Blog Posts

Electronic Security Expo

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April 25, 2026 ESX

Alarmed or Empowered? Hot Takes on AI for Integrators

Hear bold opinions and real‑world debate on AI. Three industry leaders confront hype, trust, accountability, and the operational reality of AI. We’ll challenge assumptions about what AI can, can’t, and should do when operational efficiency, safety and lives are on the line. This no-filter conversation highlights the experiences, opinions, and foresight of your peers.

Featuring:

Matthew Carlson, Controller at Doyle Security Systems, Vice Chair of ARC, ESA’s AI Readiness Council

Taylor Criddle, Vice President of Advocacy and Public Affairs at the Electronic Security Association.




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April 9, 2026 ESX

ESA AI Readiness Council (ARC) Meeting

The ESA AI Readiness Council (ARC) Meeting at ESX 2026 invites industry leaders to focus on how artificial intelligence can be practically implemented across integrator and dealer operations.

This meeting is designed to move beyond theory and into execution, exploring real-world strategies for leveraging AI to improve efficiency, enhance service delivery, and drive recurring revenue. Discussions will center on how AI can be applied across everyday business functions, from monitoring and operations to customer engagement and decision-making.

Attendees will gain insight into ARC’s ongoing initiatives, including workforce enablement, standards development, and client-facing applications, while identifying actionable opportunities to integrate AI into their businesses today.


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April 9, 2026 ESX

Coffee Break

Recharge and reconnect during our Coffee Break at ESA Central on the show floor. Grab a fresh cup, meet fellow attendees, and spark new conversations in a relaxed, energizing atmosphere before heading back to the action.

Expo Open


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February 25, 2026 Rachael King

Faster Deployments, Stronger Bids, More RMR

How resellers can harness technology for long-term revenue and market differentiation

Learn how to harness modular components and AI-based technology to install a camera in 5 minutes or less. Saving up to 45 minutes of setup time per camera and eliminating subsequent truck rolls gives you a powerful advantage, especially when you need to install hundreds of cameras on a job site. Add to that a free cloud VMS to unlock RMR with simple renewals and powerful features that will set you apart from your competitors. Faster deployments lower project costs, sharpen bid competitiveness, and free teams to win new business.


This Track is sponsored by:

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February 20, 2026 Kyndal Cox

Your Leads Are Disappearing

How AI Search Is Killing Security Dealer Visibility (And What to Do About It)

Security buyers are finding you differently — and most dealers are losing visibility. AI Overviews and zero-click searches are shrinking organic traffic, while AI assistants rarely recommend local companies. This session breaks down what’s happening and delivers a practical, Monday-morning plan to protect your leads, RMR growth, and competitive edge.


This Track is sponsored by:

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January 8, 2026 ESX
MONITORING

From Alarm to Action: The Future of Emergency Response

The alarm industry is at a crossroads as emergency response demands greater speed, accuracy, and validation. Standards such as AVS-01 and protocols like ASAP to PSAP are reshaping how monitoring centers engage with public safety, creating both challenges and opportunities.

As the industry adapts, monitoring can shift from a back-end necessity into a trusted, front-line driver of safety, compliance, and confidence for all stakeholders. This session explores what’s changing, why it matters, and how to stay ahead.

The ESA team is excited to see you at this event. From Alarm to Action: The Future of Emergency Response


In this session, you’ll learn to:


Navigate emerging standards like AVS-01 and ASAP to PSAP for compliance and competitive advantage.


Position monitoring as a front-line safety resource that builds trust with first responders and customers.


Adapt your strategy to evolving emergency response demands and capitalize on industry shifts.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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John Chiaramonte

President of Consulting Services at Mission Critical Partners

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Bob Finney

Director of Collier County Sheriff’s Office

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Mike Picciola

Vice President Monitoring and Customer Care at ADT

Moderator

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Anthony Iannone

Director at Affiliated Monitoring



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ESX EDUCATION TRACK

Monitoring

Monitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is 
designed for integrators who want to maximize profitability, drive innovation, and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider.


This Track is sponsored by:

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January 8, 2026 ESX
MONITORING

Maximizing Monitoring: From Cost Center to Profit Partner

Monitoring centers aren’t just about alarm processing —they can serve as strategic partners in boosting recurring monthly revenue (RMR) and strengthening customer relationships.

With the right approach, monitoring services move from a back-end operation to a front-line driver of profitability and differentiation. In this session, industry experts will share strategies to uncover new revenue streams and deliver next level customer care.

The ESA team is excited to see you at this event.


In this session, you’ll learn to:


Shift monitoring operations from back-end alarm processing to proactive customer engagement.


Identify and implement new revenue streams beyond traditional monitoring services.


Build stronger client relationships through next-level service delivery and strategic partnerships.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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Matthew Brandon

Vice President of Sales at Becklar, LLC

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Aaron Salma

Director of Partner Services at Affiliated Monitoring

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Wes Usie

CEO of CheKT

Moderator

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Melanie Henson

CEO of Stewart Electronics, INC



https://esxweb.com/wp-content/uploads/2023/02/monitoring.png


ESX EDUCATION TRACK

Monitoring

Monitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is 
designed for integrators who want to maximize profitability, drive innovation, and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2025/06/1-Becklar_Master.png


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January 8, 2026 ESX
MONITORING

Beyond Security: Unlocking the Value of Video Intelligence

Today’s video systems do more than watch — they analyze, interpret, and inform. With AI-driven video intelligence, integrators can deliver not only security but also actionable insights that create RMR opportunities.

This session explores how modern video platforms unlock data that enhances operations, drives ROI, and opens new revenue streams. Learn how to position and package video intelligence as both a security solution and an operational tool. From retail to education, office buildings, to warehouses and more, discover where security meets strategy. 

The ESA team is excited to see you at this event. Beyond Security: Unlocking the Value of Video Intelligence


In this session, you’ll learn to:


Position video intelligence as both a security asset and an operational tool that drives ROI.


Identify new revenue opportunities.


Implement a plan for increasing RMR through AI-driven video analytics.


Deliver tailored solutions across diverse sectors including commercial, education, and industrial facilities.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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David Charney

SVP Video Command at Everon

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Joseph Usie

President of Guardian Alarm Systems

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Tony Wilson

President of CMS

Moderator

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Tammy Cozby

Vice President of Monitoring Operations of Everon LLC



https://esxweb.com/wp-content/uploads/2023/02/monitoring.png


ESX EDUCATION TRACK

Monitoring

Monitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is 
designed for integrators who want to maximize profitability, drive innovation, and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider. 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2025/06/1-Becklar_Master.png


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January 8, 2026 ESX
MANAGEMENT

The New Workplace: Aligning Remote, Office, and Field Teams

Remote and hybrid work models have reshaped how security companies manage their workforce—but they also bring hidden costs, compliance risks, and cultural trade-offs. From deciding when (and how often) employees should be in the office to navigating insurance and tax implications for technicians who take company vehicles home, leaders face complex choices.

This session examines the operational, financial, and people-related factors of hybrid and remote work, offering practical guidance to balance flexibility with accountability. Walk away with insights on structuring a workforce model that supports your employees, safeguards your business, and drives long-term efficiency. 

The ESA team is excited to see you at this event. The New Workplace: Aligning Remote, Office, and Field Teams


In this session, you’ll learn to:


Balance flexibility, accountability, and culture across remote, office, and field teams.


Navigate compliance, insurance, and tax considerations in hybrid work models.


Evaluate the financial and operational impacts of remote and on-site policies.


Design a workforce structure that supports employees and drives long-term efficiency.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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April Chastain

VP Internal Operations & Merger Implementation at Owen Security Solutions

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Rob Bado

Vice President of Sales and Marketing at Post Alarm Systems

Moderator

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Kirk MacDowell

President of MacGuard Security Advisors Inc.



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ESX EDUCATION TRACK

Management

Learn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion. 



Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE

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January 8, 2026 ESX
MANAGEMENT

Why Margins Slip—and How to Stop the Attrition Spiral

Shrinking margins and rising attrition are two of the toughest challenges facing security companies today. Margins erode when pricing, labor utilization, and overhead aren’t carefully managed—and when profitability slips, it limits reinvestment and growth. Attrition, meanwhile, is fueled by economic pressures, disengaged employees and customer-driven factors — risks that rise when margins are tight.

This session addresses both sides of the equation: why margins are harder to maintain in today’s market, how to identify and stop margin leaks, and how to manage retention by keeping employees engaged and customers loyal. Walk away with tools to strengthen profitability and strategies to reduce attrition—so your business stays healthy on both fronts. 

The ESA team is excited to see you at this event. Why Margins Slip—and How to Stop the Attrition Spiral


In this session, you’ll learn to:


Identify the leading causes of margin erosion and pinpoint where profits are leaking.


Strengthen pricing, labor utilization, and overhead management to protect profitability.


Address the connection between tight margins, employee disengagement, and customer attrition.


Implement strategies that boost retention and sustain long-term business health.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2026 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters

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Julie Beaver

CEO of Security Systems of America (SSA)

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Mike Proudfit

CEO of Titan Alarm & Fire

Moderator

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Spencer Rogers

Partner at Barnes Associates



https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Management

Learn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion. 



Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg