Sealing the Deal on Service: How to Sell Service and Maintenance Agreements
Sealing the Deal on Service: How to Sell Service and Maintenance Agreements
This session explores proven strategies for positioning and presenting service agreements that resonate with today’s buyers, including insights on pricing methodology. Learn how to educate clients on the true value of ongoing support, overcome common objections, and build contracts that drive predictable recurring revenue for your business.
The ESA team is excited to see you at this event. Sealing the Deal on Service: How to Sell Service and Maintenance Agreements
In this session, you’ll learn:
How to shift the conversation from cost to value.
Pricing methodologies that maximize profitability while remaining competitive.
The most common objections to service agreements—and how to address them confidently.
Ways to structure tiered offerings that appeal to different customer segments.
An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
See all CEU credits available for attending ESX 2026 education sessions. MORE
Sales & Marketing
From mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).
