The Electronic Security Expo (ESX) is where cutting-edge business practices meet inspiration and where visionaries and industry decision-makers get down to business. This conference and trade show for electronic security and life safety dealers, integrators, and monitoring companies is the must-attend event for industry professionals who are serious about growing their business and competing at the next level.  

 “The strength of our industry has always come from professionals willing to share what works—and what doesn’t,” said George De Marco, ESX Chairman. “ESX 2026 provides a powerful platform for security and life safety professionals to exchange better practices, learn from real-world experiences, and apply those insights to continually raise performance across their organizations and the industry.” 

Every year, ESX seeks leading industry professionals with extensive real-world experience to join the ranks of ESX educators and share their expertise through comprehensive educational sessions. With 2026 around the corner, ESX has opened the application process for industry professionals to contribute to its educational program: Electronic Security Expo Call For Presenters 

What ESX Searches for in Presenters 

One of ESX’s core objectives is to provide attendees with unique peer-to-peer learning opportunities, delivering practical and meaningful business and industry intelligence for entrepreneurs, C-level executives, functional managers, and influencers. This means that the ESX search for presenters focuses on security dealers and integrators who have had success implementing new practices, business models, products, or services. If this describes you, this is your call to apply for ESX 2026. 

Benefits of Presenting at ESX  

• Establishing Authority: Presenting at a conference allows speakers to showcase their expertise, positioning themselves as an authority in their fields. 

• Networking: Presenters meet with over 60 industry experts speaking in the ESX program. Speaking at ESX provides a chance to connect with peers, potential collaborators, and even future employers or clients. Networking opportunities extend beyond the classroom, during breaks, and at social events. 

• Professional Development: Preparing and delivering a presentation requires research, organization, and effective communication skills. The process of speaking at a conference contributes to their personal and professional development. 

• Visibility and Exposure: Speaking at a conference can significantly increase a presenter’s visibility within the industry. It puts you in front of a targeted audience, which can lead to recognition, invitations for collaborations, and even media coverage. Your company will also benefit from increased brand recognition within the industry. 

• Contributing to the Community: Speaking at conferences is a way to give back to the professional community. By sharing insights and experiences, presenters contribute to the collective knowledge base of the industry. 

• Savings on ESX Registrations: ESX Speakers enjoy 30% off their ESX registrations. 

 This call for presenters officially closes on JANUARY 30, 2026. 

ESX Education Tracks 

2026 sessions will cover tactical advice across Field Operations, Sales & Marketing, Management, Monitoring, and Executive Leadership to help businesses grow and stay competitive. Special emphasis is paid to building RMR or recurring revenue and on the business vertical of fire alarms.  

Field Operations Track 

The backbone of every successful electronic security and life safety dealer/integration company is its field operations team. This track is designed for operations managers, project leaders, and supervisors who are responsible for delivering projects on time, controlling costs, and ensuring exceptional service quality in the field. 

Monitoring Track 

Monitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is
designed for integrators who want to maximize profitability, drive innovation, and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider. 

Sales & Marketing Track 

Driving consistent revenue growth requires more than just great products — it demands a strategic, integrated sales and marketing approach. This track is designed for managers to strengthen their coaching skills while mentoring their teams to excel at attracting, converting, and retaining customers. 

Management Track 

Managing an electronic security and life safety integration company today requires agility, foresight, and a deep understanding of the people and financial levers that drive business success. This track is designed for owners, executives, controllers, and rising leaders who want to sharpen their leadership skills and tackle the most pressing challenges facing their organizations. 

Executive Leadership Track 

As the saying goes, “It can be lonely at the top.” But it doesn’t have to be. The most successful business leaders never stop learning —and never lead alone.  

This track is designed for C-level executives, presidents, general managers, entrepreneurs, and owners who are focused on shaping the future of their organizations.

The Electronic Security Association (ESA) is thrilled to announce that registration is officially open for the 2026 Electronic Security Expo (ESX) — the can’t-miss event where the brightest minds in the electronic security and life safety industry unite for education, innovation, and high-impact networking. 

Set for June 1–4, 2026, at the Irving Convention Center in Irving, Texas, ESX is where the business of security meets the future of technology. Known across the industry as The RMR Educational Event of the Year, this powerhouse event brings together integrators, dealers, and monitoring professionals who are ready to take their businesses to the next level. 

Designed by and for security pros, ESX 2026 will feature peer-led education, cutting-edge solutions, and exclusive access to industry leaders, all aimed at helping attendees grow recurring monthly revenue (RMR) and elevate their competitive edge. 

“ESX has built a reputation as the place where the industry’s best come to learn, share, and connect,” says George De Marco, ESX Chairman. “Our mission is to provide a collaborative environment where security professionals can strengthen their businesses, explore innovation, and prepare for the future.” 

Lock In Early Bird Rates and Team Discounts 

Early bird registration is open through April 10, offering unbeatable savings for those who secure their spots early. 

• Register 5 or more attendees and receive 10% off 

• Register 10 or more and receive 20% off
  (Discounts exclude Expo Only and spouse passes, but count toward team totals) 

What to Expect at ESX 2026 

• 30+ dynamic sessions on RMR growth, leadership, field operations, monitoring, sales, marketing, and more.

• A bustling Expo floor featuring the latest innovations, live demos, and insider strategies from top manufacturers.

• Main Stage Events featuring powerhouse keynote speakers, live panel discussions, and thought leadership sessions that challenge and inspire industry professionals.

• Unforgettable networking events that keep the connections flowing:

  • The Opening Celebration – a high-energy kickoff to the week.

  • The ESX Pub Crawl – a lively night exploring Las Colinas’ vibrant scene.

  • The Weinstock Celebration – honoring excellence and legacy across the industry.

Stay in the Heart of the Action 

Book early to secure your stay at one of ESX’s official hotels, all just steps from the convention center: 

• The Westin Irving Convention Center at Las Colinas 

• Texican Court 

• Holiday Inn Irving Las Colinas 

Exclusive ESX hotel rates are available through May 8, 2026. 

As the premier event designed by and for security professionals, ESX 2026 is more than a conference; it’s a catalyst for growth, innovation, and connection across the electronic security and life safety industry. Whether you’re focused on scaling your RMR, strengthening operations, or staying ahead of the technology curve, ESX delivers the insights and relationships to help your business thrive. 

Register today at ESXweb.com/Register to secure early bird savings and join the industry in Irving, Texas, June 1–4, 2026.

The Electronic Security Expo (ESX) — the industry’s premier event for owners and leaders of electronic security and life safety companies from across the country and beyond — is proud to announce its 2026 Educational Advisors.  

These leaders will shape the educational programming for ESX 2026, taking place June 1–4 at the Irving Convention Center in Irving, TX, to create a high impact experience designed BY and FOR the pro-installed channel. 

Working closely with ESA’s team, this group met this week to review attendee feedback, analyze event metrics, and consider current industry challenges. This group will curate the most relevant tech trends, processes, go-to market strategies, and revenue opportunities to feature at ESX 2026, ensuring content is relevant, actionable, and designed to enhance recurring revenue streams.  

The ESX educational program is consistently ranked as the top in the industry for its success in equipping teams with strategies they can put into practice right away.

ESX education covers Sales & Marketing, Field Operations, Management, Monitoring and Executive Leadership with focuses on increasing efficiencies, growing revenue, and company value – with special attention to building RMR.  

The 2026 advisors include seasoned experts across sales, finance, communications, field efficiencies, fire codes and standards, customer loyalty, corporate strategy and recurring revenue.

“Serving on the ESX Education Advisory Board has been an incredible opportunity to collaborate with some of the very best minds in the industry.” says Scott Elkins, CEO, Zeus Fire and Security “I’ve seen firsthand how the board’s work shapes meaningful conversations that help companies elevate their people and practices – and therefore their businesses!  I’m looking forward to continuing this journey and contributing to an amazing event that continues to drive best practice innovation across our industry. I can’t wait to see so many friends and colleagues at ESX 2026!” 

The 2026 ESX Advisory Board Includes:  

• Jason Alestra, VP of Sales, Vicon (Exhibitor Expert) 

• Jeremy Bates, Vice President of Business Development, Pye-Barker Fire and Security (Management Expert) 

• Dean Belisle, Director of Key Accounts, DMP (Sales Expert) 

• April Chastain, VP of Internal Operations & Merger Implementation, Owen Security (Operations Expert) 

• Tammy Cozby, Vice President Monitoring Operations, Everon (Monitoring Expert) 

• Eric Eddy, Director, Zeus Fire and Security (Operations Expert) 

• Scott Elkins, CEO, Zeus Fire and Security (Management Expert) 

• Janet Fenner, President, Defined Marketing (Marketing Expert) 

• Johnathan George, CEO, iWired (Operations Expert) 

• Peter Goldring, President, Goldring Protection (Fire Expert) 

• Lynnie Guzman, Director of Sales and Marketing, Holmes Security Systems (Marketing Expert) 

• Kirk MacDowell, President, MacGuard Security Advisors (Management Expert) 

• Chris Peterson, President, Vector Firm (Sales Expert) 

• Spencer Rogers, Partner, Barnes and Associates (Management Expert) 

• Andy Shartzer, Technical Evangelist, Pelco (Technical Expert/Video Expert) 

• Kevin Stone, COO, Doyle Security (Management Expert)

“ESX 2026 will be my second year serving as an advisor and my fourth time attending ESX.” says Lynnie Guzman, Director of Sales and Marketing, Holmes Security Systems “Engaging with this community has been transformative, helping me accelerate my learning and build meaningful industry connections in a field that was new for me just five years ago. I’m excited to collaborate with such a passionate group of professionals who are dedicated to helping one another grow, drive new revenue opportunities, and ultimately strengthen the life-safety of our communities.” 

Registration for ESX 2026 will open in November, giving security professionals time to plan and budget to bring their teams. With world-class education, networking opportunities, and an expo floor filled with the latest innovations, ESX 2026 is set to be a can’t-miss event for security professionals. 

While ESX 2025 is now in the rearview mirror, security pros will have the coming months ahead to apply many of the best practices and business insights to their organizations. 

The event promises quality interactions and best practice sharing among leaders in the electronic security and life safety industry. This is THE event for education and networking in the channel — and the ESX 2025 event delivered just that.

The show’s impact will ripple well into 2026, when the industry’s leaders will gather again June 1-4 in Irving, TX for ESX 2026. 

ESX 2025 jumped 10 Net Promoter Score points from 2024. Creating a rare and impactful experience according to industry standards.

100% of attendees rated ESX Educational Opportunities “Very Good” or “Excellent”

87% of attendees said they will make a purchase or form a partnership as a result of a quality conversation had at ESX. 

TOP 10 EDUCATION SESSIONS:

WHAT ATTENDEES ARE SAYING ABOUT ESX

“I met with vendors that I plan to do business with that definitely wouldn’t have been on my radar if it weren’t for this show,” says Eddie Buckley, president of Certified Alarm Company. “ESX delivers a multifaceted offering that will ignite any security professional’s personal and organizational development.”

“ESX is easy to navigate, high touch — high impact.”

“ESX has once again proven why it’s one of the most important gatherings in the electronic security and life safety industry. The event featured powerful keynote speakers who inspired, challenged, and energized us. From visionary leaders to real-world disruptors, each keynote left us with new ideas and renewed purpose—reminding us why we do what we do and how we can lead this industry forward,” says John Nemerofsky, COO of Sage Integration.

“This was my first, but will not be my last,” says Terry Bunch, CEO of Flylock Security Solutions in Jacksonville and Tallahassee. “It was a great investment of my time.”

“From the expo floor to after-hours laughs, ESX brought the perfect mix of innovation, inspiration, and good vibes!” – Jessica Ping, Marketing Strategist, Pye-Barker

WHAT EXHIBITORS ARE SAYING ABOUT ESX

“ESX – Electronic Security Expo was a great opportunity for me to work my first large tradeshow and I’m grateful it was here in Atlanta!” – Shaunte Sivas, SMB Manager, Hanwha Vision America

“Bold Group was thrilled to attend ESX – Electronic Security Expo! The energy was high on the show floor—from engaging conversations with both familiar and new faces to insightful takeaways from industry leaders and innovators. We left feeling inspired and energized about the future of the security industry. Thanks to everyone who stopped by and helped make the event a success. See you next time!” – Bold Group

“ESX was a great experience for us to attend to break into the security market,” says Danny Hobbs Business Development Manager of Tactacam.

“ESX was a great experience once again,” says Brian Bucholtz, Channel & Referral Partner Director of Edgeworth Security. “The venue, events, and setting were perfect to bring together the top experts in the industry.”

“It was a great opportunity to connect with professionals across the industry, explore cutting edge security innovations, and see where the future of security is headed.”

ESX has announced its dynamic 2025 schedule, set to provide an unparalleled experience for professionals in the electronic security and life safety industry. Taking place June 16-19 at the Cobb Galleria Centre, this year’s event features an expanded lineup of educational sessions, hands-on workshops, inspiring main stage speakers, networking opportunities, and an engaging expo floor showcasing the latest technology. 

ESX 2025 attendees will explore cutting-edge technologies, gain practical business insights, and network with peers, all while enjoying the vibrant atmosphere of Cobb County, home of the Atlanta Braves.

Day 1 Highlights – Monday, June 16 

• Executive Leadership Workshop, Part 1: Learn how to inspire and support your team while addressing the challenges of burnout with actionable strategies tailored to senior leaders. Open to Executive Pass Types Only 

• Lunch for Executive Leadership: An exclusive opportunity for top executives to network in an intimate setting. 

• Executive Leadership Workshop, Part 2: Dive deeper into leadership strategies that optimize organizational performance and drive success. Open to Executive Pass Types Only 

• Opening Celebration: This lively kickoff event features Southern music, local craft beer, and regional cuisine, setting the tone for a fun and engaging week.

Day 2 Highlights – Tuesday, June 17 

• OpenXChange Breakfast: A morning gathering of industry leaders, sparking ideas that challenge the status quo and inspire forward-thinking solutions. More details coming soon! 

• Educational Breakouts: Topics include AI-powered video monitoring, strategies for sales growth, technician incentives, and more, offering actionable insights for professionals at all levels. 

• Keynote Luncheon with Kyle Scheele: Creativity expert Kyle Scheele will deliver an inspiring session, encouraging attendees to reimagine their approach to problem-solving. 

• Expo Hall Opening & Block Party: Celebrate Atlanta’s culture while exploring cutting-edge innovations at the highly anticipated Expo Hall opening event. 

• Pub Crawl: The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. 

Day 3 Highlights – Wednesday, June 18 

• Educational Breakouts: Sessions cover AI in marketing, project management strategies, and tactics to enhance recurring monthly revenue (RMR). 

• General Session & Weinstock Award: Celebrate industry excellence and gain inspiration during this powerful gathering on the Main Stage. More details to be announced soon! 

• Expo Open & Tailgating Party: Network with top vendors and discover the latest in security technology at the bustling Expo Hall. The Expo Tailgating Party brings the energy and excitement of game day to life! Themed around Atlanta’s love of sports, each corner of the expo will immerse you in a different iconic baseball-inspired experience. 

• Weinstock Celebration: Join us for the Weinstock Celebration to celebrate the ESA Weinstock Person of the Year under the lights at Truist Park as the Atlanta Braves take the field vs. the New York Mets! Whether you’re a die-hard baseball fan or just looking for a fun night out, this is the perfect way to experience America’s favorite pastime with industry leaders. The Weinstock Celebration ticket can be added onto your registration purchase. Fee includes your ballpark ticket, access to the Hank Aaron Terrace and food/beverage (alcoholic drinks available for purchase separately). 

Day 4 Highlights – Thursday, June 19 

• Morning Education Sessions: Explore key topics, including subcontractor relationships, fire alarm maintenance, and K-12 safety and security innovations. 

• Closing Lunch & Security Technician of the Year Award: Join us for the Closing Lunch, where we honor the exceptional achievements of the Security Technician of the Year while wrapping up an exciting week of learning and networking.

View Full ESX 2025 Schedule 

Don’t miss this opportunity to connect, learn, and grow at ESX 2025. For the full schedule and details, visit Upcoming events – ESX. 

Ways to Save on ESX Registration 

ESX is an ideal forum for security professionals to learn about the latest technology, acquire proven business strategies and new insights based on best practices, and interact with peers to grow a trusted network. Security pros can take advantage of early bird registration rates until Friday, April 18, 2025.      

ESX offers special team registration discounts:  

• Register 5 or more people and receive 10% off  

• Register 10+ people and receive 20% off  

*There will be no discount added to an Expo Only pass or a spouse pass, but they will count towards the total count to get to 5 or 10 people*  

This incentive promotes full team involvement and facilitates training and networking opportunities at a reduced cost.  

ESA Member Discounts 

Members of ESA save on every ESX pass purchased. Check your company’s membership status here. New members save even more!If your company has recently joined ESA in the last year, you’ll enjoy $200 off of the already discounted member rates on every Executive Pass and $100 off of each Deluxe Pass. 

Written By Merlin Guilbeau

Register now at www.esxweb.com/register to secure your spot at ESX 2025 and position your company at the forefront of industry innovation and recurring revenue success! 

In today’s competitive landscape, the advancement of recurring revenue models is reshaping the electronic security and life safety industry. ESX 2025 offers a unique platform for attendees to explore innovative strategies, gain actionable insights, and connect with peers who are navigating this essential transition. 

Key Features of ESX 2025 

1. Insightful Speakers: Learn from industry pioneers who have successfully implemented recurring revenue strategies in their businesses. Their experiences and insights will empower you to rethink your business model and enhance profitability. 

1. Strategic Workshops: Attend targeted sessions designed for decision-makers, focusing specifically on best practices for developing and scaling recurring revenue streams. Explore topics like subscription models, service contracts, and customer retention strategies. 

1. Innovative Exhibit Hall: Discover cutting-edge products and services that facilitate recurring revenue. Engage with vendors offering solutions that enhance service offerings and customer loyalty, driving sustainable growth. 

1. Exclusive Networking Opportunities: Connect with fellow executives and industry leaders. Building relationships with peers can lead to valuable partnerships and collaborative strategies for maximizing recurring revenue in your organization. 

As the industry continues to evolve, leaders must adapt their strategies to ensure long-term success. ESX 2025 will provide the inspiration and tools necessary to not only implement recurring revenue models but also to lead your teams through the transformative process. This event is a chance to share experiences and learn from those who have successfully embraced this concept. 

Don’t miss your opportunity to be part of ESX 2025. This event is designed for leaders committed to advancing their companies and the electronic security and life safety industry as a whole. Join us in Cobb County, Georgia, and unlock your potential to shape a sustainable, profitable future. 

The Electronic Security Association (ESA) is pleased to announce that registration is now open for its 2025 Electronic Security Expo (ESX). This trade show and educational conference, known to dealers and integrators as The RMR Educational Event of the Year, is designed by and for electronic security and life safety integrators and dealers. ESX 2025 will be held June 16-19 at the Cobb Galleria Centre in Cobb County, Atlanta, GA. 

ESX is an ideal forum for security professionals to learn about the latest technology, acquire proven business strategies and new insights based on best practices, and interact with peers to grow a trusted network. Security pros can take advantage of early bird registration rates until Friday, April 18, 2025.     

Bring the Team to ESX   

ESX is an exclusive opportunity for security professionals to leverage powerful educational sessions. It delivers many team-centric benefits and, to underscore this team-focused effort, ESX offers special team registration discounts: 

• Register 5 or more people and receive 10% off 

• Register 10+ people and receive 20% off 

*There will be no discount added to an Expo Only pass or a spouse pass, but they will count towards the total count to get to 5 or 10 people* 

This incentive promotes full team involvement and facilitates training and networking opportunities at a reduced cost.  

“ESX 2025 promises to continue the tradition of offering attendees the very best of educational offerings, innovation, and extensive networking opportunities,” says George De Marco, ESX Chairman. “We’re pleased to announce that early bird registration is now open and look forward to welcoming security professionals eager to stay on top of the latest technologies, best practices, and trends shaping the ever-evolving security industry.”  

Spots can be secured now at www.esxweb.com/register. 
 

Excitement on the Show Floor 

The Expo’s show floor is the place to be for attendees to meet up close and personal with industry manufacturers and other exhibitors providing invaluable insights such as sales and marketing strategies, product demos, installation training, and more. The event is designed to facilitate one-on-one interactions and quality dialogues that provide attendees with valuable information they can harness to grow their businesses and RMR.  Expo Booth spaces and sponsorship opportunities are still available but limited. Learn more here – www.esxweb.com/esx-floor-plan 

Networking Events That Bring the Industry Together 

ESX has earned its reputation for providing participants with a broad array of meaningful and fun networking events that include the:    

• Opening Celebration: A grand kickoff event with hors d’oeuvres, drinks, and live music to launch a week of connecting, knowledge-sharing, and industry advancement!    

• Pub Crawl: Take in the nightlife that is uniquely Atlanta, while forging new industry friendships and nurturing old ones during this casual and fun night out on the town. Stops include Murph’s, The Tavern at Live!, and Park Bench Battery.  

• Weinstock Celebration: Celebrate the ESA Weinstock Person of the Year under the lights at Truist Park as the Atlanta Braves take the field vs. the New York Mets! Whether you’re a die-hard baseball fan or just looking for a fun night out, this is the perfect way to experience America’s favorite pastime with industry leaders. The Weinstock Celebration ticket can be added onto your registration purchase. Fee includes your ballpark ticket, access to the Hank Aaron Terrace and food/beverage (alcoholic drinks available for purchase separately). 

Exceptional Educational Programming  

Beyond the excitement of the Expo show floor, dealers, integrators, and monitoring professionals holding the Deluxe or Executive Pass can also take part in over 30 exceptional educational sessions led by peers and industry thought leaders. 

Book Your Stay at a Discounted Rate  

We are partnering with the Renaissance Atlanta Waverly Hotel for ESX 2025! Conveniently connected to the Cobb Galleria Centre, this hotel gives attendees ultra-easy access to attend sessions, network, and retreat back to their rooms. Secure your registration for ESX 2025 today and take advantage of specially curated official ESX hotel choices at discounted rates. The deadline to book is Monday, May 26, 2025.  

Kyle Scheele, renowned speaker beloved for his ability to catalyze creativity with humor, heart, and yes, even crazy ideas, will deliver the Keynote speech at the Electronic Security Expo – (ESX) 2025. His videos have been viewed over 250 million times, and he has spoken to hundreds of thousands of audience members across the U.S. Scheele is known for inspiring people in such an engaging way that his audiences are so busy having a great time that they don’t even realize they’re being challenged, stretched, and equipped to do better creative work than they’ve ever done.  

He will take to the Mainstage on Tuesday, June 17, 12:30 PM – 1:45 PM, which will be held at the Cobb Galleria Centre in Atlanta, GA. His Keynote Luncheon presentation – “Becoming an Idea Factory: How to Turn Yourself and Your Organization into an Innovation Machine” – will inspire audience members to harness their own capacity for creativity and innovation. Scheele will give practical tips on how leaders and their teams can glean more and better ideas, teach them how to be more creative, and build a culture where innovation is a natural byproduct.  

“The Electronic Security Association is immensely proud to announce Kyle Scheele as the Keynote Speaker at ESX 2025,” says George De Marco, ESX Chairman. “He is an amazingly inspirational talent. His motivational presentation will amplify the underlying objectives of ESX, which is to present fresh perspectives, share best practices and ideas, and provide industry-leading educational offerings. Scheele will bring his own unique energy to ESX 2025 – the must-attend event for electronic security and life safety dealers, integrators, and monitoring companies committed to business growth and competitive edge.”  

The 2025 ESX Keynote Luncheon will take place just steps away from the Expo floor and is open to Executive, Deluxe and Expo Plus pass holders.  This Main Stage Media sponsor is Security Systems News.

The 2025 Sara Jackson Award Winner Will Be Presented
Additionally, the 2025 Sara E. Jackson Memorial Award will be presented at this Main Stage event. This award honors the memory of the 1950-51 ESA President and recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee, task force or board. The award is graciously sponsored by Telguard, ESA’s exclusive Platinum Executive Strategic Partner.