There are a variety of factors to consider in maintaining a successful security business. Critical elements include recruiting and retaining talent, assessing employee and customer attrition, and growing sustainable recurring revenue and EBITDA.By far, the number one issue facing the security industry is a limited viable workforce. Consequently, dealers, integrators, and monitoring centers must rethink compensation packages, professional development, and employee retention programs for both new and existing employees. In addition, a good leadership team will strive to build the right culture, the right purpose, and the right vision that attracts the right people for all levels of the organization.
Building the Right Team
Gaining the right employees is the first step. Keeping them is equally as important. Leadership and management training will be vital in this process. In addition, employee attrition should be tracked and analyzed to understand its cause and effect, subsequently using the data to improve employee retention. Improving employee retention and engagement will also have a direct and positive impact on customer attrition.
Keeping Your Customer Base
That brings us to customer retention. Measuring customer attrition is critical to understanding the make-up of your company’s customer base and corresponding recurring revenue stream. For example, if your customer base is primarily focused on a market segment that can be hit hard by a recession or is highly concentrated in a particularly vulnerable segment, your attrition rate will likely trend much higher than normal. Understanding your customer attrition will also provide valuable insights into your product and service offerings and the delivery of the customer experience.
In addition, more than ever, recurring revenues must be assessed to determine how vulnerable the company may be during this uncertain economic climate. Consider the value of understanding your exposure to possible industries that may be acutely or permanently damaged in the coming months or years. This exercise will also help you focus more clearly on the market segments that remain sustainable and profitable and identify emerging sectors to add to your go-to-market strategy. You can also minimize your risk by diversifying your customer portfolio so that you are not too highly exposed to any one sector or customer type.
Assess your EBITDA
Credit markets are becoming more challenging for companies that are not financially disciplined enough to meet lending covenants, especially dealers and integrators focused mainly on the residential market. We all understand that recurring revenues are good, but a solid plan to refocus on growing your EBITDA is even better. Whether you’re thinking about selling your company next year or the next decade, you should run your company like you’re going to sell it tomorrow.
Security professionals who are interested in taking a deeper dive into the industry’s trends should register and attend ESX 2023 in Louisville, KY, June 5-8. Over the course of 3.5 days, attendees will experience industry-leading education programs, best practices, and more to take their business to the next level.
When it comes to tight labor markets, not only is there recently a workforce shortage but as competition for skilled labor increases, so do wages and benefits. Coupled with remote, hybrid, and flexible work policies, employees have more options in the current workforce environment. Because of this, employee acquisition and retention are becoming competitive differentiators.
According to Dee Ann and Gretchen, the first key point is to attract the right employees. Using job ads properly can be extremely powerful. Ads are always huge in any industry, but it is important to put the right information out into the world. The right information includes demonstrating your company brand, culture, and values. It is crucial to have these identified in advance to hiring new team members. If this is accomplished it will be much more transparent for you as a manager, to identify who will be well suited for the company and the culture. However, a lot of companies fail to consider what attracts a valuable employee
and forget that the hiring process goes both ways. Dee Ann and Gretchen emphasize making sure your company is living out its culture in a tangible way
to the employee, which leads us to retention.
Retain.
It is important to think about your company values and culture and think of the value proposition from the perspective of the employee. Is this a good work environment? Would someone enjoy working for your company and why? 65% of job seekers say that a company’s reputation influences their decision on whether they chose to apply to a job and 64% of job seekers say that reviews on Glassdoor and Indeed influence their perception of what it’s like to work at that company.
When employees feel seen and valued, they are less likely to look for different work opportunities. In this day and age, many young employees are choosing positive and healthy work environments over simply having a career and good salary. Now, people are looking at the package deal. Salary, benefits, PTO, remote and hybrid opportunities, flexibility and so much more. The days of living to work are far behind us and many young people are choosing to work to live instead, with many still wanting to have a healthy work-life balance lifestyle available to them.
Augment.
It is crucial for companies to identify who fits with the company and to be transparent from the beginning. Using accurate job descriptions is one part of doing this. Employees should know what they are getting into so a month or two in, they aren’t struggling, surprised, or at risk of resigning. Ensuring there is growth in the company plays a big role as well. Employees want to know that they can grow and succeed within a company long-term, and that they have the resources available to them to do so.
Overall, with the right tools and resources, employers should be able to be successful in hiring long-term candidates who can bring success not just to the company but to their own career as well. Companies should firstly solidify their brand, use that brand to advertise to a specific target of job seekers, identify from applicants who is well-suited for the company culture and lastly be able to offer that employee proper tools and resources to succeed.
Alarm monitoring has evolved and matured markedly over the years. For ADT, those years number 145, as the company has been working toprotect homes longer than any other in the industry! There have been exponential advancements in monitoring technologies over all those decades, so it made good sense that ADT presented a peer-to-peer educational session at ESX in June that explored some of the most important innovations impacting modern day monitoring capabilities.
ADT Security’s Vice President of Monitoring Technology, Larry Folsom, led this “Monitoring Innovation in Action” session. He was joined by co-presentersAnthony Iannone, Director, Affiliated Monitoring, Nicole Pitts, Calipsa’s Account Director for the Americas, and John Chiaramonte, President, Consulting Services, Mission Critical Partners.
The four presenters offered various perspectives from different facets of the industry, which enabled attendees to explore the same issues from different views and experiences. In addition, the emerging ANSI-based monitoring association standard – the TMA-AVS-01 Alarm Validation Scoring (AVS) Standard, which is set to be released around 2024 – was also discussed. (Details on this important standard can be found on the TMA website at: The Monitoring Association (tma.us)
While each of the presenters shared topics from their industry perspective, all concur that, in today’s ever-changing marketplace, it’s critical for monitoring centers to stay on top of technology innovations, new enhanced services, and monitoring trends in order to remain relevant and successful. It can, undoubtedly, be a delicate balancing act for monitoring centers to process a huge influx of alarm signals while also striving to deliver a high-touch customer experience. Thankfully, state-of-the-art innovations and automation tools are answering the call that monitoring centers need to advance their services and deliver a quality customer experience, including improving operational efficiencies.
Interactive Innovations
From ADT’s perspective, Folsom reports that they’re seeing better interaction with customers courtesy of text messaging, which is resulting in an impressive 58% reduction of false alarms. The ability to text message customers and speak directly with them is one of the larger trends they’re seeing, noting that it’s so important to be able to interact with customers in ways that are now truly relevant to the way they communicate. “We still make phone calls, but it’s an example of how our industry is reacting to today’s technology,” Folsom says. “Interactive monitoring messages during an alarm event are a very relevant trend.”
This emerging trend is indicative of how evolving customer demands and expectations are impacting the way monitoring stations operate.
“We’ve got to communicate with customers in the way they communicate in an emergency,” Folsom adds.
“Call center workflows and our customers are not necessarily receiving phone calls, so it’s important to have better information in order to make better choices. Google took an investment in ADT, and I’ve connected Google platforms to ADT monitoring so we’re bringing relevant info appropriately to those end users. Communicating with customers on their terms – those are the grandest opportunities.”
Iannone concurs, saying that much of Affiliated Monitoring’s innovation – which is really the development of new software tools and customer-facing applications – is driven by a competitive need to enhance the customer experience while reducing unnecessary dispatches. “Text messaging and push notifications, which are key to our efforts at improving the customer experience, is a solution we’ve implemented over the past few years. It balances innovation in technology with a better customer experience, is a worthy upgrade for all monitoring providers, and clearly makes a difference for both our dealers and our end users.”
He adds that a topic of great interest to attendees is video analytics and how they can be leveraged by monitoring providers to offer enhanced video monitoring services. “The explosion of video analytics has certainly changed how we monitor large, challenging locations, and how our dealers market their video services.”
Calipsa’s Nicole Pitts is well-equipped to speak to this topic, as Calipsa is a uniquely cloud-based platform that uses machine learning technology to reduce the number of CCTV alarms. “Video analytics and other AI-based technologies are game-changers in alarm monitoring centers by automating high-effort, low-value tasks such as continuously watching live footage,” she explains. “Now, operators can concentrate on effective incident response with video analytic platforms, which can keep watch 24/7/365 without losing focus or getting tired. Technology like Calipsa’s advanced video analytics filter out nuisance alarms, allowing operators to focus and respond quicker to valid alarms, avoid operator fatigue, and deliver better customer service,” she adds. “Innovations can provide a deeper understanding of sites and installations using metadata from cameras, video, clips to ensure the best results.”
As President of Consulting Services for Mission Critical Partners, which provides expertise and comprehensive solutions across the entire critical infrastructure and public sector ecosystem, Chiaramonte added an interesting and pertinent perspective to the presentation, as well.
He notes,
“Although there is no question that the alarm industry is delivering innovative solutions and continuing to leverage emerging technologies, a high percentage of alarm calls ultimately do not require a response from police, fire, or emergency medical services. Many 911 centers are reporting that 10% or more of all incoming calls are alarm related. And, with the high rate of false alarms, the situation has desensitized first responders alike to alarms which, regrettably, can negatively affect responder safety.”
Like many organizations across the U.S., 911 services are facing unprecedented staffing challenges, he contends, with some centers operating at 50% of their authorized complement of staff.
The good news, Chiaramonte explains, is that industry professionals are encouraged to see modernization efforts underway across the 911 community and some of these enhancements will improve how emergency dispatchers and the monitoring industry work together. Throughout the nation, he reports, several states are making a transition to Next Generation 911 (NG911) – an all-Internet Protocol (IP)-based solution – that will provide an opportunity for alarm monitoring agencies to directly connect to emergency services networks and 911 centers to share valuable information. Chiaramonte adds that the emerging Alarm Validation Scoring (AVS-01) standard also holds great promise to help 911 and law enforcement make better response decisions.
This joining of industry experts from four different facets of the monitoring and monitoring-adjacent spaces made for a meaningful discussion on how modern-day innovations are continuing to advance the industry. As Iannone aptly sums up, “With representatives from both first-party and third-party monitoring centers, along with representation for the response agencies themselves and a leading provider of video analytic-driven event intelligence, the panel was able to provide attendees a holistic view of the realities of responding to emergency events today.”
The Electronic Security Association’s Board of Directors unanimously passed a resolution on August 24, 2022, to support efforts to reduce false alarms through more efficient and effective notification methods. One of the greatest threats to the electronic security and life safety industry is the high rate of false alarm dispatches. This threat can cause many problems, including jurisdictions to push for “non-response” or “verified response,” which would drastically alter the value and the operations of many security companies across the nation.
The ability to directly message customers when verifying alarm signals is a significant enhancement that the ESA Board supports. “At ESA, we have a long history of working with our members, other associations and our public safety community to reduce false alarms,” says ESA Chairman and president of LOUD Security Systems in GA, John Loud. “Now, monitoring centers are investing in modern technology so that we, as an industry, can partner with them to create a better solution for communicating with our customers and as a result, reduce attrition by meeting our consumers where they are.”
“People tend not to answer their phone if the number is unknown and are more likely to respond to text or chat,” he continues. “By using group chat for verification, we’re able to connect quickly with the customer and verify the alarm signal and in many cases, we can cancel the dispatch. By leveraging more effective communication methods, our monitoring center partners are more efficient, our public safety community will be responding to far fewer false dispatches and, ultimately, our subscribers are happier — which leads to lower attrition.”
The mission of ESA’s resolution is to encourage a mass adoption of this innovative alarm dispatch reduction technology, creating better communication with consumers in the way they connect during a potential emergency.
“I want to encourage our ESA members and all security integrators to start a dialogue about how this investment from monitoring centers could help them reduce their attrition and enhance their customer experience.” says Loud
ESX delivered on its promise of providing security professionals a forum for networking, education, and coming up-close-and-personal with the latest security tech. And while the Electronic Security Expo 2022, held in Fort Worth, Texas this June is now in the rearview mirror – and plans are already revving up for ESX 2023 – there are many key takeaways that should stay top-of-mind for security professionals. Among them are lessons learned from the educational sessions presented at the Expo. Those who may have missed some of the sessions on the roster need not miss out on the insights and instruction imparted. Here, we take a look at the topics covered in the “Powerful Hacks to Grow Your Recurring Revenue” presentation, led by Melissa Brinkman, CEO of Custom Alarm and ESA Board of Directors.
Brinkman is well equipped to speak on the RMR topic, as Custom Alarm has been successfully serving the security needs of customers in Minnesota for some 50 years now. Their services span fire alarm, intrusion, video surveillance, access control, home automation and more in both the commercial and residential spaces.
Like all of the peer-to-peer educational offerings on the ESX lineup, the “Powerful Hacks to Grow Your Recurring Revenue” presentation was designed to help electronic security pros move their business forward towards efficiency and productivity. Attendees were primarily security dealers and system integrators, eager to learn more about the RMR-related topics covered in the session.
Recurring revenue is the heartbeat of every security business. Although it’s certainly not new to the security industry, innovative and profitable ways to grow recurring revenue can help a security company increase its average RMR per customer, which leads to greater profitability, sustainable growth, and higher enterprise value.
Why Reviewing Your RMR Pricing Model Is Good Business
This portion of the presentation explored the various reasons why it’s so important to regularly review your pricing models. Service agreements, labor costs, inspections, etc. should all be considered. As Brinkman pointed out, some security companies don’t look at implementing rate increases. She advises that they should take a closer look at their recurring revenues across the board, either annually or at the least, every other year, and ask themselves if those rates are at a minimum. If so, those RMR rates should be increased by a certain percentage that makes sense and keeps the company profitable. The best way to determine a reasonable rate increase is by looking at your pricing model and determining your overall operating costs and how they have changed since the last increase. Costs for everything and for everybody are going up in today’s economy. It’s likely you’re servicing a lot of customers at a cost below what your rate should be, so it’s worth considering that it’s time to communicate to them the value of your services that justify a reasonable rate increase. She cautions that companies that don’t regularly adjust their RMR margins are likely leaving money on the table.
Newer Technologies and Services Based On A Subscription-based Model
Simply stated, the times are changing. Are you? Brinkman, together with her co-presenter, Randall Renfroe, President, All State Security Industries, addressed some of the newer technologies that today’s security dealers and integrators should consider adding to their arsenals.
Cloud-based solutions ranked high on the list. The model is being much more widely adopted and becoming an attractive alternative to traditional, on-site physical access control and video surveillance systems. The number of organizations making the migration is on the rise, as many end users are looking to lower their upfront investment costs, as well as their system maintenance costs.
In terms of access, credentialing is actually markedly easier with a cloud-based system than it is with a physical access system which requires ongoing issuing and returning of access cards or key fobs. With a cloud solution, administrators can instantly grant or revoke access from any Internet-connected device.
“If you’re not offering cloud options you should be looking at it,” Brinkman advises. “If we’ve learned anything in the last two years, it’s that many more businesses are operating remotely.”
“Pre-COVID, most offices opened at 8 and closed at 5, but now management teams are tasked with keeping their businesses safe at all different hours and with varying numbers of staff onsite. Cloud and mobile access technologies enable users to manage their system anywhere, anytime.”
The good news for security dealers and integrators is that a cloud-based access or video surveillance system means customers pay one simple monthly subscription fee. This opportunity for dealers and integrators to create new RMR is a huge benefit, and one that also allows for more realistic budget planning for future growth.
It’s All About That Base, That Base, That Base
A very smart place to start segueing into selling cloud-based solutions and other additional RMR-generating services is with existing customers who already know and trust you. While it’s always prudent to continually prospect new customers, Brinkman contends that there are usually many opportunities to sell more RMR within your existing customer base. This formula has worked well within her own company, Custom Alarm, as she reports that between 60-70% of their additional sales come from existing customers.
As discussed in the “Powerful Hacks to Grow Your Recurring Revenue” presentation, there are many ways to successfully upsell more services to your existing roster of clients. As highlighted in the
session, it’s very likely that your security company is now offering newer solutions that your customers aren’t even aware of. You are already their trusted security integration partner, so never take that relationship for granted. Keeping in touch on an ongoing basis is vitally important. Customers look to you to keep them apprised of new technology capabilities that can help improve their operations and ensure their security systems are working optimally. Communication should be an integral part of your ongoing service to customers. This can be as simple as regular check-in calls, to sending out marketing pieces that keep customers informed of new offerings they may want to implement. Regardless of how security dealers and systems integrators maintain communication with their existing customer base, the important thing is to recognize how important that customer base is to their business and how vital it is to keep those relationships healthy, happy, and ongoing.
Security dealers and system integrators rely on monthly recurring revenues to sustain their business and remain profitable. In turn, end users need to rely on their trusted security partners to keep their operations safe, secure and profitable.
Savvy security professionals know that staying on top of the latest technologies ensures that their customers are reaping the benefits of the most reliable and robust security solutions available.
With Speaker Sherry Vidal Brown, PHD,SMU Cox School of Business
When it comes to hiring, it can be challenging to identify who could be the right fit for the company, and sometimes new hires are not well suited for a specific job. So how do we find a “team player” and someone who will be a successful new hire?
Your Company’s Brand is Your Hiring North Star
Sherry Brown, leader of this Leadership Workshop, recommends that as a company it is important to first understand and define what it is and what its values are. This is integral because if your company’s core values are “working as a team” then you to look into new hires that share that value as well. Once hiring managers are aware of specific company values, they can know who their target audience is and who to target with job postings. Hiring new talent means looking at what sets them apart from everyone else. Managers should also have proficient interviewing skills, have questions tailored to core value and brand, and know how to screen resumes based on the company’s values and needs. When a company knows what their brand is, it is easy to identify who falls in line with that brand and message as an employee.
Retaining The Talent
Retaining employees has been a challenge in the market for a few years now. So how do you make sure that your talent doesn’t walk away? The importance comes from being able to hire someone that falls in line with the company goals and values. If an employee can see career growth and is in tune with the company culture, benefits, and environment then it will be very hard for them to walk away. It is well known that when employees feel seen, valued and taken care of by their employers they prefer to stay long-term at their jobs.
Fulfill Your Brand’s Promise
However, this is all easier said than done. Sherry Brown says it is important for companies to be consistent in their branding, values, and culture as well as how they treat and value their employees. The company should do assessments of itself to screen if they are living out their core values and brand message for their employees. This is a key factor in being able to retain talent. Employees want to know that their employers care and respect them.
Ultimately, Sherry Brown tells us that firstly, companies need to be able to identify “who” they are as a whole in terms of culture, values and branding. Secondly, identify specific talent based on who they are and see if they are a good match for that. Thirdly, have managers be able to screen successfully with interview questions tailored specifically to those core values. Last but not least, keeping your employees cared for by implementing your brand’s promise goes a long way and will result in long lasting employment.
The UNevent for Quality Interaction and Collaboration.
The ESX Community is a group of passionate professionals who share, learn and brainstorm each year to elevate their game — both personally and professionally.
To create and support this community, ESX focuses on quality engagements and creative ways to encourage interactions and break the ice. It’s time to rethink what an industry event should offer. Stop settling for shallow interactions that leave you lost in a crowd — and join a community of passionate security professionals ready to make a difference.
As an intimate event that focuses on relationships, ESX is defined by the passionate professionals who attend. Networking events focus on shared experiences that forge lasting connections, and the expo floor is designed to give adequate time for in-depth discussions.
By providing these opportunities, ESX becomes a launchpad for new ideas, plans and partnerships that move the industry forward. The networking events included the Opening Celebration and Pub Crawl, and the ESA’s Weinstock Celebration.
Opening Celebration
The 2022 Opening Celebration, sponsored by Affiliated Monitoring, welcomed security pros with live music and great conversations after a few years away from an in-person ESX.
The Pub Crawl
The Pub Crawl made stops at The Library for games and live music and pros took to the mic for a night of singing at Pete’s Dueling Pianos. Stops were sponsored by JLM Wholesale and immix.
Weinstock Celebration
ESX’s NEW Weinstock Celebration provided an opportunity to celebrate the accomplishments of the 2022 Morris F. Weinstock Person of the Year, Steve Firestone, at ACRE Distilling. Pros were treated to live music, liquor tasting, cigar rolling, and more — all sponsored by ESA’s Diamond Partner, Resideo.
While the first ESX back in-person in two years is now in the rearview mirror, security pros will have the coming months ahead to apply many of the best practices and business insights to their organizations.
The event promises quality interactions and best practice sharing among leaders in the electronic security and life safety industry. This is THE event for education and networking in the channel — and the 2022 event delivered just that.
26 Best Practice Sharing Educational Sessions from Tracks Including:
80% of attendees rated these sessions VERY GOOD or EXCELLENT
Top 5 Factors Before Entering the Multifamily Market
Leveraging Data: Analytics that Drive Customer Experience, Sales and RMR
7 Practical Ways to Become a Better Boss
Handling Contract Modification Risks
Monitoring Smart Tank – Next Gen Tech That Reduces False Alarm Dispatches and Attrition
Powerful Hacks to Grow Your Recurring Revenue
Supercharge Residential Sales with Innovative Products and Services
Reducing Truck Rolls Through Technology and Repeatable Best Practices
New Monitoring Trends and Practices That Reduce False Alarm Dispatches
Rise of the Machine – When and How to Leverage Artificial Intelligence
Best Practices for Promoting Your Company Via Social Media
Monitoring Center Benchmarking: Track. Measure. Manage.
The Connected Experience – Security. Convenience. Privacy.
Fire Alarms – New Codes, Services and Technology that Drive RMR
Monitoring Innovation in Action
The Internet of Litigation: Security. IoT. Cyber Attacks.
Improve Customer Retention by Understanding Attrition
71% of respondents say “I will stay in touch with a new peer relationship sparked at ESX.”
“ESX is a tremendous opportunity to engage with my industry colleagues in an environment that fosters healthy competition and growth. There are numerous opportunities to educate and grow for the next generation of security industry leaders!”
“ESX is EFFECTIVE! It’s loaded with good education for me and my colleagues, and it has relevant content. I also appreciate the “healthy competition” it fosters.”
“ESX has always been a great social event to meet new and strengthen relationship with both existing suppliers and new suppliers”
“ESX has a great mix of education, networking, motivational, and social time.”
Check out all the connections, quality conversations, latest tech, and peer-to-peer education from the 2022 Electronic Security Expo in Fort Worth, Texas!
The highly anticipated event of the year for the security industry is finally here! The Electronic Security Expo is open and is bringing together security professionals from all over the country. It attracts the biggest, best, and most progressive installing and monitoring companies in the world to meet with exhibiting electronic security equipment vendors and industry providers.
Each year, ESX is proof that it is possible to offer a show floor large enough to spotlight an incredibly wide range of security products and services, yet manageable enough to tour at a leisurely pace and drill deeply into any category. No end users. No chaotic crowds. This is a tailored educational event designed to help you grow your business. Here are some highlights of the many thing’s security pros have been up to so far and what is in store!
Day 1 – Tuesday
ESA Meetings
The Electronic Security Association, the owner of the event, jumpstarted the events at ESX with several meetings including the Board of Directors, Government Relations, and the Standard & Life Safety Committees to discuss industry trends and more. Thanks to everyone who attended the ESA Annual Meeting and supported our award winners for excellence in the industry, the installation of our newest Board members, and the induction of our new Chairman, John Loud, President of Loud Security in Atlanta.
After the meetings attendees jumped into ESX’s New Executive Leadership Workshops. With workforce shortages, supply chain delays, technology platforms rapidly being upgraded, and consumer demands ever-changing. ESX teamed up with Executive Education at the Southern Methodist University (SMU) Cox School of Business to develop 4 hours of executive leadership education that will provide breakthrough insights and advanced skills on change leadership and people management – two of the toughest areas for integrator companies.
ESX finished Day 1 of the event right! There is no better way to take in Fort Worth than with live music, local beer and spirits, and a mix of local flavors as we celebrated the launch of ESX 2022! The Opening Celebration was a perfect opportunity to mix and mingle with other attendees and catch up with old industry friends in a more casual, laidback environment.
The OpenXChange Breakfast is where we talked about the newest-of-the new; technologies, services, and go-to market strategies and the changing competitive landscape that will influence the direction of our industry. This year, the lively panel discussion focused on drones and robots and what is likely to happen and how it will impact our businesses and industry. This discussion was led by Alex Pachicov, CEO of Sunflower Labs and Stacy Stephens, EVP & Chief Client Officer of Knightscope, Inc.
ESX’s expo floor provides access to multiple exhibitors in varying industries such as Fire Detection, Access Control, Smart Home Building, Video Surveillance IT/Networking and so much more! Wednesday also offered 10 incredible educational sessions from speakers with years of real-world experience, as well as free technical training to exhibitors and sponsors. Throughout the day, attendees were able to walk around the expo floor, observing the latest technology from exhibitors in the industry. The innovation awards were also presented in recognition of the most outstanding products that drive the electronic security and life safety industry forward.
There also was the keynote luncheon on the main stage featuring Keynote Speaker Dr. Ivan Joseph. Just steps away from the expo floor, this plated luncheon will include programming to help build success, self-confidence, and grit amongst your leadership team. Self-confidence and inspiring self-confidence to meet and achieve goals is a skill.
After a day on the expo floor attendees visited the local Fort Worth nightlife at the ESX Pub Crawl! Security pros shared experiences, caught up with friends and made new ones in a casual atmosphere. ESX is unique in that it offers opportunities where work meets play and industry friendships are formed.
The education sessions continued through Thursday. They focused on growing recurring revenue, contracts, drones, data, reducing false alarms, social media marketing and more.
Attendees were able to connect with lunch on the expo floor while continuing to make connections with peers in the industry. This was a fantastic opportunity to showcase each product and service. Thursday also featured a general session by Tony Birdwell who discussed Lessons for a Life Well Lived.
The Weinstock Celebration will be held this Thursday evening and wrap up the second day of ESX. The Morris F Weinstock Celebration commemorates the accomplishments of a security professional whose lifetime achievements have made a significant impact on the industry.
Opening the last day of the Expo is the SIAC Breakfast awards ceremony where the Youth Scholarship award will be announced. The ceremony will be kicked off by Dr. Joseph Kuhns who presented new data that debunks long-standing industry myths about alarm system dispatches and false alarm rates.
With classes like 7 Practical Ways to Become a Better Boss, and Monitoring Innovation in Action, Friday is filled with education-packed sessions that have been designed to help electronic security pros move their business forward towards efficiency and productivity. The expo will wrap up earlier in the day.
So far ESX 2022 is one for the books! Make sure to save the date for ESX 2023 hosted in Louisville, Kentucky June 5-8! It is bound to be another incredible experience at the Electronic Security Expo.
Fort Worth, Texas – ESA would like to thank its Premier Event Sponsors for their support in this year’s Electronic Security Expo (ESX) taking place June 14-17, 2022 in Fort Worth, Texas. This conference and tradeshow for security integration, life safety, and monitoring companies has earned a stellar reputation as the must-attend event for the industry’s most innovative and influential leaders. Beyond the tradeshow floor is an unparalleled opportunity to position organizations as a leading force in the marketplace.
“From helping security and alarm dealers modernize their businesses to bringing leading technologies together for the industry to see, ESX 2022 will deliver insights that impact our industry. Furthermore, ESX delivers a rich conference program featuring leading experts who will highlight their knowledge of security technology, business efficiencies, and professional development. Because of these reasons, we are proud to sponsor this year’s event and look forward to engaging with this impressive community.” Rochelle Thompson, Chief Marketing Officer, Netwatch Group.
ESX is where passionate electronic security and life safety professionals gather. It’s large enough to see the latest products and services, and intimate enough to have meaningful business conversations. “Louroe Electronics has been a manufacturer and member for many years with satisfaction. We draw a business relationship with ESA and ESX as the go-to in understanding the integrator need for quality products and services. Life safety and smart technology are two of the interests Louroe has, making us great partners. Both ESA and the ESX show do a great job with training and management services to leading integrators.” – Paul Kersh, Marketing Manager, Louroe Electronics
Our top sponsorship levels afford the best spotlight possible. When this focused group comes together to share their ideas and solutions, the industry takes a bold leap forward in setting the pace for its future. We are incredibly thankful to have dedicated sponsors who allow for this incredible event to happen and continue to bring a nationwide industry together. For a complete list of all ESX sponsors, please visit: www.esxweb.com/sponsors-and-partners/About ESX
ESX (Electronic Security Expo) brings together professionals who are passionate about the business of electronic security and life safety. Dealers, integrators and monitoring professionals attend ESX to connect with like-minded peers, learn from business thought leaders, and discover emerging trends and technologies. Exceptional peer-to-peer education delivers strategies that help security and life safety professionals run, grow, and maximize their businesses–as well as rethink the future. The exhibit hall showcases the latest products, technologies and services, while dynamic networking events offer professionals opportunities to engage and collaborate. ESX 2022 will be held June 14-17 at the Fort Worth Convention Center in Fort Worth Texas. Learn more at www.ESXweb.com and follow us on Twitter@esxweb, Facebook, and LinkedIn.
