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  • Mastering Your True Labor Cost

    In this session, you’ll learn the methodology to calculate labor rates accurately, understand the impact on margins, and apply markups that safeguard profitability. Gain practical tools to evaluate service efficiency, price jobs with confidence, and make smarter operational decisions that balance customer satisfaction with financial performance. Walk away with a clear understanding of what each technician visit really costs your business—and how to turn that knowledge into stronger margins. Mastering […]

  • Expanding RMR: Profitable Services You’re Overlooking

    This session highlights often-overlooked opportunities to increase RMR, such as enhanced monitoring, proactive maintenance, premium support, and data analytics. Learn how to evaluate and package these high-value services, and walk away with proven strategies for packaging, positioning, and delivering that maximize profitability while meeting the evolving expectations of your customers. The ESA team is excited to […]

  • Beyond Security: Unlocking the Value of Video Intelligence

    This session explores how modern video platforms unlock data that enhances operations, drives ROI, and opens new revenue streams. Learn how to position and package video intelligence as both a security solution and an operational tool. From retail to education, office buildings, to warehouses and more, discover where security meets strategy.  The ESA team is excited to see you at this event. Beyond Security: Unlocking […]

  • Stacking Value: Building Good, Better, Best Subscription Packages that Boost RMR and Retention

    This advanced session will explore beyond traditional RMR (recurring monthly revenue) offerings to workshop “Good, Better, Best” subscription packages that not only drive higher RMR but also increase customer satisfaction and retention.  You’ll learn how to bundle services — that you may already be offering free — into tiered offerings that appeal to different buyer personas. We’ll cover […]

  • The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor

    This session explores how to position your company and your team as trusted advisors, not just service providers. Learn how to anticipate customer needs before they arise, turn every service interaction into an opportunity to add value, and use education—not pressure—to drive upselling. Checking in with key customers is an art. Attendees will leave with a roadmap for shifting their […]

  • Coaching Technicians to Sell: Turning Customer Interactions into Sales Wins

    This session shows managers how to train technicians to identify upsell opportunities, confidently present add-on solutions, and turn every customer interaction into a growth opportunity. We’ll also explore simple ways to encourage Google reviews and design incentive programs that motivate without distracting. Walk away with practical tools to empower your field team to not only fix problems but also fuel sales […]

  • Raising Rates…JUST DO IT!

    This session walks you through the practical steps of implementing rate adjustments: when and how to raise them, how to communicate changes to customers, and how to manage the tough calls when they come in. Using simple math examples and even a live mock call, you’ll see how regular increases can strengthen your business without losing credibility. […]

  • An AI Implementation Playbook for Security Leaders

    This hands-on strategy session will guide leaders in creating a powerful partnership between their talent and AI tools. We will use interactive frameworks to identify high-impact AI opportunities across core business functions—including HR, finance, operations, sales, and marketing — with a focus on streamlining processes, enhancing talent retention, and driving competitive advantage.  The ESA team is excited […]

  • Opening Keynote Luncheon

    Grand Ballroom

    The electronic security industry isn’t slowing down—and neither are your customers, competitors, or operating costs.  Today, you are expected to grow recurring revenue, adopt new technology, retain talent, and differentiate in an increasingly crowded market—often with fewer people and tighter margins. You don’t need an innovation department to succeed, but you do need a better way to see what others are missing.  In this […]

  • ESX Expo Day 1

    Hall AB

    Be there as the ESX 2026 Expo Floor officially opens, kicking off an unparalleled showcase of innovation and opportunity! Join fellow security and life safety professionals as the ribbon is cut, unveiling the industry’s latest technologies, services, and solutions. Explore state-of-the-art exhibits, engage directly with leading suppliers, and discover game-changing tools to take your business […]

  • Techvision Challenge

    TechVision Award Presentation

    ESA Central Booth

    The TechVision Challenge Winner and Runner Up will be announced at ESA Central on the Expo Floor on Tuesday, June 2. The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl […]

  • Executive Management Professionals (EMP) Meeting

    Green Room A

    ESA Executive Management Professionals (EMP) is the leading community in the industry for individuals charged with the strategic and financial leadership of security integration organizations. The EMP group tackles issues such as company valuation, financing, business model development, mergers and acquisitions, human capital development, executive leadership and change management.  STOP 1: 7:00 – 8:00PM 400 W Las […]