[bt_section layout=”wide” top_spaced=”not-spaced” bottom_spaced=”bottomSpaced” skin=”inherit” full_screen=”no” divider=”no” back_image=”” back_color=”” back_video=”” video_settings=”” parallax=”” parallax_offset=”” el_id=”” el_class=”” el_style=”” vertical_align=”inherit” animation=”” animation_back=”” animation_impress=”” back_video_mp4=”” back_video_ogg=”” back_video_webm=””][bt_row el_class=”” el_style=””][bt_column width=”2/3″ align=”left” vertical_align=”inherit” border=”no_border” cell_padding=”default” animation=”no_animation” text_indent=”no_text_indent” highlight=”no_highlight” background_color=”” transparent=”” el_class=”” el_style=”” background_image=”” inner_background_color=””][bt_header superheadline=”EXECUTIVE LEADERSHIP” headline=”Stacking Value: Building Good, Better, Best Subscription Packages that Boost RMR and Retention” headline_size=”large” dash=”bottom” subheadline=”” el_class=”” el_style=””][/bt_header][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_text]

This advanced session will explore beyond traditional RMR (recurring monthly revenue) offerings to workshop “Good, Better, Best” subscription packages that not only drive higher RMR but also increase customer satisfaction and retention. 

You’ll learn how to bundle services — that you may already be offering free — into tiered offerings that appeal to different buyer personas. We’ll cover package naming, upsell tactics, and how to present your offerings in a way that builds trust and long-term loyalty. 

Whether you’re starting from scratch or looking to revamp your existing packages, this session will give you actionable tools to turn one-time customers into long-term subscribers—and elevate your bottom line.  

The ESA team is excited to see you at this event.

[/bt_text][bt_hr top_spaced=”topSemiSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”In this session, you’ll learn to: ” headline_size=”small” dash=”no” subheadline=”” el_class=”” el_style=””][/bt_header][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_service icon=”fa_f105″ icon_type=”btIcoDefaultType” icon_color=”btIcoAccentColor” icon_size=”btIcoSmallSize” url=”” headline=”Package design principles for bundling services into compelling tiers.” dash=”bottom” text=”” el_class=”” el_style=””][/bt_service][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_service icon=”fa_f105″ icon_type=”btIcoDefaultType” icon_color=”btIcoAccentColor” icon_size=”btIcoSmallSize” url=”” headline=”Naming strategies and upsell tactics that resonate with different buyer personas.” dash=”bottom” text=”” el_class=”” el_style=””][/bt_service][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_service icon=”fa_f105″ icon_type=”btIcoDefaultType” icon_color=”btIcoAccentColor” icon_size=”btIcoSmallSize” url=”” headline=”Presentation techniques that build trust and drive long-term retention.” dash=”bottom” text=”” el_class=”” el_style=””][/bt_service][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Tools and Resources: ” headline_size=”small” dash=”no” subheadline=”” el_class=”” el_style=””][/bt_header][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_service icon=”fa_f105″ icon_type=”btIcoDefaultType” icon_color=”btIcoAccentColor” icon_size=”btIcoSmallSize” url=”” headline=”Service inventory worksheets.” dash=”bottom” text=”” el_class=”” el_style=””][/bt_service][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_service icon=”fa_f105″ icon_type=”btIcoDefaultType” icon_color=”btIcoAccentColor” icon_size=”btIcoSmallSize” url=”” headline=”Good, better, best templates for subscription levels.” dash=”bottom” text=”” el_class=”” el_style=””][/bt_service][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_row_inner][bt_column_inner width=”1/1″ align=”center” cell_padding=”default” vertical_align=”inherit” highlight=”no_highlight” text_indent=”no_text_indent” animation=”no_animation” background_color=”” opacity=”” el_class=”” el_style=””][bt_button text=”REGISTER FOR AN EXECUTIVE PASS TO ACCESS THIS WORKSHOP” icon=”” url=”https://esxweb.com/register” target=”_blank” style=”Filled” icon_position=”Inline” color=”Accent” size=”Medium” width=”Full” el_class=”” el_style=””][/bt_button][/bt_column_inner][/bt_row_inner][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_text]

An ESX Executive Pass is required to gain access to this and all best-practice sharing sessions.

[/bt_text][/bt_column][bt_column width=”1/3″ align=”left” vertical_align=”inherit” border=”no_border” cell_padding=”default” animation=”no_animation” text_indent=”no_text_indent” highlight=”no_highlight” background_color=”” transparent=”” inner_background_color=”” background_image=”” el_class=”” el_style=””][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”bottomSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Presenters” headline_size=”small” dash=”bottom” subheadline=”” el_class=”” el_style=”text-align: center; color: white;”][/bt_header][bt_row_inner][bt_column_inner width=”1/1″][bt_image image=”9882″ caption_text=”” caption_title=”” show_titles=”no” size=”full” shape=”circle” url=”https://esxweb.com/2026-esx-speaker-sean-foley/” target=”_self” el_class=”” el_style=””][/bt_image][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Sean Foley” headline_size=”small” dash=”no” subheadline=”Chief Revenue Officer at Interface
” el_class=”” el_style=”text-align: center;”][/bt_header][/bt_column_inner][/bt_row_inner][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_row_inner][bt_column_inner width=”1/1″][bt_image image=”9883″ caption_text=”” caption_title=”” show_titles=”no” size=”full” shape=”circle” url=”https://esxweb.com/2026-esx-speaker-sean-forrest/” target=”_self” el_class=”” el_style=””][/bt_image][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Sean Forrest” headline_size=”small” dash=”no” subheadline=”President of Alarm Detection Systems, Inc.
” el_class=”” el_style=”text-align: center;”][/bt_header][/bt_column_inner][/bt_row_inner][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_row_inner][bt_column_inner width=”1/1″][bt_image image=”9909″ caption_text=”” caption_title=”” show_titles=”no” size=”full” shape=”circle” url=”https://esxweb.com/2026-esx-speaker-taylor-sears/” target=”_self” el_class=”” el_style=””][/bt_image][bt_hr top_spaced=”topExtraSmallSpaced” bottom_spaced=”bottomExtraSmallSpaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”” headline=”Taylor Sears” headline_size=”small” dash=”no” subheadline=”Chief Operating Officer at Silent Guard
” el_class=”” el_style=”text-align: center;”][/bt_header][/bt_column_inner][/bt_row_inner][/bt_column][/bt_row][/bt_section][bt_section][bt_row][bt_column width=”1/1″][bt_text]

[/bt_text][/bt_column][/bt_row][/bt_section][bt_section layout=”wide” top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” skin=”inherit” full_screen=”no” vertical_align=”btTopVertical” divider=”no” back_image=”” back_color=”” back_video=”” video_settings=”” back_video_mp4=”” back_video_ogg=”” back_video_webm=”” parallax=”” parallax_offset=”” animation=”” animation_back=”” animation_impress=”” el_id=”” el_class=”” el_style=”background-color: none;”][bt_row][bt_column width=”1/1″][bt_hr top_spaced=”not-spaced” bottom_spaced=”not-spaced” transparent_border=”border” el_class=”” el_style=””][/bt_hr][/bt_column][/bt_row][bt_row][bt_column width=”1/3″][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_image image=”9283″ caption_text=”” caption_title=”” show_titles=”no” size=”small” shape=”square” url=”” target=”_self” el_class=”” el_style=””][/bt_image][bt_hr top_spaced=”topSmallSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][/bt_column][bt_column width=”2/3″][bt_hr top_spaced=”topSemiSpaced” bottom_spaced=”not-spaced” transparent_border=”noBorder” el_class=”” el_style=””][/bt_hr][bt_header superheadline=”ESX EDUCATION TRACK” headline=”Executive Leadership” headline_size=”medium” dash=”no” subheadline=”” el_class=”” el_style=”color: red;”][/bt_header][bt_text]

Explore advanced leadership topics such as navigating industry disruption, fostering innovation, and building resilient business models that adapt to changing market demands. Gain insights into financial stewardship, mergers and acquisitions, and optimizing organizational structure for growth. Learn how to cultivate a strong culture that attracts top talent and earns customer loyalty in an increasingly competitive landscape.

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