Networking

Get Ready for an Unforgettable Experience at ESX 2025. Your Ultimate Guide to Booking & Exploring Cobb County, Atlanta, GA.

As excitement builds for ESX 2025, it’s time to start planning your adventure! The Electronic Security Expo (ESX) is not just a premier event for industry professionals; it’s also an opportunity to experience the vibrant culture and attractions of Cobb County, Atlanta, GA. This year, we’re pulling out all the stops to ensure your trip is both productive and memorable. Here’s your go-to guide for securing your hotel stay and making the most of your visit to Cobb County.

Why ESX 2025 is a Must-Attend Event

ESX 2025 promises to be a game-changer, bringing together the latest in security technology, networking opportunities, and educational sessions. This year’s event will showcase cutting-edge innovations and provide invaluable insights into the future of the security industry. Don’t miss out on this chance to connect with top industry leaders and pioneers. Whether you’re looking to network, learn, or explore, ESX 2025 is the heart of it all.

“ESX provided us with a comprehensive forum to explore the latest technological innovations in the security industry. The knowledge and connections we gained at ESX have been instrumental in enhancing our operations”. – Edgeworth Security

Official ESX 2025 Hotel: Renaissance Atlanta Waverly Hotel

ESA is thrilled to partner with the Renaissance Atlanta Waverly Hotel for ESX 2025. Here’s why this hotel is the perfect choice:

Prime Location: Situated adjacent to the Cobb Galleria Centre, where ESX 2025 will be held, the Renaissance Atlanta Waverly offers unparalleled convenience. You’ll be just steps away from the event, making it easy to attend sessions, network, and return to your room with ease.

Exceptional Amenities: The hotel boasts modern, spacious rooms with luxurious bedding, a state-of-the-art fitness center, and an outdoor pool. Enjoy a meal at their on-site restaurant or unwind with a drink at the bar after a busy day.

Book Your Room Now and secure your stay at the Renaissance Atlanta Waverly Hotel, located at 2450 Galleria Parkway SE, Atlanta, GA to be at the heart of the action for ESX 2025.

Explore Cobb County: Beyond ESX 2025

While ESX 2025 will be the highlight of your trip, Cobb County offers a wealth of attractions and activities to enhance your visit. Here are some top recommendations:

Truist Park: Catch a game at the home of the Atlanta Braves or take a tour of this state-of-the-art ballpark. It’s a fantastic way to enjoy an evening of sports and entertainment.

The Battery Atlanta: This vibrant mixed-use development next to Truist Park features a variety of dining, shopping, and entertainment options. Enjoy a meal, catch a live event, or simply explore the lively atmosphere.

Cobb Energy Performing Arts Centre: For those who appreciate the arts, this premier venue offers a range of performances, from Broadway shows to concerts. Check the schedule to see what’s on during your visit.

Marietta Square: Immerse yourself in history and charm with a visit to Marietta Square. Explore local shops, enjoy delicious food, and visit museums like the Marietta Museum of History and the Gone With The Wind Museum.

Kennesaw Mountain National Battlefield Park: Step back in time with a visit to this historic Civil War battlefield. Hike the scenic trails and learn about the pivotal events that took place here.

Six Flags Over Georgia: For family fun and thrills, head to this popular amusement park. With a wide array of rides and attractions, there’s something for everyone to enjoy.

Tips for a Seamless Experience

Book Early: With registration opening in November, be sure to book your stay at the Renaissance Atlanta Waverly Hotel as soon as possible. The exclusive rates and perks are sure to attract many attendees.

Convenient Travel: Getting to the Renaissance Atlanta Waverly Hotel & ESX 2025 is hassle-free. Cobb County is conveniently located just a short drive from Hartsfield-Jackson Atlanta International Airport. With numerous flights arriving daily, travel to the event is easy. Consider shuttle services or public transport options for a smooth journey.

Plan Your Schedule: Review the ESX 2025 Expo Hours and plan your sessions and meetings in advance. This will help you make the most of your time at the event.

Explore Local Dining: Cobb County is home to a diverse array of restaurants. Make sure to venture out and enjoy local cuisine, from Southern comfort food to international flavors.

Stay Connected: Follow ESX (Electronic Security Expo) on social media and stay up-to-date with the latest news and updates. Connect with fellow attendees to maximize your networking opportunities.

Secure Your Spot and Dive into Cobb County: Book Your Stay for ESX 2025 Now!

ESX 2025 in Cobb County promises to be an unforgettable experience, and we’re thrilled to partner with the Renaissance Atlanta Waverly Hotel & Convention Center to make it extraordinary. From groundbreaking innovations to unparalleled networking opportunities and local explorations, this is an event you won’t want to miss.

Book Your Stay Now and immerse yourself in the excitement of ESX 2025. Take advantage of everything Cobb County, Atlanta, GA, has to offer.

Mark Your Calendar – June 16-19, 2025

Get ready to dive into the future of the electronic security and life safety industry. Stay tuned for more updates on registration, speakers, and event highlights. Join us in Cobb County for a dynamic week of learning, connecting, and exploring. Let the countdown begin—we can’t wait to see you at ESX 2025!

The ESX Innovation Awards celebrate groundbreaking innovations that set new benchmarks in the electronic security and life safety industry. Covering categories such as Access Control, Video Surveillance, Cybersecurity, and more, these awards honor products and services that enhance operational excellence.

Submissions are now officially open and will continue to welcome entries until April 18, 2025. Companies passionate about innovation and industry evolution are invited to stake their claim and submit their trailblazing products or services at Innovation Awards – ESX (esxweb.com)

The awards program will be judged by a panel of industry professionals for the following criteria:

Features and functions
Innovation
End-user experience
Revenue growth potential
Impact on company value and efficiencies
Compliance with regulations

George De Marco, Chairman of ESX, emphasized the significance of these awards, stating, “The ESX Innovation Awards highlight the most advanced innovations in our industry. These pioneering products and services are crucial for driving efficiency and profitability. We congratulate the innovators shaping the future of security and life safety technology.”

Entries are welcomed across diverse categories, including Access Control and ID Systems, Cabling Products and Accessories, Cybersecurity, Intrusion Systems, Fire/Life Safety, Video Surveillance, and more. Each submission will be assessed on its innovation, user experience, revenue growth potential, and adherence to industry regulations.

In addition to bragging rights and being named best of the best, award winners will also secure a feature in Security Nation Magazine and headline an official ESX Innovation Awards press release, catapulting their innovations into the industry spotlight. Notably, these trailblazers will also be considered for the high-stakes ESX Tech Vision Challenge, a thrilling “Shark Tank” style live competition at ESX 2025.

Innovation Award Entry Qualifications:

The product or service entered must fit within one of the official award categories.
Product or service entered must be either new or field tested and made available to the market after January 1, 2023, and prior to ESX 2025.
Each company is solely responsible for the submittal process and presentation material.

For detailed submission guidelines and to apply, please visit Innovation Awards – ESX and join in on celebrating the innovations that are shaping the future of electronic security and life safety.

While ESX 2024 is now in the rearview mirror, security pros will have the coming months ahead to apply many of the best practices and business insights to their organizations.

The event promises quality interactions and best practice sharing among leaders in the electronic security and life safety industry. This is THE event for education and networking in the channel — and the ESX 2024 event delivered just that.

TOP 4 REASONS ATTENDEES CAME:

Networking with industry colleagues
Discover new business ideas, trends, opportunities or strategies
Gain industry knowledge and perspective
Enhance leadership, management or business skills

The show’s impact will ripple well into 2025, when the industry’s leaders will gather again June 16-19 in Cobb County, Atlanta, GA for ESX 2025.

ESX 2024 jumped 15 Net Promoter Score points from 2023. Creating a rare and impactful experience according to industry standards.

84% of attendees rated ESX Educational Opportunities “Very Good” or “Excellent”

87% of attendees said they will make a purchase or form a partnership as a result of a quality conversation had at ESX.

TOP 10 EDUCATION SESSIONS:

Mastering the Art of Value: Acquisition Intelligence & Enterprise Valuation

Visionary Insights: How and Why Video Monitoring Can Supercharge Your RMR

Video Surveillance and Monitoring in the Age of Intelligent Security

Harmonizing Sales and Operations: Maximizing ROI through Collaborative Estimating

Unique Sales Strategies for the Top 5 Commercial Verticals

Revolutionizing Security: Unveiling the Power of AI and Machine Learning Integration

Raising RMR Rates Without Customer Attrition

Project Management Mastery: Installations from Queue to Close

From Life Safety to Lifestyle: Transformative Industry Strategies

Unlocking Video Sales that Surge RMR: Strategies, Techniques and Applications

WHAT ATTENDEES ARE SAYING ABOUT ESX

“The seminars are insightful, and the expo is a great advantage for the industry!”

“Really like the various aspects of the event. Intentional networking events/opportunities, education sessions, chance to talk with manufacturers, and motivating keynote speakers!”

“It’s a great event. Attendees are high quality — and the show is a manageable size. Time well spent!”

“It is the best industry event. It is more intimate and connects suppliers with decision-makers while providing them best education experience out there.”

“This is the best national one stop place for our industry!”

WHAT EXHIBATORS ARE SAYING ABOUT ESX

“The ESX show is really the highlight of the summer for the security industry. It is the best of both worlds, it feels like a big industry tradeshow at times, but delivers the value and best practice sharing of a smaller industry event. It is really an event that allows us to have meaningful longer conversations with key customers and prospects alike. If you are a dealer or integrator that is interested in RMR you need to be at ESX!” – Mark Hillenburg, Vice President of Industry Relations at DMP – Digital Monitoring Products

“As a sponsor of ESX, we were thoroughly impressed with the quality of decision makers on the expo floor that provided us with access to key industry leaders. The focused and intimate environment of ESX allowed us to engage in meaningful conversations, fostering connections that exceeded our expectations. We are confident that the relationships and insights gained at ESX 2024 will drive significant progress for our company. We look forward to participating again at ESX 2025.” – Michael Zydor, Managing Director of Affiliated Monitoring

“ESX is a show and conference that just continues to deliver! Great time, lots of networking, great exhibit floor, education, and fun!”- Tracy Larson, President of WeSuite

The Kentucky International Convention Center transformed into a hub of knowledge and innovation, offering attendees a fantastic opportunity to explore the latest trends, challenges, and solutions at the 2024 Electronic Security Expo (ESX). While the Expo showcased a myriad of cutting-edge technologies and products, it was the Educational Sessions and Main Stage keynotes that truly made a lasting impact.

It never ceases to amaze me how the industry is eager to share both best practices and lessons learned. Many of the sessions clearly resonated with attendees, particularly those focusing on attracting and retaining employees, leadership development, enhancing the customer experience, optimizing operations, and increasing enterprise value.

“ESX is a show and conference that just continues to deliver! Great time, lots of networking, great exhibit floor, education, and fun!”- Tracy Larson, President, WeSuite

This success is no accident. Our advisory board, composed of industry thought leaders, worked diligently to develop relevant topics for educational sessions and select keynote speakers. Over the years, we have generally hit the mark, but we greatly value feedback from those who matter most—our attendees. We continually refine topics, speakers, and presentation styles based on emerging industry trends and attendee input. We also extend our heartfelt gratitude to the volunteer speakers who generously shared their time and expertise, fostering both professionalism and personal and professional growth.

esx

During the Keynote Luncheon, Ryan Leak offered valuable insights on leadership and inspiring others, posing a thought-provoking question to the audience: “What’s it like for people to be led by me?” He guided us through a journey of self-awareness regarding our leadership skills. Meanwhile, Justin Forsett, former NFL player, shared his General Session message on leading teams through change, adversity, and opportunity—key issues currently facing the Electronic Security industry. Despite his smaller stature, Forsett’s stories of resilience and perseverance were truly inspiring.

“ESX 2024 was incredible! Since we were able to meet with actual decision makers, we closed more than 150K in sales on the ESX show floor. That paid for our booth and was the first time we left a tradeshow with an immediate ROI!” Jake Voll, CEO, SS&Si Dealer Network

Additionally, David Selinger, Dean Drako, and Marty Guay provided crucial insights into the evolving competitive landscape of the industry. They emphasized the importance of embracing change and innovation in delivering security services and discussed the inevitable impact of AI on all stakeholders.

While ESX may be considered a smaller show, its intimate setting fosters meaningful interactions on the Expo floor. Attendees and exhibitors engage in deeper, more personal conversations, allowing both sides to gain a clearer understanding of each other’s needs and preferences. This setting also gives attendees ample time to explore new products and services that could enhance customer experience and boost company valuation.

We are very grateful to our exhibitors and sponsors, who are the backbone of the event. They provide the essential framework that enables us to create an exceptional learning and interactive experience for all.

“The ESX 2024 show is really the highlight of the summer for the security industry. It is the best of both worlds, it feels like a big industry tradeshow at times, but delivers the value and best practice sharing of a smaller industry event. It is really an event that allows us to have meaningful longer conversations with key customers and prospects alike. If you are a dealer or integrator that is interested in RMR you need to be at ESX!” – Mark Hillenburg, Vice President of Industry Relations at DMP – Digital Monitoring Products

Networking events are special opportunities where new connections are forged and existing relationships are renewed, especially during the ever-popular ESX Pub Crawl. Not only are they fun, but also offer a chance to build valuable relationships—ranging from lifelong friendships to connections with industry influencers and mentors.

“As a sponsor of ESX, we were thoroughly impressed with the quality of decision makers on the expo floor that provided us with access to key industry leaders. The focused and intimate environment of ESX allowed us to engage in meaningful conversations, fostering connections that exceeded our expectations. We are confident that the relationships and insights gained at ESX 2024 will drive significant progress for our company. We look forward to participating again at ESX 2025.” – Michael Zydor, Managing Director of Affiliated Monitoring

And to top it all off, we honored exceptional volunteer leaders and technicians with well-deserved awards throughout the program. Industry esx awards play a crucial role in recognizing their contributions, encouraging continued involvement, and celebrating the positive impact they have on our field. Among these accolades, one program stands out as particularly meaningful: the scholarships awarded to the children of first responders from police and fire services. These scholarships are a heartfelt tribute to the brave individuals who serve our communities, providing support to their families and investing in the future of their children. By recognizing and assisting the next generation of these heroes, we reaffirm our commitment to giving back and making a meaningful impact beyond our industry.

“What an incredible week at ESX! This year’s event was truly the best yet, and the dedication and hard work from the ESX team shone through in every aspect. From the engaging sessions to the invaluable networking opportunities, everything was top-notch. I’m already looking forward to next year’s ESX in Cobb County, Atlanta, Georgia. Kudos to everyone involved for making this such a memorable experience.” – Kirk MacDowell, President, MacGuard Security Advisors

Ultimately, despite the challenges that security integrators have associated with sending their employees to tradeshows—such as opportunity costs, time away from work, and logistical considerations—the benefits often far outweigh these hurdles. The growth, connections, and knowledge gained from such experiences highlight why it is a worthwhile investment. Consider this: the fear of training employees only to have them leave is understandable, but the greater risk is not training them effectively and having them stay.

Supporting employees in attending ESX not only fosters their personal and professional growth but also drives the long-term success of your organization. I invite you to seize the opportunity for meaningful development and industry advancement by joining us from June 16-19 at Cobb Galleria Centre in Cobb County, Atlanta, Georgia. Invest in your team’s future and unlock new possibilities for your company’s success.

Registration is now open for the ESX 2024, a trade show and educational conference owned by the Electronic Security Association (ESA) and The RMR Educational Event of the Year. The event designed by and for electronic security and life safety integrators/dealers will be held June 3-6 at the Kentucky International Convention Center in Louisville, Kentucky. 

ESX provides security professionals with a forum to learn about the latest technology innovations. As well as acquire proven business strategies and gain new insights based on best practices. As well as the opportunity to connect with peers and grow a trusted network. Prospective attendees are encouraged to seize the advantage of early bird registration rates available until April 19, 2024.   

Bring the Team to ESX

Crafted as the pinnacle learning event, ESX offers an exclusive opportunity for security professionals. The ability to delve into best practices, unparalleled educational sessions, and team-centric benefits. To underline this commitment, ESX introduces special team registration discounts. Four security professionals registering under the same pass can generously bring a fifth colleague from their company free. This provision aims to foster comprehensive team involvement by facilitating knowledge sharing at a reduced cost.

Interested security pros eager to grow in their professional development can secure their spots now at www.esxweb.com/register.

“We are excited to open early bird registration for ESX 2024 and invite the security community to join us in Louisville for another year of education, innovation, and networking.” says George De Marco. “ESX is the must-attend event for security professionals seeking to stay informed about the latest best practices, technologies, and trends shaping the changing competitive landscape.”

ESX Expo Floor: Where Business Gets Done

At ESX’s expo floor, attendees will engage with exhibitors for invaluable insights. Like spanning marketing strategies, sales tactics, installation training, merchandising, and more. Exclusively catering to the pro-installed channel, ESX ensures exhibitors more quality conversations. While fostering a focused and immersive experience for all participants. Additionally, the event’s design amplifies intimate interactions and quality dialogues across the industry by facilitating one-on-one engagements. Which is a hallmark of ESX’s commitment to an enriching experience. Although, expo Booth spaces and sponsorship opportunities are still available but limited so act fast!

Learn more here – www.esxweb.com/promote-your-products-at-esx

Networking with Industry Peers

ESX distinguishes itself by curating engaging networking events that break the ice and encourage connections among attendees. Among these events, attendees can look forward to:

Opening Celebration: A grand kickoff event that sets the stage for an immersive experience, allowing attendees to connect in a vibrant atmosphere.
Pub Crawl: An informal and interactive evening where participants explore various local establishments while networking and fostering camaraderie.
Weinstock Celebration: A renowned event designed to bring attendees together in a convivial ambiance, offering an exceptional opportunity to network and build relationships.

Unparalleled Educational Programming

In addition, to gaining expo access. Dealers, integrators, and monitoring professionals wielding the Deluxe or Executive Pass can also attend unparalleled educational sessions curated by peers and industry thought leaders. Acclaimed as the industry’s strongest educational programming, ESX’s sessions garnered rave reviews in 2023, with over 80% of attendees rating the education sessions as VERY GOOD or EXCELLENT.

Official ESX Hotels at Discounted Rate

To enhance your ESX experience, secure your registration today and take advantage of specially curated official ESX hotel choices at discounted rates. Deadline to book is Monday, May 13, 2024:

The Galt House Hotel
Omni Louisville Hotel
Embassy Suites Louisville Downtown
Louisville Marriott Downtown

Register now and secure your spot to unlock the unrivaled learning, networking, and immersive experiences that ESX 2024 has to offer.

While ESX 2023 is now in the rearview mirror, security pros will have the coming months ahead to apply many of the best practices and business insights to their organizations.

TOP 4 REASONS ATTENDEES CAME:

To network with industry colleagues
To discover new business ideas, trends, opportunities, or strategies
To gain industry knowledge and perspective
To enhance leadership, management or business skills

The show’s impact will ripple well into 2024, when the industry’s leaders will gather again June 3-6 in Louisville, KY for ESX 2024.

87% of attendees rated these sessions VERY GOOD or EXCELLENT

TOP 10 EDUCATION SESSIONS:

Driving Higher RMR on Every Sale

Top Reasons Why You Should Be Offering Cloud-based Access Control Systems

6 Ways to Reduce Truck Rolls, Optimize Field Services and Increase Customer Satisfaction

Keeping Score – A Better Alarm Verification Method

Fear Not – How to Raise Your RMR and Labor Rates without Losing Customers

The State of Marketing and Digital Tools for the Modern Company

Leveraging Your Existing Customer Base for Sales and RMR Growth

Understanding Recurring Revenue Financing in Today’s Climate

The Business of Fire Alarms – Part 2: Understanding Codes, Standards, and New Technologies

How to Encourage Collaboration Between Sales and Installation Staff

WHAT ATTENDEES ARE SAYING ABOUT ESX

“Great week at ESX 2023. We’re excited to bring home new ideas to share with our team and customers!”

“An incredible week of learning and celebrating with friends from across our industry.”

“Our Preventia Security management team had such a great time at #ESX2023 in
Louisville, KY! It was a great experience for our leaders as they got to connect and network with other security professionals in our industry.”

“Some great discussion points and ideas that I took away on how to improve our operational response. Open and engaging dialog with valuable input from attendees as well.”

“This is the best national one stop place for our industry!”

WHERE THE INDUSTRY GATHERS.

The Electronic Security Expo (ESX) is the largest tradeshow open exclusively to security professionals, providing a platform for industry experts to gather and exchange knowledge, insights, and experiences. In addition to the wealth of information available through education sessions and the expo floor, ESX offered various networking opportunities that contribute to professional growth and relationship building.

Opening Celebration with a Live Karaoke Band

The kickoff networking event for ESX was the Opening Celebration, which set the tone for the entire event. This lively gathering offers security professionals an opportunity to come together in a relaxed and entertaining environment. The presence of a live karaoke band adds a unique element of fun, encouraging attendees to unleash their inner rock star or dance along while their fellow security pros hit the main stage. Attendees were also provided with local beer and spirits and a mix of local Louisville, Kentucky flavors. This event cultivates a sense of camaraderie among participants, fostering connections that extend beyond professional interests.

The Pub Crawl

At the pub crawl, ESXers visited the local Louisville nightlife while engaging in meaningful conversations with friends within the industry. By visiting multiple local establishments, attendees have the chance to interact with new people, fostering new connections and expanding their network. The relaxed and social atmosphere of the pub crawl encourages open dialogue, enabling individuals to exchange ideas, best practices, and industry insights in a relaxed setting. The pub crawl is an excellent avenue for establishing long-lasting relationships that extend beyond the confines of the tradeshow.

Weinstock Celebration

ESX’s Weinstock Celebration was the event that honored and recognized ESA’s Weinstock Person of the Year, Jamie Vos, for his outstanding achievements and service within the industry. In addition to celebrating this award, it was also ESA’s Diamond Jubilee which commemorated the association’s 75th anniversary. This milestone signifies the ESA’s long-standing commitment to the industry and offers attendees and ESA Members a chance to connect and reflect on how the association and its many volunteers contributed over the years. The event was 1920’s themed, and attendees were encouraged to dress in their finest prohibition-era attire while enjoying some giggle juice and exploring the Frazier History Museum in Louisville.