels of the organization.  

Building the Right Team

Gaining the right employees is the first step. Keeping them is equally as important. Leadership and management training will be vital in this process. In addition, employee attrition should be tracked and analyzed to understand its cause and effect, subsequently using the data to improve employee retention. Improving employee retention and engagement will also have a direct and positive impact on customer attrition. 

Keeping Your Customer Base

That brings us to customer retention. Measuring customer attrition is critical to understanding the make-up of your company’s customer base and corresponding recurring revenue stream. For example, if your customer base is primarily focused on a market segment that can be hit hard by a recession or is highly concentrated in a particularly vulnerable segment, your attrition rate will likely trend much higher than normal. Understanding your customer attrition will also provide valuable insights into your product and service offerings and the delivery of the customer experience. 

In addition, more than ever, recurring revenues must be assessed to determine how vulnerable the company may be during this uncertain economic climate. Consider the value of understanding your exposure to possible industries that may be acutely or permanently damaged in the coming months or years. This exercise will also help you focus more clearly on the market segments that remain sustainable and profitable and identify emerging sectors to add to your go-to-market strategy.  You can also minimize your risk by diversifying your customer portfolio so that you are not too highly exposed to any one sector or customer type. 

Assess your EBITDA

Credit markets are becoming more challenging for companies that are not financially disciplined enough to meet lending covenants, especially dealers and integrators focused mainly on the residential market. We all understand that recurring revenues are good, but a solid plan to refocus on growing your EBITDA is even better. Whether you’re thinking about selling your company next year or the next decade, you should run your company like you’re going to sell it tomorrow.   

Security professionals who are interested in taking a deeper dive into the industry’s trends should register and attend ESX 2023 in Louisville, KY, June 5-8. Over the course of 3.5 days, attendees will experience industry-leading education programs, best practices, and more to take their business to the next level. 


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November 1, 2022 ESX

When it comes to tight labor markets, not only is there recently a workforce shortage but as competition for skilled labor increases, so do wages and benefits. Coupled with remote, hybrid, and flexible work policies, employees have more options in the current workforce environment. Because of this, employee acquisition and retention are becoming competitive differentiators.  

In Fort Worth, TX in June 2022, Dee Ann Harn, CEO of RFI and Gretchen Gordon, CEO of Boost Profits led the “Navigating A Tight Labor Market – Find. Retain. Augment” peer-to-peer educational session at the Electronic Security Expo (ESX). Together they brought their years of expertise and explored key points that position your company for success during this industry trend. 

Find.

According to Dee Ann and Gretchen, the first key point is to attract the right employees. Using job ads properly can be extremely powerful. Ads are always huge in any industry, but it is important to put the right information out into the world. The right information includes demonstrating your company brand, culture, and values. It is crucial to have these identified in advance to hiring new team members. If this is accomplished it will be much more transparent for you as a manager, to identify who will be well suited for the company and the culture. However, a lot of companies fail to consider what attracts a valuable employee
and forget that the hiring process goes both ways. Dee Ann and Gretchen emphasize making sure your company is living out its culture in a tangible way
to the employee,
which leads us to retention. 

Retain.

It is important to think about your company values and culture and think of the value proposition from the perspective of the employee. Is this a good work environment? Would someone enjoy working for your company and why? 65% of job seekers say that a company’s reputation influences their decision on whether they chose to apply to a job and 64% of job seekers say that reviews on Glassdoor and Indeed influence their perception of what it’s like to work at that company.  

When employees feel seen and valued, they are less likely to look for different work opportunities. In this day and age, many young employees are choosing positive and healthy work environments over simply having a career and good salary. Now, people are looking at the package deal. Salary, benefits, PTO, remote and hybrid opportunities, flexibility and so much more. The days of living to work are far behind us and many young people are choosing to work to live instead, with many still wanting to have a healthy work-life balance lifestyle available to them.  

Augment.

It is crucial for companies to identify who fits with the company and to be transparent from the beginning. Using accurate job descriptions is one part of doing this. Employees should know what they are getting into so a month or two in, they aren’t struggling, surprised, or at risk of resigning. Ensuring there is growth in the company plays a big role as well. Employees want to know that they can grow and succeed within a company long-term, and that they have the resources available to them to do so.  

Overall, with the right tools and resources, employers should be able to be successful in hiring long-term candidates who can bring success not just to the company but to their own career as well. Companies should firstly solidify their brand, use that brand to advertise to a specific target of job seekers, identify from applicants who is well-suited for the company culture and lastly be able to offer that employee proper tools and resources to succeed.