Stacking Value: Building Good, Better, Best Subscription Packages that Boost RMR and Retention
Stacking Value: Building Good, Better, Best Subscription Packages that Boost RMR and Retention
This advanced session will explore beyond traditional RMR (recurring monthly revenue) offerings to workshop “Good, Better, Best” subscription packages that not only drive higher RMR but also increase customer satisfaction and retention.
You’ll learn how to bundle services — that you may already be offering free — into tiered offerings that appeal to different buyer personas. We’ll cover package naming, upsell tactics, and how to present your offerings in a way that builds trust and long-term loyalty.
Whether you’re starting from scratch or looking to revamp your existing packages, this session will give you actionable tools to turn one-time customers into long-term subscribers—and elevate your bottom line.
The ESA team is excited to see you at this event.
In this session, you’ll learn to:
Package design principles for bundling services into compelling tiers.
Naming strategies and upsell tactics that resonate with different buyer personas.
Presentation techniques that build trust and drive long-term retention.
Tools and Resources:
Service inventory worksheets.
Good, better, best templates for subscription levels.
An ESX Executive Pass is required to gain access to this and all best-practice sharing sessions.
Executive Leadership
Explore advanced leadership topics such as navigating industry disruption, fostering innovation, and building resilient business models that adapt to changing market demands. Gain insights into financial stewardship, mergers and acquisitions, and optimizing organizational structure for growth. Learn how to cultivate a strong culture that attracts top talent and earns customer loyalty in an increasingly competitive landscape.
