Blog Posts

Electronic Security Expo

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January 8, 2026 ESX
FIELD OPERATIONS

Smarter Ops: Using Technology to Run Leaner, Faster, and More Profitably

The right technology stack can help security and life safety integrators streamline processes, reduce errors, and gain real-time visibility across the business. But with so many platforms and tools available, where do you start—and how do you avoid the chaos of tech overload?

This session breaks down how to evaluate, implement, and integrate field service management software that fits your business. We’ll explore how to automate key workflows such as dispatching, work orders, inventory management, and invoicing, while ensuring your systems work together. Whether you’re just starting your digital transformation journey or looking to tighten up your tech stack, you’ll leave with a clear roadmap to run smarter, leaner operations—with fewer headaches and stronger results.

The ESA team is excited to see you at this event. Smarter Ops: Using Technology to Run Leaner, Faster, and More Profitably


In this session, you’ll learn to:


Evaluate and implement field service management software that fits your operation.


Automate dispatching, work orders, inventory, and invoicing to reduce errors.


Integrate systems effectively to avoid tech overload and workflow friction.


Build a clear roadmap for digital transformation that delivers measurable results.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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Ben Purcell

Director of Operations & Sales at Silent Guard

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Sean Githens

Vice President and Chief Operating Officer at Redwire

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Mark Schramm

Chief Information Officer at Alarm Detection Systems

Moderator

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Anthony Sharpy

Vice President of Product Management – Guardian Alarm



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ESX EDUCATION TRACK

Field Operations

Learn how to streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing, quality control, and workforce developmentDiscover how to leverage technology and data to gain real-time visibility into field activities, enabling smarter decisions and proactive problem-solving. 


This Track is sponsored by:

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January 8, 2026 ESX
FIELD OPERATIONS

From Completion to Continuous Improvement: The Power of Post-Job Assessments

Completing a project isn’t the finish line—it’s the launchpad for continuous improvement. Conducting post-job assessments, especially projects that deviate significantly — typically 10% or more — from expectations, is essential to evaluating both financial and operational performance.

In this session, we’ll review practical tools and methods to analyze project outcomes, uncover root causes of variances, and capture customer feedback that strengthens future work. Industry experts will share proven strategies for documenting lessons learned, identifying installation upsells and RMR opportunities, and streamlining closeout processes. Walk away with practical templates and best practices to reduce callbacks, boost profitability, and transform every completed project into a catalyst for stronger client relationships and long-term success. 

The ESA team is excited to see you at this event. From Completion to Continuous Improvement: The Power of Post-Job Assessments


In this session, you’ll learn to:


Evaluate project variances to identify financial and operational improvements.


Capture customer feedback and lessons learned that strengthen future performance.


Uncover upselling and recurring revenue opportunities during project closeout.


Reduce callbacks and boost profitability using proven assessment templates and best practices.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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Cindy Ponder

Regional Director at Pye-Barker Fire & Safety

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Brad Hobday

Operations Manager at LOUD Security Systems

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Jeremy Daumen

VP of Branch Operations
at Doyle Security

Moderator

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April Chastain

VP Internal Operations & Merger Implementation at Owen Security Solutions



https://esxweb.com/wp-content/uploads/2023/02/Operations-yellow.png


ESX EDUCATION TRACK

Field Operations

Learn how to streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing, quality control, and workforce developmentDiscover how to leverage technology and data to gain real-time visibility into field activities, enabling smarter decisions and proactive problem-solving. 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2026/01/Ai-RGUS-2025-Logos-12-r3og9ob2ofop9zjdc67rovn75rxsw54d8cjhdrsi8q.png


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January 7, 2026 ESX
FIELD OPERATIONS

Code Red: Navigating the Latest Fire System Regulations

You’ve mastered standard installations and built a solid client base. Now new fire codes are reshaping how we install and service systems – creating both challenges and opportunities for prepared integrators.

This session breaks down the latest NFPA changes and emerging compliance requirements that directly impact your business. Learn how regulatory changes create new recurring revenue (RMR) through enhanced maintenance requirements and compliance services. We’ll cover new standards, complex code interpretations, and how to position yourself in the business of life safety. Discover how to turn regulatory complexity into competitive advantage, commanding premium rates for expertise others lack. Walk away with strategies for building a profitable compliance-focused service division. 

The ESA team is excited to see you at this event. Code Red: Navigating the Latest Fire System Regulations


In this session, you’ll learn to:


Navigate recent NFPA changes and new compliance requirements.


Convert regulatory demands into recurring revenue opportunities.


Command premium rates by positioning yourself as the compliance expert.


Build a profitable service division focused on life safety standards.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters


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ESX-Speakers-Mark Popkowski

Mark Popkowski

President & CEO of Modern System Concepts

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Gregory R Breyer

Vice President of Design and Compliance at Zeus Fire & Security

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Rick Reynolds

Executive VP of ORR Protection

Moderator

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Peter Goldring

President of Goldring Protection


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ESX EDUCATION TRACK

Field Operations

Learn how to streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing, quality control, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities, enabling smarter decisions and proactive problem-solving. 



https://esxweb.com/wp-content/uploads/2023/02/Operations-yellow.png


ESX EDUCATION TRACK

Field Operations

Learn how to streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing, quality control, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities, enabling smarter decisions and proactive problem-solving. 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2026/01/Ai-RGUS-2025-Logos-12-r3og9ob2ofop9zjdc67rovn75rxsw54d8cjhdrsi8q.png


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January 7, 2026 ESX
FIELD OPERATIONS

Coaching Technicians to Sell: Turning Customer Interactions into Sales Wins

Technicians are natural problem-solvers with unique access to customers at critical moments. With the right coaching, they can also become powerful drivers of revenue and loyalty.

This session shows managers how to train technicians to identify upsell opportunities, confidently present add-on solutions, and turn every customer interaction into a growth opportunity. We’ll also explore simple ways to encourage Google reviews and design incentive programs that motivate without distracting. Walk away with practical tools to empower your field team to not only fix problems but also fuel sales and strengthen customer loyalty. 

The ESA team is excited to see you at this event. OP.2 Coaching Technicians to Sell: Turning Customer Interactions into Sales Wins


In this session, you’ll learn to:


Train technicians to recognize and present upsell opportunities during service calls.


Build confidence in your team to recommend solutions that benefit customers.


How to implement effective marketing strategies to promote video monitoring


Design incentive programs that drive results without creating distractions.


Leverage customer interactions to boost reviews and strengthen long-term loyalty.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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Jon Perry

President at Sting Alarm

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Merridth Pelletier

Commercial Learning and Development Leader at Pavion

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Randall Renfroe

CEO & President of Allstate Security Industries, Inc.

Moderator

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April Chastain

VP Internal Operations & Merger Implementation at Owen Security Solutions



https://esxweb.com/wp-content/uploads/2023/02/Operations-yellow.png


ESX EDUCATION TRACK

Field Operations

Learn how to streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing, quality control, and workforce developmentDiscover how to leverage technology and data to gain real-time visibility into field activities, enabling smarter decisions and proactive problem-solving. 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2026/01/Ai-RGUS-2025-Logos-12-r3og9ob2ofop9zjdc67rovn75rxsw54d8cjhdrsi8q.png


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January 7, 2026 ESX
FIELD OPERATIONS

Mastering Your True Labor Cost

Every technician deployment carries a cost—and it’s more than just wages and fuel. From benefits and overhead to time utilization and opportunity costs, the true expense of sending a technician into the field is often underestimated.

In this session, you’ll learn the methodology to calculate labor rates accurately, understand the impact on margins, and apply markups that safeguard profitability. Gain practical tools to evaluate service efficiency, price jobs with confidence, and make smarter operational decisions that balance customer satisfaction with financial performance. Walk away with a clear understanding of what each technician visit really costs your business—and how to turn that knowledge into stronger margins. Mastering Your True Labor Cost

The ESA team is excited to see you at this event. Mastering Your True Labor Cost 


In this session, you’ll learn to:


Identify cost components that impact field service profitability.


Set pricing structures that protect your bottom line.


Make data-driven decisions about service deployment and efficiency.


Convert cost insights into improved financial performance.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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Matthew Carlson

Controller at Doyle Security Systems

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John Nemerofsky

Chief Operating Officer of SAGE Integration

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Rob Pedregon

Director of Operations & General Manager at iWired

Moderator

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Johnathan George

CEO of Vangeo Technology Group (iWired/HomeRun Electronics)



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ESX EDUCATION TRACK

Field Operations

Learn how to streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing, quality control, and workforce developmentDiscover how to leverage technology and data to gain real-time visibility into field activities, enabling smarter decisions and proactive problem-solving. Mastering Your True Labor Cost


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2026/01/Ai-RGUS-2025-Logos-12-r3og9ob2ofop9zjdc67rovn75rxsw54d8cjhdrsi8q.png


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January 6, 2026 ESX
SALES & MARKETING

Leveling the Playing Field: Competing Online with National Brands

National security brands dominate with massive ad budgets—but that doesn’t mean they win at the local level. In fact, regional integrators and dealers have a unique edge when they learn how to leverage Local SEO and Google Business Profiles effectively, including how Generative Engine Optimization (GEO) is evolving the search landscape.

National security brands dominate with massive ad budgets—but that doesn’t mean they win at the local level. In fact, regional integrators and dealers have a unique edge when they learn how to leverage sales and marketing effectively. This session will teach you how to compete—and win—online in your market, even if you don’t have a corporate-sized marketing budget. Learn how to optimize your digital presence so that when local prospects search for security, surveillance, or life safety services, your business appears first and stands out as credible. We’ll cover proven strategies for improving your presence, managing your personal and business profile, collecting impactful reviews, and building an online reputation that outperforms the national players in your service area.

The ESA team is excited to see you at this event. Leveling the Playing Field: Competing Online with National Brands


In this session, you’ll learn:


How to outrank national brands in local search on a smaller budget.


A review strategy that builds trust and credibility fast.


How to leverage local expertise as your competitive edge online.


How AI-powered search and GEO are changing the game.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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Brian Page

Director of Data Center Solutions at Minuteman Security and Life Safety

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Marvin Smith

President of Orlando Emergency Signal

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Kathy Sizemore

CEO of A-Bell Alarms

Moderator

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Janet Fenner

President of Defined Marketing


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ESX EDUCATION TRACK

Sales & Marketing

From mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentationsyou’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR). 


This Track is sponsored by:

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January 6, 2026 ESX
SALES & MARKETING

Sealing the Deal on Service: How to Sell Service and Maintenance Agreements

Attendees will leave with practical sales approaches, scripts, and insights to increase agreement adoption and strengthen customer relationships.

This session explores proven strategies for positioning and presenting service agreements that resonate with today’s buyers, including insights on pricing methodology. Learn how to educate clients on the true value of ongoing support, overcome common objections, and build contracts that drive predictable recurring revenue for your business. 

The ESA team is excited to see you at this event. Sealing the Deal on Service: How to Sell Service and Maintenance Agreements


In this session, you’ll learn:


How to shift the conversation from cost to value.


Pricing methodologies that maximize profitability while remaining competitive.


The most common objections to service agreements—and how to address them confidently.


Ways to structure tiered offerings that appeal to different customer segments.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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Chris Atwood

Assistant Sales Manager – Wayne Alarm Systems
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Matthew Hanley

VP of Sales at Tech Systems Inc.
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Jack Johnson

Chief Revenue Officer at Minuteman Security Technologies

Moderator

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Lynnie Guzman

Director of Sales & Marketing at Holmes Security Systems



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ESX EDUCATION TRACK

Sales & Marketing

From mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentationsyou’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR). 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2025/11/Rocket-Media-Logo-.png


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January 6, 2026 ESX
SALES & MARKETING

AI as Your Sales Sidekick: How and When to Use It for Maximum Impact

Artificial Intelligence (AI) isn’t here to replace salespeople—it’s here to help them excel.

In this session, you’ll learn how to harness AI as a powerful assistant throughout the sales cycle from prospecting to closing. We’ll cover when to lean on AI for research, personalization, and forecasting—and when to step in with the human connection that builds trust and closes deals.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


AI tools and techniques that save time on research, lead qualification, and follow-up.


How to leverage AI for smarter forecasting and pipeline management.


The critical moments where human touch outperforms automation—and how to balance both for maximum results.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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John Armstrong

Vice President – Outside Sales at AMAROK
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Kathy Sizemore

CEO – A-Bell Alarms

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Don Morrow

Founder & CEO – HighlandTech

Moderator

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Chris Peterson

Founder & President of Vector Firm



https://esxweb.com/wp-content/uploads/2023/02/ESX-Sales-Education-Track.png


ESX EDUCATION TRACK

Sales & Marketing

From mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentationsyou’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR). 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2025/11/Rocket-Media-Logo-.png


Edu_SalesMarketing-1200x400.png

January 6, 2026 ESX
SALES & MARKETING

Referral Engine: Training Your Sales and Marketing Teams to Drive Warmer Leads

Referrals are the highest-converting, lowest-cost leads you’ll ever get—yet too many companies leave them to chance.

In this session, learn how to train your sales and marketing teams to confidently ask for referrals without sounding pushy or awkward. We’ll explore how to build a referral culture across your company, design customer experiences worth talking about, and create simple processes and messaging that generate steady streams of high-quality leads. You’ll leave with practical tools to help your team build lasting referral habits—and deliver measurable sales results. 

The ESA team is excited to see you at this session in 2026.


In this session, you’ll learn:


Techniques that make asking for referrals natural and comfortable.


How to identify top referral sources and optimal timing.


Strategies to create experiences that generate organic word-of-mouth.


A systematic process for consistent, predictable referral flow.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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Michael Alfano

President & CEO at Greensite

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Chuck Robinson

Regional Vice President at Integrated Protection Services

Moderator

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ESX-Speakers-Audrey-Pierson

Audrey Pierson

Senior Account Executive at WeSuite



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ESX EDUCATION TRACK

Sales & Marketing

From mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentationsyou’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR). 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2025/11/Rocket-Media-Logo-.png


Edu_SalesMarketing-1200x400.png

January 6, 2026 ESX
SALES & MARKETING

The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor

Attendees will leave with a roadmap for shifting their sales teams toward proactive communication, stronger customer relationships, and meaningful revenue and RMR growth.

This session explores how to position your company and your team as trusted advisors, not just service providers. Learn how to anticipate customer needs before they arise, turn every service interaction into an opportunity to add value, and use education—not pressure—to drive upselling. Checking in with key customers is an art. Attendees will leave with a roadmap for shifting their sales teams toward proactive communication, stronger customer relationships, and meaningful revenue and RMR growth.

The ESA team is excited to see you at this event. The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor


In this session, you’ll learn:


How to shift your team from selling to meet their own goals to proactive advising.


Key triggers and touchpoints that signal upsell opportunities.


How to structure customer check-ins that uncover hidden needs.


Methods to educate customers on new solutions without feeling pushy.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters


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Josh Dice

President – Security Alarm


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Brandon Freedman

Managing Partner – Wayne Alarm Systems


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John Kostelac

Operations Manager – Northwestern Ohio Security Systems, Inc.


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Michael Lordan

CEO – Wayne Alarm Systems


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John Heath Jr.

Founder & CEO – Alpha Technologies & Alarm Systems, Inc.


Moderator


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Dean Belisle

Director of Key Accounts – DMP




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ESX EDUCATION TRACK

Sales & Marketing

From mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentationsyou’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR). 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2025/11/Rocket-Media-Logo-.png