[bt_section layout=”wide” top_spaced=”not-spaced” bottom_spaced=”bottomSpaced” skin=”inherit” full_screen=”no” divider=”no” back_image=”” back_color=”” back_video=”” video_settings=”” parallax=”” parallax_offset=”” el_id=”” el_class=”” el_style=”” vertical_align=”inherit” animation=”” animation_back=”” animation_impress=”” back_video_mp4=”” back_video_ogg=”” back_video_webm=””][bt_row el_class=”” el_style=””][bt_column width=”3/4″ align=”left” vertical_align=”inherit” border=”no_border” cell_padding=”default” animation=”no_animation” text_indent=”no_text_indent” highlight=”no_highlight” background_color=”” transparent=”” el_class=”” el_style=”” background_image=”” inner_background_color=””][bt_header superheadline=”SALES & MARKETING” headline=”The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor” headline_size=”large” dash=”bottom” subheadline=”Attendees will leave with a roadmap for shifting their sales teams toward proactive communication, stronger customer relationships, and meaningful revenue and RMR growth. ” el_class=”” el_style=””][/bt_header][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_text]

This session explores how to position your company and your team as trusted advisors, not just service providers. Learn how to anticipate customer needs before they arise, turn every service interaction into an opportunity to add value, and use education—not pressure—to drive upselling. Checking in with key customers is an art. Attendees will leave with a roadmap for shifting their sales teams toward proactive communication, stronger customer relationships, and meaningful revenue and RMR growth.

The ESA team is excited to see you at this event. The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor

[/bt_text][bt_hr top_spaced=”topSemiSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”In this session, you’ll learn: ” headline_size=”small” dash=”no” subheadline=”” el_class=”” el_style=””][/bt_header][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_service icon=”fa_f105″ icon_type=”btIcoDefaultType” icon_color=”btIcoAccentColor” icon_size=”btIcoSmallSize” url=”” headline=”How to shift your team from selling to meet their own goals to proactive advising.” dash=”bottom” text=”” el_class=”” el_style=””][/bt_service][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_service icon=”fa_f105″ icon_type=”btIcoDefaultType” icon_color=”btIcoAccentColor” icon_size=”btIcoSmallSize” url=”” headline=”Key triggers and touchpoints that signal upsell opportunities.” dash=”bottom” text=”” el_class=”” el_style=””][/bt_service][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_service icon=”fa_f105″ icon_type=”btIcoDefaultType” icon_color=”btIcoAccentColor” icon_size=”btIcoSmallSize” url=”” headline=”How to structure customer check-ins that uncover hidden needs.” dash=”bottom” text=”” el_class=”” el_style=””][/bt_service][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_service icon=”fa_f105″ icon_type=”btIcoDefaultType” icon_color=”btIcoAccentColor” icon_size=”btIcoSmallSize” url=”” headline=”Methods to educate customers on new solutions without feeling pushy.” dash=”bottom” text=”” el_class=”” el_style=””][/bt_service][bt_hr top_spaced=”topSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_text]

An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

[/bt_text][bt_button text=”REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.” icon=”” url=”https://esxweb.com/register” target=”_blank” style=”Filled” icon_position=”Left” color=”Accent” size=”Medium” width=”Normal” el_class=”” el_style=””][/bt_button][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_text]

See all CEU credits available for attending ESX 2026 education sessions. MORE

[/bt_text][bt_button text=”THIS COURSE IS ELIGIBLE FOR CEU CREDITS” icon=”” url=”https://esxweb.com/esx-ceu/” target=”_blank” style=”Filled” icon_position=”Left” color=”Accent” size=”Medium” width=”Normal” el_class=”” el_style=””][/bt_button][/bt_column][bt_column width=”1/4″ align=”left” vertical_align=”inherit” border=”no_border” cell_padding=”default” animation=”no_animation” text_indent=”no_text_indent” highlight=”no_highlight” background_color=”” transparent=”” inner_background_color=”” background_image=”” el_class=”” el_style=””][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”bottomSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Presenters” headline_size=”small” dash=”bottom” subheadline=”” el_class=”” el_style=”text-align: center; color: white;”][/bt_header][bt_row_inner][bt_column_inner width=”1/1″][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_image image=”9875″ caption_text=”” caption_title=”” show_titles=”no” size=”full” shape=”circle” url=”https://esxweb.com/2026-esx-speaker-josh-dice/” target=”_self” el_class=”” el_style=”text-align: center;”][/bt_image][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Josh Dice” headline_size=”small” dash=”no” subheadline=”President – Security Alarm
” el_class=”” el_style=”text-align: center;”][/bt_header][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column_inner][/bt_row_inner][bt_row_inner][bt_column_inner width=”1/1″][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_image image=”9884″ caption_text=”” caption_title=”” show_titles=”no” size=”full” shape=”circle” url=”https://esxweb.com/2026-esx-speaker-brandon-freedman/” target=”_self” el_class=”” el_style=”text-align: center;”][/bt_image][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Brandon Freedman” headline_size=”small” dash=”no” subheadline=”Managing Partner – Wayne Alarm Systems” el_class=”” el_style=”text-align: center;”][/bt_header][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column_inner][/bt_row_inner][bt_row_inner][bt_column_inner width=”1/1″][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_image image=”9893″ caption_text=”” caption_title=”” show_titles=”no” size=”full” shape=”circle” url=”https://esxweb.com/2026-esx-speaker-john-kostelac/” target=”_self” el_class=”” el_style=”text-align: center;”][/bt_image][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”John Kostelac” headline_size=”small” dash=”no” subheadline=”Operations Manager – Northwestern Ohio Security Systems, Inc.” el_class=”” el_style=”text-align: center;”][/bt_header][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column_inner][/bt_row_inner][bt_row_inner][bt_column_inner width=”1/1″][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_image image=”10372″ caption_text=”” caption_title=”” show_titles=”no” size=”full” shape=”circle” url=”https://esxweb.com/2026-esx-speaker-michael-lordan/” target=”_self” el_class=”” el_style=”text-align: center;”][/bt_image][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Michael Lordan” headline_size=”small” dash=”no” subheadline=”CEO – Wayne Alarm Systems” el_class=”” el_style=”text-align: center;”][/bt_header][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column_inner][/bt_row_inner][bt_row_inner][bt_column_inner width=”1/1″][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_image image=”10386″ caption_text=”” caption_title=”” show_titles=”no” size=”full” shape=”circle” url=”https://esxweb.com/2026-esx-speaker-john-heath-jr/” target=”_self” el_class=”” el_style=”text-align: center;”][/bt_image][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”John Heath Jr.” headline_size=”small” dash=”no” subheadline=”Founder & CEO – Alpha Technologies & Alarm Systems, Inc.” el_class=”” el_style=”text-align: center;”][/bt_header][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column_inner][/bt_row_inner][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Moderator” headline_size=”small” dash=”bottom” subheadline=”” el_class=”” el_style=”text-align: center; color: white;”][/bt_header][bt_row_inner][bt_column_inner width=”1/1″][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_image image=”9862″ caption_text=”” caption_title=”” show_titles=”no” size=”full” shape=”circle” url=”https://esxweb.com/2026-esx-speaker-dean-belisle/” target=”_self” el_class=”” el_style=””][/bt_image][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Dean Belisle” headline_size=”small” dash=”no” subheadline=”Director of Key Accounts – DMP” el_class=”” el_style=”text-align: center;”][/bt_header][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column_inner][/bt_row_inner][bt_row_inner][/bt_row_inner][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][/bt_section][bt_section][bt_row][bt_column width=”1/1″][bt_text]

[/bt_text][/bt_column][/bt_row][/bt_section][bt_section layout=”wide” top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” skin=”inherit” full_screen=”no” vertical_align=”btTopVertical” divider=”no” back_image=”” back_color=”” back_video=”” video_settings=”” back_video_mp4=”” back_video_ogg=”” back_video_webm=”” parallax=”” parallax_offset=”” animation=”” animation_back=”” animation_impress=”” el_id=”” el_class=”” el_style=”background-color: none;”][bt_row][bt_column width=”1/1″][bt_hr top_spaced=”not-spaced” bottom_spaced=”not-spaced” transparent_border=”border” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][bt_row][bt_column width=”1/3″][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_image image=”4488″ caption_text=”” caption_title=”” show_titles=”no” size=”small” shape=”square” url=”” target=”_self” el_class=”” el_style=””][/bt_image][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column][bt_column width=”2/3″][bt_hr top_spaced=”topSemiSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”ESX EDUCATION TRACK” headline=”Sales & Marketing” headline_size=”medium” dash=”no” subheadline=”” el_class=”” el_style=”color: red;”][/bt_header][bt_text]

[/bt_text][/bt_column][/bt_row][/bt_section][bt_section][bt_row][bt_column width=”1/1″][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”bottomSmallSpaced” transparent_border=”border” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][/bt_section][bt_section][bt_row][bt_column width=”1/2″][bt_header superheadline=”” headline=”This Track is sponsored by:” headline_size=”large” dash=”no” subheadline=”” el_class=”” el_style=”paddin-left:20px;”][/bt_header][/bt_column][bt_column width=”1/2″ align=”left” vertical_align=”btMiddleVertical” border=”no_border” cell_padding=”default” animation=”no_animation” text_indent=”no_text_indent” highlight=”no_highlight” background_color=”” transparent=”” inner_background_color=”” background_image=”” el_class=”” el_style=””][bt_image image=”8871″ caption_text=”” caption_title=”” show_titles=”no” size=”” shape=”square” url=”https://rocketmedia.com/” target=”_blank” el_class=”” el_style=””][/bt_image][/bt_column][/bt_row][/bt_section][bt_section][bt_row][bt_column width=”1/1″][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][/bt_section]