Consultative selling shifts the focus from the lowest price to understanding each customer's unique needs. This approach emphasizes asking the right questions, delivering tailored solutions that highlight value, and building trust. You’ll learn to reduce the fear of selling by developing essential skills that boost confidence and effectiveness. We’ll cover how to understand your value […]
In this instructional session, you will move beyond simply selling features to effectively communicate the true value of cloud-based solutions. This will also include strategies for preparing your company to offer cloud-based systems, overcoming resistance to change, and developing the right sales compensation programs and internal processes to ensure a smooth adoption process throughout the […]
Instead of a constant hiring cycle, focus on creating structured career paths and developing in-house talent. Learn effective strategies for nurturing technicians, reducing turnover, and building a dedicated, skilled team to ensure your company’s long-term success. The ESA team is excited to see you at this session in 2025. An ESX Executive Pass or Deluxe Pass is […]
Video monitoring offers a significant opportunity to boost profitability and increase RMR. Unlike traditional RMR, video monitoring leverages video analytics, cloud storage, and advanced features to command higher fees. However, many dealers and integrators face challenges in effectively selling and pricing these premium video solutions. The ESA team is excited to see you at this session in […]
This session will provide guidance on key considerations for making this transition successfully. We’ll explore how to evaluate a salesperson’s leadership potential, their ability to mentor and inspire a team, and the potential pitfalls of placing a top performer in a role that may not align with their strengths or the organization's needs. We’ll discuss […]
This session will guide you through the strategic process of selecting, managing, and aligning subcontractors with your organization’s standards. Discover how to mitigate risks and ensure subcontractors meet your quality benchmarks. Our panelists will share best practices for identifying and evaluating top subcontractors, sourcing reliable partners, setting clear expectations, maintaining effective communication, and incentivizing performance […]
This session will cover best practices for routine maintenance, including inspection schedules, testing procedures, and component replacements. We will address common challenges such as troubleshooting faults, managing false alarms, and complying with safety regulations. Participants will learn strategies for implementing a proactive maintenance plan, utilizing technology for monitoring and diagnostics, and enhancing service efficiency. Additionally, […]
The most successful businesses operate as if they are always on the market. Embracing a 'sell-ready' mindset means managing your company with the anticipation of a potential sale, driving both operational excellence and strategic growth. This session will provide practical steps to enhance your business’s readiness, including streamlining operations, improving financial health, and strengthening strategic […]
This session will explore the development and deployment of cutting-edge security packages tailored to address critical needs across multiple sectors, including K-12 schools, higher education, corporate campuses, houses of worship, and government agencies. These comprehensive solutions encompass features such as vape detection, elevated voice detection, chemical detection, gun detection, and lockdown capabilities. We’ll also examine […]
Gain insights to align your offerings with customer priorities, address key challenges, and maximize recurring revenue (RMR), positioning your business for sustainable growth in your marketplace. The ESA team is excited to see you at this event. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing […]
The Elevating Sales Performance: The Power of Comprehensive Evaluation session will provide a guide to conducting sales team audits and outline the key elements of successful 1-on-1 coaching. We will cover metrics analysis, performance evaluation, process review, and customer feedback to help you develop a framework that identifies strengths and areas for improvement. You’ll learn […]
Exceptional customer service can set your brand apart in today’s competitive market and enhance your online reputation with positive Google Reviews. In this session, we'll explore how to create customer roadmaps that improve interactions with existing clients. Gain best practices for effective communication, managing expectations, and efficiently handling service requests and issues. Learn strategies to […]
