ESX 2026 delivers education designed by security professionals who know the business. Built by ESX’s Education Advisory Council, these sessions focus on real-world strategies to grow RMR, streamline operations, and increase long-term business value across Sales & Marketing, Operations, Management, and Monitoring, as well as a special Executive Leadership track.
“The ESX education program delivers what security integrators need most right now: practical strategies to navigate industry transformation,” says ESX Chairman George De Marco. “Whether it’s adopting AI, optimizing business models, or planning for succession, these sessions provide actionable insights from practitioners who’ve been there. This isn’t theory – it’s the roadmap successful integrators are using to build stronger, more valuable businesses.”
Sales & Marketing Track Sessions
These sessions are designed specifically for sales and marketing leaders and managers as well as sales consultants to help them compete smarter, close more deals, and grow their brand in the local and national marketplace. Sessions include:
- Building High-Performing Sales Teams: Recruit, Train, and Lead
- The Power of Being Proactive: Engage, Educate, and Upsell as a Trusted Advisor
- Referral Engine: Training Your Sales and Marketing Teams to Drive Warmer Leads
- AI as Your Sales Sidekick: How and When to Use It for Maximum Impact
- Sealing the Deal on Service: How to Sell Service and Maintenance Agreements
- Leveling the Playing Field: Competing Online with National Brands
Field Operations Track Sessions
These sessions are for operations managers, installation managers, and supervisors to help them streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Sessions include:
- Mastering Your True Labor Cost
- Coaching Technicians to Sell: Turning Customer Interactions into Sales Wins
- Code Red: Navigating the Latest Fire System
- From Completion to Continuous Improvement: The Power of Post-Job Assessments
- Smarter Ops: Using Technology to Run Leaner, Faster, and More Profitably
- Profit in Focus: Real-Time Gross Margin
Management Track Sessions
This track is designed for owners, executives, controllers/finance, and administration leaders who want to sharpen their leadership skills and tackle the most pressing challenges facing their organizations. Sessions include:
- Expanding RMR: Profitable Services You’re Overlooking
- Raising Rates…JUST DO IT!
- Keep Your People, Keep Your Customers
- In the Line of Fire: Smart Strategies for Diversification
- Why Margins Slip—and How to Stop the Attrition Spiral
- The New Workplace: Aligning Remote, Office, and Field Teams
Monitoring Track Sessions
Courses in this track are designed for integrators who want to maximize profitability, drive innovation, and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider. Monitoring center managers as well as managers overseeing third-party monitoring should also attend. Scheduled sessions include:
- Beyond Security: Unlocking the Value of Video Intelligence
- Maximizing Monitoring: From Cost Center to Profit Partner
- From Alarm to Action: The Future of Emergency
Executive Leadership Track Sessions
This track is designed for C-level executives, presidents, general managers, entrepreneurs, and owners who are focused on shaping the future of their organizations. This track delivers tools and frameworks to lead with confidence, inspire teams, and create lasting value for both customers and stakeholders. Sessions include:
- Stacking Value: Building Good, Better, Best Subscription Packages that Boost RMR and Retention
- An AI Implementation Playbook for Security Leaders
- Take Control: Transform Your Security Business with 5 Essential Metrics
- Growth Intelligence: Benchmarking Performance and Value
- Breakfast Roundtable – Fail Forward: Leaders Share the Lessons That Built Them
ESX’s well-planned peer-to-peer curriculum reflects ESA’s commitment to building a strong community that empowers security professionals with indispensable knowledge, practical strategies, and valuable connections. These offerings provide actionable insights and foster growth for industry leaders and practitioners alike, all delivered by seasoned experts.
Registration for ESX 2026 is now open. A Deluxe or Executive Pass gives you full access to ESX’s growth-focused education program. Take advantage of early bird pricing and join the industry in Irving, Texas, June 1–4, 2026 at ESXweb.com/Register.













unwavering commitment to protecting our community has not only shaped my childhood but has instilled in me a deep sense of responsibility, resilience, in service. Many people see fire trucks rushing past and only feel the inconvenience of the flashing lights and blocking their route. Some sign frustration when they have to slow down as the truck’s back into the station. But for me, these moments are sacred. They mean my father’s coming home, home from pulling someone out of a burning building, from responding to a wreck on a dark back road, for bringing comfort to a family on their worst days. Not everyone gets that reassurance. I’ve grown up knowing that every shift he carries the way of uncertainty, but I also know he wouldn’t choose any other life. One evening, after my 4HBP practice, I witnessed firsthand why his job is more than just a profession.
I’ve taken his example and applied it to my own passions, working to make a different in those lives around me. One of the most meaningful ways I’ve embraced this responsibility is through my work as a livestock exhibitor mentor. Just as my father trains his team to handle high pressure situations, I’ve dedicated myself to mentoring the Youth Livestock Exhibitors in daily livestock care, training, and showmanship. I assist them with feeding, grooming, and managing their animals, and helping them build confidence and responsibility, qualities my father has instilled in me. Watching these exhibitors grow up and succeed reminds me of the power of guidance and the importance of leading by example, just as my father has done for me.
though small in comparison to my sacrifices my father makes daily, are my way of facing forward his legacy of service. Perhaps the most valuable lesson I’ve learned from my father is that true leadership is not recognition but about impact. Whether responding to emergency in the middle of the night or ensuring his firefighters return home safely, he leads with humility and unwavering commitment. His influence has shaped me in the way I approach my leadership roles. Whether serving as an officer in FFA, advocating for agriculture, or mentoring others, his example reminds me that making a difference isn’t about the spotlight. It’s about stepping up when matters most. As I look forward to the future, I carry his lessons with me. My goal is to become a veterinarian and serve rural communities where quality of care, of animal care is often limited.
here locally, to build a community on a national level. It’s with absolute utmost gratitude to create the partnerships that started to bring me in the industry and adopted me and allowed me to have the opportunities to serve and give back to an industry that has done so much for me, my team and my community along the way. I was 10 years in when the first alert folks in Resideo knocked on my door and said, hey, we have this program when you can listen and learn and hear from each other’s and develop. It’s pretty amazing of what my first 10 years in the business versus the next 10 and continued there on. With partnerships like that, with DMP and executive round tables, it is remarkable to see what we can do where we listen and learn.
share some of the best practices. Look, we’ve listened and learned and tried things, and certainly they’ve failed, but we’ve had a lot of tremendous successes, which where we continue to go and grow. We realize that 30 years, we’re as small as we’re ever going to be right now. But another term that I learned years ago, it’s called civic rent. As much as we invest in ESA, and some of us take time to volunteer on the committees and are engaged different ways, but that civic rent that all the members that contribute to organizations like TMA and ESA for the last 75 years to TMA, congratulations.
my neighborhood, but affect us on a national level, which is where partnership with Stan and Seat becomes so important. Scott said it so very well that together we’re all stronger. To get a recognition like this, I certainly have got to recognize my team, Brad and Eric and Diane and others with loud security systems, would you guys please stand. I know sometimes you guys are so glad that they let me volunteer. To give you an example, at this year, 30 years, Eric has been with us 23 of the 30 years. Brad came out of high school as an apprentice. He’s been running our operations team for many years, celebrating 19 years. Diane, our controller, has been there 22 years.