June 4, 2027 @ 11:45 am - 1:00 pm CT

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Technology Shifts, Capital Trends, and What They Mean for Your Business

2026 will reward integrators and dealers who understand where the market is heading—and expose those who don’t. AI adoption, recurring revenue pressure, labor costs, and accelerating consolidation are already changing how security and life safety businesses compete, grow, and are valued.

In this session, industry expert Michael Barnes will break down the latest U.S. market data—revenue trends, operating benchmarks, and capital flows—and explain exactly what it means for making decisions about technology investment, pricing, staffing, and long-term strategy.

If you’re responsible for protecting margins, choosing where to invest, or positioning your company for future value, this is not a session to skip. You’ll leave with clear signals on where opportunity is forming, where risk is increasing, and how smart dealers and integrators are preparing for the next year.

About This Speaker

[/bt_text][bt_header superheadline=”” headline=”How To Turn Yourself and Your Organization into an Innovation Machine.” headline_size=”small” dash=”no” subheadline=”” el_class=”” el_style=”display: none; margin-top: -25px;”][/bt_header][bt_text]

Michael Barnes is the President of Barnes Associates, Inc. a consulting and advisory firm that specializes in providing financing, acquisition, divestiture and strategic planning services. Since founding the firm in 1986, Michael has been involved in more than 280 security alarm acquisitions and financings, with an aggregate transaction value exceeding $29 billion. Michael currently serves on the board of directors of the Electronic Security Association (ESA). He also lectures at numerous events within the security alarm industry on matters relating to acquisitions, the availability of capital, and the operating dynamics and performance of alarm companies. Michael was the 13th person to be inducted into the Security Alarm Industry Hall of Fame, an honor he received in 2004.

ESA is unveiling a new initiative, the ESA Industry Research Center, aimed at helping integrators and dealers better understand the market forces shaping business today and tomorrow. Backed by Beacon Economics and ESA Chief Economist Christopher Thornberg, PhD, this effort will provide meaningful insight to support smarter planning and stronger growth.

Built to support the security industry, this effort will focus on the key factors that influence performance, resilience, and future success. With the partnership with Beacon, the ESA Industry Research Center will build an Industry Performance Index (IPI) based on:

Business Activity & Market Growth to highlight current conditions and future demand.
Workforce Capacity & Pressure to examine labor availability and operational strain.
Revenue & Business Model Health to help assess business strength and sustainability.
Technology & AI Adoption to explore how emerging tools are changing the industry.

This first-of-its-kind initiative is designed to give integrators, dealers, and industry leaders a clearer view of where the market stands today and where it’s headed next.

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True creative work exists in the gap between what you have and what you think you need. The ESX Keynote Luncheon will provide the tools your team needs to become more innovative.

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The Sara E. Jackson Memorial Award, which honors the memory of the 1950-51 ESA President, recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee, task force or board.

The award is graciously sponsored by Telguard, ESA’s exclusive Platinum Executive Strategic Partner.

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About this Speaker

Name: Closing Luncheon: The U.S. Electronic Security and Life Safety Market
Start: 2027-06-04T11:45:00+00:00
End: 2027-06-04T13:00:00+00:00
Location: Grand Ballroom

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Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.

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Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.

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Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.

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Closing Luncheon

The ESX Closing Luncheon will take place on the ESX Main Stage and bring attendees together for timely industry insights, economic outlook discussions, and peer connection with leaders across the electronic security and life safety industry. This plated luncheon will feature programming focused on the trends, business challenges, and market forces shaping the future of the industry, providing attendees with valuable perspective to support strategic planning and long-term growth. Register here.

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Details

Date: June 4, 2027
Time:
11:45 am - 1:00 pm
Event Category: Main Stage
Event Tags:Deluxe Pass Access, Executive Pass Access, Expo Plus Access

Venue

Grand Ballroom

Other

Meals and Receptions: Lunch

Technology Shifts, Capital Trends, and What They Mean for Your Business

About This Speaker

True creative work exists in the gap between what you have and what you think you need. The ESX Keynote Luncheon will provide the tools your team needs to become more innovative.

About this Speaker

Closing Luncheon

Details

Venue

Other

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