Written By Merlin Guilbeau

Register now at www.esxweb.com/register to secure your spot at ESX 2025 and position your company at the forefront of industry innovation and recurring revenue success! 

In today’s competitive landscape, the advancement of recurring revenue models is reshaping the electronic security and life safety industry. ESX 2025 offers a unique platform for attendees to explore innovative strategies, gain actionable insights, and connect with peers who are navigating this essential transition. 

Key Features of ESX 2025 

1. Insightful Speakers: Learn from industry pioneers who have successfully implemented recurring revenue strategies in their businesses. Their experiences and insights will empower you to rethink your business model and enhance profitability. 

1. Strategic Workshops: Attend targeted sessions designed for decision-makers, focusing specifically on best practices for developing and scaling recurring revenue streams. Explore topics like subscription models, service contracts, and customer retention strategies. 

1. Innovative Exhibit Hall: Discover cutting-edge products and services that facilitate recurring revenue. Engage with vendors offering solutions that enhance service offerings and customer loyalty, driving sustainable growth. 

1. Exclusive Networking Opportunities: Connect with fellow executives and industry leaders. Building relationships with peers can lead to valuable partnerships and collaborative strategies for maximizing recurring revenue in your organization. 

As the industry continues to evolve, leaders must adapt their strategies to ensure long-term success. ESX 2025 will provide the inspiration and tools necessary to not only implement recurring revenue models but also to lead your teams through the transformative process. This event is a chance to share experiences and learn from those who have successfully embraced this concept. 

Don’t miss your opportunity to be part of ESX 2025. This event is designed for leaders committed to advancing their companies and the electronic security and life safety industry as a whole. Join us in Cobb County, Georgia, and unlock your potential to shape a sustainable, profitable future. 

The Electronic Security Association (ESA) is pleased to announce that registration is now open for its 2025 Electronic Security Expo (ESX). This trade show and educational conference, known to dealers and integrators as The RMR Educational Event of the Year, is designed by and for electronic security and life safety integrators and dealers. ESX 2025 will be held June 16-19 at the Cobb Galleria Centre in Cobb County, Atlanta, GA. 

ESX is an ideal forum for security professionals to learn about the latest technology, acquire proven business strategies and new insights based on best practices, and interact with peers to grow a trusted network. Security pros can take advantage of early bird registration rates until Friday, April 18, 2025.     

Bring the Team to ESX   

ESX is an exclusive opportunity for security professionals to leverage powerful educational sessions. It delivers many team-centric benefits and, to underscore this team-focused effort, ESX offers special team registration discounts: 

• Register 5 or more people and receive 10% off 

• Register 10+ people and receive 20% off 

*There will be no discount added to an Expo Only pass or a spouse pass, but they will count towards the total count to get to 5 or 10 people* 

This incentive promotes full team involvement and facilitates training and networking opportunities at a reduced cost.  

“ESX 2025 promises to continue the tradition of offering attendees the very best of educational offerings, innovation, and extensive networking opportunities,” says George De Marco, ESX Chairman. “We’re pleased to announce that early bird registration is now open and look forward to welcoming security professionals eager to stay on top of the latest technologies, best practices, and trends shaping the ever-evolving security industry.”  

Spots can be secured now at www.esxweb.com/register. 
 

Excitement on the Show Floor 

The Expo’s show floor is the place to be for attendees to meet up close and personal with industry manufacturers and other exhibitors providing invaluable insights such as sales and marketing strategies, product demos, installation training, and more. The event is designed to facilitate one-on-one interactions and quality dialogues that provide attendees with valuable information they can harness to grow their businesses and RMR.  Expo Booth spaces and sponsorship opportunities are still available but limited. Learn more here – www.esxweb.com/esx-floor-plan 

Networking Events That Bring the Industry Together 

ESX has earned its reputation for providing participants with a broad array of meaningful and fun networking events that include the:    

• Opening Celebration: A grand kickoff event with hors d’oeuvres, drinks, and live music to launch a week of connecting, knowledge-sharing, and industry advancement!    

• Pub Crawl: Take in the nightlife that is uniquely Atlanta, while forging new industry friendships and nurturing old ones during this casual and fun night out on the town. Stops include Murph’s, The Tavern at Live!, and Park Bench Battery.  

• Weinstock Celebration: Celebrate the ESA Weinstock Person of the Year under the lights at Truist Park as the Atlanta Braves take the field vs. the New York Mets! Whether you’re a die-hard baseball fan or just looking for a fun night out, this is the perfect way to experience America’s favorite pastime with industry leaders. The Weinstock Celebration ticket can be added onto your registration purchase. Fee includes your ballpark ticket, access to the Hank Aaron Terrace and food/beverage (alcoholic drinks available for purchase separately). 

Exceptional Educational Programming  

Beyond the excitement of the Expo show floor, dealers, integrators, and monitoring professionals holding the Deluxe or Executive Pass can also take part in over 30 exceptional educational sessions led by peers and industry thought leaders. 

Book Your Stay at a Discounted Rate  

We are partnering with the Renaissance Atlanta Waverly Hotel for ESX 2025! Conveniently connected to the Cobb Galleria Centre, this hotel gives attendees ultra-easy access to attend sessions, network, and retreat back to their rooms. Secure your registration for ESX 2025 today and take advantage of specially curated official ESX hotel choices at discounted rates. The deadline to book is Monday, May 26, 2025.  

Kyle Scheele, renowned speaker beloved for his ability to catalyze creativity with humor, heart, and yes, even crazy ideas, will deliver the Keynote speech at the Electronic Security Expo – (ESX) 2025. His videos have been viewed over 250 million times, and he has spoken to hundreds of thousands of audience members across the U.S. Scheele is known for inspiring people in such an engaging way that his audiences are so busy having a great time that they don’t even realize they’re being challenged, stretched, and equipped to do better creative work than they’ve ever done.  

He will take to the Mainstage on Tuesday, June 17, 12:30 PM – 1:45 PM, which will be held at the Cobb Galleria Centre in Atlanta, GA. His Keynote Luncheon presentation – “Becoming an Idea Factory: How to Turn Yourself and Your Organization into an Innovation Machine” – will inspire audience members to harness their own capacity for creativity and innovation. Scheele will give practical tips on how leaders and their teams can glean more and better ideas, teach them how to be more creative, and build a culture where innovation is a natural byproduct.  

“The Electronic Security Association is immensely proud to announce Kyle Scheele as the Keynote Speaker at ESX 2025,” says George De Marco, ESX Chairman. “He is an amazingly inspirational talent. His motivational presentation will amplify the underlying objectives of ESX, which is to present fresh perspectives, share best practices and ideas, and provide industry-leading educational offerings. Scheele will bring his own unique energy to ESX 2025 – the must-attend event for electronic security and life safety dealers, integrators, and monitoring companies committed to business growth and competitive edge.”  

The 2025 ESX Keynote Luncheon will take place just steps away from the Expo floor and is open to Executive, Deluxe and Expo Plus pass holders.  This Main Stage Media sponsor is Security Systems News.

The 2025 Sara Jackson Award Winner Will Be Presented
Additionally, the 2025 Sara E. Jackson Memorial Award will be presented at this Main Stage event. This award honors the memory of the 1950-51 ESA President and recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee, task force or board. The award is graciously sponsored by Telguard, ESA’s exclusive Platinum Executive Strategic Partner.

The Electronic Security Association (ESA) is proud to announce that Michael Bonner, a renowned innovator and trailblazer in leadership development and organizational culture, will kick off the Executive Leadership Workshops at the 2025 Electronic Security Expo (ESX). Bonner will lead Part 1 of the two-part Executive Leadership Workshops at ESX on Monday, June 16^th 11:45AM – 1:15 PM ET.

Michael Bonner, an acclaimed speaker with experience in the Ron Clark Academy and his own company, Bonnerville, Bonner brings practical, impactful insights on culture and vision. His seminars challenge listeners to reflect, strategize, and execute to increase their efficiency in the workplace and build relationships with their teams and colleagues.

The workshop, entitled Battling Burn Out: How the Best Leaders Inspire, Support and Motivate Teams will explore how great leaders can combat burnout by fostering a culture of inspiration, support, and motivation. Attendees will learn proven strategies to reignite passion in their team, promote well-being, and create a sustainable, high-performance work environment.

Key Takeaways:

• Discover how to foster a “can-do” attitude, ensuring every employee sees themselves as capable learners.
• Learn how to connect achievement with real-world success, motivating employees to invest in their education.
• Proven strategies to reignite passion in your team, promote well-being, and create a sustainable, high-performance work environment.
• Explore healthy approaches to failure, turning setbacks into opportunities for growth.
• Discover the power of constructive criticism for honing your craft.

As George De Marco, Chairman of ESX notes, “We are thrilled to host Michael Bonner. He is a visionary leader who strives to create a positive mindset among his listeners. Attendees will discover how to lead with empathy, develop resilience, and empower their team to thrive even in the most demanding of circumstances. Whether managing a small group or a large organization, these actionable insights will help attendees become more impactful leaders.”

As part of the ESX Executive Leadership track, this two-part workshop is an ideal opportunity for connecting with, learning from, and growing with other C-Suite operators and owners of electronic security and life safety companies. It is open to ESX attendees who register for the Executive Level Pass Type.

Scheduled for June 16-19 in Cobb County, Atlanta, GA, ESX 2025 the premier conference and trade show is the must-attend event for electronic security and life safety dealers, integrators, and monitoring companies committed to business growth and competitive edge.

APPLY TO SPEAK AT ESX

“The quality of education at ESX is unmatched,” says George De Marco, ESX Chairman. “It’s thanks to content delivered by fellow security pros who are in the trenches, running companies day in and day out. We welcome fresh perspectives from those with unique approaches, sharing best practices and ideas to empower entrepreneurs and decision-makers in effectively managing and expanding their organizations.” 

What ESX Searches for in Presenters 

ESX’s core objective is peer-to-peer learning, seeking security dealers and integrators who have successfully implemented new practices, business models, products, or services. Sessions aim to deliver practical and meaningful business and industry intelligence for entrepreneurs, C-level executives, functional managers, and influencers. The ESX Advisors have identified key topics for the 2025 education program, to be announced soon. This call for presenters officially closes on January 31, 2025. 

Benefits for Presenting at ESX 

• Establishing Authority: Showcase your expertise and position yourself as an industry authority. 

• Networking: Connect with over 50 industry experts speaking in the ESX program, potential collaborators, and future employers or clients. 

• Professional Development: Enhance your personal and professional growth through research, organization, and effective communication. 

• Visibility and Exposure: Gain significant visibility within the industry, leading to recognition, collaborations, and media coverage. 

• Contributing to the Community: Share your insights and experiences to enrich the collective knowledge base of the industry. 

• Savings on ESX Registrations: Enjoy a 30% discount on ESX registrations. 

ESX Education Tracks 

Operations Track: Sponsored by The Connection Xchange (TCX) 

• Improve operational excellence and customer experience, build efficiencies in installation and service methodologies, and address common operational struggles. 

Monitoring Track:  

• Learn best practices in operator training, technology infrastructure, and monitoring processes for next-gen central stations. 

Sales Track: 

• Develop your brand and go-to-market strategy, identify new products and services, and enhance sales management processes. 

Management Track:

• Implement key performance indicators, build a strong organizational culture, and explore emerging trends and technologies. 

Education Session Sponsorship Options Are Available 

Manufacturers and service providers are encouraged to partner with their integrators and dealers to submit a speaker application. Educational opportunities for manufacturers and service providers to drive thought leadership around industry trends are available through sponsorship purchases, including 60-minute and 30-minute Tech Talk sessions. The Executive Leadership track is also available for sponsorship, allowing companies to provide introductory remarks and branding alongside executive-level content provided by ESX. 

For more information about exhibiting and sponsoring options, visit: ESX Sponsorship Information  

ESX is proud to announce the leaders of its 2025 Operations Education Track as the event gears up for another impactful year. Taking place in Cobb County, Atlanta, Georgia, from June 16-19, 2025, ESX will offer valuable insights and strategies on optimizing operations for electronic security and life safety companies. 

The Operations Education Track will focus on developing and maintaining efficient processes that enhance customer retention and streamline workflows. Attendees will gain best practices in installation, service methodologies, and project management, while addressing key challenges such as employee recruitment, inventory management, expense control, and uptime optimization. This track promises actionable strategies from experts who understand the real-world needs of the industry. 

ESA is proud to welcome the two experienced industry pros who will be leading the Operations Education Track this coming June. 

John Nemerofsky 
Chief Operating Officer, SAGE Integration  

John Nemerofsky is a visionary leader in the security industry with over 25 years of experience. As COO at SAGE Integration, he’s transformed the company into a major player nationwide. He’s driven notable growth in his career, including at Niscayah (now Stanley Security Systems). Nemerofsky is deeply involved in industry organizations, contributing to PSA, SecureVizual, and Security Sales & Integration Magazine. As vice chairman at FAST, he’s dedicated to nurturing future security professionals. Recognized for his contributions, he’s received prestigious awards. Beyond work, he’s committed to philanthropy and cherishes his family. Nemerofsky’s legacy is one of innovation, leadership, and community impact.  

Kelly Bond
Partner, Davis Mergers & Acquisitions Group  

Kelly Bond, with 28 years in the security industry, joined Davis Mergers and Acquisitions Group in 2021. Her focus is on representing buyers and sellers of Alarm and Integration companies, following years of experience in mergers and acquisitions. She previously served as VP of Dealer Development at Brivo and spent over a decade as Senior VP of Business Development at Alarm Capital Alliance (ACA). Kelly is also actively involved in the industry through her volunteer work, including roles with SIA’s Women In Security Forum and the Electronic Security Association’s National Scholarship Task Force and Leadership Identification and Nominating Committee.  

Join us at ESX 2025 for an unmatched opportunity to learn from these industry leaders and gain practical, real-world strategies to enhance your company’s operational performance.