ESX 2022

Session Details

June 15

10:30- 11:30AM CT

New Markets

Top 5 Factors Before Entering the Multifamily Market

96% of recent smart home device deployments in Multi-dwelling Units (MDUs), such as apartments and condos, were made fewer than five years ago, and 84% of property managers intend to install internet-connected devices in the next 12 months.

Attracting and retaining residents, increasing rent, and improving property security are the leading benefits that can prompt smart home device adoption. Property managers expect to achieve ROI on smart home investments in two to three years. The brands offered and the ability to integrate smart home systems into existing management systems are the most important factors for smart home vendor selection. Attend this session to learn about the top 5 factors you need to know before entering the MDU market. 

In this session, you’ll uncover:

The growth in the MDU market

The latest trends and factors driving the market forward

Examples of go-to-market strategies and brands that motivate buyers


New Markets

Expanding into new markets can be an effective way to grow your business. Having a disciplined approach will help you identify complimentary markets and innovative product and service offerings. Learn how to assess each growth opportunity more accurately and develop a viable go-to-market strategy.

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