The Electronic Security Expo (ESX) is thrilled to announce the highly anticipated OpenXChange Breakfast’s topics and experts, set to kick off on Tuesday, June 4th, from 8:30 to 9:45 AM. This dynamic event promises to accelerate attendees into the future, offering unparalleled insights and inspiration from forward-thinking leaders poised to reshape the security landscape. 

At the OpenXChange Breakfast, attendees will have the unique opportunity to encounter visionary leaders who will challenge them to reimagine the business of security. Through compelling panel discussions and thought-provoking presentations, industry experts will unveil disruptive technologies and emerging trends that will shape the future of the security industry and redefine the trajectory of companies within it. 

“OpenXchange is not just about sharing ideas; it’s about a catalyst for transformative conversations with industry thought leaders.” says George De Marco, ESX Chairman “We unlock a wealth of information and possibilities and spotlight invaluable insights that shape the future for both the industry and for security professionals.” 

Moderated by George De Marco, ESX Chairman, the expert panelists include: 

David Selinger, Co-Founder/CEO, Deep Sentinel 

David Selinger was an early employee at Amazon, working directly under Jeff Bezos. He led the R&D arm of Amazon’s data-mining and personalization team. He co-founded Redfin (now a multi-billion dollar company) and founded RichRelevance, a company that offers personalized shopping experiences for large retail brands, including Macy’s, Barneys New York, Office Depot and others. 

“Humans have a tendency of overstating the short-term impact technology while missing the long-term trends. AI is no different–we are on a long-term wave that will do nothing short of transform the value we provide to our customers, how we deliver it, and how much value the industry creates,” says David Selinger, Co-Founder/CEO of Deep Sentinel. 

Marty Guay, VP, Business Development, Stanley Black & Decker, Inc. 

Marty Guay, with over three decades experience as a corporate innovator, has spent the past six years working with startups, academia, venture capital and global corporations to create business value opportunities for Stanley Black & Decker.  

Previously, Marty was a senior leader at STANLEY Security, the second largest global provider of electronic security.  He served at the President, Integrated Systems as well as the Vice President of Sales and Operations for North America.   Previous to STANLEY, Marty had twenty years of security experience notably as the President of Niscayah, USA and the Chief Operating Officer for Securitas Systems.  During this time, Marty led strong organic growth, several acquisitions, and strategic transformations of the business model. 

Dean Drako, Founder & CEO, Eagle Eye Networks 

Dean Drako is founder and CEO of leading cloud video surveillance and AI analytics provider, Eagle Eye Networks, which has ranked four times in the “Deloitte Technology Fast 500” list of North America’s fastest growing technology companies. Drako is also chairman of Brivo, a cloud access control company, and founder and CEO of Drako Motors, where he recently launched Drako Dragon, a 200+MPH 2,000 HP, all-electric hyper-luxury SUV. 

“Cloud video surveillance and AI are the fastest growing trends in physical security today, but many security integrators have not yet incorporated these newer technologies into their offerings,” says Dean Drako, Founder and CEO of Eagle Eye Networks. “I’m looking forward to a lively discussion about the rewards and risks of adopting cloud, AI and other technologies at next month’s 2024 OpenXchange at ESX.” 

Attendees will delve into critical topics such as: 

• The transformative power of cloud technology in security 
• Strategic investment and partnerships driving innovation 
• The role of AI and predictive analytics in proactive safety, security, and operational applications  

Don’t miss out on this unparalleled opportunity to gain insights from industry visionaries and thought leaders. Join us at the OpenXChange Breakfast and be prepared to unlock the possibilities of tomorrow’s security landscape. Executive, Deluxe, and Expo Plus pass holders have access to the OpenXChange Breakfast. For more information and to register, visit www.esxweb.com/openxchange-breakfast. 

A special thanks to Becklar for sponsoring this Main Stage event.

The Electronic Security Association (ESA) proudly announces Holly Borgmann, Vice President, Government Affairs at ADT, as the esteemed recipient of the Sara E. Jackson Award for 2024. This prestigious accolade recognizes individuals who exemplify extraordinary leadership and dedication in advancing the electronic security and life safety industry. 

Holly Borgmann’s remarkable career trajectory and unwavering commitment to industry excellence parallel the legacy of Sara E. Jackson, the award’s namesake and a trailblazer in the security sector. Jackson’s story of resilience and determination serves as an inspiration to all industry professionals. Despite facing personal adversity, Jackson assumed full responsibility for her company, Denver Burglar Alarm, and successfully led it through challenging times. Her legacy continues to inspire industry leaders like Borgmann to rise to new heights. 

In accepting the award, Holly Borgmann expressed her gratitude, stating, “It is truly an honor to receive the Sara E. Jackson Award. Sara’s story of resilience and leadership is incredibly inspiring, and I am humbled to be recognized in her name. I am grateful for the opportunity to contribute to the advancement of our industry and look forward to continuing to work towards a safer future for all.” 

John Loud, President of LOUD Security Systems and Chairman of ESA says “Holly Borgmann is receiving this honor for her service as the chairperson of the ESA Government Relations Committee for the last two years. In a display of tremendous leadership, she has led the committee by example personally advocating throughout the country on behalf of the industry. 

Join Fellow Security Pros in Honoring Holly Borgmann at ESX 2024 

Holly will be awarded at ESX – The Electronic Security Expo in Louisville, KY with a presentation that will take place on the Main Stage prior to the Opening Keynote at 11:30am ET. 

“We are fortunate to have volunteer leaders like Holly Borgmann who are willing to lend their time and expertise to the ESA community.” says Merlin Guilbeau, CEO of the Electronic Security Association “Under her proactive leadership, ESA was able to advance initiatives that protect the industry and positively impact public safety.” 

The Sara E. Jackson Award, sponsored by Telguard is presented annually to individuals who have demonstrated exceptional leadership, resilience, and dedication to the electronic security and life safety industry. 

The Electronic Security Association (ESA) proudly announces Kirk MacDowell, President of MacGuard Security Advisors, as the esteemed recipient of the 2023 Morris F. Weinstock Person of the Year Award. This prestigious honor recognizes individuals who exemplify extraordinary dedication and leadership in advancing the electronic security and life safety industry. MacDowell’s illustrious career and unwavering commitment to industry excellence align seamlessly with the legacy of Morris F. Weinstock, the award’s namesake and a pioneer in the security sector. Through his visionary leadership and tireless advocacy, MacDowell has significantly contributed to the growth and prosperity of the industry, embodying the spirit of innovation and service that defines the Weinstock legacy. Join us in celebrating Kirk MacDowell’s outstanding achievements and profound impact on the security industry. 

“When Jamie Vos told me that I was this year’s recipient of the Morris F. Weinstock award, I was caught off guard, to say the least.” says Kirk MacDowell, ESA Weinstock Person of the Year “The legacy of Mr. Weinstock is one of service, leadership and building a lasting well-established brand in the industry. I am humbled to be this year’s honoree.” 

Merlin Guilbeau, CEO of ESA agrees “Kirk MacDowell’s career has produced a body of work deserving of this distinguished honor. In business he exemplifies the values of honesty, integrity and work ethic portrayed by Morris Weinstock. And when giving back to the industry, he leads by example with humility and gratitude inspiring others to do the same. We are all fortunate he chose this industry to leave his mark.” 

Celebrate Kirk MacDowell at ESA’s Weinstock Celebration 

Wednesday, June 5th from 6:00 to 7:30 PM at Derby City Gaming | ESX 2024 

Honoring Morris F. Weinstock’s legacy, the event will recognize Kirk MacDowell for his leadership and dedication to the industry. Attendees can anticipate a captivating musical performance by Aaron Bucks, known for his Country Soul style, alongside lively conversation and local cuisine. With a Kentucky Derby theme, guests are encouraged to dress in their finest Derby attire for an unforgettable experience. Open to ESX registrants with Executive, Deluxe, and Expo Plus passes, the Weinstock Celebration offers a unique opportunity to celebrate excellence in the industry and network with peers. 

ESX 2024’s Weinstock Award and Celebration is sponsored by ESA’s Diamond Executive Strategic Partner, Resideo. 

About ESA’s Weinstock Person of the Year Award 

Morris F. Weinstock was a pioneer in our industry, founding Morse Signal Devices in 1934 alongside his brother Jack in Cleveland before expanding operations to California. Recognizing the need for industry collaboration, he joined forces with Ben Call of Call’s Police Signal Corp. to establish the National Burglar & Fire Alarm Association (NBFAA) in 1948, now known as the Electronic Security Association (ESA). Since then, the Morris F. Weinstock Award has annually honored individuals who have demonstrated outstanding leadership and innovation in advancing the security industry. This prestigious accolade celebrates the trailblazers who have made significant contributions to our field since its inception in 1970. 

“Each year, we pay tribute to Morris F. Weinstock, a visionary whose legacy underscores the importance of dedication, innovation, and purpose.” Says George De Marco, ESX Chairman. “True excellence extends beyond awards; it is found in the unwavering commitment to serve the industry and others selflessly. In our celebration at ESX, we will honor not merely an individual, but a legacy that ignites our collective drive to soar to greater heights.” 

Live Musical Performance by Aaron Bucks 

ESX is also pleased to announce that Aaron Bucks will be performing at the ESX Weinstock Celebration. He’s graced stages across Nashville, from the legendary Bluebird Café to venues like Pucketts and 3rd and Lindsley. Aaron’s accolades include winning prestigious songwriting contests like the John Lennon, Unsigned Only, and International Songwriting Contests, along with the Bluebird Cafe’s Golden Pick contest. His music, described as Country Soul, exudes positivity and vitality, reflecting Aaron’s own laid-back demeanor. Security pros can prepare for an unforgettable performance by Aaron Bucks at the ESX Weinstock Celebration! 

Dress to Impress in Derby Style! 

Get ready to experience the excitement of the Kentucky Derby at the annual Weinstock Celebration at ESX 2024. Attendees are encouraged to don their finest Derby attire, complete with fancy hats and dapper ensembles, as they enjoy an evening filled with lively conversation, live music, local Louisville cuisine, and more. This celebration is open to ESX registrants with Executive, Deluxe, and Expo Plus passes. Register here. 

Sponsored By:

The Executive Leadership Workshop Series presents an exclusive opportunity for C-Suite operators and owners to connect, learn, and grow together. Led by industry experts, these workshops will provide invaluable insight. Particularly on how to refresh leadership approaches and inspire teams. While enhancing performance and growth.

George De Marco, Chairman of ESX, emphasizes the significance of effective leadership training in today’s dynamic landscape. “This educational track aims to empower leaders to navigate their organization’s evolution with confidence, offering security professionals a unique opportunity to gather invaluable insights and forge connections,” says De Marco. “With expert guidance from Paul Epstein and tactical advice from innovative integrators, security professionals can chart a course towards unparalleled leadership excellence.”

Executive Leadership Workshop Part 1: Purpose in Action – Scaling Championship Culture

Monday, June 3, 1:00 – 3:00 PM ET

Leading with Confidence, Navigating Uncertainty, and Driving Growth

Every company has a purpose. The challenge is not in identifying it, it is in bringing it to life…through daily action and winning mindsets, that scale. With insights drawn from 15 years of leading business teams in the NFL and NBA, Paul Epstein will share a cultural playbook to go back to our team’s ready to drive positive change through confident decisions and inspired action.

The end game: a championship culture we are all proud of, where culture becomes our competitive advantage.

Key Outcomes:

• Discover the cultural keys to high performance and leading with confidence.
• Engage with activities to apply purpose to daily decisions and actions.
• Understand the non-negotiables to navigate change and uncertainty, while driving growth.
• Learn the best and next practices of employee recruiting, engagement, and retention.
• Understand how to scale positivity across teams, organizations, and micro-cultures.
• Leave with a game plan to build trust, camaraderie, and connection internally with your team and externally with your clients.

Executive Leadership Workshop Part 2: The Blocking and Tackling of Leading High Performing Teams

Thursday, June 6, 8:00 – 10:00 AM ET

In this session, two electronic security and life safety integrators/dealers will share their real-world experiences and insights on effectively leading and motivating employees to achieve peak performance. While many sessions discuss effective leadership, this session will provide actionable advice for implementing programs that drive tangible results.

As a leader, your ability to inspire and guide your team is crucial for organizational success. This session is designed to equip executives with the skills and insights necessary to navigate the complexities of leadership, foster a culture of high performance, and motivate their teams.

These workshops are eligible for Continuing Education Units (CEUs), providing attendees with the opportunity to earn professional development credits while enhancing their leadership skills.

To access these transformative workshops and more, register for an Executive Pass and join ESA this June at ESX 2024.

Attendees will enjoy this live music experience at the ESX 2024 Opening Celebration, taking place from 6:00 – 7:30 pm on June 3rd, 2024. ESX is gearing up to be an unforgettable event, combining networking, top-tier educational sessions, and live entertainment. 

For over six years, Bourbon Revival has been captivating audiences with their unique blend of bluegrass, classic rock, pop, and country. Led by Matt Phelps on guitar and vocals, alongside Jeff Baxter on bass and vocals, Tom Barito on banjo and vocals, and Nathan Livers on mandolin and vocals, Bourbon Revival has become a fixture in Kentucky’s music scene. 

George De Marco, Chairman of ESX, expressed excitement about the collaboration, stating, “We’re thrilled to welcome Bourbon Revival to ESX 2024. Their dynamic sound sets the perfect tone for our Opening Celebration, setting the stage for a transformative experience of collaboration, connection, and education for security professionals. Don’t miss this opportunity to see them live at ESX 2024’s Opening Celebration!” 

Local Flavors of Kentucky 

In addition to the captivating music, attendees can indulge in a culinary experience inspired by the flavors of Louisville. The food and drink offerings will showcase local favorites, paying homage to the city’s rich culinary heritage. From Kentucky-inspired hors d’oeuvres to signature bourbon-infused cocktails, guests can savor the essence of Louisville while enjoying Bourbon Revival’s performance. All ESX registrants are welcome to the Opening Celebration to meet up with old industry friends and make introductions with new security pros. It’s a toast to friendship, business, and advancing the industry! 

While anticipating the event in June, attendees can enjoy Bourbon Revival’s music through their popular hits, including “Shut Up and Dance,” “Billie Jean,” “I Want You to Want Me,” and their soulful cover of “Landslide.“ 

Secure Your Spot 

Act now to take advantage of early bird rates before they expire! Secure your spot at ESX 2024 for a discounted rate by registering before April 20th.  

If you want your team to experience world-class education, unique networking opportunities, and leave inspired; bring them to ESX 2024. Do you have any doubts about any of these claims?  

Let us answer any questions you might have.  

When & Where is ESX 2024 Happening?  

ESX 2024 is happening June 3-6. With the expo taking place from the 4-5 at the Kentucky International Convention Center in Louisville, KY. The ESA-owned event is designed with security installation/integration and monitoring company leaders in mind. Whether you are the CEO, President, or Founder of your company or a manager, ESX is for you.  

What Makes ESX Special? 

ESX is the only national trade event solely focused on the needs of security integration and monitoring companies. Customized to be small, with programming delivered from a peer-to-peer perspective. ESX is designed to keep crowds more intimate and to make the expo floor more about networking and meeting other professionals, rather than listening to manufacturer sales pitches. Attendees will hear directly from other leaders of security companies who face the same opportunities and challenges they do. There will be multiple Main Stage events, featuring nationally renowned keynote speakers, 30+ educational sessions, and an expo floor full of the newest technology. 

Invest in your team’s education by bringing them to ESX and giving them a fun break from the day-to-day grind. It will provide an opportunity for your team to bond and strengthen your company’s culture, while creating stronger loyalty towards your organization. 

ESX Educational Sessions 

ESX brings together the best and brightest professionals in the electronic security and life safety industry. Expose your team to relevant content, interactive formats and fresh ideas.
ESX’s education program delivers best practices and new concepts to help grow your business. Peer-to-peer driven seminars are boasted as one of the strongest educational opportunities in the market. Explore over 30 sessions at the Electronic Security Expo that can impact your business. This is the place where security pros go to learn, network, and share best practices. .All sessions are organized into five easy-to-follow tracks: Operations, Sales, Management, Monitoring, and Executive Leadership. In addition, ESX offers sessions focused on Fire and RMR.  

Find the complete event schedule here: www.esxweb.com/esx-schedule, and full education program information here: Education Tracks and Focuses – ESX (esxweb.com). 

ESX Registration & Logistics 

Now that you have decided to bring your team to ESX, it’s time to plan the logistics.  

Take a look at the different kinds of ESX passes to see what events your team could benefit from.

Remember to register by April 19 to get the Early Bird Discount or by Friday, May 17 to receive Advance Deadline rates. After that, registration costs will be the same as Onsite prices.  

ESA Members receive a discounted rate on all passes, with new members receiving $200 off Executive passes and $100 off Deluxe passes.

Sponsors, exhibitors, and speakers all receive an extra 30% off all upgraded pass types. 

You can view full pass types and prices here. 

Once you’re registered and ready to travel, ESA recommends flying into the Louisville Muhammad Ali International Airport (SDF), as it is only 10 minutes away from the convention center. To find discounted hotel rates, check out ESX’s partner hotels at www.esxweb.com/electronic-security-expo-hotels/.  

More Fun Things to Do in Louisville 

Both ESX and Louisville have a lot to offer after-hours. Join us for the ESX Pub Crawl, a phenomenal networking event that features 3 pub crawl stops on Louisville’s famed Whiskey Row. Attendees are guaranteed a great time reconnecting with old friends and making new ones.    

If you want to explore the city more outside of ESX events, visit https://www.gotolouisville.com/ to see great local recommendations or https://mintjuleptours.com/ for bourbon experiences around the city. Additionally, check out the new Derby gaming venue across the street from the convention center, Derby City Gaming Downtown: https://downtown.derbycitygaming.com/. 

What Are You Waiting For?  

Whether you are in search for more networking opportunities in the industry or seeking out education, ESX has a lot to offer. You’re guaranteed to leave with a better-trained and more unified team as well as with plenty of new connections and fond memories. So, what are you waiting for? Grab your ESX pass now! 

Boasting a fascinating history, a thriving city life, and warm southern hospitality. Louisville will host ESX 2024 again this year. Giving attendees the opportunity to explore the exciting home of the Kentucky Derby, the Louisville Slugger, and the word’s only Urban Bourbon Experience once again.  

Don’t miss your chance to get to know Louisville between or after ESX sessions this year! 

With more than 120 attractions spanning across history, visual and performing arts, culinary arts, and more. Louisville has something for everyone.  

The Sports 

If you have an interest in sports, check out the Louisville Slugger Museum & Factory, which celebrates Louisville’s role in baseball, take a self-guided tour of “Ali’s Footsteps of Greatness” for a look into the boxing legend’s origins, or visit Churchill Downs and the Kentucky Derby Museum, which pay homage to the thoroughbred horse – a hallmark of what makes Kentucky so special.  

The History

If you want to feel part of history yourself, take a ride on the Belle of Louisville, the oldest operating steamboat still in existence for a glimpse into early Louisville, visit Conrad Castle, or enjoy the view from the Big Four Bridge.  

The Culinary Scene

If you’re in search of delicious food and drink, you’ve come to the right city. Louisville is a happening place when it comes to culinary innovation, as local chefs compete with each other to evolve Southern classics, making Louisville the epicenter for “New Southern Cuisine”. Of course, you’ll need to learn the local food language of treats like: Benedictine, Burgoo, Modjeskas, and the Hot Brown. But don’t be afraid to ask!  

Iif you want to look beyond the cuisine, take some time to tour the vast array of distilleries that are open for public tours and tastings. The Urban Bourbon Trail boasts over 35 bars and restaurants with more than 60 bourbons and bourbon-inspired culinary delights – so download the passport, collect your stamps, and enjoy a special prize at the end.   

The Art Scene

If the arts are more to your liking, Louisville is one of only a handful of U.S. cities with a professional full-time orchestra, opera, ballet, children’s theatre, dinner theatre, and Broadway Series. The Speed Art Museum and the KMAC both showcase the visual arts in their own stunning spaces.  

These, plus a zoo, amusement park, breweries, historic homes, confectionaries, parks, and music festivals comprise the fabric of Louisville’s cultural scene. You certainly won’t come up short when thinking of things to do here.   

Where to Stay

There are plenty of official Electronic Security Expo hotels to choose from. Be sure to reserve your hotel room ahead of time, as hotel rooms are in limited supply. All ESX official hotels are conveniently within walking distance of ESX. Deadline to book all hotels: Monday, May 15, 2023  

ESX has revealed the three stops of its 2024 Pub Crawl. ESX registrants can prepare for a night of sipping, savoring, and celebrating the rich heritage of Louisville’s iconic Whiskey Row! This casual networking event provides an opportunity to share experiences, catch up with friends, and make new ones in Louisville. The Pub Crawl is open to all pass holders.

The ESX Community is a group of passionate security and life safety professionals who come together every year to share, learn, and brainstorm to elevate their game — both personally and professionally. Every year, ESX strives to provide creative ways to nurture this community and break the ice through fun events, such as the Pub Crawl, aiming to rethink what an industry event should offer.  

“The ESX Pub Crawl promises to be a spirited and unforgettable journey through Louisville’s vibrant night scene, and often where business gets done,” says ESX Chairman, George DeMarco. “It offers the perfect backdrop to raise your glass, forge new connections, and exchange stories and industry insights in the most informal settings.  The Pub Crawl is an exciting opportunity to network, create lasting memories, and celebrate with your colleagues in Louisville’s nightlife.” 

Purchase your ESX passes now to explore the following stops along Whiskey Row this summer:  

STOP 1: 7:30 – 8:30PM 

Location: Barrel Bar and Grill 

110 W Main St. Louisville, KY 40202 

STOP 2: 8:30 – 9:30PM 

Location: Patrick O’Shea’s, Louisville Downtown 

123 W Main St. Louisville, KY 40202 

STOP 3: 9:30PM –?? 

Location: Number 15 

121 W Main St. Louisville, KY 40202 

Every year ESX’s Pub Crawl is a major success, and ESA looks forward to seeing the turnout this year. What’s not to love? After a day full of world-class education, training, and meaningful networking. Plan to relax and toast the town, exploring all that Louisville has to offer!

The Pub Crawl is Sponsored by:

JLM Wholesale and immix 

ESX is thrilled to announce Justin Forsett, co-founder & CEO of Hustle Clean and a former NFL running back, as the General Session Speaker

Renowned for his speed and agility on the football field, Justin Forsett has seamlessly transitioned into a successful entrepreneur. Earning respect off the field for his business acumen and leadership skills. 

In his general session address titled “The Huddle & The Hustle: Leading Teams through Change, Adversity & Opportunity,“ Forsett will draw from his remarkable journey to offer invaluable insights on guiding teams through dynamic circumstances. Attendees can expect to learn how to navigate change, overcome adversity, and seize opportunities effectively. 

“Leaders must serve. Leaders should be your best servers. Serving your employees, your teammates, and your clients,” says Justin Forsett, ESX General Session Speaker. “Leaders know and realize that leading is about impact. You have the opportunity to change lives. Your future opportunities are based on your current choices.” 

Forsett’s presentation promises to inspire and empower attendees to overcome seemingly overwhelming challenges and leverage defeat to achieve greater success. His unique perspective, coupled with his proven track record of resilience and determination, makes this session a must-attend event for security professionals. 

“Earning widespread respect on the field, Justin Forsett transitioned from a distinguished career as a pro athlete to a successful entrepreneur,” says George De Marco, ESX Chairman. “I am eager to gain insights into his NFL journey and learn how he transformed that experience into entrepreneurial success. His ability to overcome obstacles along the way promises to offer valuable lessons for us all.” 

Inspiration Awaits at ESX 2024 

Join us on Wednesday, June 5 at 11:15AM at ESX’s Main Stage for this transformative experience. The chance to learn, grow, and be inspired by Justin Forsett—an unmissable opportunity awaits. Executive, Deluxe, and Expo Plus pass holders have access to this luncheon. Register here!