Building High-Performing Sales Teams: Recruit, Train, and Lead
Building High-Performing Sales Teams: Recruit, Train, and Lead
This session dives into the nuts and bolts of sales leadership in the security industry — covering everything from finding and hiring top sales reps, to building repeatable processes that actually stick and effective roleplay exercises. Learn practical frameworks for developing your team, maximizing productivity, and creating a culture of accountability and growth. Whether you’re leading a small team or scaling a large sales force, you’ll walk away with actionable strategies to strengthen your leadership and drive measurable results.
The ESA team is excited to see you at this event. Building High-Performing Sales Teams: Recruit, Train, and Lead
In this session, you’ll learn:
How to identify and hire top sales talent in the security industry.
Training frameworks that stick and translate to real field performance.
Coaching techniques that maximize productivity and accountability.
Strategies for maximizing productivity and accountability.
Scalable leadership practices for teams of any size.
An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
See all CEU credits available for attending ESX 2026 education sessions. MORE
Sales & Marketing
From mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).
