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ELECTRONIC SECURITY EXPO

Marketplace Access Policy

ESX is designed specifically to help electronic security and life safety integrator/dealer companies build stronger, more profitable organizations, to best deliver on their promise of protecting people, places and property. To accomplish this, ESX delivers the most powerful education platform in the industry for decision makers ready to take their businesses to the next level.

The experience is built on a shared investment:  

  • Integrators/dealers invest their time and resources in a focused, business-driven manner – dedicated to learning more, building relationships, and finding solutions to power growth.  
  • Exhibitors and sponsors invest their expertise, innovation, and resources to bring those solutions to the integrator and dealer community, share what’s next for the industry, and build meaningful partnerships. 
  • ESA invests in developing an experience that draws the top companies in the space to create the ideal environment for idea exchange and channel growth — subsidizing costs to ensure integrators and dealers of all sizes can experience the event. 

ESX brings together hundreds of owners, executives and business leaders from electronic security and life safety integration and dealer companies — individuals who influence or make purchasing decisions for products and services at significant scale. Access to this concentrated audience creates meaningful business value that extends well beyond product demonstrations or transactions occurring in an exhibit booth. Relationships developed through networking, conversations, education, social events and other interactions can create awareness, strengthen existing customer relationships, open future sales opportunities and influence purchasing decisions long after the event concludes. 

Because this commercial opportunity exists based on the organization represented and its relationship to the integrator/dealer marketplace, participation categories are determined by company profile rather than an individual registrant’s stated intent or planned activities at ESX.  

This ESX Marketplace Access Policy ensures that individuals and organizations whose participation provides potential commercial value to the company or organization they represent have a pathway for participation consistent with their role in the ecosystem. 

Our goal is to make those pathways clear, reasonable, and accessible to all who can provide value to the ESX experience. Through fair and consistent application of this ESX Marketplace Access Policy, ESX is committed to preserving the value of exhibitor and sponsor investments, while maintaining the collaborative environment that distinguishes this channel-specific event. 

How to Participate in ESX

ESX welcomes the many organizations from within the pro-installed electronic security and life safety channel. Participants engage with the event, based on company profiles. 

  • Manufacturers, service providers, suppliers and other organizations that market or sell products or services to installation and integration companies are a vital part of the ESX Marketplace and event community. These individuals and organizations participate through the appropriate exhibiting and sponsorship opportunities. Standard attendee registration is intended for qualified installation and integration companies and is not an alternative to exhibitor or sponsor participation. 
  • Decision makers from integration/dealer companies (leaders of service/install departments, finance and admin departments, sales and marketing teams, executive leadership, general managers, etc.) participate through registration — most choosing ESX for the valuable insights shared in its education program. This profile makes up the primary registrants of ESX. 
  • Industry-specific consultants (legal and tax advisors, sales and business advisors, financial partners, brokers, private equity firms, etc.) can participate through exhibiting, sponsorship, and/or an approved non-exhibitor/non-sponsor registration option. 

ESX reserves the right to invalidate any registrations that are inconsistent with these participation guidelines.  

If you’re unsure which category best fits the organization you represent, please contact the ESX Team at 972-807-6800 and we’ll help you find the right fit. 

Shared Responsibility 

The Marketplace Access Policy is intended to create a fair, welcoming, and sustainable environment for everyone. Misrepresenting your organization affiliation — including registering under a false company name or title to gain access to the event — is a strict violation of this policy and may result in registration cancellation, denial of entry, or removal from the event without refund. 

Our Commitment 

ESX believes broad industry engagement strengthens both the event and the industry. Our objective is to provide industry participants with a clear and appropriate path to engage and ensure that everyone who benefits from the ESX Marketplace contributes appropriately to sustaining it. 

A strong marketplace depends on shared investment, fair access, and responsible engagement by all. If you benefit from the ESX Marketplace, be a part of supporting the marketplace that fuels the success of electronic security and life safety integrators/dealers everywhere.