Blog Posts

Electronic Security Expo

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December 10, 2024 ESX
SALES & MARKETING

Maximizing Revenue: Driving Growth by Expanding Sales to Existing Customers

In today’s competitive market, driving sustained revenue growth relies on maximizing the value of your existing customer base, not just acquiring new clients.

This session will highlight the importance of client success initiatives and outreach efforts in fostering long-term relationships. By prioritizing client success, you not only enhance customer satisfaction but also set the stage for increased referrals and lasting loyalty. Attendees will learn how to create value for their clients by understanding their needs, proactively addressing concerns, and ensuring that they are fully leveraging the services provided. This session will explore strategies for selling additional services to current customers and strengthening relationships to fuel growth. We’ll cover effective techniques for cross-selling, upselling, and implementing technology upgrades to enhance both your RMR and overall profitability.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


The critical role of client success initiatives in fostering long-term relationships and enhancing customer satisfaction.


How to create value for clients by understanding their needs and proactively addressing their concerns.


Techniques for successfully selling additional services to current customers.


How to implement technology upgrades that enhance your RMR and overall profitability.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Sales & Marketing

ESX Sales & Marketing Track: Sales development is one of the most important processes an organization can build to deliver a seamless, efficient revenue machine.

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.

Presenters:

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David DeCamp

Owner
All Security Co, LLC
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Zach Hill

Inside Sales Manager
Bates Security
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Roy Wagner

Sales Manager
Fleenor Security Systems
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Jamie Goldstein (Moderator)

Dealer Development Manager
Resideo Technologies

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Do You Want to Be a Presenter?

Apply Today

Sponsored by:

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December 10, 2024 ESX
SALES & MARKETING

Harnessing AI to Transform Your Sales and Marketing Strategies

Artificial Intelligence (AI) has moved beyond tech giants and is now revolutionizing how businesses of all sizes approach sales and marketing.

In this session, we will explore a range of practical AI applications that can benefit your organization. We will cover a variety of essential topics, including how to get started with AI, strategies for promoting your company and personal brand, effective methods for generating leads, techniques for targeting the right audience and best practices for streamlining marketing processes. Attendees will learn how to effectively integrate AI tools, such as ChatGPT, into their sales and marketing efforts to achieve meaningful results and leverage AI for growth and success.

The ESA team is excited to see you at this event. Harnessing AI to Transform Your Sales


In this session, you’ll learn:


The insights into practical AI applications that can enhance various aspects of sales and marketing, from lead generation to customer engagement .


Effective strategies for using AI tools to elevate your company and personal brand.


Techniques for leveraging AI analytics to identify and understand your target audience.


AI-driven solutions to improve customer interactions and satisfaction.


How to automate marketing tasks and optimize campaigns using AI for more efficient and effective sales and marketing effort.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Sales & Marketing

ESX Sales & Marketing Track: Sales development is one of the most important processes an organization can build to deliver a seamless, efficient revenue machine.

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.

Presenters:

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Janet Fenner

President
Defined Marketing
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Jamie Gosweiler

VP Marketing
Vector Firm
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Lynnie Guzman (Moderator)

Director of Sales & Marketing
Holmes Security Systems

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Do You Want to Be a Presenter?

Apply Today

Sponsored by:

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December 6, 2024 ESX
MANAGEMENT

Targeting Success: Strategies to Tap into Growing Commercial Verticals

Discover how to identify, sell into, and service high-growth vertical markets. Learn strategies for targeting profitable sectors, tailoring security solutions, and delivering exceptional service that fosters long-term relationships.

Gain insights to align your offerings with customer priorities, address key challenges, and maximize recurring revenue (RMR), positioning your business for sustainable growth in your marketplace.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


Identify and target high-growth vertical markets with strong potential.


Align your offerings with customer priorities to address key challenges.


Deliver exceptional service to build long-term, trusted relationships.


Maximize recurring revenue (RMR) based on the vertical.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Chris Gilbert

President
Security Pros, LLC
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Randall Renfroe

CEO
Allstate Security Industries, Inc.

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Do You Want to Be a Presenter?

Apply Today


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ESX EDUCATION TRACK

Management

During the Management Track sessions, you will learn to implement and manage key performance indicators that help to streamline processes and improve top and bottom-line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business. 


Sponsored by:

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December 6, 2024 ESX
MONITORING

Transforming Video Monitoring with AI-Powered Analytics

What if your video monitoring solution could proactively recognize patterns, detect anomalies, and provide actionable insights, enhancing security and significantly reducing false alarm dispatches?

This session will explore how AI-powered analytics are transforming monitoring services. Discover innovations that enable smarter, real-time surveillance, moving beyond traditional methods to detect and respond to incidents more effectively. This advancement not only improves security and response but also opens opportunities to generate higher RMR with advanced monitoring solutions.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


How to anticipate and respond to incidents in real-time.


Ways to save time and resources while boosting system reliability.


How to offer premium services and achieve higher RMR per client.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Monitoring

The Monitoring Education Track at ESX 2025 will focus on delivering best-in-class security and life safety monitoring services, including innovations in cloud-based lifestyle enhancements that ensure mission-critical 24/7 operations. Attendees will gain practical insights and strategies for optimizing their monitoring services to enhance client satisfaction and business efficiency. 

Presenters:

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Chris Gilbert

President
Security Pros, LLC
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Sonny Tai

President
Actuate
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Jonathan Whitall

Principal Software Architect
Motorola Solutions, Inc.
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Wes Usie (Moderator)

President
CHeKT


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Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


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December 6, 2024 ESX
MONITORING

Reimagining Emergency Response: What Lies Ahead

What if alarms went unanswered—do they lose their value? Emerging technologies and methodologies are reshaping emergency response, ensuring your systems remain reliable and secure.

We’ll examine how the latest standards impact your installations, focusing on effectiveness and compliance. If prioritized response is critical to your service, this session is essential for maintaining top security standards.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


The AVS-01 (Alarm Validation Scoring Standard) and its role in verifying alarms with greater accuracy.


Ensuring prioritized and effective emergency responses for your customers through industry best practices.


Steps to ensure your installations comply with AVS-01 standards and industry requirements.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Monitoring

The Monitoring Education Track at ESX 2025 will focus on delivering best-in-class security and life safety monitoring services, including innovations in cloud-based lifestyle enhancements that ensure mission-critical 24/7 operations. Attendees will gain practical insights and strategies for optimizing their monitoring services to enhance client satisfaction and business efficiency. 

Presenters:

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Morgan Hertel

VP of Technology and Innovation
Rapid Response Monitoring Services Inc
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Darrin Reilly

President and Chief Executive Officer
Mission Critical Partners, LLC.
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Wes Usie (Moderator)

President
CHeKT

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today

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Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


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December 5, 2024 ESX
MONITORING

Elevating K-12 Safety and Security: Next-Gen Technologies with Real Impact

As educational institutions, corporate campuses, houses of worship, and government agencies face evolving security challenges, advanced monitoring solutions are essential for ensuring the safety of students, staff, and visitors.

This session will explore the development and deployment of cutting-edge security packages tailored to address critical needs across multiple sectors, including K-12 schools, higher education, corporate campuses, houses of worship, and government agencies. These comprehensive solutions encompass features such as vape detection, elevated voice detection, chemical detection, gun detection, and lockdown capabilities. We’ll also examine how next-generation technologies, when integrated with professional monitoring services, create robust security systems that provide a safer environment for learning, working, and public service.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


Examples of next-gen technologies that surpass traditional security systems.


Best practices for integrating advanced technologies into comprehensive security solutions for schools.


The latest advancements in detection technology and the benefits of real-time monitoring, alerts, and automated responses for enhanced safety and response times.


Strategies for designing and offering advanced security packages tailored to the unique needs of school settings.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Blake Albertsen

CRO
Xsponse
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James Kruger

Director of Law Enforcement Relations
BluePoint Alert Solutions
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James Reno

Vice President – Commercial
Shooter Detection Systems – an Alarm.com Company
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Jackie O’Neil Townley (Moderator)

Director Monitoring Partner Solutions
CMS



https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Monitoring

The Monitoring Education Track at ESX 2025 will focus on delivering best-in-class security and life safety monitoring services, including innovations in cloud-based lifestyle enhancements that ensure mission-critical 24/7 operations. Attendees will gain practical insights and strategies for optimizing their monitoring services to enhance client satisfaction and business efficiency. 


https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


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December 4, 2024 ESX
SALES & MARKETING

Mastering the Art of Selling Video Monitoring Solutions

Video monitoring represents a significant opportunity to increase recurring revenue.

In this session, your sales team will gain the essential skills to effectively communicate the unique value proposition, empowering them to confidently present and sell video monitoring solutions. We will cover key benefits, address common objections, and tackle customer concerns. Through practical exercises and real-world examples, your team will be prepared to sell video monitoring systems effectively and profitably, boosting both their confidence and enthusiasm to drive higher RMR.

The ESA team is excited to see you at this event. Mastering the Art of Selling Video Monitoring Solutions


In this session, you’ll learn:


The key use cases, benefits, and value proposition of video monitoring.


Practical selling techniques that refine your approach and develop a persuasive, customer-focused sales strategy.


Common objections and transform challenges into sales opportunities.


How to optimize profits and boost RMR.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


Sponsored by:

https://esxweb.com/wp-content/uploads/2024/12/1711618953303.jpg

Presenters:

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Brandon Clig

VP of Sales and Design
Custom Alarm
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Brian Gartland

Chief Operating Officer
VYANET Operating Group, Inc.
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Chris O’Rourke

Chief Revenue Officer
Zeus Fire and Security
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Brian Bucholtz (Moderator)

Channel & Referral Partner Director
Edgeworth Security

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Do You Want to Be a Presenter?

Apply Today