ESX 2023

Session Details

Tuesday,
June 6

10:00 – 11:15AM ET
SALES

The State of Marketing and Digital Tools for the Modern Company

End users are changing — and so too are their expectations and buying behaviors. To compete in today’s competitive landscape, companies must move faster, be more innovative, and anticipate consumers’ needs even before they do to remain relevant.

With technology moving at a rapid pace, security professionals can’t afford to rely on past assumptions and outdated playbooks to capture the attention of end users. Marketing is changing, and electronic security professionals can not only save their revenues, but grow them by learning about the most lucrative and effective forms of marketing for security companies. The best businesses are learning about new forms of digital marketing and applying new tactics to their marketing strategies.

From digital tools to new marketing tactics, this Electronic Security Expo session dives into the most powerful, credible, and reliable forms of marketing that you can start applying to your own business as soon as possible. Marketing isn’t necessarily difficult, you just need to know where to start. And that’s where we come in. If you’re ready to grow your electronic security business in this new era of digital marketing for security companies, then this session is for you.

The ESA team hopes you’ll join this session.


In this session, you’ll learn:


Why the new normal isn’t so normal anymore when it comes to legacy business practices


The latest marketing and digital tools that help you become more agile and relevant


How to properly introduce and implement these strategies – processes and people


The benefits of adopting new marketing and digital tools


REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.


THIS COURSE IS ELIGIBLE FOR CEU CREDITS

See all CEU credits available for attending ESX 2023 education sessions. MORE



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ESX EDUCATION TRACK

Sales

Learn to develop your brand and go-to–market strategy to keep the focus on building your RMR. Identify complimentary markets, new products and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


THIS TRACK IS SPONSORED BY

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