Blog Posts

Electronic Security Expo

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December 4, 2024 ESX

The Electronic Security Association (ESA) is pleased to announce that registration is now open for its 2025 Electronic Security Expo (ESX). This trade show and educational conference, known to dealers and integrators as The RMR Educational Event of the Year, is designed by and for electronic security and life safety integrators and dealers. ESX 2025 will be held June 16-19 at the Cobb Galleria Centre in Cobb County, Atlanta, GA. 

ESX is an ideal forum for security professionals to learn about the latest technology, acquire proven business strategies and new insights based on best practices, and interact with peers to grow a trusted network. Security pros can take advantage of early bird registration rates until Friday, April 18, 2025.    

Bring the Team to ESX  

ESX is an exclusive opportunity for security professionals to leverage powerful educational sessions. It delivers many team-centric benefits and, to underscore this team-focused effort, ESX offers special team registration discounts: 

  • Register 5 or more people and receive 10% off 
  • Register 10+ people and receive 20% off 

*There will be no discount added to an Expo Only pass or a spouse pass, but they will count towards the total count to get to 5 or 10 people* 

This incentive promotes full team involvement and facilitates training and networking opportunities at a reduced cost.  

“ESX 2025 promises to continue the tradition of offering attendees the very best of educational offerings, innovation, and extensive networking opportunities,” says George De Marco, ESX Chairman. “We’re pleased to announce that early bird registration is now open and look forward to welcoming security professionals eager to stay on top of the latest technologies, best practices, and trends shaping the ever-evolving security industry.”  

Spots can be secured now at www.esxweb.com/register.
 

Excitement on the Show Floor 

The Expo’s show floor is the place to be for attendees to meet up close and personal with industry manufacturers and other exhibitors providing invaluable insights such as sales and marketing strategies, product demos, installation training, and more. The event is designed to facilitate one-on-one interactions and quality dialogues that provide attendees with valuable information they can harness to grow their businesses and RMR.  Expo Booth spaces and sponsorship opportunities are still available but limited. Learn more here – www.esxweb.com/esx-floor-plan 

Networking Events That Bring the Industry Together 

ESX has earned its reputation for providing participants with a broad array of meaningful and fun networking events that include the:    

  • Opening Celebration: A grand kickoff event with hors d’oeuvres, drinks, and live music to launch a week of connecting, knowledge-sharing, and industry advancement!    
  • Pub Crawl: Take in the nightlife that is uniquely Atlanta, while forging new industry friendships and nurturing old ones during this casual and fun night out on the town. Stops include Murph’s, The Tavern at Live!, and Park Bench Battery.  
  • Weinstock Celebration: Celebrate the ESA Weinstock Person of the Year under the lights at Truist Park as the Atlanta Braves take the field vs. the New York Mets! Whether you’re a die-hard baseball fan or just looking for a fun night out, this is the perfect way to experience America’s favorite pastime with industry leaders. The Weinstock Celebration ticket can be added onto your registration purchase. Fee includes your ballpark ticket, access to the Hank Aaron Terrace and food/beverage (alcoholic drinks available for purchase separately). 

Exceptional Educational Programming 

Beyond the excitement of the Expo show floor, dealers, integrators, and monitoring professionals holding the Deluxe or Executive Pass can also take part in over 30 exceptional educational sessions led by peers and industry thought leaders. 

Book Your Stay at a Discounted Rate 

We are partnering with the Renaissance Atlanta Waverly Hotel for ESX 2025! Conveniently connected to the Cobb Galleria Centre, this hotel gives attendees ultra-easy access to attend sessions, network, and retreat back to their rooms. Secure your registration for ESX 2025 today and take advantage of specially curated official ESX hotel choices at discounted rates. The deadline to book is Monday, May 26, 2025. 


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November 20, 2024 ESX

Kyle Scheele, renowned speaker beloved for his ability to catalyze creativity with humor, heart, and yes, even crazy ideas, will deliver the Keynote speech at the Electronic Security Expo – (ESX) 2025. His videos have been viewed over 250 million times, and he has spoken to hundreds of thousands of audience members across the U.S. Scheele is known for inspiring people in such an engaging way that his audiences are so busy having a great time that they don’t even realize they’re being challenged, stretched, and equipped to do better creative work than they’ve ever done. 

He will take to the Mainstage on Tuesday, June 17, 12:30 PM – 1:45 PM, which will be held at the Cobb Galleria Centre in Atlanta, GA. His Keynote Luncheon presentation – “Becoming an Idea Factory: How to Turn Yourself and Your Organization into an Innovation Machine will inspire audience members to harness their own capacity for creativity and innovation. Scheele will give practical tips on how leaders and their teams can glean more and better ideas, teach them how to be more creative, and build a culture where innovation is a natural byproduct.  

“The Electronic Security Association is immensely proud to announce Kyle Scheele as the Keynote Speaker at ESX 2025,” says George De Marco, ESX Chairman. “He is an amazingly inspirational talent. His motivational presentation will amplify the underlying objectives of ESX, which is to present fresh perspectives, share best practices and ideas, and provide industry-leading educational offerings. Scheele will bring his own unique energy to ESX 2025 – the must-attend event for electronic security and life safety dealers, integrators, and monitoring companies committed to business growth and competitive edge.”  

The 2025 ESX Keynote Luncheon will take place just steps away from the Expo floor and is open to Executive, Deluxe and Expo Plus pass holders.  This Main Stage Media sponsor is Security Systems News.

The 2025 Sara Jackson Award Winner Will Be Presented
Additionally, the 2025 Sara E. Jackson Memorial Award will be presented at this Main Stage event. This award honors the memory of the 1950-51 ESA President and recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee, task force or board. The award is graciously sponsored by Telguard, ESA’s exclusive Platinum Executive Strategic Partner.


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November 13, 2024 ESX

The Electronic Security Association (ESA) is proud to announce that Michael Bonner, a renowned innovator and trailblazer in leadership development and organizational culture, will kick off the Executive Leadership Workshops at the 2025 Electronic Security Expo (ESX). Bonner will lead Part 1 of the two-part Executive Leadership Workshops at ESX on Monday, June 16th 11:45AM – 1:15 PM ET.

Michael Bonner, an acclaimed speaker with experience in the Ron Clark Academy and his own company, Bonnerville, Bonner brings practical, impactful insights on culture and vision. His seminars challenge listeners to reflect, strategize, and execute to increase their efficiency in the workplace and build relationships with their teams and colleagues.

The workshop, entitled Battling Burn Out: How the Best Leaders Inspire, Support and Motivate Teams will explore how great leaders can combat burnout by fostering a culture of inspiration, support, and motivation. Attendees will learn proven strategies to reignite passion in their team, promote well-being, and create a sustainable, high-performance work environment.

Key Takeaways:

  • Discover how to foster a “can-do” attitude, ensuring every employee sees themselves as capable learners.
  • Learn how to connect achievement with real-world success, motivating employees to invest in their education.
  • Proven strategies to reignite passion in your team, promote well-being, and create a sustainable, high-performance work environment.
  • Explore healthy approaches to failure, turning setbacks into opportunities for growth.
  • Discover the power of constructive criticism for honing your craft.

As George De Marco, Chairman of ESX notes, “We are thrilled to host Michael Bonner. He is a visionary leader who strives to create a positive mindset among his listeners. Attendees will discover how to lead with empathy, develop resilience, and empower their team to thrive even in the most demanding of circumstances. Whether managing a small group or a large organization, these actionable insights will help attendees become more impactful leaders.

As part of the ESX Executive Leadership track, this two-part workshop is an ideal opportunity for connecting with, learning from, and growing with other C-Suite operators and owners of electronic security and life safety companies. It is open to ESX attendees who register for the Executive Level Pass Type.


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October 30, 2024 ESX

Scheduled for June 16-19 in Cobb County, Atlanta, GA, ESX 2025 the premier conference and trade show is the must-attend event for electronic security and life safety dealers, integrators, and monitoring companies committed to business growth and competitive edge. 

“The quality of education at ESX is unmatched,” says George De Marco, ESX Chairman. “It’s thanks to content delivered by fellow security pros who are in the trenches, running companies day in and day out. We welcome fresh perspectives from those with unique approaches, sharing best practices and ideas to empower entrepreneurs and decision-makers in effectively managing and expanding their organizations.” 

What ESX Searches for in Presenters 

ESX’s core objective is peer-to-peer learning, seeking security dealers and integrators who have successfully implemented new practices, business models, products, or services. Sessions aim to deliver practical and meaningful business and industry intelligence for entrepreneurs, C-level executives, functional managers, and influencers. The ESX Advisors have identified key topics for the 2025 education program, to be announced soon. This call for presenters officially closes on January 31, 2025. 

Benefits for Presenting at ESX 

  • Establishing Authority: Showcase your expertise and position yourself as an industry authority. 
  • Networking: Connect with over 50 industry experts speaking in the ESX program, potential collaborators, and future employers or clients. 
  • Professional Development: Enhance your personal and professional growth through research, organization, and effective communication. 
  • Visibility and Exposure: Gain significant visibility within the industry, leading to recognition, collaborations, and media coverage. 
  • Contributing to the Community: Share your insights and experiences to enrich the collective knowledge base of the industry. 
  • Savings on ESX Registrations: Enjoy a 30% discount on ESX registrations. 

ESX Education Tracks 

Operations Track: Sponsored by The Connection Xchange (TCX) 

  • Improve operational excellence and customer experience, build efficiencies in installation and service methodologies, and address common operational struggles. 

Monitoring Track:  

  • Learn best practices in operator training, technology infrastructure, and monitoring processes for next-gen central stations. 

Sales Track: 

  • Develop your brand and go-to-market strategy, identify new products and services, and enhance sales management processes. 

Management Track:

  • Implement key performance indicators, build a strong organizational culture, and explore emerging trends and technologies. 

Education Session Sponsorship Options Are Available 

Manufacturers and service providers are encouraged to partner with their integrators and dealers to submit a speaker application. Educational opportunities for manufacturers and service providers to drive thought leadership around industry trends are available through sponsorship purchases, including 60-minute and 30-minute Tech Talk sessions. The Executive Leadership track is also available for sponsorship, allowing companies to provide introductory remarks and branding alongside executive-level content provided by ESX. 

For more information about exhibiting and sponsoring options, visit: ESX Sponsorship Information  


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September 25, 2024 ESX

ESX is proud to announce the leaders of its 2025 Sales & Marketing Education Track as the event gears up for another impactful year. Taking place in Cobb County, GA – Home of the Atlanta Braves, from June 16-19, 2025, ESX promises a priceless opportunity for industry professionals to immerse themselves in the latest marketing & sales insights and strategies. Sales and Marketing Development is one of the most crucial processes an organization must establish to deliver a seamless, efficient revenue machine.  

ESA is proud to welcome the two experienced industry pros who will provide expert guidance during the Sales and Marketing Education Track sessions this upcoming June. 

Tracy Larson
President, WeSuite 

Tracy Larson, President of WeSuite, the leading sales management software for security integrators is a graduate of Cornell University. Career highlights include VP Worldwide Real Estate & Facilities, Computer Associates; President, ITG Larson, Inc.; COO, Antar-Com, Inc.; VP Sales Operations & Key Accounts, Diebold. Tracy strives to continually learn, tackle new challenges, be an impactful team member and leader, and proactively give back. She is the Co-Chair of Mission 500, a security industry charity, an instructor for the Security Industry Association security project manager certification program, the 2021 SIA Sandy Jones Volunteer of the Year, a SIA TIME mentor, a member of the SIA Women in Security Forum Steering Committee, and a three-time SIA WISF Power 100.  

“Business owners and their teams who are attending ESX are going to get not only some of the really core principles and methods and strategies for sales and marketing, but also advanced education,” Tracy shares. “Plus, they’re going to be able to tie things back to management and operations to encourage growth throughout their business. 

Chris Peterson
Founder & President, Vector Firm

Chris Peterson has almost 30 years of experience in sales and sales leadership, with a focus on system integrators.  Chris started Vector Firm in 2010, and today it is the leading sales and marketing consulting and training business serving the security technology industry.  Vector Firm has worked with over 160 clients on projects ranging from two-day strategic sales planning sessions to multi-year retained engagements. Through its virtual sales training platform, Vector Firm Academy, they serve over 520 paid subscribers. 

Professionals in our industry are constantly putting out fire and rarely get a chance to step back and just absorb information and learn,” Chris explains. At ESX 2025, they’ll gain information they can take home immediately and put into action. It is vital that they get out of their day -to -day and learn best practices to take back to their business.” 

Chris is a graduate from the University of Florida, with a Bachelor of Science degree in Mechanical Engineering.  He lives in Orlando with his wife Shannon and daughter Manhattan.  

Quentin Gunther
Loyalty Program Leader, Resideo

With close to 33 years in the industry both as a dealer and now as leader of Resideo’s Authorized Dealer program Quentin brings a unique perspective on both sides of the Industry. As a dealer, he has trained and managed many large sales teams and understands the challenges and rewards involved. From his real-life experiences, he has helped many companies realize their goals through program development, training, and sharing of best business practices. 

“I really encourage everyone to take the opportunity to go to ESX,” Quentin explains. “Get out of your business for a few days, come to this event, learn a few things that you’ll be able to bring back and have an immediate impact.”

Lynnie Guzman
Director of Sales & Marketing, Holmes Security Systems 

Lynnie Guzman, a seasoned business development and marketing professional, is the Director of Sales & Marketing at Holmes Security Systems in Fayetteville, NC, where she actively drives revenue and marketing strategy across Eastern NC. Her extensive background includes impactful leadership positions at various media organizations throughout the southeast for Gannett, where she led teams to achieve remarkable revenue growth while expanding digital knowledge and skills to help SMBs grow their businesses.

“ESX will benefit folks within the sales and marketing arena because it’s an opportunity for you to come and learn from your peers that have paved the way before you and have learned from mistakes. Lynnie shares.

Her approach combines creative problem-solving with strategic planning, emphasizing customer engagement and community involvement. Her work extends beyond professional achievements to active participation in community and business organizations, reflecting her commitment to fostering positive change and development within her industry and community. 

Join ESA at ESX 2025 in Cobb County, Georgia, and develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services to give your sales teams the edge over the competition and explore new sales management processes that will accelerate performance and increase your RMR.  


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September 18, 2024 ESX

ESX is proud to announce the leaders of its 2025 Operations Education Track as the event gears up for another impactful year. Taking place in Cobb County, Atlanta, Georgia, from June 16-19, 2025, ESX will offer valuable insights and strategies on optimizing operations for electronic security and life safety companies. 

The Operations Education Track will focus on developing and maintaining efficient processes that enhance customer retention and streamline workflows. Attendees will gain best practices in installation, service methodologies, and project management, while addressing key challenges such as employee recruitment, inventory management, expense control, and uptime optimization. This track promises actionable strategies from experts who understand the real-world needs of the industry. 

ESA is proud to welcome the two experienced industry pros who will be leading the Operations Education Track this coming June. 

John Nemerofsky 
Chief Operating Officer, SAGE Integration 

John Nemerofsky is a visionary leader in the security industry with over 25 years of experience. As COO at SAGE Integration, he’s transformed the company into a major player nationwide. He’s driven notable growth in his career, including at Niscayah (now Stanley Security Systems). Nemerofsky is deeply involved in industry organizations, contributing to PSA, SecureVizual, and Security Sales & Integration Magazine. As vice chairman at FAST, he’s dedicated to nurturing future security professionals. Recognized for his contributions, he’s received prestigious awards. Beyond work, he’s committed to philanthropy and cherishes his family. Nemerofsky’s legacy is one of innovation, leadership, and community impact.  

Kelly Bond
Partner, Davis Mergers & Acquisitions Group 

Kelly Bond, with 28 years in the security industry, joined Davis Mergers and Acquisitions Group in 2021. Her focus is on representing buyers and sellers of Alarm and Integration companies, following years of experience in mergers and acquisitions. She previously served as VP of Dealer Development at Brivo and spent over a decade as Senior VP of Business Development at Alarm Capital Alliance (ACA). Kelly is also actively involved in the industry through her volunteer work, including roles with SIA’s Women In Security Forum and the Electronic Security Association’s National Scholarship Task Force and Leadership Identification and Nominating Committee.  

Join us at ESX 2025 for an unmatched opportunity to learn from these industry leaders and gain practical, real-world strategies to enhance your company’s operational performance. 


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August 14, 2024 ESX

Get Ready for an Unforgettable Experience at ESX 2025. Your Ultimate Guide to Booking & Exploring Cobb County’s Top Attractions – Home of the Atlanta Braves!

As excitement builds for ESX 2025, it’s time to start planning your adventure! The Electronic Security Expo (ESX) is not just a premier event for industry professionals; it’s also an opportunity to experience the vibrant culture and attractions of Cobb County, GA Home of the Atlanta Braves. This year, we’re pulling out all the stops to ensure your trip is both productive and memorable. Here’s your go-to guide for securing your hotel stay and making the most of your visit to Cobb County.

Why ESX 2025 is a Must-Attend Event

ESX 2025 promises to be a game-changer, bringing together the latest in security technology, networking opportunities, and educational sessions. This year’s event will showcase cutting-edge innovations and provide invaluable insights into the future of the security industry. Don’t miss out on this chance to connect with top industry leaders and pioneers. Whether you’re looking to network, learn, or explore, ESX 2025 is the heart of it all.

“ESX provided us with a comprehensive forum to explore the latest technological innovations in the security industry. The knowledge and connections we gained at ESX have been instrumental in enhancing our operations”. – Edgeworth Security

Official ESX 2025 Hotel: Renaissance Atlanta Waverly Hotel

ESX is thrilled to partner with the Renaissance Atlanta Waverly Hotel for ESX 2025. Here’s why this hotel is the perfect choice:

Prime Location: Situated adjacent to the Cobb Galleria Centre, where ESX 2025 will be held, the Renaissance Atlanta Waverly offers unparalleled convenience. You’ll be just steps away from the event, making it easy to attend sessions, network, and return to your room with ease.

Exceptional Amenities: The hotel boasts modern, spacious rooms with luxurious bedding, a state-of-the-art fitness center, and an outdoor pool. Enjoy a meal at their on-site restaurant or unwind with a drink at the bar after a busy day.

Book Your Room Now and secure your stay at the Renaissance Atlanta Waverly Hotel, located at 2450 Galleria Parkway SE, Atlanta, GA to be at the heart of the action for ESX 2025.

Explore Cobb County: Beyond ESX 2025

While ESX 2025 will be the highlight of your trip, Cobb County offers a wealth of attractions and activities to enhance your visit. Here are some top recommendations:

Truist Park: Catch a game at the home of the Atlanta Braves or take a tour of this state-of-the-art ballpark. It’s a fantastic way to enjoy an evening of sports and entertainment.

The Battery Atlanta: This vibrant mixed-use development next to Truist Park features a variety of dining, shopping, and entertainment options. Enjoy a meal, catch a live event, or simply explore the lively atmosphere.

Cobb Energy Performing Arts Centre: For those who appreciate the arts, this premier venue offers a range of performances, from Broadway shows to concerts. Check the schedule to see what’s on during your visit.

Marietta Square: Immerse yourself in history and charm with a visit to Marietta Square. Explore local shops, enjoy delicious food, and visit museums like the Marietta Museum of History and the Gone With The Wind Museum.

Kennesaw Mountain National Battlefield Park: Step back in time with a visit to this historic Civil War battlefield. Hike the scenic trails and learn about the pivotal events that took place here.

Six Flags Over Georgia: For family fun and thrills, head to this popular amusement park. With a wide array of rides and attractions, there’s something for everyone to enjoy.

Tips for a Seamless Experience

Book Early: With registration opening in November, be sure to book your stay at the Renaissance Atlanta Waverly Hotel as soon as possible. The exclusive rates and perks are sure to attract many attendees.

Convenient Travel: Getting to the Renaissance Atlanta Waverly Hotel & ESX 2025 is hassle-free. Cobb County is conveniently located just a short drive from Hartsfield-Jackson Atlanta International Airport. With numerous flights arriving daily, travel to the event is easy. Consider shuttle services or public transport options for a smooth journey. But act fast! Flight pricing can increase the closer we get to the event dates.

Plan Your Schedule: Review the ESX 2025 Expo Hours and plan your sessions and meetings in advance. This will help you make the most of your time at the event.

Explore Local Dining: Cobb County is home to a diverse array of restaurants. Make sure to venture out and enjoy local cuisine, from Southern comfort food to international flavors.

Stay Connected: Follow ESX (Electronic Security Expo) on social media and install the MyESX app and stay up-to-date with the latest news. Connect with fellow attendees and exhibitors to maximize your networking opportunities.

Get ready to dive into the future of the electronic security and life safety industry. Stay tuned for more updates on registration, speakers, and event highlights. Join us in Cobb County for a dynamic week of learning, connecting, and exploring. Let the countdown begin—we can’t wait to see you at ESX 2025!


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August 8, 2024 ESX

The ESX Innovation Awards celebrate groundbreaking innovations that set new benchmarks in the electronic security and life safety industry. Covering categories such as Access Control, Video Surveillance, Cybersecurity, and more, these awards honor products and services that enhance operational excellence.

Submissions are now officially open and will continue to welcome entries until April 18, 2025. Companies passionate about innovation and industry evolution are invited to stake their claim and submit their trailblazing products or services at Innovation Awards – ESX (esxweb.com)

The awards program will be judged by a panel of industry professionals for the following criteria:

  • Features and functions
  • Innovation
  • End-user experience
  • Revenue growth potential
  • Impact on company value and efficiencies
  • Compliance with regulations

George De Marco, Chairman of ESX, emphasized the significance of these awards, stating, “The ESX Innovation Awards highlight the most advanced innovations in our industry. These pioneering products and services are crucial for driving efficiency and profitability. We congratulate the innovators shaping the future of security and life safety technology.”

Entries are welcomed across diverse categories, including Access Control and ID Systems, Cabling Products and Accessories, Cybersecurity, Intrusion Systems, Fire/Life Safety, Video Surveillance, and more. Each submission will be assessed on its innovation, user experience, revenue growth potential, and adherence to industry regulations.

In addition to bragging rights and being named best of the best, award winners will also secure a feature in Security Nation Magazine and headline an official ESX Innovation Awards press release, catapulting their innovations into the industry spotlight. Notably, these trailblazers will also be considered for the high-stakes ESX Tech Vision Challenge, a thrilling “Shark Tank” style live competition at ESX 2025.

Innovation Award Entry Qualifications:

  • The product or service entered must fit within one of the official award categories.
  • Product or service entered must be either new or field tested and made available to the market after January 1, 2023, and prior to ESX 2025.
  • Each company is solely responsible for the submittal process and presentation material.

For detailed submission guidelines and to apply, please visit Innovation Awards – ESX and join in on celebrating the innovations that are shaping the future of electronic security and life safety.


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August 6, 2024 ESX
While ESX 2024 is now in the rearview mirror, security pros will have the coming months ahead to apply many of the best practices and business insights to their organizations. 

The event promises quality interactions and best practice sharing among leaders in the electronic security and life safety industry. This is THE event for education and networking in the channel — and the ESX 2024 event delivered just that.

TOP 4 REASONS ATTENDEES CAME: 

  1. Networking with industry colleagues 
  2. Discover new business ideas, trends, opportunities or strategies 
  3. Gain industry knowledge and perspective 
  4. Enhance leadership, management or business skills 

The show’s impact will ripple well into 2025, when the industry’s leaders will gather again June 16-19 in Cobb County, Atlanta, GA for ESX 2025. 

ESX 2024 jumped 15 Net Promoter Score points from 2023. Creating a rare and impactful experience according to industry standards.

84% of attendees rated ESX Educational Opportunities “Very Good” or “Excellent”

87% of attendees said they will make a purchase or form a partnership as a result of a quality conversation had at ESX. 

TOP 10 EDUCATION SESSIONS:

Mastering the Art of Value: Acquisition Intelligence & Enterprise Valuation 
Visionary Insights: How and Why Video Monitoring Can Supercharge Your RMR 
Video Surveillance and Monitoring in the Age of Intelligent Security 
Harmonizing Sales and Operations: Maximizing ROI through Collaborative Estimating 
Unique Sales Strategies for the Top 5 Commercial Verticals 
Revolutionizing Security: Unveiling the Power of AI and Machine Learning Integration 
Raising RMR Rates Without Customer Attrition 
Project Management Mastery: Installations from Queue to Close 
From Life Safety to Lifestyle: Transformative Industry Strategies 
Unlocking Video Sales that Surge RMR: Strategies, Techniques and Applications 

WHAT ATTENDEES ARE SAYING ABOUT ESX

“The seminars are insightful, and the expo is a great advantage for the industry!”

“Really like the various aspects of the event. Intentional networking events/opportunities, education sessions, chance to talk with manufacturers, and motivating keynote speakers!”

“It’s a great event. Attendees are high quality — and the show is a manageable size. Time well spent!”

“It is the best industry event. It is more intimate and connects suppliers with decision-makers while providing them best education experience out there.”

“This is the best national one stop place for our industry!”

WHAT EXHIBATORS ARE SAYING ABOUT ESX

“The ESX show is really the highlight of the summer for the security industry. It is the best of both worlds, it feels like a big industry tradeshow at times, but delivers the value and best practice sharing of a smaller industry event. It is really an event that allows us to have meaningful longer conversations with key customers and prospects alike. If you are a dealer or integrator that is interested in RMR you need to be at ESX!” – Mark Hillenburg, Vice President of Industry Relations at DMP – Digital Monitoring Products 

“As a sponsor of ESX, we were thoroughly impressed with the quality of decision makers on the expo floor that provided us with access to key industry leaders. The focused and intimate environment of ESX allowed us to engage in meaningful conversations, fostering connections that exceeded our expectations.  We are confident that the relationships and insights gained at ESX 2024 will drive significant progress for our company. We look forward to participating again at ESX 2025.” – Michael Zydor, Managing Director of Affiliated Monitoring 

“ESX is a show and conference that just continues to deliver! Great time, lots of networking, great exhibit floor, education, and fun!”- Tracy Larson, President of WeSuite 


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August 1, 2024 ESX

ESX 2025 will set a new standard with their exceptional advisors crafting game-changing educational sessions for your business. Dealers, integrators, and monitoring professionals will have access to the industry’s leading educational programming, including reviewing proven marketing tactics, sales team management tips, operations best practices, and more.

The 2025 ESX Advisory Board Includes: 

Kelly Bond – Partner, Davis Mergers & Acquisitions Group 

Jim Wooster President, Alarm Financial Services, Inc. 

Tom Parrish – Vice President of Compliance & Training, Telgian Holdings, Inc.  

John Nemerofsky – Chief Operating Officer, SAGE Integration 

Brian Bucholtz – Channel & Referral Partner Director, Edgeworth Security 

Scott Elkins – CEO, Zeus Fire and Security 

Lynnie Guzman – Director of Sales & Marketing, Holmes Security Systems 

Jackie O’Neil Townley – Monitoring Partner Solutions, CMS 

Ron Rosenbaum – President, NetOne, Inc. 

Brad Hobday – Operations Manager, LOUD Security Systems, Inc. 

John Loud – President, LOUD Security Systems, Inc. 

Quentin Gunther – Loyalty Program Leader, Resideo 

Andy Feldman – Vice President, North American Field Sales, Alarm.com 

Kevin Stone – COO & EVP, Doyle Security Systems, Inc. 

Chris Peterson – Founder and President, Vector Firm

Tracy Larson President, WeSuite 

In a collaborative effort with ESA’s team, advisors carefully analyze attendee feedback surveys; review past-year attendance data and consider industry challenges. From there they generate up to 120 session concepts that are deliberated in person. Through a rigorous selection process, the list is meticulously narrowed down to the top 30 sessions, ensuring only the most compelling content is presented at the event. With a special emphasis on enhancing recurring revenue streams, these sessions are designed to meet the specific needs of security professionals. Encompassing tactical guidance in Sales, Operations, Management, Monitoring, and Executive Leadership. 

ESX Advisors collectively invest hundreds of hours to shape ESX into the premier event it is today. Join us June 16-19 in Cobb County, Atlanta, Georgia to experience the outstanding programming crafted by industry professionals.