Blog Posts

Electronic Security Expo

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July 11, 2024 ESX

ESX is a great place to promote your products and services. Since the ESX expo is designed for electronic security professionals in the pro-installed channel, exhibitors will have the opportunity to highlight their products and/or services to qualified buyers and influencers. This channel-focused expo is large enough to see the latest products and services, and intimate enough to have meaningful business conversations.  

“ESX was incredible! Since we were able to meet with actual decision makers, we closed more than 150K in sales on the ESX show floor. That paid for our booth and was the first time we left a tradeshow with an immediate ROI!” – Jake Voll, President of SS&Si Dealer Network  

ESX is designed to provide security professionals with a forum in which to learn about the latest technology innovations, acquire proven business strategies, gain new insights based on best practices, and connect with peers to grow a trusted network. The lowest exhibit space pricing rates (Early-bird rate) will be available until December 31, 2024, so the event’s organizers encourage security vendors and service providers to reserve soon while the savings last. 

“The ESX show is really the highlight of the summer for the security industry. It is the best of both worlds, it feels like a big industry tradeshow at times, but delivers the value and best practice sharing of a smaller industry event. It is really an event that allows us to have meaningful longer conversations with key customers and prospects alike. If you are a dealer or integrator that is interested in RMR you need to be at ESX!” – Mark Hillenburg, Vice President of Industry Relations at DMP – Digital Monitoring Products  

Early Bird pricing is $41 per square foot for ESA Member Companies and $43 per square foot for Non-Member Companies. You can learn more about the available booth space at esxweb.com/esx-floor-plan.

87% of 2024 attendees said they will make a purchase or form a partnership as a result of a quality conversation had at ESX.

Beyond the tradeshow floor is an unparalleled opportunity to position your organization as a leading force in the marketplace. When this focused group comes together to share their ideas and solutions, the industry takes a bold leap forward in setting the pace for its future. ESX is a unique environment — and you have the opportunity to set your company apart through branding and thought leadership opportunities. If you’re interested in additional sponsorship options, take a look at ESX’s sponsorship brochure here: esxweb.com/electronic-security-expo-sponsorship.  

“As a sponsor of ESX 2024, we were thoroughly impressed with the quality of decision makers on the expo floor that provided us with access to key industry leaders. The focused and intimate environment of ESX allowed us to engage in meaningful conversations, fostering connections that exceeded our expectations, and we are confident that the relationships and insights gained at ESX 2024 will drive significant progress for our company. We look forward to participating again at ESX 2025.” – Michael Zydor, Managing Director of Affiliated Monitoring

The Electronic Security Expo (ESX) is the largest trade show of its kind, specifically designed for the pro-installed channel. It is a great opportunity to gain experience, network, and grow your company. There are many booths to choose from, in a variety of sizes, to meet your company’s needs.

“ESX provided us with a comprehensive forum to explore the latest technological innovations in the security industry. The knowledge and connections we gained at ESX have been instrumental in enhancing our operations.” – Emily Nowicki, Account Executive, Edgeworth Security 

The ESX team is ready and willing to help all existing and potential exhibitors and sponsors explore all opportunities available at the upcoming 2025 event. Act now, expo booths and sponsorships are limited. Contact one of ESX’s team members to reserve a booth, today. 


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June 13, 2024 ESX

The highly anticipated event of the year for the security industry finally happened! ESX 2024 opened and brought together security professionals from all over the country. ESX attracts the biggest, best, and most progressive installing and monitoring companies in the nation to meet with exhibiting electronic security equipment vendors and industry providers.

Each year, ESX is proof that it is possible to offer a show floor large enough to spotlight an incredibly wide range of security products and services, yet manageable enough to tour at a leisurely pace and drill deeply into any category. No end users. No chaotic crowds. This is a tailored educational event designed to help you grow your business. Here are some highlights of the many thing’s security pros were able to experience at this year’s ESX.

Day 1 – Monday

ESA Meetings

The Electronic Security Association, the owner of the event, jumpstarted the events at ESX with several meetings including the ESA Associate Member Meeting and ESA Annual Meeting to discuss industry trends and more. Thanks to everyone who attended the ESA Annual Meeting and supported our award winners for excellence in the industry, and the installation of our newest Board members and Chairman, Kevin Stone.

Executive Leadership Workshop – Part One

After the meetings attendees jumped into ESX’s Executive Leadership Workshop- Part One. This workshop was an opportunity to connect with, learn from and grow with other C-Suite operators and owners of electronic security and life safety companies. The program offered insights to freshen up your leadership approach and motivate your team. This leadership workshop part one was led by Paul Epstein 2X bestselling author and former NFL and NBA Executive.

Opening Celebration

ESX finished Day 1 of the event right! There is no better way to take in Louisville than with live music, local beer and spirits, and a mix of local flavors as we celebrated the launch of ESX 2024! The Opening Celebration was a perfect opportunity to mix and mingle with other attendees and catch up with old industry friends in a more casual, laidback environment. This time around, the Opening Celebration had a lively bluegrass band to get security pros into true Louisville spirit.

 

Day 2 – Tuesday

OpenXChange Breakfast

Moderated by George DeMarco, the OpenXChange Breakfast is where we talked about the newest-of-the new; technologies, services, and go-to market strategies and the changing competitive landscape that will influence the direction of our industry. Our expert panelists this year included David Selinger Co-Founder/CEO of Deep Sentinel, Marty Guay VP of Business Development at Stanley Black & Decker and Dean Drako Founder & CEO of Eagle Eye Networks. This lively panel, from various segments of the industry, focused on what’s likely to happen and how it’s going to impact your business in the near term and long run, including technologies that you should pay attention to.

Education Sessions

The education sessions continued on Tuesday. They focused on sales strategies, marketing, the power of AI, raising RMR and more.

Expo Open

ESX 2024 expo floor provided access to multiple exhibitors in varying industries such as Fire Detection, Access Control, Smart Home Building, Video Surveillance IT/Networking and so much more! Tuesday also offered 5 incredible educational sessions on sales, management, operations, monitoring and more from speakers with years of real-world experience, as well as free technical training to exhibitors and sponsors. Throughout the day, attendees were able to walk around the expo floor, observing the latest technology from exhibitors in the industry. Day one of the expo included a Block Party. Each corner of the expo floor was Louisville-themed, each showcasing lite bites inspired by iconic Kentucky staples with refreshing drinks from our open bars scattered throughout the aisles.

Keynote Luncheon

There also was the keynote luncheon on the main stage featuring Keynote Speaker Ryan Leak. Ryan Leak’s inspirational session was titled Leveling Up: Tools to Help You Lead Yourself Better & Inspire Others. The Sara E. Jackson award was also presented after the Keynote to Holly Borgmann, Vice President of Government Affairs at ADT.

Innovation Awards

The Innovation Awards recognize outstanding products and services that drive the electronic security and life safety industry forward. Our panel of ESX judges — integrator leaders from across the nation — presented the ESX Innovation Awards to products and services that offer significant growth opportunities to dealers, integrators and monitoring centers.

SIAC Awards Reception

The SIAC Awards Reception is where the Youth Scholarship award was announced. Individuals were honored throughout this networking reception, as we identified the industry’s leaders working to resolve alarm management issues. We awarded the PDQ Awards, along with SIACs William N. Moody Award.

Pub Crawl

After a day on the expo floor attendees visited the local Kentucky nightlife at the ESX Pub Crawl! Security pros shared experiences, caught up with friends and made new ones in a casual atmosphere. ESX is unique in that it offers opportunities where work meets play and industry friendships are formed.

 

Day 3 – Wednesday

Education Sessions

The education sessions continued through Wednesday. They focused on video monitoring, optimizing your sales team, maximizing ROI, Transformative Industry Strategies and more.

Expo Day 2 Activities

Attendees were able to connect with lunch on the expo floor while continuing to make connections with peers in the industry. This was a fantastic opportunity to showcase each product and service. Wednesday also held historical artifacts on the expo floor where attendees could get a unique bourbon trail tasting.

General Session

There also was the General Session on the main stage featuring Keynote Speaker Justin Forsett. Just steps away from the expo floor, this highly energetic and engaging presentation, security pros learned how to create phenomenal experiences, share powerful stories, and help others along the way. Elevate your life, both personally and professionally. This is also where we presented the Weinstock Award to Kirk MacDowell, President of MacGuard Security Advisors.

Weinstock Celebration

The Electronic Security Association (ESA) held the Weinstock celebration at Derby City Gaming where Security Pros enjoyed quality spirits and a mix of local flavors at the as we commemorated the accomplishments of a security professional whose lifetime achievements have made a significant impact on the industry. The celebration wrapped up the third day of ESX.

 

Last Day – Thursday

Education Sessions

With classes like Mastering Inventory Management for Efficiency, and How to Boost Revenue without Adding Customers, Thursday was filled with education-packed sessions that have been designed to help electronic security pros move their business forward towards efficiency and productivity.

Closing Luncheon

Opening the last day of the Expo is the Closing Luncheon where security pros went for inspiration, motivation and networking with like-minded electronic security and life safety peers. This plated luncheon included programming that will inspire members of your organization to accomplish their goals and lead others to climb to higher levels of success.

Executive Leadership Workshop – Part Two

ESX 2024 Executive Leadership Workshop- Part Two was the final stop of the Executive Leadership Workshop. Two electronic security and life safety integrators/dealers talked through their processes for effectively leading and motivating employees to achieve peak performance. This included real world advice for putting programs into place that make a difference.

See You Next Year!

So far ESX 2024 is one for the books! Make sure to save the date for ESX 2025 hosted in Atlanta, Georgia (Cobb County) June 16-19! It is bound to be another incredible experience at the Electronic Security Expo.

 

Check out this year’s ESX’s Highlights here:


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January 16, 2024 ESX
Registration is now open for the ESX 2024, a trade show and educational conference owned by the Electronic Security Association (ESA) and The RMR Educational Event of the Year. The event designed by and for electronic security and life safety integrators/dealers will be held June 3-6 at the Kentucky International Convention Center in Louisville, Kentucky. 

ESX provides security professionals with a forum to learn about the latest technology innovations. As well as acquire proven business strategies and gain new insights based on best practices. As well as the opportunity to connect with peers and grow a trusted network. Prospective attendees are encouraged to seize the advantage of early bird registration rates available until April 19, 2024.    

Bring the Team to ESX 

Crafted as the pinnacle learning event, ESX offers an exclusive opportunity for security professionals. The ability to delve into best practices, unparalleled educational sessions, and team-centric benefits. To underline this commitment, ESX introduces special team registration discounts. Four security professionals registering under the same pass can generously bring a fifth colleague from their company free. This provision aims to foster comprehensive team involvement by facilitating knowledge sharing at a reduced cost.

Interested security pros eager to grow in their professional development can secure their spots now at www.esxweb.com/register.

“We are excited to open early bird registration for ESX 2024 and invite the security community to join us in Louisville for another year of education, innovation, and networking.” says George De Marco. “ESX is the must-attend event for security professionals seeking to stay informed about the latest best practices, technologies, and trends shaping the changing competitive landscape.” 

ESX Expo Floor: Where Business Gets Done 

At ESX’s expo floor, attendees will engage with exhibitors for invaluable insights. Like spanning marketing strategies, sales tactics, installation training, merchandising, and more. Exclusively catering to the pro-installed channel, ESX ensures exhibitors more quality conversations. While fostering a focused and immersive experience for all participants. Additionally, the event’s design amplifies intimate interactions and quality dialogues across the industry by facilitating one-on-one engagements. Which is a hallmark of ESX’s commitment to an enriching experience. Although, expo Booth spaces and sponsorship opportunities are still available but limited so act fast!

Learn more here – www.esxweb.com/promote-your-products-at-esx 

Networking with Industry Peers 

ESX distinguishes itself by curating engaging networking events that break the ice and encourage connections among attendees. Among these events, attendees can look forward to: 

  • Opening Celebration: A grand kickoff event that sets the stage for an immersive experience, allowing attendees to connect in a vibrant atmosphere. 
  • Pub Crawl: An informal and interactive evening where participants explore various local establishments while networking and fostering camaraderie.
  • Weinstock Celebration: A renowned event designed to bring attendees together in a convivial ambiance, offering an exceptional opportunity to network and build relationships. 

Unparalleled Educational Programming 

In addition, to gaining expo access. Dealers, integrators, and monitoring professionals wielding the Deluxe or Executive Pass can also attend unparalleled educational sessions curated by peers and industry thought leaders. Acclaimed as the industry’s strongest educational programming, ESX’s sessions garnered rave reviews in 2023, with over 80% of attendees rating the education sessions as VERY GOOD or EXCELLENT. 

Official ESX Hotels at Discounted Rate 

To enhance your ESX experience, secure your registration today and take advantage of specially curated official ESX hotel choices at discounted rates. Deadline to book is Monday, May 13, 2024: 

  • The Galt House Hotel 
  • Omni Louisville Hotel 
  • Embassy Suites Louisville Downtown 
  • Louisville Marriott Downtown 

 Register now and secure your spot to unlock the unrivaled learning, networking, and immersive experiences that ESX 2024 has to offer. 


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September 19, 2023 ESX

Expo Booth spaces and sponsorships are now available for the 2024 security industry trade show of the year, the Electronic Security Expo (ESX). Hosted by the Electronic Security Association (ESA), it is the largest trade show open exclusively to electronic security and life safety professionals, offering an unparalleled opportunity to have quality conversations with the best prospects.

ESX is a great place to promote your products or services. Since the ESX expo is specifically designed for electronic security professionals in the pro-installed channel, exhibitors will have the opportunity to showcase their products and/or services by qualified buyers and influencers. This channel-focused expo is large enough to see the latest products and services, and intimate enough to have meaningful business conversations.

“We exhibited at ESX 2023 in Louisville and found the show to be very intimate. There were a lot more decision makers motivated to buy, rather than to browse. Our interactions with prospects were significantly more intentional compared to other industry shows.” – Christelle James, COO at Ormandy Software

 “We participate in many industry tradeshows,” says Tracy Larson, President of WeSuite LLC. “We are always impressed by the quality of the decision makers who are at ESX and their drive for investing in their businesses.”

“ESX is the most effective trade show we attend.” says Kevin Stone, Chief Operating Officer of Doyle Security. “We’re currently reviewing product offerings from three CCTV vendors that we spent time with this year alone!

Early Bird pricing (Expires December 31) is $40 per square foot for ESA Member Companies and $42 per square foot for Non-Member Companies. You can learn more about the available booth space at esxweb.com/esx-floor-plan.

Beyond the tradeshow floor is an unparalleled opportunity to position your organization as a leading force in the marketplace. When this focused group comes together to share their ideas and solutions, the industry takes a bold leap forward in setting the pace for its future. ESX is a unique environment — and you have the opportunity to set your company apart through branding and thought leadership opportunities. If you’re interested in additional sponsorship options, take a look at ESX’s sponsorship brochure here: esxweb.com/electronic-security-expo-sponsorship.

The Electronic Security Expo (ESX) is the largest trade show of its kind, specifically designed for the pro-installed channel. It is a great opportunity to learn, network, and grow your company. There are many booths to choose from, in different sizes, to meet your company’s needs.

The ESX team is ready and willing to help all existing and potential exhibitors and sponsors explore all opportunities available at the upcoming 2024 event. Act now, expo booths and sponsorships are limited. Contact one of ESX’s team members to reserve a booth and promote your product or service, today.


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August 23, 2023 ESX
While ESX 2023 is now in the rearview mirror, security pros will have the coming months ahead to apply many of the best practices and business insights to their organizations. 

The event promises quality interactions and best practice sharing among leaders in the electronic security and life safety industry. This is THE event for education and networking in the channel — and the 2023 event delivered just that.

TOP 4 REASONS ATTENDEES CAME: 

  • To network with industry colleagues
  • To discover new business ideas, trends, opportunities, or strategies
  • To gain industry knowledge and perspective
  • To enhance leadership, management or business skills

The show’s impact will ripple well into 2024, when the industry’s leaders will gather again June 3-6 in Louisville, KY for ESX 2024. 

87% of attendees rated these sessions VERY GOOD or EXCELLENT 

TOP 10 EDUCATION SESSIONS: 

Driving Higher RMR on Every Sale
Top Reasons Why You Should Be Offering Cloud-based Access Control Systems
6 Ways to Reduce Truck Rolls, Optimize Field Services and Increase Customer Satisfaction
Keeping Score – A Better Alarm Verification Method
Fear Not – How to Raise Your RMR and Labor Rates without Losing Customers
The State of Marketing and Digital Tools for the Modern Company
Leveraging Your Existing Customer Base for Sales and RMR Growth
Understanding Recurring Revenue Financing in Today’s Climate
The Business of Fire Alarms – Part 2: Understanding Codes, Standards, and New Technologies
How to Encourage Collaboration Between Sales and Installation Staff

WHAT ATTENDEES ARE SAYING ABOUT ESX

“Great week at ESX 2023. We’re excited to bring home new ideas to share with our team and customers!”

“An incredible week of learning and celebrating with friends from across our industry.”

“Our Preventia Security management team had such a great time at #ESX2023 in
Louisville, KY! It was a great experience for our leaders as they got to connect and network with other security professionals in our industry.”

“Some great discussion points and ideas that I took away on how to improve our operational response. Open and engaging dialog with valuable input from attendees as well.”

“This is the best national one stop place for our industry!”



August 15, 2023 ESX
Check out the ESX Bonus Edition of Security Nation! It features ESX 2023 Highlights, Innovation Award Winners, The ESA Youth Scholarship Winners, ESA’s Weinstock Person of the Year and more! Click the image below to download.
Security Nation is a bi-monthly ESA Member electronic security magazine. Click here to view all the editions of Security Nation.


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June 7, 2023 ESX

The highly anticipated event of the year for the security industry finally happened! The Electronic Security Expo opened and brought together security professionals from all over the country. ESX attracts the biggest, best, and most progressive installing and monitoring companies in the nation to meet with exhibiting electronic security equipment vendors and industry providers.

Each year, ESX is proof that it is possible to offer a show floor large enough to spotlight an incredibly wide range of security products and services, yet manageable enough to tour at a leisurely pace and drill deeply into any category. No end users. No chaotic crowds. This is a tailored educational event designed to help you grow your business. Here are some highlights of the many thing’s security pros were able to experience at this year’s ESX.

Day 1 – Monday

ESA Meetings

The Electronic Security Association, the owner of the event, jumpstarted the events at ESX with several meetings including the ESA Associate Member Meeting, ESA Annual Meeting, ESA Education Committee Meeting and Executive Management Professionals (EMP) Meeting to discuss industry trends and more. Thanks to everyone who attended the ESA Annual Meeting and supported our award winners for excellence in the industry, the installation of our newest Board members.

Executive Leadership Workshops

After the meetings attendees jumped into ESX’s Executive Leadership Workshops. These workshops were an opportunity for connecting with, learning from and growing with other C-Suite operators and owners of electronic security and life safety companies. The program offered insights to freshen up your leadership approach and motivate your team in an intensive afternoon of workshops led by experts. These leadership workshops were also led by a John Maxwell sales expert.

Opening Celebration

ESX finished Day 1 of the event right! There is no better way to take in Louisville than with live music, local beer and spirits, and a mix of local flavors as we celebrated the launch of ESX 2023! The Opening Celebration was a perfect opportunity to mix and mingle with other attendees and catch up with old industry friends in a more casual, laidback environment. This time around, the Opening Celebration had a LIVE Karaoke band to get security pros to sing the night away.

 

Day 2 – Tuesday

OpenXChange Breakfast

Moderated by George DeMarco, the OpenXChange Breakfast is where we talked about the newest-of-the new; technologies, services, and go-to market strategies and the changing competitive landscape that will influence the direction of our industry. Our expert panelists this year included Elizabeth Parks from Parks Associates, Bart Proctor of Pye-Barker and Tyler Tribe of Becklar. This lively panel, from various segments of the industry, focused on what’s likely to happen and how it’s going to impact your business in the near term and long run, including technologies that you should pay attention to, like ChatGPT.

Education Sessions

The education sessions continued on Tuesday. They focused on women in security, marketing, emergency response systems, reducing truck rolls and more.

Expo Open

ESX’s expo floor provides access to multiple exhibitors in varying industries such as Fire Detection, Access Control, Smart Home Building, Video Surveillance IT/Networking and so much more! Tuesday also offered 5 incredible educational sessions on sales, management, operations, monitoring and more from speakers with years of real-world experience, as well as free technical training to exhibitors and sponsors. Throughout the day, attendees were able to walk around the expo floor, observing the latest technology from exhibitors in the industry.

Keynote Luncheon

There also was the keynote luncheon on the main stage featuring Keynote Speaker Jon Acuff. Jon Acuff’s inspirational session was titled Soundtracks: How the Best Teams Overcome Overthinking to Navigate Change, Increase Productivity and Win Consistently. The Sara E. Jackson award was also presented after the Keynote to Kirk MacDowell of MacGuard Security Advisors.

Innovation Awards

The Innovation Awards recognize outstanding products and services that drive the electronic security and life safety industry forward. Our panel of ESX judges — integrator leaders from across the nation — presented the ESX Innovation Awards to products and services that offer significant growth opportunities to dealers, integrators and monitoring centers.

SIAC Awards Reception

The SIAC Awards Reception is where the Youth Scholarship award was announced. Individuals were honored throughout this networking reception, as we identified the industry’s leaders working to resolve alarm management issues. We awarded the PDQ Awards, along with SIACs William N. Moody Award.

Pub Crawl

After a day on the expo floor attendees visited the local Kentucky nightlife at the ESX Pub Crawl! Security pros shared experiences, caught up with friends and made new ones in a casual atmosphere. ESX is unique in that it offers opportunities where work meets play and industry friendships are formed.

 

Day 3 – Wednesday

Education Sessions

The education sessions continued through Wednesday. They focused on driving higher RMR, fire alarms, recruitment and retention, talent acquisition, sales, tracking KPI’s and more.

Expo Day 2 Activities

Attendees were able to connect with lunch on the expo floor while continuing to make connections with peers in the industry. This was a fantastic opportunity to showcase each product and service. Wednesday also held historical artifacts on the expo floor where attendees could get a unique bourbon trail tasting.

General Session

There also was the General Session on the main stage featuring Keynote Speaker Kenyon Salo. Just steps away from the expo floor, this highly energetic and engaging presentation, security pros learned how to create phenomenal experiences, share powerful stories, and help others along the way. Elevate your life, both personally and professionally.

75th Diamond Jubilee and Weinstock Celebration

The Electronic Security Association (ESA) celebrated its 75th year with a Diamond Jubilee at the Frazier History Museum with a 1920’s themed celebration. The Morris F Weinstock Celebration commemorates the accomplishments of a security professional whose lifetime achievements have made a significant impact on the industry and was presented to Jamie Vos of Security Solutions Northwest. Both events held Wednesday evening wrapped up the third day of ESX.

 

Last Day – Thursday

Education Sessions

With classes like How to Encourage Collaboration Between Sales and Installation Staff, and The Top Applications and Monitoring Services for Video Surveillance, Thursday was filled with education-packed sessions that have been designed to help electronic security pros move their business forward towards efficiency and productivity.

Closing Luncheon

Opening the last day of the Expo is the Closing Luncheon where former US. Army Black Hawk Pilot, Elizabeth McCormick, shared the professional development secrets for success with her stories of overcoming overwhelming obstacles, while inspiring you to soar to success! Come here for inspiration, motivation and networking with like-minded electronic security and life safety peers. This plated luncheon included programming that will inspire members of your organization to accomplish their goals and lead others to climb to higher levels of success.

Bourbon Experience

This bourbon experience was at the close of the 2023 show. Directly after the Closing Luncheon, buses picked up Bourbon Experience attendees and headed over to two distilleries. The first stop was the Evan Williams Distillery and the second was the Stitzel-Weller Distillery. Both are on the Kentucky Bourbon Trail and buses then returned attendees to their ESX Host Hotels.

See You Next Year!

So far ESX 2023 is one for the books! Make sure to save the date for ESX 2024 hosted in Louisville, Kentucky June 3-6! It is bound to be another incredible experience at the Electronic Security Expo.

 

Check out this years ESX’s Highlights here:


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May 31, 2023 ESX

The Electronic Security Association – (ESA) thanks its Premier Event Sponsor for their support in this year’s Electronic Security Expo – (ESX). This conference and tradeshow for security integration, life safety, and monitoring companies has earned a stellar reputation as the must-attend event for the industry’s most innovative and influential leaders. Beyond the tradeshow floor is an unparalleled opportunity to position organizations as a leading force in the marketplace.

 “As a leading provider of security monitoring services, we understand the crucial importance of staying ahead of technological advancements in the industry. As a premier sponsor of the Electronic Security Expo – ESX, we are proud to showcase our unwavering commitment to the industry while presenting our latest solutions to our valued dealer network. We are excited to collaborate with other industry leaders and experts at this dynamic event and continue to drive excellence in electronic security monitoring,” says Woodie Andrawos, President of National Monitoring Center (NMC).  

ESA’s top sponsorship levels afford the best spotlight possible. When this focused group comes together to share their ideas and solutions, the industry takes a bold leap forward in setting the pace for its future. We are incredibly thankful to have dedicated sponsors who allow for this incredible event to happen and continue to bring a nationwide industry together. 

Sponsorship options for ESX 2024 will commence during ESX 2023 space selection, June 6-7, 2023, and the 2024 event will be held in Louisville once again. To learn more, security manufacturers and service providers are encouraged to schedule a call with ESA’s VP of Business Development, Jessica DaCosta or ESA’s Business Development Executive Kaleigh Barraso.


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December 13, 2022 ESX

ESX is Security Connected, immersing dedicated security professionals in a niche pro-installed environment, where they are provided actionable ideas, strategies, and collaboration opportunities to move the industry forward. ESX is where the industry gathers. 

“ESX is a great place to keep up on new technologies, make connections and reassess your vision and direction for your company.” says George DeMarco, ESX Chairman “Getting ‘plugged in’ to your industry accelerates your professional development and helps you and your team gain valuable and thoughtful insights. Great networking opportunities are a catalyst for personal growth and business success, giving your organization a better opportunity to attain operational and financial excellence,” DeMarco continues 

Bring The Team to ESX 

Registration is open for the ESX 2023, and offers several attendance options, including access to the Expo Only and an Executive pass for access to exclusive leadership sessions. Discounted prices on all registration types expire April 7th, 2023. Additionally, ESX offers a special where if 4 security pros register for the same pass, they can receive a 5th for free. This creates an opportunity to bring your whole team to ESX for best practice sharing at a discounted cost. 

ESX attendees learn new skills, make new connections, get exposed to new products, and inspirational moments. ESX is a meaningful event open exclusively to the professional security and life safety integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. No chaotic crowds. Just tailored networking and educational sessions designed to help you and your team grow your business. 

Here are four things you and your team can expect to experience by attending ESX: 

Skill Development 

ESX features keynote presentations and educational sessions from industry experts and influencers. These presentations aim to teach attendees new skills, best practices, and provide actionable takeaways to achieve long-term success. If you and your team are attentive and eager to learn, they’ll leave with new tools and ideas to incorporate into their day-to-day workflow. 

“Best education sessions I have ever attended.” 

Networking Opportunities 

ESX differs from other industry tradeshows as it focuses on quality engagements and creative ways to encourage interactions that break the ice. ESX attendees can expect (# of networking events ) that focus on shared experiences that forge lasting connections, including the Opening Celebration, The Pub Crawl, and the ESA’s Weinstock Celebration where security pros will honor the Morris F Weinstock Person of the Year and ESA’s 75th Year, The Diamond Jubilee. 

“ESX has always been a great social event to meet new people and strengthen relationships with both new and existing peers” 

Experience New Products 

Be more than just a badge scan. The expo floor is open exclusively to security and life safety integration and monitoring professionals; it isn’t diluted or redirected for end users. It is a targeted resource for productive business conversations and features the latest products and services in categories, including access control; video surveillance; central station technology; intrusion and fire alarms; custom electronics; IT and networking; monitoring services; identification systems, and more. 

Additionally, ESX is the event to promote your products or services. If you are interested in sponsorship and expo booth options, take a look at ESX’s sponsorship brochure here: esxweb.com/electronic-security-expo-sponsorship. 

“The quality of the conversations that we’ve had and the leads that are going to be coming out of this have been fantastic.” says Steven Coughlin, Account Executive at Bold Group and exhibitor at ESX 2022   

Be Inspired 

Everybody’s motivation dips from time to time. When you go through the same routine every single day, it’s natural to lose focus or burn out. ESX provides a great opportunity to step away from the day-to-day grind and experience something fresh and exciting. You and your team will build skills and gain actionable insights while at ESX, but they will also feel reinvigorated after spending time in a new, high-energy atmosphere. You may think that spending time out of the office will hurt productivity – but once your employees return, they will likely be more productive than ever thanks to their newfound motivation and inspiration. 

“I don’t know of a more insightful convention to attend. This was the most beneficial 3 days of my career.” 


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October 19, 2022 ESX

Registration is now open for the 2023 Electronic Security Expo (ESX), a trade show and educational conference owned by the Electronic Security Association (ESA). The event designed by and for electronic security and life safety integrators/dealers will be held June 5-8 at the Kentucky International Convention Center in Louisville, Kentucky. 

ESX provides security professionals a forum in which to learn about the latest technology innovations; acquire proven business strategies; gain new insights based on best practices; and connect with peers to grow a trusted network.

The lowest registration pricing (Early Bird) will be available until April 7, 2023, so we encourage security professionals to register soon while the savings last.  

Additionally, ESX offers special team registration discounts. Four security pros registering for the same pass can bring a fifth from their company free. This creates an opportunity to bring your whole team to ESX for best practice sharing at a discounted cost. Interested security pros can register at www.esxweb.com/register. 

“ESX is a great place to keep up on new technologies, make connections and reassess your vision and direction for your company.” says George DeMarco, ESX Chairman “Getting ‘plugged in’ to your industry accelerates your professional development and helps you and your team gain valuable and thoughtful insights. Great networking opportunities are a catalyst for personal growth and business success, giving your organization a better opportunity to attain operational and financial excellence,” DeMarco continues 

 On ESX’s expo floor, attendees aren’t subjected rattled-off product pitches. They can expect to tap exhibitors for advice on marketing, sales, installation training, merchandising, and more. ESX is uniquely only open to the pro-installed channel, so exhibitors can better target their conversations – it is a more focused experience for everyone involved. By design, the event is said to offer attendees from across the industry a more intimate experience to facilitate one-on-one interactions and quality conversations.  

In addition to the expo experience, dealers, integrators, and monitoring professionals with the Deluxe or Executive Pass will have access to quality education driven by peers and thought leaders with real-world advice. It has been boasted as the strongest educational programming in the industry. Over 80% of ESX 2022 attendees rated the education sessions VERY GOOD or EXCELLENT. ESX 2023’s education sessions will be divided into the 4 following tracks: 

  • Sales: Learn to develop your brand and go-to–market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR. 
  • Operations: Discover best practices that will improve your company’s operational excellence and customer experience. Explore ways to build efficiencies in installation, service methodologies and human resources. Examine how others are solving today’s most common operations struggles like recruiting and retaining employees, supply chain lags, truck rolls, job safety, training, and more. 
  • Management: Learn to implement and manage key performance indicators that help to streamline processes and improve top and bottom-line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business. 
  • Executive Leadership: These exclusive workshops will provide attendees access to experts from a variety of fields to offer a deep dive into valuable insights that stretch leaders and unlock new opportunities for growth in their organizational, personal and interpersonal lives. Workshop speakers will cover areas that hone in on building skills to be a better leader, coach, and influencer so that participants can enhance their companies’ success through encouraging innovation and collaboration amongst their teams. 

ESX differs from other industry tradeshows as it focuses on quality engagements and creative ways to encourage interactions that break the ice. ESX attendees can expect a diverse blend of networking events that focus on shared experiences that forge lasting connections, including the Opening Celebration, Pub Crawl, and the ESA’s 75th Diamond Jubilee and Weinstock Celebration where security pros will honor the Morris F Weinstock Person of the Year and ESA’s 75th anniversary.