The ESA Standards & Fire/Life Safety Committee leads the industry’s effort to shape, advance, and champion the standards that protect people, property, and the professionals who design and install life-safety […]
In this session, you’ll learn how to harness AI as a powerful assistant throughout the sales cycle from prospecting to closing. We’ll cover when to lean on AI for research, personalization, and forecasting—and when […]
In this session, we’ll review practical tools and methods to analyze project outcomes, uncover root causes of variances, and capture customer feedback that strengthens future work. Industry experts will share proven strategies for documenting lessons […]
This session shows you how to evaluate the right timing, talent, and investment needed before adding fire services to your portfolio. Learn how to gauge whether your team is prepared […]
Financial data tells a story—if you know how to interpret it. This advanced session offers a deep dive into how standardized financial benchmarking can be used to measure value creation […]
Celebrate excellence at the ESA Weinstock Celebration, an evening dedicated to honoring the Morris F. Weinstock Award winner and their impact on our industry. Set within the unique atmosphere of the […]
Behind every success story are failures that shaped the journey. Great leaders aren’t afraid to be transparent about the mistakes they’ve made—and the lessons learned along the way. In this candid session, industry leaders […]
This session explores proven strategies for positioning and presenting service agreements that resonate with today’s buyers, including insights on pricing methodology. Learn how to educate clients on the true value of ongoing support, overcome common objections, and build contracts that […]
This session breaks down how to evaluate, implement, and integrate field service management software that fits your business. We’ll explore how to automate key workflows such as dispatching, work orders, inventory management, and […]
This session addresses both sides of the equation: why margins are harder to maintain in today’s market, how to identify and stop margin leaks, and how to manage retention by keeping employees engaged and […]
National security brands dominate with massive ad budgets—but that doesn't mean they win at the local level. In fact, regional integrators and dealers have a unique edge when they learn […]
In this session, you’ll learn how to design meaningful gross margin reports, integrate them into your weekly operations, and use scorecards to keep your team accountable and aligned. Hear how integrators are transforming […]
