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  • Alarmed or Empowered? Hot Takes on AI for Integrators/Dealers

    ESA Central Booth

    Hear bold opinions and real‑world debate on AI. Three industry leaders confront hype, trust, accountability, and the operational reality of AI. We’ll challenge assumptions about what AI can, can’t, and should do when operational efficiency, safety and lives are on the line. This no-filter conversation highlights the experiences, opinions, and foresight of your peers. Featuring: […]

  • SIAC Awards Reception

    Grand Ballroom

    Celebrate excellence in the security industry at the 2026 SIAC Awards Reception Presentation. This event honors individuals and organizations advancing alarm management and strengthening industry partnerships with public safety. STOP 1: 7:00 – 8:00PM 400 W Las Colinas Blvd., Irving, TX 75039 (located in the lower level of the Westin) STOP 2: 8:00PM – 9:00PM […]

  • Expo Block Party: Texas State Fair

    Hall AB

    Step right up for the ESX 2026 Expo Block Party — a Texas State Fair–themed celebration right on the expo floor. Join us on Tuesday as we bring big flavors, bright lights, and fairground fun to wrap up the day with energy and excitement. Mingle with fellow attendees, enjoy themed bites and activities, and explore […]

  • Pub Crawl

    Savor the local Texas nightlife with industry friends this coming June! The ESX Pub Crawl is an exciting opportunity to share experiences, catch up with friends, and make new ones in a casual atmosphere. STOP 1: 7:00 – 8:00PM 400 W Las Colinas Blvd., Irving, TX 75039 (located in the lower level of the Westin) STOP 2: […]

  • Referral Engine: Training Your Sales and Marketing Teams to Drive Warmer Leads

    In this session, learn how to train your sales and marketing teams to confidently ask for referrals without sounding pushy or awkward. We’ll explore how to build a referral culture across your company, design customer experiences worth talking about, and create simple processes and messaging that generate steady streams of high-quality leads. You’ll leave with practical tools to help […]

  • Code Red: Navigating the Latest Fire System Regulations

    This session breaks down the latest NFPA changes and emerging compliance requirements that directly impact your business. Learn how regulatory changes create new recurring revenue (RMR) through enhanced maintenance requirements and compliance services. We'll cover new standards, complex code interpretations, and how to position yourself in the business of life safety. Discover how to turn regulatory complexity into […]

  • Keep Your People, Keep Your Customers

    This session explores why talent retention is just as critical as customer retention and how to build a culture that keeps employees engaged, motivated, and loyal. Learn practical strategies for recognition, career development, compensation, and communication that strengthen your team while protecting customer relationships. The ESA team is excited to see you at this event. […]

  • Maximizing Monitoring: From Cost Center to Profit Partner

    With the right approach, monitoring services move from a back-end operation to a front-line driver of profitability and differentiation. In this session, industry experts will share strategies to uncover new revenue streams and deliver next level customer care. The ESA team is excited to see you at this event. An ESX Executive Pass or Deluxe […]

  • Take Control: Transform Your Security Business with 5 Essential Metrics

    Stop flying blind with your business finances! Most security companies are sitting on valuable data but don't know which numbers drive growth and profitability. Without ongoing monitoring and management of accountability, even the best companies miss early warning signs and improvement opportunities. In this hands-on workshop, you'll discover the 5 critical metrics that separate thriving […]

  • 2026 ESX Tech Talk Sponsored by Hybrid Moon

    Meeting Room 4

    If you’re still relying on stock content, you’re already behind. This session reveals how leading integrators, manufacturers, and service providers are turning real installations into powerful marketing and sales assets. Learn how to capture authentic proof, navigate legal barriers, and outpace competitors by telling real customer stories that build trust and drive growth.  The Pub Crawl is a great […]

  • General Session: Lift as You Lead

    Grand Ballroom

    Lift as You Lead Drawing on his journey from three-time Super Bowl champion to front-office executive, Daryl “Moose” Johnston will deliver a high-energy keynote on the leader’s most important job: building belief.  Johnston will unpack the habits that turn quiet potential into confident performance—and create a culture where people take ownership because they feel seen. As a leading […]

  • Expo Lunch

    Hall AB

    Take a break, refuel, and connect with fellow integrators, industry leaders, and exhibitors in a relaxed, high-value networking environment. Build relationships, exchange ideas, and explore the latest solutions shaping the security industry—all over lunch. Expo Open

  • ESX Expo Day 2

    Hall AB

    ESX Expo Day 2 brings even more excitement and opportunity as the floor continues to buzz with innovation and collaboration! Dive deeper into the latest technologies, services, and solutions that are shaping the future of electronic security and life safety. Engage with top-tier exhibitors and discover cutting-edge tools designed to elevate your business. Whether you’re […]

  • The State of AI in Security: Policy, Regulation, and Industry Impact

    ESA Central Booth

    This session explores how AI is being used across the security and life safety industry, the evolving state and federal policy landscape, and what it means for companies navigating innovation, risk, and compliance. Featuring: Holly Borgmann, Vice President, Government Relations at ADT Ryan Lee, Founder & Chief Executive at Trident This session explores how AI […]

  • Expo Reception: Denim and Diamonds

    Hall AB

    Shine bright and settle in for a little sparkle-meets-western fun at the Expo Denim & Diamonds Reception — the perfect pregame to the evening’s Weinstock Celebration. Join us on the expo floor as we mix casual charm with a touch of glam, bringing together music, style, themed bites, and plenty of room to mingle before […]

  • AI as Your Sales Sidekick: How and When to Use It for Maximum Impact

    In this session, you’ll learn how to harness AI as a powerful assistant throughout the sales cycle from prospecting to closing. We’ll cover when to lean on AI for research, personalization, and forecasting—and when to step in with the human connection that builds trust and closes deals. The ESA team is excited to see you at this event. An ESX Executive […]

  • From Completion to Continuous Improvement: The Power of Post-Job Assessments

    In this session, we’ll review practical tools and methods to analyze project outcomes, uncover root causes of variances, and capture customer feedback that strengthens future work. Industry experts will share proven strategies for documenting lessons learned, identifying installation upsells and RMR opportunities, and streamlining closeout processes. Walk away with practical templates and best practices to reduce callbacks, boost profitability, and transform every […]

  • In the Line of Fire: Smart Strategies for Diversification

    This session shows you how to evaluate the right timing, talent, and investment needed before adding fire services to your portfolio. Learn how to gauge whether your team is prepared to deliver without compromising performance in your current offerings. Walk away with a clear framework for making disciplined, informed decisions about when and how to […]

  • Growth Intelligence: Benchmarking Performance and Value Creation

    Financial data tells a story—if you know how to interpret it. This advanced session offers a deep dive into how standardized financial benchmarking can be used to measure value creation in recurring monthly revenue (RMR) business models. Led by an industry financial expert who develops benchmarking programs and supports M&A activity across the security sector, […]

  • Weinstock Celebration

    Rayleigh Underground

    Celebrate excellence at the ESA Weinstock Celebration, an evening dedicated to honoring the Morris F. Weinstock Award winner and their impact on our industry. Set within the unique atmosphere of the Rayleigh Underground, this event combines meaningful recognition with an elevated Denim & Diamonds theme. The night will feature a live band, spirits, and hors d’oeuvres, […]