Blog Posts

Electronic Security Expo

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February 25, 2026 Rachael King

Tech Talk Sponsored by Vicon Security

Faster deployments, stronger bids, more RMR: How resellers can harness technology for long-term revenue and market differentiation

Learn how to harness modular components and AI-based technology to install a camera in 5 minutes or less. Saving up to 45 minutes of setup time per camera and eliminating subsequent truck rolls gives you a powerful advantage, especially when you need to install hundreds of cameras on a job site. Add to that a free cloud VMS to unlock RMR with simple renewals and powerful features that will set you apart from your competitors. Faster deployments lower project costs, sharpen bid competitiveness, and free teams to win new business.




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February 20, 2026 Kyndal Cox

Tech Talk Sponsored by Rocket Media

Your Leads Are Disappearing: How AI Search Is Killing Security Dealer Visibility (And What to Do About It)

Security buyers are finding you differently — and most dealers are losing visibility. AI Overviews and zero-click searches are shrinking organic traffic, while AI assistants rarely recommend local companies. This session breaks down what’s happening and delivers a practical, Monday-morning plan to protect your leads, RMR growth, and competitive edge.




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December 5, 2025 ESX

TechVision Award Presentation

The TechVision Challenge Winner and Runner Up will be announced at ESA Central on the Expo Floor on Tuesday, June 2.




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November 26, 2025 ESX

Exhibitor Orientation

Prepare for a successful ESX 2026 experience with our Exhibitor Orientation. This session provides the essential information you’ll need for a smooth and productive show. We’ll cover frequently asked questions, important housekeeping notes, and point you to the right contacts if you need onsite support. You’ll also learn how to scan attendee badges and access your leads throughout the event using the MyESX app. Whether you’re a first-time exhibitor or a returning partner, this orientation ensures you’re fully prepared for a great ESX 2026 experience.




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November 26, 2025 ESX

ESA Associate Member Meeting

Join us for the ESA Associate Member Meeting, where ESA’s valued associate members come together to engage in meaningful dialogue about the evolving needs of the industry. This meeting is an opportunity to network with peers, share innovative ideas, and collaborate on ways to strengthen the relationship between manufacturers, service providers, and integrators. Stay informed about ESA initiatives, discover new opportunities to enhance your membership, and contribute your voice to shaping the future of the association. Don’t miss this chance to connect and drive impact at ESX 2026!




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November 26, 2025 ESX

TechVision Challenge

TechVision Challenge is a premier, invite-only competition featuring select Innovation Award product winners. The top 10 products in the Innovation Awards program will be invited to compete head-to-head in a Shark Tank-style competition before our integrator judges. This is a closed event for qualified Innovation Award Competitors.

The Winner and Runner-Up will be announced at ESA Central on the Expo Floor.