Suitcasing is an unethical business practice where individuals or companies attend a trade show as regular attendees rather than exhibitors and conduct business on the show floor, in hallways, or other event spaces without purchasing a booth or sponsorship. This practice undermines the integrity of the event and is unfair to paying sponsors and exhibitors.
Show Management has mandated increased measures to protect exhibitors from suitcasing at ESX. This is the Show Management’s Suitcasing Policy, which will be posted on signage around the exhibit hall and included in the onsite guide for all attendees. Please note that while all meeting attendees are invited to the exhibit hall, ESX reserves the right to flag and cancel any registration of an attendee representing a manufacturer or service provider to the industry who is not a sponsor or exhibitor with a full registration refund prior to the event. This helps to protect the event and the investments of its supporters.
Furthermore, any attendee who is observed to be soliciting business in the aisles or other public spaces, in another company’s booth, or in violation of any portion of the Exhibition Policy, will be asked to leave immediately without refund. Additional penalties may be applied. Please report any violations you may observe to Show Management. Such activities include:
Show Management and Floor Managers will be in place from the start of the Show to the conclusion of the Show. This team will respond to all complaints regarding suitcasing. The team will be trained on what to look for and the appropriate factors to determine if there is an issue. Show Management and Floor Managers will have the following responsibilities: