Blog Posts

Electronic Security Expo

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January 28, 2026 ESX

The Electronic Security Expo (ESX) is officially heading to Texas. June 1–4, 2026, the industries can’t-miss event for electronic security and life safety professionals will take place at the Irving Convention Center at Las Colinas in Irving, Texas.

Known for delivering a one-of-a-kind experience built exclusively for the professional security channel, ESX 2026 will bring its signature blend of high-impact education, innovative technology, and meaningful networking — this time with a Texas twist.

A New City. A New Experience. The Same ESX You Know and Trust.

After a standout event in Atlanta, ESX is raising the bar in 2026. Irving offers the ideal balance for a productive business trip with space to unwind and explore. Located minutes from Dallas/Fort Worth International Airport, the Irving Convention Center sits in the heart of Las Colinas — one of North Texas’ most walkable, entertainment-rich districts.

Official ESX hotels are just steps away, with dining, live music, and nightlife all within easy reach — creating an environment built for connection during the day and memorable moments after hours.

 

Why Irving Is a Win for ESX Attendees

Perfect for a high-impact business trip
Irving delivers big-city access without the hassle. Its central location, modern venue, and proximity to Dallas make it easy to maximize every hour at ESX — from executive workshops to Expo floor meetings to evening networking.

Easy to extend your stay or bring the family
Attendees can turn ESX into a long weekend with attractions just outside the conference doors. Enjoy gondola rides along the Mandalay Canal, walk the Las Colinas Urban Center trails, or catch live music and dining at Toyota Music Factory. Downtown Dallas is a short drive away, offering museums, professional sports, shopping, and family-friendly entertainment.

Texas culture, ESX style
From locally inspired food and music to high-energy networking events, ESX 2026 will embrace Texas hospitality at every turn — blending business with unforgettable experiences.

 

Things to Do in Irving, Texas

When the sessions wrap and the Expo floor winds down, Irving offers plenty of ways to recharge and explore:

  • Toyota Music Factory – A hub for live concerts, bars, and restaurants, perfect for casual networking or a night out with your team.
  • Mandalay Canal & Lake Carolyn – Take a scenic walk or gondola ride through one of Las Colinas’ most iconic spots.
  • Las Colinas Urban Center – A walkable district filled with dining, shopping, and outdoor spaces just steps from the convention center.
  • Mustangs of Las Colinas – One of the largest equestrian sculptures in the world and a popular photo stop for visitors.
  • Easy Access to Dallas – From museums and pro sports to deep-rooted barbecue joints and cultural landmarks, Dallas is just minutes away.

Whether you’re looking to unwind after a full day of education or extend your trip with family-friendly activities, Irving delivers options for every schedule and interest.

 

What to Expect at ESX 2026

Attendees can look forward to:

  • Peer-led education focused on RMR growth, operations, leadership, sales, and monitoring
  • Hands-on product demos, tech talks, and innovation showcase on the Expo floor
  • Executive leadership workshops designed for owners and senior leaders
  • High-impact Main Stage events and keynote speakers
  • Networking that works — where real conversations, partnerships, and deals happen

 

Plan Ahead: Register, Save, and Book Early

Registration for ESX 2026 is now open, with valuable team discounts available:

  • Register 5 or more attendees and receive 10% off
  • Register 10 or more attendees and receive 20% off
    (Discounts exclude Expo Only and spouse passes but count toward team totals.)

Attendees are encouraged to register early, book flights, and secure hotel accommodations to ensure the best availability and pricing.

Register your team, book your travel, and get ready to experience ESX — Texas-style.


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January 28, 2026 ESX

Taking place June 1–4, 2026 at the Irving Convention Center, ESX 2026 will feature a dedicated pickleball court where attendees can step out of the booth aisles and into a lively, interactive environment. The court creates a natural gathering place — one where relationships form easily, conversations flow freely, and networking feels fun instead of forced.

Pickleball’s meteoric rise is driven by its inclusive nature and social appeal, making it a perfect match for ESX’s collaborative culture. The game encourages quick interactions, friendly competition, and repeat engagement throughout the event, drawing consistent foot traffic and creating memorable touchpoints for attendees and sponsors alike.

Why Pickleball at ESX?

Pickleball is the fastest-growing sport in the U.S., known for its accessibility, energy, and ability to bring people together—and ESX 2026 is bringing that momentum to the show floor. The Pickleball Court Experience offers high-energy, organic engagement with electronic security and life-safety decision-makers.

  • A casual, high-energy atmosphere that naturally draws attendees in
  • Built-in conversation starters and shared experiences
  • Repeated exposure as attendees return throughout the event
  • A brand presence that feels modern, approachable, and on-trend

Pickleball on the Expo Floor Sponsorship Opportunities Available

To bring this experience to life, ESX 2026 is offering a limited Pickleball Court Sponsorship opportunity for brands looking to align with one of the most talked-about activations on the expo floor.

Sponsorship Details:

  • Four sponsorships available
  • Investment: $3,999

What Sponsors Receive:

  • Prominent logo placement and branding on signage surrounding the pickleball court.
  • Opportunity to provide branded paddles, balls, or attendee giveaways.
  • Recognition in the onsite guide, on the ESX website, and within the ESX mobile app.
  • Optional one-hour private court time to host customers and prospects in a relaxed, relationship-focused setting.

Act Fast — Availability Is Limited

With just four sponsorships available, demand is expected to move quickly. Deadline for Sponsorships is April 1, 2026.

To learn more or secure a Pickleball Court Sponsorship at ESX 2026, contact the ESX Sales Team today.

Schedule a meeting with Kaleigh Barrasso
Schedule a meeting with Kevin Moriarty


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January 21, 2026 ESX

Dallas Cowboy football legend Daryl “Moose” Johnston will take to the Main Stage to kick things off as General Session speaker at ESX 2026. 

The former fullback and three-time Super Bowl Champion knows what it takes to win – both on and off the field. He will be a powerfully inspirational speaker during the General Session at ESX 2026, which will be held June 1st through 4th at the Irving Convention Center in Irving, Texas. 

“Daryl Johnston’s genius wasn’t in the spotlight—it was in making Emmitt Smith unstoppable.” says George De Marco, ESA Chairman “That’s exactly the leadership mindset our industry needs right now. As security professionals face workforce challenges, evolving customer expectations, and pressure to do more with less, Johnston’s insights on building trust and creating a culture where people take ownership will give attendees a practical framework they can apply immediately.”  

No stranger to speaking, this revered sports broadcaster also knows his way well around the Executive Suite. He was the general manager of the San Antonio Commanders of the Alliance of American Football (AAF) in 2019, the director of player personnel for the Dallas Renegades of the XFL in 2020, and served as the executive vice president of football operations for the revived incarnation of the USFL for its inaugural season, its president for the USFL’s second season, and returned for two more years to the executive vice president role when the USFL merged with the XFL to form the United Football League.  

The General Session will be presented on the Main Stage at ESX on June 3 from 10:30 a.m. – Noon.  This motivational event brings together security dealers, integrators, and monitoring professionals; Johnston’s commitment to leadership as well as to teamwork make him a perfect pick to deliver the General Session speech.  

Johnston will unpack the habits that can turn quiet potential into confident performance and that create a culture where people take ownership because they feel seen. A leading fullback for the Dallas Cowboys, Johnston is truly a team player and was the main blocker relied upon by all-time NFL rushing leader and Cowboy’s Star playmaker Emmitt Smith. Johnson will impart how to build trust and confidence to make “good teammates” into difference-makers. Attendees will leave with a practical playbook for lifting others up, so wins become repeatable, and confidence becomes contagious. His insights are sure to resonate powerfully with attendees who can apply them to their evolving roles in the electronic security and life safety space.  

ESA thanks CMS for serving as the Main Stage, General Session event sponsor and for its continued support of ESX and the industry. 


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January 15, 2026 ESX

ESX 2026 delivers education designed by security professionals who know the business. Built by ESX’s Education Advisory Council, these sessions focus on real-world strategies to grow RMR, streamline operations, and increase long-term business value across Sales & Marketing, Operations, Management, and Monitoring, as well as a special Executive Leadership track.

The ESX education program delivers what security integrators need most right now: practical strategies to navigate industry transformation,” says ESX Chairman George De Marco. “Whether it’s adopting AI, optimizing business models, or planning for succession, these sessions provide actionable insights from practitioners who’ve been there. This isn’t theory – it’s the roadmap successful integrators are using to build stronger, more valuable businesses.  

Sales & Marketing Track Sessions

These sessions are designed specifically for sales and marketing leaders and managers as well as sales consultants to help them compete smarter, close more deals, and grow their brand in the local and national marketplace. Sessions include: 

Field Operations Track Sessions

These sessions are for operations managers, installation managers, and supervisors to help them streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Sessions include:  

Management Track Sessions 

This track is designed for owners, executives, controllers/finance, and administration leaders who want to sharpen their leadership skills and tackle the most pressing challenges facing their organizations. Sessions include: 

Monitoring Track Sessions

Courses in this track are designed for integrators who want to maximize profitability, drive innovation, and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider. Monitoring center managers as well as managers overseeing third-party monitoring should also attend. Scheduled sessions include: 

Executive Leadership Track Sessions

This track is designed for C-level executives, presidents, general managers, entrepreneurs, and owners who are focused on shaping the future of their organizations. This track delivers tools and frameworks to lead with confidence, inspire teams, and create lasting value for both customers and stakeholders. Sessions include: 

ESX’s well-planned peer-to-peer curriculum reflects ESA’s commitment to building a strong community that empowers security professionals with indispensable knowledge, practical strategies, and valuable connections. These offerings provide actionable insights and foster growth for industry leaders and practitioners alike, all delivered by seasoned experts. 

Registration for ESX 2026 is now open. A Deluxe or Executive Pass gives you full access to ESX’s growth-focused education program. Take advantage of early bird pricing and join the industry in Irving, Texas, June 1–4, 2026 at ESXweb.com/Register 

 

 


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December 11, 2025 ESX

ESX has unveiled its dynamic 2026 schedule, promising an exceptional experience for electronic security and life safety professionals. Taking place June 1–4, 2026 at the Irving Convention Center, this year’s event delivers an expanded lineup of education, an executive workshop, main stage programming, networking events, and a high-energy expo floor featuring the industry’s most innovative technology. 

“The extensive planning behind ESX 2026 reflects our dedication to delivering the educational content, strategic insights, and meaningful connections that drive recurring revenue growth and operational excellence,” says George De Marco, ESX Chairman. “Our ESX advisors work tirelessly behind the scenes to ensure that from our executive workshops to our networking events, every element is designed to help security professionals strengthen their businesses and connect with the people who matter most to their success in an evolving market.” 

ESX 2026 attendees will gain actionable business insights, explore cutting-edge solutions, and connect with peers, all within the vibrant environment of Las Colinas in Irving, Texas, one of the region’s most walkable and entertainment-rich districts. 

Day 1 Highlights – Monday, June 1 

 

Day 2 Highlights – Tuesday, June 2 

 

Day 3 Highlights – Wednesday, June 3 

Day 4 Highlights – Thursday, June 4 

View Full ESX 2025 Schedule  

Don’t miss this opportunity to connect, learn, and grow at ESX 2026. For the full schedule and details, visit www.esxweb.com/events. 

Ways to Save on ESX 2026 Registration 

ESX offers unbeatable team savings: 

ESA Member Discounts  

Members of ESA save on every ESX pass purchased. New members save even more! If your company has recently joined ESA in the last year, you’ll enjoy $200 off of the already discounted member rates on every Executive Pass and $100 off of each Deluxe Pass. 

 


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November 13, 2025 ESX

The Electronic Security Expo (ESX) is where cutting-edge business practices meet inspiration and where visionaries and industry decision-makers get down to business. This conference and trade show for electronic security and life safety dealers, integrators, and monitoring companies is the must-attend event for industry professionals who are serious about growing their business and competing at the next level.  

 “The strength of our industry has always come from professionals willing to share what works—and what doesn’t,” said George De Marco, ESX Chairman. “ESX 2026 provides a powerful platform for security and life safety professionals to exchange better practices, learn from real-world experiences, and apply those insights to continually raise performance across their organizations and the industry.” 

Every year, ESX seeks leading industry professionals with extensive real-world experience to join the ranks of ESX educators and share their expertise through comprehensive educational sessions. With 2026 around the corner, ESX has opened the application process for industry professionals to contribute to its educational program: Electronic Security Expo Call For Presenters 

 

What ESX Searches for in Presenters 

One of ESX’s core objectives is to provide attendees with unique peer-to-peer learning opportunities, delivering practical and meaningful business and industry intelligence for entrepreneurs, C-level executives, functional managers, and influencers. This means that the ESX search for presenters focuses on security dealers and integrators who have had success implementing new practices, business models, products, or services. If this describes you, this is your call to apply for ESX 2026. 

 

Benefits of Presenting at ESX  

  • Establishing Authority: Presenting at a conference allows speakers to showcase their expertise, positioning themselves as an authority in their fields. 
  • Networking: Presenters meet with over 60 industry experts speaking in the ESX program. Speaking at ESX provides a chance to connect with peers, potential collaborators, and even future employers or clients. Networking opportunities extend beyond the classroom, during breaks, and at social events. 
  • Professional Development: Preparing and delivering a presentation requires research, organization, and effective communication skills. The process of speaking at a conference contributes to their personal and professional development. 
  • Visibility and Exposure: Speaking at a conference can significantly increase a presenter’s visibility within the industry. It puts you in front of a targeted audience, which can lead to recognition, invitations for collaborations, and even media coverage. Your company will also benefit from increased brand recognition within the industry. 
  • Contributing to the Community: Speaking at conferences is a way to give back to the professional community. By sharing insights and experiences, presenters contribute to the collective knowledge base of the industry. 
  • Savings on ESX Registrations: ESX Speakers enjoy 30% off their ESX registrations. 

 This call for presenters officially closes on JANUARY 30, 2026. 

 

ESX Education Tracks 

2026 sessions will cover tactical advice across Field Operations, Sales & Marketing, Management, Monitoring, and Executive Leadership to help businesses grow and stay competitive. Special emphasis is paid to building RMR or recurring revenue and on the business vertical of fire alarms.  

Field Operations Track 

The backbone of every successful electronic security and life safety dealer/integration company is its field operations team. This track is designed for operations managers, project leaders, and supervisors who are responsible for delivering projects on time, controlling costs, and ensuring exceptional service quality in the field. 

Monitoring Track 

Monitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is
designed for integrators who want to maximize profitability, drive innovation, and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider. 

Sales & Marketing Track 

Driving consistent revenue growth requires more than just great products — it demands a strategic, integrated sales and marketing approach. This track is designed for managers to strengthen their coaching skills while mentoring their teams to excel at attracting, converting, and retaining customers. 

Management Track 

Managing an electronic security and life safety integration company today requires agility, foresight, and a deep understanding of the people and financial levers that drive business success. This track is designed for owners, executives, controllers, and rising leaders who want to sharpen their leadership skills and tackle the most pressing challenges facing their organizations. 

Executive Leadership Track 

As the saying goes, “It can be lonely at the top.” But it doesn’t have to be. The most successful business leaders never stop learning —and never lead alone.  

This track is designed for C-level executives, presidents, general managers, entrepreneurs, and owners who are focused on shaping the future of their organizations.


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November 12, 2025 ESX

The Electronic Security Association (ESA) is thrilled to announce that registration is officially open for the 2026 Electronic Security Expo (ESX) — the can’t-miss event where the brightest minds in the electronic security and life safety industry unite for education, innovation, and high-impact networking. 

Set for June 1–4, 2026, at the Irving Convention Center in Irving, Texas, ESX is where the business of security meets the future of technology. Known across the industry as The RMR Educational Event of the Year, this powerhouse event brings together integrators, dealers, and monitoring professionals who are ready to take their businesses to the next level. 

Designed by and for security pros, ESX 2026 will feature peer-led education, cutting-edge solutions, and exclusive access to industry leaders, all aimed at helping attendees grow recurring monthly revenue (RMR) and elevate their competitive edge. 

“ESX has built a reputation as the place where the industry’s best come to learn, share, and connect,” says George De Marco, ESX Chairman. “Our mission is to provide a collaborative environment where security professionals can strengthen their businesses, explore innovation, and prepare for the future.” 

Lock In Early Bird Rates and Team Discounts 

Early bird registration is open through April 10, offering unbeatable savings for those who secure their spots early. 

  • Register 5 or more attendees and receive 10% off 
  • Register 10 or more and receive 20% off
    (Discounts exclude Expo Only and spouse passes, but count toward team totals) 

What to Expect at ESX 2026 

  • 30+ dynamic sessions on RMR growth, leadership, field operations, monitoring, sales, marketing, and more.

  • A bustling Expo floor featuring the latest innovations, live demos, and insider strategies from top manufacturers.

  • Main Stage Events featuring powerhouse keynote speakers, live panel discussions, and thought leadership sessions that challenge and inspire industry professionals.

  • Unforgettable networking events that keep the connections flowing:

    • The Opening Celebration – a high-energy kickoff to the week.

    • The ESX Pub Crawl – a lively night exploring Las Colinas’ vibrant scene.

    • The Weinstock Celebration – honoring excellence and legacy across the industry.

Stay in the Heart of the Action 

Book early to secure your stay at one of ESX’s official hotels, all just steps from the convention center: 

Exclusive ESX hotel rates are available through May 8, 2026. 

As the premier event designed by and for security professionals, ESX 2026 is more than a conference; it’s a catalyst for growth, innovation, and connection across the electronic security and life safety industry. Whether you’re focused on scaling your RMR, strengthening operations, or staying ahead of the technology curve, ESX delivers the insights and relationships to help your business thrive. 

Register today at ESXweb.com/Register to secure early bird savings and join the industry in Irving, Texas, June 1–4, 2026.



October 31, 2025 ESX

 

ESX isn’t your typical expo. It’s not about swarms of crowds wanting the next product demo. It’s about tailored experiences with the biggest and most progressive buyers in the nation.

If your product or service is sold through or to electronic security and life safety integrators/dealers – you’ll want to know what this event is about—and why your sales team needs to be in Irving, TX in June. This fast-paced session dives into the how the industry’s top integrators are utilizing ESX — and the real ROI opportunities for your sales team.

 

 

 

 

 

 

 

 

This insider session features:

    • John Loud, President of LOUD Security Systems
    • Kevin Stone, COO of Doyle Security
    • Jake Voll, CEO of Distributor at SS&Si Dealer Network
    • Scott Elkins, CEO of Zeus Fire and Security

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October 29, 2025 ESX

The Electronic Security Expo (ESX), owned and produced by the Electronic Security Association (ESA), is pleased to announce its list of official hotels for ESX 2026, taking place June 1–4, 2026, at the Irving Convention Center at Las Colinas. 

With attendance expected to reach new heights, ESX encourages attendees and exhibitors to book accommodations early to ensure availability and secure exclusive group rates before the May 8, 2026, deadline. 

“ESX is the premier gathering for security integrators and monitoring professionals, and booking early ensures our community can focus on connecting, learning, and doing business,” said George De Marco, ESX Chairman. “We’ve selected hotels that provide accessibility, comfort, and value so attendees can fully immerse themselves in the ESX experience.” 

Official ESX 2026 Hotels 

The Westin Irving Convention Center at Las Colinas 

400 West Las Colinas Boulevard, Irving, TX 75039 

Room Rate: $309 

Book Here 

Connected directly to the convention center, The Westin offers unmatched convenience for ESX attendees. This flagship property provides luxury accommodations, modern amenities, and effortless access to sessions, networking events, and the expo floor. 

Texican Court 

 

501 West Las Colinas Blvd., Irving, TX 75039 

Room Rate: $194 

Book Here 

 A boutique hotel with modern Southwestern flair, Texican Court blends comfort and style in a vibrant setting just steps from the convention center.  

Holiday Inn Irving Las Colinas 

 

110 W. John Carpenter Freeway, Irving, TX 75039 

Room Rate: $145 

Book Here 

Given the high demand, ESX Hotels fill up quickly. This third official property offers a comfortable and convenient stay close to the convention center — perfect for attendees looking for accessibility at a great value. 


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October 20, 2025 ESX

FlyLock, a leading provider of access control solutions, has announced a strategic partnership with the Electronic Security Association (ESA) to arm technicians with industry-leading training and to enrich services offered by its growing network of nearly 100 franchise locations across the United States. 

Through this partnership, ESA becomes FlyLock’s trusted provider of industry-leading education, certification, and business resources. FlyLock franchise owners and their teams will have the opportunity to adopt ESA’s National Training School programs—widely recognized as the gold standard for security and life safety training.  

In addition, ESA will serve as a business development partner, delivering tools, business insurance, and guidance designed to help FlyLock locations build profitability, increase recurring monthly revenue (RMR), and strengthen customer relationships.  

FlyLock will hold its annual franchisee event in tandem with ESA’s Electronic Security Expo, June 1-4, 2026, in Irving, TX, offering business owners in-person touchpoints with the organization and its membership. 

Franchisees are encouraged to stay for ESX’s rich business development content, specializing in RMR growth. Programming specifics are currently in development. 

“We’re excited to partner with ESA, whose expertise in training and business support will help accelerate FlyLock’s growth and ensure our franchisees are equipped with the highest level of industry knowledge,” says Barry McMenimom, Chief Business Development Officer. “This collaboration enhances our ability to deliver both cutting-edge security solutions and trusted professionalism to our customers.” 

Recognized as a top access control service provider by Enterprise Security, FlyLock joins a cohort of over 1,500 integrator members of the Electronic Security Association — the largest community of electronic security and life safety dealers/integrators in the nation —delivering access control, intrusion, video surveillance, fire, and professional monitoring services to homes, businesses, schools, municipalities, hospitals, manufacturing facilities, and more. 

“ESA is proud to support FlyLock in its mission to innovate and expand,” says ESA Chairman and COO of Doyle Security, Kevin Stone. “By equipping FlyLock franchisees with proven training and business development resources, we are strengthening not only their success, but the success of our industry as a whole. We welcome them to the ESA Community and look forward to our collaboration.” 

The partnership reinforces both organizations’ commitment to raising industry standards, advancing workforce development, and driving sustainable growth in the electronic security and life safety sector. 

With over 150 years of experience between the two, this partnership supports industry advancements that further the quest to protect people, places and property.