Expo - ESX

Get Ready for an Unforgettable Experience at ESX 2025. Your Ultimate Guide to Booking & Exploring Cobb County, Atlanta, GA.

As excitement builds for ESX 2025, it’s time to start planning your adventure! The Electronic Security Expo (ESX) is not just a premier event for industry professionals; it’s also an opportunity to experience the vibrant culture and attractions of Cobb County, Atlanta, GA. This year, we’re pulling out all the stops to ensure your trip is both productive and memorable. Here’s your go-to guide for securing your hotel stay and making the most of your visit to Cobb County.

Why ESX 2025 is a Must-Attend Event

ESX 2025 promises to be a game-changer, bringing together the latest in security technology, networking opportunities, and educational sessions. This year’s event will showcase cutting-edge innovations and provide invaluable insights into the future of the security industry. Don’t miss out on this chance to connect with top industry leaders and pioneers. Whether you’re looking to network, learn, or explore, ESX 2025 is the heart of it all.

“ESX provided us with a comprehensive forum to explore the latest technological innovations in the security industry. The knowledge and connections we gained at ESX have been instrumental in enhancing our operations”. – Edgeworth Security

Official ESX 2025 Hotel: Renaissance Atlanta Waverly Hotel

ESA is thrilled to partner with the Renaissance Atlanta Waverly Hotel for ESX 2025. Here’s why this hotel is the perfect choice:

Prime Location: Situated adjacent to the Cobb Galleria Centre, where ESX 2025 will be held, the Renaissance Atlanta Waverly offers unparalleled convenience. You’ll be just steps away from the event, making it easy to attend sessions, network, and return to your room with ease.

Exceptional Amenities: The hotel boasts modern, spacious rooms with luxurious bedding, a state-of-the-art fitness center, and an outdoor pool. Enjoy a meal at their on-site restaurant or unwind with a drink at the bar after a busy day.

Book Your Room Now and secure your stay at the Renaissance Atlanta Waverly Hotel, located at 2450 Galleria Parkway SE, Atlanta, GA to be at the heart of the action for ESX 2025.

Explore Cobb County: Beyond ESX 2025

While ESX 2025 will be the highlight of your trip, Cobb County offers a wealth of attractions and activities to enhance your visit. Here are some top recommendations:

Truist Park: Catch a game at the home of the Atlanta Braves or take a tour of this state-of-the-art ballpark. It’s a fantastic way to enjoy an evening of sports and entertainment.

The Battery Atlanta: This vibrant mixed-use development next to Truist Park features a variety of dining, shopping, and entertainment options. Enjoy a meal, catch a live event, or simply explore the lively atmosphere.

Cobb Energy Performing Arts Centre: For those who appreciate the arts, this premier venue offers a range of performances, from Broadway shows to concerts. Check the schedule to see what’s on during your visit.

Marietta Square: Immerse yourself in history and charm with a visit to Marietta Square. Explore local shops, enjoy delicious food, and visit museums like the Marietta Museum of History and the Gone With The Wind Museum.

Kennesaw Mountain National Battlefield Park: Step back in time with a visit to this historic Civil War battlefield. Hike the scenic trails and learn about the pivotal events that took place here.

Six Flags Over Georgia: For family fun and thrills, head to this popular amusement park. With a wide array of rides and attractions, there’s something for everyone to enjoy.

Tips for a Seamless Experience

Book Early: With registration opening in November, be sure to book your stay at the Renaissance Atlanta Waverly Hotel as soon as possible. The exclusive rates and perks are sure to attract many attendees.

Convenient Travel: Getting to the Renaissance Atlanta Waverly Hotel & ESX 2025 is hassle-free. Cobb County is conveniently located just a short drive from Hartsfield-Jackson Atlanta International Airport. With numerous flights arriving daily, travel to the event is easy. Consider shuttle services or public transport options for a smooth journey.

Plan Your Schedule: Review the ESX 2025 Expo Hours and plan your sessions and meetings in advance. This will help you make the most of your time at the event.

Explore Local Dining: Cobb County is home to a diverse array of restaurants. Make sure to venture out and enjoy local cuisine, from Southern comfort food to international flavors.

Stay Connected: Follow ESX (Electronic Security Expo) on social media and stay up-to-date with the latest news and updates. Connect with fellow attendees to maximize your networking opportunities.

Secure Your Spot and Dive into Cobb County: Book Your Stay for ESX 2025 Now!

ESX 2025 in Cobb County promises to be an unforgettable experience, and we’re thrilled to partner with the Renaissance Atlanta Waverly Hotel & Convention Center to make it extraordinary. From groundbreaking innovations to unparalleled networking opportunities and local explorations, this is an event you won’t want to miss.

Book Your Stay Now and immerse yourself in the excitement of ESX 2025. Take advantage of everything Cobb County, Atlanta, GA, has to offer.

Mark Your Calendar – June 16-19, 2025

Get ready to dive into the future of the electronic security and life safety industry. Stay tuned for more updates on registration, speakers, and event highlights. Join us in Cobb County for a dynamic week of learning, connecting, and exploring. Let the countdown begin—we can’t wait to see you at ESX 2025!

The ESX Innovation Awards celebrate groundbreaking innovations that set new benchmarks in the electronic security and life safety industry. Covering categories such as Access Control, Video Surveillance, Cybersecurity, and more, these awards honor products and services that enhance operational excellence.

Submissions are now officially open and will continue to welcome entries until April 18, 2025. Companies passionate about innovation and industry evolution are invited to stake their claim and submit their trailblazing products or services at Innovation Awards – ESX (esxweb.com)

The awards program will be judged by a panel of industry professionals for the following criteria:

Features and functions
Innovation
End-user experience
Revenue growth potential
Impact on company value and efficiencies
Compliance with regulations

George De Marco, Chairman of ESX, emphasized the significance of these awards, stating, “The ESX Innovation Awards highlight the most advanced innovations in our industry. These pioneering products and services are crucial for driving efficiency and profitability. We congratulate the innovators shaping the future of security and life safety technology.”

Entries are welcomed across diverse categories, including Access Control and ID Systems, Cabling Products and Accessories, Cybersecurity, Intrusion Systems, Fire/Life Safety, Video Surveillance, and more. Each submission will be assessed on its innovation, user experience, revenue growth potential, and adherence to industry regulations.

In addition to bragging rights and being named best of the best, award winners will also secure a feature in Security Nation Magazine and headline an official ESX Innovation Awards press release, catapulting their innovations into the industry spotlight. Notably, these trailblazers will also be considered for the high-stakes ESX Tech Vision Challenge, a thrilling “Shark Tank” style live competition at ESX 2025.

Innovation Award Entry Qualifications:

The product or service entered must fit within one of the official award categories.
Product or service entered must be either new or field tested and made available to the market after January 1, 2023, and prior to ESX 2025.
Each company is solely responsible for the submittal process and presentation material.

For detailed submission guidelines and to apply, please visit Innovation Awards – ESX and join in on celebrating the innovations that are shaping the future of electronic security and life safety.

While ESX 2024 is now in the rearview mirror, security pros will have the coming months ahead to apply many of the best practices and business insights to their organizations.

The event promises quality interactions and best practice sharing among leaders in the electronic security and life safety industry. This is THE event for education and networking in the channel — and the ESX 2024 event delivered just that.

TOP 4 REASONS ATTENDEES CAME:

Networking with industry colleagues
Discover new business ideas, trends, opportunities or strategies
Gain industry knowledge and perspective
Enhance leadership, management or business skills

The show’s impact will ripple well into 2025, when the industry’s leaders will gather again June 16-19 in Cobb County, Atlanta, GA for ESX 2025.

ESX 2024 jumped 15 Net Promoter Score points from 2023. Creating a rare and impactful experience according to industry standards.

84% of attendees rated ESX Educational Opportunities “Very Good” or “Excellent”

87% of attendees said they will make a purchase or form a partnership as a result of a quality conversation had at ESX.

TOP 10 EDUCATION SESSIONS:

Mastering the Art of Value: Acquisition Intelligence & Enterprise Valuation

Visionary Insights: How and Why Video Monitoring Can Supercharge Your RMR

Video Surveillance and Monitoring in the Age of Intelligent Security

Harmonizing Sales and Operations: Maximizing ROI through Collaborative Estimating

Unique Sales Strategies for the Top 5 Commercial Verticals

Revolutionizing Security: Unveiling the Power of AI and Machine Learning Integration

Raising RMR Rates Without Customer Attrition

Project Management Mastery: Installations from Queue to Close

From Life Safety to Lifestyle: Transformative Industry Strategies

Unlocking Video Sales that Surge RMR: Strategies, Techniques and Applications

WHAT ATTENDEES ARE SAYING ABOUT ESX

“The seminars are insightful, and the expo is a great advantage for the industry!”

“Really like the various aspects of the event. Intentional networking events/opportunities, education sessions, chance to talk with manufacturers, and motivating keynote speakers!”

“It’s a great event. Attendees are high quality — and the show is a manageable size. Time well spent!”

“It is the best industry event. It is more intimate and connects suppliers with decision-makers while providing them best education experience out there.”

“This is the best national one stop place for our industry!”

WHAT EXHIBATORS ARE SAYING ABOUT ESX

“The ESX show is really the highlight of the summer for the security industry. It is the best of both worlds, it feels like a big industry tradeshow at times, but delivers the value and best practice sharing of a smaller industry event. It is really an event that allows us to have meaningful longer conversations with key customers and prospects alike. If you are a dealer or integrator that is interested in RMR you need to be at ESX!” – Mark Hillenburg, Vice President of Industry Relations at DMP – Digital Monitoring Products

“As a sponsor of ESX, we were thoroughly impressed with the quality of decision makers on the expo floor that provided us with access to key industry leaders. The focused and intimate environment of ESX allowed us to engage in meaningful conversations, fostering connections that exceeded our expectations. We are confident that the relationships and insights gained at ESX 2024 will drive significant progress for our company. We look forward to participating again at ESX 2025.” – Michael Zydor, Managing Director of Affiliated Monitoring

“ESX is a show and conference that just continues to deliver! Great time, lots of networking, great exhibit floor, education, and fun!”- Tracy Larson, President of WeSuite

The Kentucky International Convention Center transformed into a hub of knowledge and innovation, offering attendees a fantastic opportunity to explore the latest trends, challenges, and solutions at the 2024 Electronic Security Expo (ESX). While the Expo showcased a myriad of cutting-edge technologies and products, it was the Educational Sessions and Main Stage keynotes that truly made a lasting impact.

It never ceases to amaze me how the industry is eager to share both best practices and lessons learned. Many of the sessions clearly resonated with attendees, particularly those focusing on attracting and retaining employees, leadership development, enhancing the customer experience, optimizing operations, and increasing enterprise value.

“ESX is a show and conference that just continues to deliver! Great time, lots of networking, great exhibit floor, education, and fun!”- Tracy Larson, President, WeSuite

This success is no accident. Our advisory board, composed of industry thought leaders, worked diligently to develop relevant topics for educational sessions and select keynote speakers. Over the years, we have generally hit the mark, but we greatly value feedback from those who matter most—our attendees. We continually refine topics, speakers, and presentation styles based on emerging industry trends and attendee input. We also extend our heartfelt gratitude to the volunteer speakers who generously shared their time and expertise, fostering both professionalism and personal and professional growth.

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During the Keynote Luncheon, Ryan Leak offered valuable insights on leadership and inspiring others, posing a thought-provoking question to the audience: “What’s it like for people to be led by me?” He guided us through a journey of self-awareness regarding our leadership skills. Meanwhile, Justin Forsett, former NFL player, shared his General Session message on leading teams through change, adversity, and opportunity—key issues currently facing the Electronic Security industry. Despite his smaller stature, Forsett’s stories of resilience and perseverance were truly inspiring.

“ESX 2024 was incredible! Since we were able to meet with actual decision makers, we closed more than 150K in sales on the ESX show floor. That paid for our booth and was the first time we left a tradeshow with an immediate ROI!” Jake Voll, CEO, SS&Si Dealer Network

Additionally, David Selinger, Dean Drako, and Marty Guay provided crucial insights into the evolving competitive landscape of the industry. They emphasized the importance of embracing change and innovation in delivering security services and discussed the inevitable impact of AI on all stakeholders.

While ESX may be considered a smaller show, its intimate setting fosters meaningful interactions on the Expo floor. Attendees and exhibitors engage in deeper, more personal conversations, allowing both sides to gain a clearer understanding of each other’s needs and preferences. This setting also gives attendees ample time to explore new products and services that could enhance customer experience and boost company valuation.

We are very grateful to our exhibitors and sponsors, who are the backbone of the event. They provide the essential framework that enables us to create an exceptional learning and interactive experience for all.

“The ESX 2024 show is really the highlight of the summer for the security industry. It is the best of both worlds, it feels like a big industry tradeshow at times, but delivers the value and best practice sharing of a smaller industry event. It is really an event that allows us to have meaningful longer conversations with key customers and prospects alike. If you are a dealer or integrator that is interested in RMR you need to be at ESX!” – Mark Hillenburg, Vice President of Industry Relations at DMP – Digital Monitoring Products

Networking events are special opportunities where new connections are forged and existing relationships are renewed, especially during the ever-popular ESX Pub Crawl. Not only are they fun, but also offer a chance to build valuable relationships—ranging from lifelong friendships to connections with industry influencers and mentors.

“As a sponsor of ESX, we were thoroughly impressed with the quality of decision makers on the expo floor that provided us with access to key industry leaders. The focused and intimate environment of ESX allowed us to engage in meaningful conversations, fostering connections that exceeded our expectations. We are confident that the relationships and insights gained at ESX 2024 will drive significant progress for our company. We look forward to participating again at ESX 2025.” – Michael Zydor, Managing Director of Affiliated Monitoring

And to top it all off, we honored exceptional volunteer leaders and technicians with well-deserved awards throughout the program. Industry esx awards play a crucial role in recognizing their contributions, encouraging continued involvement, and celebrating the positive impact they have on our field. Among these accolades, one program stands out as particularly meaningful: the scholarships awarded to the children of first responders from police and fire services. These scholarships are a heartfelt tribute to the brave individuals who serve our communities, providing support to their families and investing in the future of their children. By recognizing and assisting the next generation of these heroes, we reaffirm our commitment to giving back and making a meaningful impact beyond our industry.

“What an incredible week at ESX! This year’s event was truly the best yet, and the dedication and hard work from the ESX team shone through in every aspect. From the engaging sessions to the invaluable networking opportunities, everything was top-notch. I’m already looking forward to next year’s ESX in Cobb County, Atlanta, Georgia. Kudos to everyone involved for making this such a memorable experience.” – Kirk MacDowell, President, MacGuard Security Advisors

Ultimately, despite the challenges that security integrators have associated with sending their employees to tradeshows—such as opportunity costs, time away from work, and logistical considerations—the benefits often far outweigh these hurdles. The growth, connections, and knowledge gained from such experiences highlight why it is a worthwhile investment. Consider this: the fear of training employees only to have them leave is understandable, but the greater risk is not training them effectively and having them stay.

Supporting employees in attending ESX not only fosters their personal and professional growth but also drives the long-term success of your organization. I invite you to seize the opportunity for meaningful development and industry advancement by joining us from June 16-19 at Cobb Galleria Centre in Cobb County, Atlanta, Georgia. Invest in your team’s future and unlock new possibilities for your company’s success.

ESX 2025 will set a new standard with their exceptional advisors crafting game-changing educational sessions for your business. Dealers, integrators, and monitoring professionals will have access to the industry’s leading educational programming, including reviewing proven marketing tactics, sales team management tips, operations best practices, and more.

The 2025 ESX Advisory Board Includes:

Kelly Wood – Partner, Davis Mergers & Acquisitions Group

Jim Wooster – President, Alarm Financial Services, Inc.

Tom Parrish – Vice President of Compliance & Training, Telgian Holdings, Inc.

John Nemerofsky – Chief Operating Officer, SAGE Integration

Brian Bucholtz – Channel & Referral Partner Director, Edgeworth Security

Scott Elkins – CEO, Zeus Fire and Security

Lynnie Guzman – Director of Sales & Marketing, Holmes Security Systems

Jackie O’Neil Townley – Monitoring Partner Solutions, CMS

Ron Rosenbaum – President, NetOne, Inc.

Brad Hobday – Operations Manager, LOUD Security Systems, Inc.

John Loud – President, LOUD Security Systems, Inc.

Quentin Gunther – Loyalty Program Leader, Resideo

Andy Feldman – Vice President, North American Field Sales, Alarm.com

Kevin Stone – COO & EVP, Doyle Security Systems, Inc.

Chris Peterson – Founder and President, Vector Firm

Tracy Larson – President, WeSuite

In a collaborative effort with ESA’s team, advisors carefully analyze attendee feedback surveys; review past-year attendance data and consider industry challenges. From there they generate up to 120 session concepts that are deliberated in person. Through a rigorous selection process, the list is meticulously narrowed down to the top 30 sessions, ensuring only the most compelling content is presented at the event. With a special emphasis on enhancing recurring revenue streams, these sessions are designed to meet the specific needs of security professionals. Encompassing tactical guidance in Sales, Operations, Management, Monitoring, and Executive Leadership.

ESX Advisors collectively invest hundreds of hours to shape ESX into the premier event it is today. Join us June 16-19 in Cobb County, Atlanta, Georgia to experience the outstanding programming crafted by industry professionals.

Widely regarded as the RMR educational event of the year, ESX 2025 is set to deliver groundbreaking insights, innovative industry advancements, and unmatched networking opportunities for professionals in the electronic security and life safety sectors.

Why Attend ESX 2025?

ESX is more than just an expo; it is the industry’s educational event tailored for RMR-focused professionals. This premier gathering is designed to provide attendees with unparalleled opportunities to enhance their knowledge, skills, and professional networks. Here is why you cannot afford to miss ESX 2025:

Extensive Educational Sessions: Attendees will gain access to a extensive lineup of sessions crafted to bolster their expertise in generating and managing RMR. These sessions cover a broad spectrum of topics, from the latest technological advancements to innovative business strategies. Whether you are looking to deepen your technical knowledge or refine your knowledge, ESX 2025 offers something for everyone.

Inspiring Keynotes: Hear from leading industry figures who will share their vision and strategies for the future of electronic security. These keynote speakers are renowned for their expertise and leadership, providing attendees with invaluable insights and inspiration. Learn about the trends shaping the industry and discover new opportunities for growth and innovation.

Interactive Workshops: Engage in hands-on learning experiences that provide practical skills and actionable insights. These workshops are designed to be highly interactive, allowing attendees to apply what they have learned in real-world scenarios. From technical training to business development.

Networking Opportunities: Connect with fellow professionals, potential partners, and industry leaders in various networking sessions designed to foster collaboration and growth. ESX 2025 provides numerous opportunities to expand your professional network, from casual meet-and-greet events to structured networking sessions. Build relationships that can lead to new partnerships, collaborations, and business opportunities.

Exclusive Exhibits: Discover the latest products and services from leading vendors in the electronic security industry. ESX 2025 will showcase cutting-edge technologies, innovative solutions, and industry advancements. Take advantage of the opportunity to ask questions and compare products.

“ESX 2025 exemplifies our dedication to delivering and sharing top-tier education for security professionals.” says George De Marco, ESX Chairman “We focus on customer and employee experience, leadership development, operational optimization, financial disciplines and metrics, and products and services that drive recurring revenue. Join us in Cobb County, GA, where we will empower attendees with the knowledge and insights needed to succeed in today’s dynamic security landscape.”

Experience Cobb County, GA

Beyond the expo, Cobb County offers a wealth of attractions and activities that cater to a variety of interests. Whether you are a sports enthusiast, a foodie, a shopaholic, or an outdoor adventurer, Cobb County has something for everyone. Make the most of your visit by exploring these highlights:

SunTrust Park: Home of the Atlanta Braves, SunTrust Park is a state-of-the-art stadium that provides an unforgettable experience for sports enthusiasts. Catch a Braves game and soak in the electric atmosphere of America’s favorite pastime. Even when games are not on, the park offers guided tours that take you behind the scenes, showcasing the history and legacy of the Braves. Do not miss the chance to explore the Monument Garden and the various dining options available within the park.

Battery Atlanta: Located adjacent to SunTrust Park, the Battery Atlanta is a vibrant district teeming with life and entertainment. This bustling area is perfect for unwinding after a day at the expo. Enjoy a diverse array of restaurants that offer everything from gourmet dining to casual bites. Indulge in some retail therapy at the unique shops and boutiques. The Battery also features a lively nightlife scene with bars, clubs, and live music venues. For those looking to relax, there are plenty of outdoor spaces and seating areas where you can simply people-watch and soak in the atmosphere.

Chattahoochee River National Recreation Area: For nature lovers and outdoor enthusiasts, the Chattahoochee River National Recreation Area is a must-visit. Enjoy activities such as hiking, kayaking, fishing, and picnicking. The park provides a perfect escape into nature, with opportunities to spot local wildlife and experience the tranquility of the river.

Additional Attractions

Six Flags Over Georgia: For thrill-seekers, Six Flags Over Georgia is a nearby amusement park that promises a day of excitement with its roller coasters, water rides, and family-friendly attractions.

Marietta Square: Immerse yourself in the charm of historic Marietta Square. This quaint area features unique shops, galleries, and a variety of dining options. Enjoy local events, farmers’ markets, and live performances in Glover Park.

Kennesaw Mountain National Battlefield Park: History buffs can visit this significant Civil War site, offering educational exhibits, hiking trails, and panoramic views of the Atlanta skyline from the summit of Kennesaw Mountain.

Cobb County provides a rich blend of activities and attractions that make it a perfect destination for both professional and personal enrichment. Take advantage of your time at ESX 2025 to explore and experience all that this dynamic area has to offer.

Convenient Travel

Getting to ESX 2025 is hassle-free. Cobb County is conveniently located just a short drive from Hartsfield-Jackson Atlanta International Airport, one of the busiest airports in the world. With numerous flights arriving daily, attendees can easily travel to join the event.

Save the dates – June 16-19, 2025

Prepare to join us in Cobb County, GA, for an unparalleled experience at the Electronic Security Expo. Stay tuned for more details on registration, speaker announcements, and event highlights. Be part of the future of electronic security and life safety industry by attending ESX 2025.

ESX is a great place to promote your products and services. Since the ESX expo is designed for electronic security professionals in the pro-installed channel, exhibitors will have the opportunity to highlight their products and/or services to qualified buyers and influencers. This channel-focused expo is large enough to see the latest products and services, and intimate enough to have meaningful business conversations. 

“ESX was incredible! Since we were able to meet with actual decision makers, we closed more than 150K in sales on the ESX show floor. That paid for our booth and was the first time we left a tradeshow with an immediate ROI!” – Jake Voll, President of SS&Si Dealer Network   

ESX is designed to provide security professionals with a forum in which to learn about the latest technology innovations, acquire proven business strategies, gain new insights based on best practices, and connect with peers to grow a trusted network. The lowest exhibit space pricing rates (Early-bird rate) will be available until December 31, 2024, so the event’s organizers encourage security vendors and service providers to reserve soon while the savings last.

“The ESX show is really the highlight of the summer for the security industry. It is the best of both worlds, it feels like a big industry tradeshow at times, but delivers the value and best practice sharing of a smaller industry event. It is really an event that allows us to have meaningful longer conversations with key customers and prospects alike. If you are a dealer or integrator that is interested in RMR you need to be at ESX!” – Mark Hillenburg, Vice President of Industry Relations at DMP – Digital Monitoring Products  

Early Bird pricing is $41 per square foot for ESA Member Companies and $43 per square foot for Non-Member Companies. You can learn more about the available booth space at esxweb.com/esx-floor-plan.

87% of 2024 attendees said they will make a purchase or form a partnership as a result of a quality conversation had at ESX.

Beyond the tradeshow floor is an unparalleled opportunity to position your organization as a leading force in the marketplace. When this focused group comes together to share their ideas and solutions, the industry takes a bold leap forward in setting the pace for its future. ESX is a unique environment — and you have the opportunity to set your company apart through branding and thought leadership opportunities. If you’re interested in additional sponsorship options, take a look at ESX’s sponsorship brochure here: esxweb.com/electronic-security-expo-sponsorship.  

“As a sponsor of ESX 2024, we were thoroughly impressed with the quality of decision makers on the expo floor that provided us with access to key industry leaders. The focused and intimate environment of ESX allowed us to engage in meaningful conversations, fostering connections that exceeded our expectations, and we are confident that the relationships and insights gained at ESX 2024 will drive significant progress for our company. We look forward to participating again at ESX 2025.” – Michael Zydor, Managing Director of Affiliated Monitoring

The Electronic Security Expo (ESX) is the largest trade show of its kind, specifically designed for the pro-installed channel. It is a great opportunity to gain experience, network, and grow your company. There are many booths to choose from, in a variety of sizes, to meet your company’s needs.

“ESX provided us with a comprehensive forum to explore the latest technological innovations in the security industry. The knowledge and connections we gained at ESX have been instrumental in enhancing our operations.” – Emily Nowicki, Account Executive, Edgeworth Security

The ESX team is ready and willing to help all existing and potential exhibitors and sponsors explore all opportunities available at the upcoming 2025 event. Act now, expo booths and sponsorships are limited. Contact one of ESX’s team members to reserve a booth, today.

The highly anticipated event of the year for the security industry finally happened! ESX 2024 opened and brought together security professionals from all over the country. ESX attracts the biggest, best, and most progressive installing and monitoring companies in the nation to meet with exhibiting electronic security equipment vendors and industry providers.

Each year, ESX is proof that it is possible to offer a show floor large enough to spotlight an incredibly wide range of security products and services, yet manageable enough to tour at a leisurely pace and drill deeply into any category. No end users. No chaotic crowds. This is a tailored educational event designed to help you grow your business. Here are some highlights of the many thing’s security pros were able to experience at this year’s ESX.

Day 1 – Monday

ESA Meetings

The Electronic Security Association, the owner of the event, jumpstarted the events at ESX with several meetings including the ESA Associate Member Meeting and ESA Annual Meeting to discuss industry trends and more. Thanks to everyone who attended the ESA Annual Meeting and supported our award winners for excellence in the industry, and the installation of our newest Board members and Chairman, Kevin Stone.

Executive Leadership Workshop – Part One

After the meetings attendees jumped into ESX’s Executive Leadership Workshop- Part One. This workshop was an opportunity to connect with, learn from and grow with other C-Suite operators and owners of electronic security and life safety companies. The program offered insights to freshen up your leadership approach and motivate your team. This leadership workshop part one was led by Paul Epstein 2X bestselling author and former NFL and NBA Executive.

Opening Celebration

ESX finished Day 1 of the event right! There is no better way to take in Louisville than with live music, local beer and spirits, and a mix of local flavors as we celebrated the launch of ESX 2024! The Opening Celebration was a perfect opportunity to mix and mingle with other attendees and catch up with old industry friends in a more casual, laidback environment. This time around, the Opening Celebration had a lively bluegrass band to get security pros into true Louisville spirit.

Day 2 – Tuesday

OpenXChange Breakfast

Moderated by George DeMarco, the OpenXChange Breakfast is where we talked about the newest-of-the new; technologies, services, and go-to market strategies and the changing competitive landscape that will influence the direction of our industry. Our expert panelists this year included David Selinger Co-Founder/CEO of Deep Sentinel, Marty Guay VP of Business Development at Stanley Black & Decker and Dean Drako Founder & CEO of Eagle Eye Networks. This lively panel, from various segments of the industry, focused on what’s likely to happen and how it’s going to impact your business in the near term and long run, including technologies that you should pay attention to.

Education Sessions

The education sessions continued on Tuesday. They focused on sales strategies, marketing, the power of AI, raising RMR and more.

Expo Open

ESX 2024 expo floor provided access to multiple exhibitors in varying industries such as Fire Detection, Access Control, Smart Home Building, Video Surveillance IT/Networking and so much more! Tuesday also offered 5 incredible educational sessions on sales, management, operations, monitoring and more from speakers with years of real-world experience, as well as free technical training to exhibitors and sponsors. Throughout the day, attendees were able to walk around the expo floor, observing the latest technology from exhibitors in the industry. Day one of the expo included a Block Party. Each corner of the expo floor was Louisville-themed, each showcasing lite bites inspired by iconic Kentucky staples with refreshing drinks from our open bars scattered throughout the aisles.

Keynote Luncheon

There also was the keynote luncheon on the main stage featuring Keynote Speaker Ryan Leak. Ryan Leak’s inspirational session was titled Leveling Up: Tools to Help You Lead Yourself Better & Inspire Others. The Sara E. Jackson award was also presented after the Keynote to Holly Borgmann, Vice President of Government Affairs at ADT.

Innovation Awards

The Innovation Awards recognize outstanding products and services that drive the electronic security and life safety industry forward. Our panel of ESX judges — integrator leaders from across the nation — presented the ESX Innovation Awards to products and services that offer significant growth opportunities to dealers, integrators and monitoring centers.

SIAC Awards Reception

The SIAC Awards Reception is where the Youth Scholarship award was announced. Individuals were honored throughout this networking reception, as we identified the industry’s leaders working to resolve alarm management issues. We awarded the PDQ Awards, along with SIACs William N. Moody Award.

Pub Crawl

After a day on the expo floor attendees visited the local Kentucky nightlife at the ESX Pub Crawl! Security pros shared experiences, caught up with friends and made new ones in a casual atmosphere. ESX is unique in that it offers opportunities where work meets play and industry friendships are formed.

Day 3 – Wednesday

Education Sessions

The education sessions continued through Wednesday. They focused on video monitoring, optimizing your sales team, maximizing ROI, Transformative Industry Strategies and more.

Expo Day 2 Activities

Attendees were able to connect with lunch on the expo floor while continuing to make connections with peers in the industry. This was a fantastic opportunity to showcase each product and service. Wednesday also held historical artifacts on the expo floor where attendees could get a unique bourbon trail tasting.

General Session

There also was the General Session on the main stage featuring Keynote Speaker Justin Forsett. Just steps away from the expo floor, this highly energetic and engaging presentation, security pros learned how to create phenomenal experiences, share powerful stories, and help others along the way. Elevate your life, both personally and professionally. This is also where we presented the Weinstock Award to Kirk MacDowell, President of MacGuard Security Advisors.

Weinstock Celebration

The Electronic Security Association (ESA) held the Weinstock celebration at Derby City Gaming where Security Pros enjoyed quality spirits and a mix of local flavors at the as we commemorated the accomplishments of a security professional whose lifetime achievements have made a significant impact on the industry. The celebration wrapped up the third day of ESX.

Last Day – Thursday

Education Sessions

With classes like Mastering Inventory Management for Efficiency, and How to Boost Revenue without Adding Customers, Thursday was filled with education-packed sessions that have been designed to help electronic security pros move their business forward towards efficiency and productivity.

Closing Luncheon

Opening the last day of the Expo is the Closing Luncheon where security pros went for inspiration, motivation and networking with like-minded electronic security and life safety peers. This plated luncheon included programming that will inspire members of your organization to accomplish their goals and lead others to climb to higher levels of success.

Executive Leadership Workshop – Part Two

ESX 2024 Executive Leadership Workshop- Part Two was the final stop of the Executive Leadership Workshop. Two electronic security and life safety integrators/dealers talked through their processes for effectively leading and motivating employees to achieve peak performance. This included real world advice for putting programs into place that make a difference.

See You Next Year!

So far ESX 2024 is one for the books! Make sure to save the date for ESX 2025 hosted in Atlanta, Georgia (Cobb County) June 16-19! It is bound to be another incredible experience at the Electronic Security Expo.

Check out this year’s ESX’s Highlights here:

Registration is now open for the ESX 2024, a trade show and educational conference owned by the Electronic Security Association (ESA) and The RMR Educational Event of the Year. The event designed by and for electronic security and life safety integrators/dealers will be held June 3-6 at the Kentucky International Convention Center in Louisville, Kentucky. 

ESX provides security professionals with a forum to learn about the latest technology innovations. As well as acquire proven business strategies and gain new insights based on best practices. As well as the opportunity to connect with peers and grow a trusted network. Prospective attendees are encouraged to seize the advantage of early bird registration rates available until April 19, 2024.   

Bring the Team to ESX

Crafted as the pinnacle learning event, ESX offers an exclusive opportunity for security professionals. The ability to delve into best practices, unparalleled educational sessions, and team-centric benefits. To underline this commitment, ESX introduces special team registration discounts. Four security professionals registering under the same pass can generously bring a fifth colleague from their company free. This provision aims to foster comprehensive team involvement by facilitating knowledge sharing at a reduced cost.

Interested security pros eager to grow in their professional development can secure their spots now at www.esxweb.com/register.

“We are excited to open early bird registration for ESX 2024 and invite the security community to join us in Louisville for another year of education, innovation, and networking.” says George De Marco. “ESX is the must-attend event for security professionals seeking to stay informed about the latest best practices, technologies, and trends shaping the changing competitive landscape.”

ESX Expo Floor: Where Business Gets Done

At ESX’s expo floor, attendees will engage with exhibitors for invaluable insights. Like spanning marketing strategies, sales tactics, installation training, merchandising, and more. Exclusively catering to the pro-installed channel, ESX ensures exhibitors more quality conversations. While fostering a focused and immersive experience for all participants. Additionally, the event’s design amplifies intimate interactions and quality dialogues across the industry by facilitating one-on-one engagements. Which is a hallmark of ESX’s commitment to an enriching experience. Although, expo Booth spaces and sponsorship opportunities are still available but limited so act fast!

Learn more here – www.esxweb.com/promote-your-products-at-esx

Networking with Industry Peers

ESX distinguishes itself by curating engaging networking events that break the ice and encourage connections among attendees. Among these events, attendees can look forward to:

Opening Celebration: A grand kickoff event that sets the stage for an immersive experience, allowing attendees to connect in a vibrant atmosphere.
Pub Crawl: An informal and interactive evening where participants explore various local establishments while networking and fostering camaraderie.
Weinstock Celebration: A renowned event designed to bring attendees together in a convivial ambiance, offering an exceptional opportunity to network and build relationships.

Unparalleled Educational Programming

In addition, to gaining expo access. Dealers, integrators, and monitoring professionals wielding the Deluxe or Executive Pass can also attend unparalleled educational sessions curated by peers and industry thought leaders. Acclaimed as the industry’s strongest educational programming, ESX’s sessions garnered rave reviews in 2023, with over 80% of attendees rating the education sessions as VERY GOOD or EXCELLENT.

Official ESX Hotels at Discounted Rate

To enhance your ESX experience, secure your registration today and take advantage of specially curated official ESX hotel choices at discounted rates. Deadline to book is Monday, May 13, 2024:

The Galt House Hotel
Omni Louisville Hotel
Embassy Suites Louisville Downtown
Louisville Marriott Downtown

Register now and secure your spot to unlock the unrivaled learning, networking, and immersive experiences that ESX 2024 has to offer.

Expo Booth spaces and sponsorships are now available for the 2024 security industry trade show of the year, the Electronic Security Expo (ESX). Hosted by the Electronic Security Association (ESA), it is the largest trade show open exclusively to electronic security and life safety professionals, offering an unparalleled opportunity to have quality conversations with the best prospects.

ESX is a great place to promote your products or services. Since the ESX expo is specifically designed for electronic security professionals in the pro-installed channel, exhibitors will have the opportunity to showcase their products and/or services by qualified buyers and influencers. This channel-focused expo is large enough to see the latest products and services, and intimate enough to have meaningful business conversations.

“We exhibited at ESX 2023 in Louisville and found the show to be very intimate. There were a lot more decision makers motivated to buy, rather than to browse. Our interactions with prospects were significantly more intentional compared to other industry shows.” – Christelle James, COO at Ormandy Software

“We participate in many industry tradeshows,” says Tracy Larson, President of WeSuite LLC. “We are always impressed by the quality of the decision makers who are at ESX and their drive for investing in their businesses.”

“ESX is the most effective trade show we attend.” says Kevin Stone, Chief Operating Officer of Doyle Security. “We’re currently reviewing product offerings from three CCTV vendors that we spent time with this year alone!”

Early Bird pricing (Expires December 31) is $40 per square foot for ESA Member Companies and $42 per square foot for Non-Member Companies. You can learn more about the available booth space at esxweb.com/esx-floor-plan.

Beyond the tradeshow floor is an unparalleled opportunity to position your organization as a leading force in the marketplace. When this focused group comes together to share their ideas and solutions, the industry takes a bold leap forward in setting the pace for its future. ESX is a unique environment — and you have the opportunity to set your company apart through branding and thought leadership opportunities. If you’re interested in additional sponsorship options, take a look at ESX’s sponsorship brochure here: esxweb.com/electronic-security-expo-sponsorship.

The Electronic Security Expo (ESX) is the largest trade show of its kind, specifically designed for the pro-installed channel. It is a great opportunity to learn, network, and grow your company. There are many booths to choose from, in different sizes, to meet your company’s needs.

The ESX team is ready and willing to help all existing and potential exhibitors and sponsors explore all opportunities available at the upcoming 2024 event. Act now, expo booths and sponsorships are limited. Contact one of ESX’s team members to reserve a booth and promote your product or service, today.

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While ESX 2024 is now in the rearview mirror, security pros will have the coming months ahead to apply many of the best practices and business insights to their organizations.

TOP 4 REASONS ATTENDEES CAME:

The show’s impact will ripple well into 2025, when the industry’s leaders will gather again June 16-19 in Cobb County, Atlanta, GA for ESX 2025.

ESX 2024 jumped 15 Net Promoter Score points from 2023. Creating a rare and impactful experience according to industry standards.

TOP 10 EDUCATION SESSIONS:

Why Attend ESX 2025?

Experience Cobb County, GA

Convenient Travel

Save the dates – June 16-19, 2025

Day 1 – Monday

ESA Meetings

Day 2 – Tuesday

Day 3 – Wednesday

Last Day – Thursday

See You Next Year!

Check out this year’s ESX’s Highlights here:

Bring the Team to ESX

ESX Expo Floor: Where Business Gets Done

Networking with Industry Peers

Unparalleled Educational Programming

Official ESX Hotels at Discounted Rate

The Electronic Security Expo is owned by