Security buyers are finding you differently — and most dealers are losing visibility. AI Overviews and zero-click searches are shrinking organic traffic, while AI assistants rarely recommend local companies. This session breaks down what’s happening and delivers a practical, Monday-morning plan to protect your leads, RMR growth, and competitive edge. The Pub Crawl is a […]
Learn how to harness modular components and AI-based technology to install a camera in 5 minutes or less. Saving up to 45 minutes of setup time per camera and eliminating subsequent truck rolls gives you a powerful advantage, especially when you need to install hundreds of cameras on a job site. Add to that a […]
This session dives into the nuts and bolts of sales leadership in the security industry — covering everything from finding and hiring top sales reps, to building repeatable processes that actually stick and effective roleplay exercises. Learn practical frameworks for developing your team, maximizing productivity, and creating a culture of accountability and growth. Whether you’re leading a small team or scaling a large […]
In this session, you’ll learn the methodology to calculate labor rates accurately, understand the impact on margins, and apply markups that safeguard profitability. Gain practical tools to evaluate service efficiency, price jobs with confidence, and make smarter operational decisions that balance customer satisfaction with financial performance. Walk away with a clear understanding of what each technician visit really costs your business—and how to turn that knowledge into stronger margins. Mastering […]
This session highlights often-overlooked opportunities to increase RMR, such as enhanced monitoring, proactive maintenance, premium support, and data analytics. Learn how to evaluate and package these high-value services, and walk away with proven strategies for packaging, positioning, and delivering that maximize profitability while meeting the evolving expectations of your customers. The ESA team is excited to […]
This session explores how modern video platforms unlock data that enhances operations, drives ROI, and opens new revenue streams. Learn how to position and package video intelligence as both a security solution and an operational tool. From retail to education, office buildings, to warehouses and more, discover where security meets strategy. The ESA team is excited to see you at this event. Beyond Security: Unlocking […]
This advanced session will explore beyond traditional RMR (recurring monthly revenue) offerings to workshop “Good, Better, Best” subscription packages that not only drive higher RMR but also increase customer satisfaction and retention. You’ll learn how to bundle services — that you may already be offering free — into tiered offerings that appeal to different buyer personas. We’ll cover […]
Businesses face regulatory and compliance requirements that include monitoring of inventory, facilities and overall environmental conditions for employee safety. Learn how to grow business and RMR with existing and potential new customers using Winland's line of product and services. The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This […]
Discover how innovative security professionals are driving growth with smarter technology and service-based strategies. This session explores how modern security solutions—ranging from automation and cloud platforms to integrated systems—are helping teams boost recurring monthly revenue (RMR) and build lasting customer relationships. Learn how to stay competitive in a rapidly evolving industry while unlocking new opportunities […]
This session explores how to position your company and your team as trusted advisors, not just service providers. Learn how to anticipate customer needs before they arise, turn every service interaction into an opportunity to add value, and use education—not pressure—to drive upselling. Checking in with key customers is an art. Attendees will leave with a roadmap for shifting their […]
This session shows managers how to train technicians to identify upsell opportunities, confidently present add-on solutions, and turn every customer interaction into a growth opportunity. We’ll also explore simple ways to encourage Google reviews and design incentive programs that motivate without distracting. Walk away with practical tools to empower your field team to not only fix problems but also fuel sales […]
This session walks you through the practical steps of implementing rate adjustments: when and how to raise them, how to communicate changes to customers, and how to manage the tough calls when they come in. Using simple math examples and even a live mock call, you’ll see how regular increases can strengthen your business without losing credibility. […]
This hands-on strategy session will guide leaders in creating a powerful partnership between their talent and AI tools. We will use interactive frameworks to identify high-impact AI opportunities across core business functions—including HR, finance, operations, sales, and marketing — with a focus on streamlining processes, enhancing talent retention, and driving competitive advantage. The ESA team is excited […]
Security systems generate alerts, but response still depends on signal quality, prioritization, and context. This session explores how AI can help identify true emergencies, reduce noise, and accelerate the path from alarm to first responder arrival, improving outcomes for monitoring providers, public safety teams, and security leaders in critical moments. The Pub Crawl is a great casual […]
The electronic security industry isn’t slowing down—and neither are your customers, competitors, or operating costs. Today, you are expected to grow recurring revenue, adopt new technology, retain talent, and differentiate in an increasingly crowded market—often with fewer people and tighter margins. You don’t need an innovation department to succeed, but you do need a better way to see what others are missing. In this […]
The ESA Government Relations Committee Meeting at ESX 2026 is where alarm industry stakeholders discuss the latest legislative and regulatory issues impacting the industry. This meeting provides a venue to review ESA’s current government affairs efforts, strategize on key advocacy initiatives, and explore how members can get involved in shaping policies that protect and advance […]
Be there as the ESX 2026 Expo Floor officially opens, kicking off an unparalleled showcase of innovation and opportunity! Join fellow security and life safety professionals as the ribbon is cut, unveiling the industry’s latest technologies, services, and solutions. Explore state-of-the-art exhibits, engage directly with leading suppliers, and discover game-changing tools to take your business […]
The TechVision Challenge Winner and Runner Up will be announced at ESA Central on the Expo Floor on Tuesday, June 2. The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl […]
Recharge and reconnect during our Coffee Break at ESA Central on the show floor. Grab a fresh cup, meet fellow attendees, and spark new conversations in a relaxed, energizing atmosphere before heading back to the action. Expo Open
ESA Executive Management Professionals (EMP) is the leading community in the industry for individuals charged with the strategic and financial leadership of security integration organizations. The EMP group tackles issues such as company valuation, financing, business model development, mergers and acquisitions, human capital development, executive leadership and change management. STOP 1: 7:00 – 8:00PM 400 W Las […]
