News - ESX

ESA is proud to announce that part of its ESX 2025 lineup is an important fundraiser to support the Foundation for Advancing Security Talent (FAST). A 501(c)(3) organization, FAST was created by the Electronic Security Association (ESA) and the Security Industry Association (SIA) to promote careers in the physical security technology industry.

The growing gap in trade professionals underscores the urgent need for workforce development initiatives from FAST to attract, train, and retain new talent. Investing in workforce development is critical for the security industry to overcome this challenge and ensure its continued growth and innovation. By working through FAST and fostering strong partnerships with educational institutions, offering comprehensive training programs, and supporting career development, supporters can create a robust talent pipeline that meets the demands of the security industry.

The FAST fundraiser during ESX 2025 will be held on Monday, June 16th from 8:00 -9:30 p.m. at Good Game by Topgolf in Atlanta. This exciting fundraiser to support workforce development will bring together fun and philanthropy. Participants can compete in interactive gaming bays, delicious food & drinks, raffles, and prizes, all in support of the Foundation for Advancing Security Talent.

Kerri Sutherland, FAST Chair and Manager, Human Resources Business Partnerships, Axis Communications, notes that “The FAST fundraiser at ESX is a great opportunity for security professionals to come together and invest in the future of our industry. By attending this event, attendees are directly contributing to workforce development initiatives that help attract, train, and retain the next generation of talent. On behalf of the FAST board, we encourage everyone at ESX to join us in making a lasting impact!”

This event is not included in any ESX Pass type. The admission fee of $150 per person includes access to game simulators, appetizers and 1 drink ticket. All proceeds from this event support the Foundation for Advancing Security Talent.

This year’s general session speaker is the iconic John Smoltz, a first-ballot MLB Hall of Famer, eight-time All-Star, and Cy Young Award winner. A right-handed pitcher, Smoltz earned first-ballot admission into the National Baseball Hall of Fame in 2015, a testament to his outstanding playing career that qualified him as one of the cornerstone pieces of the Atlanta Braves dynasty that ruled the National League throughout the 1990s and early 2000s.

The General Session, presented on the Main Stage at ESX on June 18th from 10:30 am – 12 pm, is an inspirational and energizing event that brings together security dealers, integrators, and monitoring professionals. It also serves as a celebration of the industry’s brightest stars, including the prestigious presentation of the Weinstock Award.

“Having John Smoltz join us at ESX is truly special.” says George De Marco, ESX Chairman “His legendary career embodies what our security professionals deliver daily—excellence under pressure when seconds matter, and unwavering commitment in keeping customers safe. We’re excited to bring his inspiring story to Atlanta, a city that knows his remarkable legacy firsthand.”

ESX General Session | Tips for Developing an All-Star Culture

Like championship-winning ballclubs, great teams aren’t just born — they’re built. In this keynote by Atlanta Braves Cy Young Award winner, John Smoltz, we’ll dive into what it takes to create an all-star culture, where every member excels at their position, supports their teammates, and swings for the fences every day.

From scouting and developing the right talent to driving home accountability and shared vision — this session will uncover how to foster a winning team culture and transform teammates into champions. Get ready to step up to the plate with actionable strategies you can take home.

About John Smoltz

Longtime Braves Pitcher

Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.

Starter & Closer Success

The only pitcher in MLB history to record both 200+ wins and 150+ saves, excelling in both roles during his career.

Braves Franchise Leader

Holds the Braves’ all-time record for career strikeouts (3,011) and most games pitched (708) since the team moved to Atlanta.

Elite Trio Member

Part of the legendary Braves pitching trio with Greg Maddux and Tom Glavine, leading Atlanta to the 1995 World Series championship.

Postseason Dominance

One of the most successful playoff pitchers ever, with a 15–4 record and a 2.67 ERA in 41 postseason appearances.

Hall of Fame Inductee

Elected to the Baseball Hall of Fame in his first year of eligibility in 2015.

Cy Young Winner

Won the 1996 National League Cy Young Award with a 24–8 record and 276 strikeouts, leading the majors in wins and strikeouts.

NL Saves Record

Set the National League single-season saves record in 2002 with 55 saves after transitioning to a closer role.

Broadcasting Career

Became a well-known commentator and analyst for Fox Sports and MLB Network, covering major events like the World Series.

This year’s General Session is proudly sponsored by CMS (Criticom Monitoring Services), a trusted leader in professional monitoring solutions. Their commitment to supporting the security industry aligns perfectly with ESX’s mission to empower and educate security professionals. CMS’s sponsorship ensures this Main Stage event delivers an unforgettable experience, bringing together industry leaders for a morning of inspiration.

“At CMS, we’re proud to support this session because we stand behind ESA’s mission and the strides being made to advance and elevate our industry.” says Tony Wilson, President, CMS (Criticom Monitoring Services) “Events like ESX bring security professionals together to collaborate, learn, and push the industry forward—and that’s something we’re always excited to be a part of.”

ESX is known as “The RMR Educational Event of the Year” designed specifically by and for electronic security and life safety integrators and dealers. Register today at: www.esxweb.com/register. 

The Electronic Security Expo (ESX) 2025 Closing Luncheon is set to be a must-attend Main Stage event, delivering a powerful combination of industry insights, strategic guidance, and peer engagement. Designed to equip security professionals with the knowledge and tools to drive sustainable growth, this luncheon will feature a compelling keynote by industry expert Michael Barnes, offering a deep dive into the trends and challenges shaping the electronic security and life safety market. Attendees will leave not only well-fed but also well-prepared to navigate the evolving industry landscape in 2025 and beyond.

Industry expert Michael Barnes will be presenting an insightful session entitled “The U.S. Electronic Security and Life Safety Market – What You Need to Know”

June 19 @ 11:45 am – 1:00 pm

In this segment, Michael Barnes will review US revenue growth, market share breakdowns, operating KPls and more. Here’s what you need to know to benchmark your business and make smart decisions for 2025. What are the upcoming threats and potential market value and capital trends? This session is your roadmap to leveraging data and market intelligence for smarter decisions and sustainable growth in 2025 and beyond.

“The session will equip attendees with what they need to know to benchmark their business and make more informed decisions,” Barnes says. “The aim of the session is to provide attendees with a roadmap to leverage data and market intelligence for smarter decisions and sustainable growth in 2025 and beyond.”

An advisory and consulting firm that specializes in the security alarm industry, Barnes Associates has advised on more than 260 alarm company acquisitions and financings with an aggregate transaction value of over $27 billion. Their long-term history and focus on the security alarm industry provides them with a broad and deep understanding of the industry’s players, growth and operating dynamic, performance envelope, flow of capital, and valuations.

“Mike’s data-driven approach at our closing luncheon perfectly captures what ESX is all about,” says George De Marco, ESX Chairman. “His insights on leveraging market intelligence give our members practical strategies they can implement immediately. This exemplifies ESA’s commitment to equipping our members with the tools and knowledge they need to thrive in today’s competitive landscape.”

An Executive, Deluxe or Expo Plus pass type is required to attend this insightful Main Stage event. Register for ESX today at: www.esxweb.com/register. 

Elevate Your Brand at the ESX 2025 Closing Luncheon

The ESX 2025 Closing Luncheon is a high-impact Main Stage event where industry leaders gather to gain critical market insights and strategies for success. With Michael Barnes delivering a data-driven keynote on the state of the electronic security and life safety market, this session is set to be one of the most anticipated events of the expo.

Your brand can take center stage by sponsoring this exclusive luncheon, positioning your company in front of top security professionals and decision-makers. Sponsorship offers premium visibility, and the chance to align your brand with one of the most valuable presentations at ESX 2025. Talk with our team to learn more – https://esxweb.com/contact-us/

This year’s Weinstock Celebration, slated for June 18th during the Electronic Security Expo (ESX), will take participants out to the ballgame! This traditional celebration will honor the 2025 recipient of the Morris F. Weinstock Person of the Year Award. Considered to be the most esteemed honor in the electronic security and life safety industry, the award recognizes outstanding volunteer leadership.

This year’s Weinstock Celebration will take place at the home of the Braves – under the lights at Truist Park as the Atlanta Braves take on the New York Mets. ESX attendees can add the Weinstock Celebration ticket to their registration purchase and are encouraged to wear their best baseball attire. The fee includes your ballpark ticket, access to the Hank Aaron Terrace and food/beverage (alcoholic drinks available for purchase separately).

“The annual Weinstock Celebration is always a highlight event of ESX,” says George De Marco, ESX Chairman. “This year’s celebration combines America’s favorite pastime with honoring excellence in our industry. It’s the perfect setting to recognize the outstanding achievements and dedication of the 2025 Weinstock Person of the Year while fostering the relationships that make our security community so special.”

Registration is open for the 2025 Electronic Security Expo (ESX), which will be held June 16-19 at the Cobb Galleria Centre in Cobb County, Atlanta, GA. This trade show and educational conference, known to dealers and integrators as The RMR Educational Event of the Year, is designed by and for electronic security and life safety integrators and dealers. Register for ESX and purchase your ticket to the Weinstock Celebration today at: www.esxweb.com/register. 

“Attendees always look forward to this celebration,” says Kevin Stone, ESA Chairman. “Not only is it an opportunity to honor the Weinstock Award winner, but also to network and enjoy a fun evening out with industry friends and colleagues.”

Special thanks to Resideo for sponsoring this ESX Networking event.

ESX has announced its dynamic 2025 schedule, set to provide an unparalleled experience for professionals in the electronic security and life safety industry. Taking place June 16-19 at the Cobb Galleria Centre, this year’s event features an expanded lineup of educational sessions, hands-on workshops, inspiring main stage speakers, networking opportunities, and an engaging expo floor showcasing the latest technology.

ESX 2025 attendees will explore cutting-edge technologies, gain practical business insights, and network with peers, all while enjoying the vibrant atmosphere of Cobb County, home of the Atlanta Braves.

Day 1 Highlights – Monday, June 16

Executive Leadership Workshop, Part 1: Learn how to inspire and support your team while addressing the challenges of burnout with actionable strategies tailored to senior leaders. Open to Executive Pass Types Only

Lunch for Executive Leadership: An exclusive opportunity for top executives to network in an intimate setting.

Executive Leadership Workshop, Part 2: Dive deeper into leadership strategies that optimize organizational performance and drive success. Open to Executive Pass Types Only

Opening Celebration: This lively kickoff event features Southern music, local craft beer, and regional cuisine, setting the tone for a fun and engaging week.

Day 2 Highlights – Tuesday, June 17

OpenXChange Breakfast: A morning gathering of industry leaders, sparking ideas that challenge the status quo and inspire forward-thinking solutions. More details coming soon!

Educational Breakouts: Topics include AI-powered video monitoring, strategies for sales growth, technician incentives, and more, offering actionable insights for professionals at all levels.

Keynote Luncheon with Kyle Scheele: Creativity expert Kyle Scheele will deliver an inspiring session, encouraging attendees to reimagine their approach to problem-solving.

Expo Hall Opening & Block Party: Celebrate Atlanta’s culture while exploring cutting-edge innovations at the highly anticipated Expo Hall opening event.

Pub Crawl: The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders.

Day 3 Highlights – Wednesday, June 18

Educational Breakouts: Sessions cover AI in marketing, project management strategies, and tactics to enhance recurring monthly revenue (RMR).

General Session & Weinstock Award: Celebrate industry excellence and gain inspiration during this powerful gathering on the Main Stage. More details to be announced soon!

Expo Open & Tailgating Party: Network with top vendors and discover the latest in security technology at the bustling Expo Hall. The Expo Tailgating Party brings the energy and excitement of game day to life! Themed around Atlanta’s love of sports, each corner of the expo will immerse you in a different iconic baseball-inspired experience.

Weinstock Celebration: Join us for the Weinstock Celebration to celebrate the ESA Weinstock Person of the Year under the lights at Truist Park as the Atlanta Braves take the field vs. the New York Mets! Whether you’re a die-hard baseball fan or just looking for a fun night out, this is the perfect way to experience America’s favorite pastime with industry leaders. The Weinstock Celebration ticket can be added onto your registration purchase. Fee includes your ballpark ticket, access to the Hank Aaron Terrace and food/beverage (alcoholic drinks available for purchase separately).

Day 4 Highlights – Thursday, June 19

Morning Education Sessions: Explore key topics, including subcontractor relationships, fire alarm maintenance, and K-12 safety and security innovations.

Closing Lunch & Security Technician of the Year Award: Join us for the Closing Lunch, where we honor the exceptional achievements of the Security Technician of the Year while wrapping up an exciting week of learning and networking.

View Full ESX 2025 Schedule

Don’t miss this opportunity to connect, learn, and grow at ESX 2025. For the full schedule and details, visit Upcoming events – ESX.

Ways to Save on ESX Registration

ESX is an ideal forum for security professionals to learn about the latest technology, acquire proven business strategies and new insights based on best practices, and interact with peers to grow a trusted network. Security pros can take advantage of early bird registration rates until Friday, April 18, 2025.    

ESX offers special team registration discounts:

Register 5 or more people and receive 10% off

Register 10+ people and receive 20% off

*There will be no discount added to an Expo Only pass or a spouse pass, but they will count towards the total count to get to 5 or 10 people*

This incentive promotes full team involvement and facilitates training and networking opportunities at a reduced cost.

ESA Member Discounts

Members of ESA save on every ESX pass purchased. Check your company’s membership status here. New members save even more!If your company has recently joined ESA in the last year, you’ll enjoy $200 off of the already discounted member rates on every Executive Pass and $100 off of each Deluxe Pass.

The Electronic Security Expo features some of the industry’s strongest best practice-sharing experiences for electronic security and life safety integrators, dealers, and monitoring stations. Often, business owners bring entire management teams from operations, installation/service, marketing, sales, and executive leaders to gain insight and develop a network of peers nationwide. Let’s find out which ESX pass is right for you!

Take Advantage of ESX Team Discounts!

Register 5 or more individuals from your company and receive a 10% on all registrants.
Register 10 or more individuals from your company and receive a 20% on all registrants.

The education program focuses on tactical, real-world advice for security pros to take back to the office and implement immediately. So, whether you hope to gain tools to combat leadership burnout, learn how AI-driven analytics are transforming monitoring services, gain advice from industry giants, or strengthen your sales team’s value propositions – the 2025 ESX Educational Programming has answers for you.

If this sounds like “music to your ears” the Deluxe and Executive Passes are right for you.

These two selections will get you access to the educational program, main stage sessions, food functions, networking/social events, and the expo floor. Exhibitor-offered training — or Tech Talks —are included in all pass types and focus on technology specifically.

Executive Leadership Pass

So, what’s the difference between the Executive Leadership and the Deluxe Passes? The Deluxe Pass grants you full access to our best practice education program (nearly 30 sessions), while the Executive Leadership workshops were custom-built for your C-level executives. It can be lonely at the top — but this is where the motivation, drive, tenacity, and strong communication that trickle down throughout the organization is sparked. Rather than peer-led advice, these structured sessions are driven by experts.

In 2025, ESX’s Executive Leadership Workshops will be in two parts. Part one will take place on June 16th at 11:45 am and part two on June 16th at 1:45 pm.

Looking to Network & Spark Motivation Instead of Best Practice Sharing?

You may be interested in ESX’s Expo Plus pass. This pass type grants you access to the expo – to explore technology and meet with vendors/service providers. It also permits you access to the ESX Main Stage. Authors, leadership coaches, industry disruptors, and more will take to the Main Stage to spark passion, ignite potential, and leave listeners ready to achieve great heights!

ESX Education Sessions allow employees to operate at a high output level, equipping them with the motivation, inspiration, and grit required to achieve excellence. Inspiring self-confidence in others is a skill. You can equip your leadership team with this ability with exposure to these expert speakers.

The Expo Plus Pass grants you access to the expo, these Main Stage Sessions, and food functions, along with networking and social events (like the Pub Crawl, access to all expo activities, and exhibitor-offered training sessions.

Just Looking to Dip Your Toe?

Our expo-only pass is probably your pass type. This will grant you access to the expo for quality conversations with ESX Exhibitors and Sponsors. As a targeted event, exhibitors are ready to have conversations with you about selling, merchandising, etc. for a more meaningful expo experience. You’ll also have access to our Pub Crawl and Opening Celebration to interact with the ESX Community!

Enhance Your Experience — Weinstock Celebration

Join us as we celebrate the ESA Weinstock Person of the Year Celebration under the lights at Truist Park as the Atlanta Braves take the field vs. the New York Mets! Whether you’re a die-hard baseball fan or just looking for a fun night out, this is the perfect way to experience America’s favorite pastime with industry leaders.

The Weinstock Celebration ticket can be added to your registration purchase. The fee includes your ballpark ticket, access to the Hank Aaron Terrace, and food/beverage (alcoholic drinks available for purchase separately).

ESX is excited to unveil its full educational lineup for the 2025 conference. Taking place June 16th through 19th at the Cobb Galleria Centre in Atlanta, Georgia, ESX 2025 is positioned to provide security professional attendees with a comprehensive educational experience. Sessions will span four important tracks – Sales, Operations, Management, and Monitoring, as well as a special Executive Leadership track.

“ESX continues to be the premier forum for security professionals to leverage powerful educational sessions, uncover meaningful trends, and learn about the latest technology innovations,” says George De Marco, ESX Chairman. “We recognize how vital Recurring Monthly Revenue (RMR) is to the health and growth of security integration and monitoring companies. Our sessions deliver actionable insights to help them build and maintain strong RMR streams, empowering them to thrive into the future.”

Sales Track Sessions

Learn to develop your brand and go-to-market strategy to keep the focus on building your Recurring Monthly Revenue (RMR). Identify complementary markets and new products, and services that give your sales teams the edge over the competition. Explore proven sales management processes that accelerate sales performance and increase your revenues and RMR. Sessions in Sales Track:

Operations Track Sessions

Discover best practices that improve your company’s operational excellence and customer experience. Explore ways to build efficiencies in installation practices, service methodologies, and human resources. Examine how others are solving today’s most common operations struggles, like recruiting and retaining employees, supply chain lags, truck rolls, job safety, training, and more. Sessions in Operations Track:

Management Track Sessions

Learn to implement and manage key performance indicators (KPIs) that streamline processes and improve top and bottom-line results. Find ways to build a strong culture that drives transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that excite your customers’ changing demands and open new markets to evolve your business. Sessions in Management Track:

Monitoring Track Sessions

Delivering quality security and life safety monitoring services to end-users, including cloud-based lifestyle enhancements, is mission critical 24/7. Discover best-of-breed operator training, state-of-the-art technology infrastructure, and vital monitoring processes and procedures for next-gen monitoring centers. Learn from seasoned professionals who share best practices to maximize your 24/7 monitoring operation effectively and profitably. Sessions in Monitoring Track:

Executive Leadership Workshops: (Executive Pass Types Only)

“The ESX show is really the highlight of the summer for the security industry. It is the best of both worlds, it feels like a big industry tradeshow at times, but delivers the value and best practice sharing of a smaller industry event. It is really an event that allows us to have meaningful longer conversations with key customers and prospects alike. If you are a dealer or integrator that is interested in RMR you need to be at ESX!” – Mark Hillenburg, Vice President of Industry Relations at DMP – Digital Monitoring Products

Exclusive access to these educational classes is available with Executive or Deluxe Passes, emphasizing the commitment to delivering high-value content to registered attendees. Registrations can be completed at ESXweb.com/register.

Written By Merlin Guilbeau

Register now at www.esxweb.com/register to secure your spot at ESX 2025 and position your company at the forefront of industry innovation and recurring revenue success!

In today’s competitive landscape, the advancement of recurring revenue models is reshaping the electronic security and life safety industry. ESX 2025 offers a unique platform for attendees to explore innovative strategies, gain actionable insights, and connect with peers who are navigating this essential transition.

Key Features of ESX 2025

Insightful Speakers: Learn from industry pioneers who have successfully implemented recurring revenue strategies in their businesses. Their experiences and insights will empower you to rethink your business model and enhance profitability.

Strategic Workshops: Attend targeted sessions designed for decision-makers, focusing specifically on best practices for developing and scaling recurring revenue streams. Explore topics like subscription models, service contracts, and customer retention strategies.

Innovative Exhibit Hall: Discover cutting-edge products and services that facilitate recurring revenue. Engage with vendors offering solutions that enhance service offerings and customer loyalty, driving sustainable growth.

Exclusive Networking Opportunities: Connect with fellow executives and industry leaders. Building relationships with peers can lead to valuable partnerships and collaborative strategies for maximizing recurring revenue in your organization.

As the industry continues to evolve, leaders must adapt their strategies to ensure long-term success. ESX 2025 will provide the inspiration and tools necessary to not only implement recurring revenue models but also to lead your teams through the transformative process. This event is a chance to share experiences and learn from those who have successfully embraced this concept.

Don’t miss your opportunity to be part of ESX 2025. This event is designed for leaders committed to advancing their companies and the electronic security and life safety industry as a whole. Join us in Cobb County, Georgia, and unlock your potential to shape a sustainable, profitable future.

The Electronic Security Association (ESA) is pleased to announce that registration is now open for its 2025 Electronic Security Expo (ESX). This trade show and educational conference, known to dealers and integrators as The RMR Educational Event of the Year, is designed by and for electronic security and life safety integrators and dealers. ESX 2025 will be held June 16-19 at the Cobb Galleria Centre in Cobb County, Atlanta, GA.

ESX is an ideal forum for security professionals to learn about the latest technology, acquire proven business strategies and new insights based on best practices, and interact with peers to grow a trusted network. Security pros can take advantage of early bird registration rates until Friday, April 18, 2025.    

Bring the Team to ESX 

ESX is an exclusive opportunity for security professionals to leverage powerful educational sessions. It delivers many team-centric benefits and, to underscore this team-focused effort, ESX offers special team registration discounts:

Register 5 or more people and receive 10% off

Register 10+ people and receive 20% off

*There will be no discount added to an Expo Only pass or a spouse pass, but they will count towards the total count to get to 5 or 10 people*

This incentive promotes full team involvement and facilitates training and networking opportunities at a reduced cost.

“ESX 2025 promises to continue the tradition of offering attendees the very best of educational offerings, innovation, and extensive networking opportunities,” says George De Marco, ESX Chairman. “We’re pleased to announce that early bird registration is now open and look forward to welcoming security professionals eager to stay on top of the latest technologies, best practices, and trends shaping the ever-evolving security industry.” 

Spots can be secured now at www.esxweb.com/register. 

Excitement on the Show Floor

The Expo’s show floor is the place to be for attendees to meet up close and personal with industry manufacturers and other exhibitors providing invaluable insights such as sales and marketing strategies, product demos, installation training, and more. The event is designed to facilitate one-on-one interactions and quality dialogues that provide attendees with valuable information they can harness to grow their businesses and RMR. Expo Booth spaces and sponsorship opportunities are still available but limited. Learn more here – www.esxweb.com/esx-floor-plan

Networking Events That Bring the Industry Together

ESX has earned its reputation for providing participants with a broad array of meaningful and fun networking events that include the:   

Opening Celebration: A grand kickoff event with hors d’oeuvres, drinks, and live music to launch a week of connecting, knowledge-sharing, and industry advancement!

Pub Crawl: Take in the nightlife that is uniquely Atlanta, while forging new industry friendships and nurturing old ones during this casual and fun night out on the town. Stops include Murph’s, The Tavern at Live!, and Park Bench Battery.

Weinstock Celebration: Celebrate the ESA Weinstock Person of the Year under the lights at Truist Park as the Atlanta Braves take the field vs. the New York Mets! Whether you’re a die-hard baseball fan or just looking for a fun night out, this is the perfect way to experience America’s favorite pastime with industry leaders. The Weinstock Celebration ticket can be added onto your registration purchase. Fee includes your ballpark ticket, access to the Hank Aaron Terrace and food/beverage (alcoholic drinks available for purchase separately).

Exceptional Educational Programming 

Beyond the excitement of the Expo show floor, dealers, integrators, and monitoring professionals holding the Deluxe or Executive Pass can also take part in over 30 exceptional educational sessions led by peers and industry thought leaders.

Book Your Stay at a Discounted Rate 

We are partnering with the Renaissance Atlanta Waverly Hotel for ESX 2025! Conveniently connected to the Cobb Galleria Centre, this hotel gives attendees ultra-easy access to attend sessions, network, and retreat back to their rooms. Secure your registration for ESX 2025 today and take advantage of specially curated official ESX hotel choices at discounted rates. The deadline to book is Monday, May 26, 2025. 

Kyle Scheele, renowned speaker beloved for his ability to catalyze creativity with humor, heart, and yes, even crazy ideas, will deliver the Keynote speech at the Electronic Security Expo – (ESX) 2025. His videos have been viewed over 250 million times, and he has spoken to hundreds of thousands of audience members across the U.S. Scheele is known for inspiring people in such an engaging way that his audiences are so busy having a great time that they don’t even realize they’re being challenged, stretched, and equipped to do better creative work than they’ve ever done. 

He will take to the Mainstage on Tuesday, June 17, 12:30 PM – 1:45 PM, which will be held at the Cobb Galleria Centre in Atlanta, GA. His Keynote Luncheon presentation – “Becoming an Idea Factory: How to Turn Yourself and Your Organization into an Innovation Machine” – will inspire audience members to harness their own capacity for creativity and innovation. Scheele will give practical tips on how leaders and their teams can glean more and better ideas, teach them how to be more creative, and build a culture where innovation is a natural byproduct.

“The Electronic Security Association is immensely proud to announce Kyle Scheele as the Keynote Speaker at ESX 2025,” says George De Marco, ESX Chairman. “He is an amazingly inspirational talent. His motivational presentation will amplify the underlying objectives of ESX, which is to present fresh perspectives, share best practices and ideas, and provide industry-leading educational offerings. Scheele will bring his own unique energy to ESX 2025 – the must-attend event for electronic security and life safety dealers, integrators, and monitoring companies committed to business growth and competitive edge.”

The 2025 ESX Keynote Luncheon will take place just steps away from the Expo floor and is open to Executive, Deluxe and Expo Plus pass holders.  This Main Stage Media sponsor is Security Systems News.

The 2025 Sara Jackson Award Winner Will Be Presented
Additionally, the 2025 Sara E. Jackson Memorial Award will be presented at this Main Stage event. This award honors the memory of the 1950-51 ESA President and recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee, task force or board. The award is graciously sponsored by Telguard, ESA’s exclusive Platinum Executive Strategic Partner.

ESX General Session | Tips for Developing an All-Star Culture

About John Smoltz

Elevate Your Brand at the ESX 2025 Closing Luncheon

Day 1 Highlights – Monday, June 16

Day 2 Highlights – Tuesday, June 17

Day 3 Highlights – Wednesday, June 18

Day 4 Highlights – Thursday, June 19

View Full ESX 2025 Schedule

Ways to Save on ESX Registration

ESX offers special team registration discounts:

ESA Member Discounts

Take Advantage of ESX Team Discounts!

Executive Leadership Pass

Looking to Network & Spark Motivation Instead of Best Practice Sharing?

Just Looking to Dip Your Toe?

Enhance Your Experience — Weinstock Celebration

Sales Track Sessions

Operations Track Sessions

Management Track Sessions

Monitoring Track Sessions

Key Features of ESX 2025

Bring the Team to ESX

Excitement on the Show Floor

Networking Events That Bring the Industry Together

Exceptional Educational Programming

Book Your Stay at a Discounted Rate

The Electronic Security Expo is owned by

Bring the Team to ESX 

Exceptional Educational Programming 

Book Your Stay at a Discounted Rate 