This session dives into the nuts and bolts of sales leadership in the security industry — covering everything from finding and hiring top sales reps, to building repeatable processes that actually stick and effective roleplay exercises. […]
In this session, you’ll learn the methodology to calculate labor rates accurately, understand the impact on margins, and apply markups that safeguard profitability. Gain practical tools to evaluate service efficiency, price jobs with confidence, and make smarter operational decisions […]
This session highlights often-overlooked opportunities to increase RMR, such as enhanced monitoring, proactive maintenance, premium support, and data analytics. Learn how to evaluate and package these high-value services, and walk away […]
This session explores how modern video platforms unlock data that enhances operations, drives ROI, and opens new revenue streams. Learn how to position and package video intelligence as both a security solution and an operational tool. From retail […]
This advanced session will explore beyond traditional RMR (recurring monthly revenue) offerings to workshop “Good, Better, Best” subscription packages that not only drive higher RMR but also increase customer satisfaction […]
This session explores how to position your company and your team as trusted advisors, not just service providers. Learn how to anticipate customer needs before they arise, turn every service interaction into an opportunity […]
This session shows managers how to train technicians to identify upsell opportunities, confidently present add-on solutions, and turn every customer interaction into a growth opportunity. We’ll also explore simple ways to encourage Google reviews […]
This session walks you through the practical steps of implementing rate adjustments: when and how to raise them, how to communicate changes to customers, and how to manage the tough […]
This hands-on strategy session will guide leaders in creating a powerful partnership between their talent and AI tools. We will use interactive frameworks to identify high-impact AI opportunities across core business functions—including […]
In this session, learn how to train your sales and marketing teams to confidently ask for referrals without sounding pushy or awkward. We’ll explore how to build a referral culture across your […]
This session breaks down the latest NFPA changes and emerging compliance requirements that directly impact your business. Learn how regulatory changes create new recurring revenue (RMR) through enhanced maintenance requirements and […]
This session explores why talent retention is just as critical as customer retention and how to build a culture that keeps employees engaged, motivated, and loyal. Learn practical strategies for […]
With the right approach, monitoring services move from a back-end operation to a front-line driver of profitability and differentiation. In this session, industry experts will share strategies to uncover new […]
Stop flying blind with your business finances! Most security companies are sitting on valuable data but don't know which numbers drive growth and profitability. Without ongoing monitoring and manager accountability, […]
In this session, you’ll learn how to harness AI as a powerful assistant throughout the sales cycle from prospecting to closing. We’ll cover when to lean on AI for research, personalization, and forecasting—and when […]
In this session, we’ll review practical tools and methods to analyze project outcomes, uncover root causes of variances, and capture customer feedback that strengthens future work. Industry experts will share proven strategies for documenting lessons […]
This session shows you how to evaluate the right timing, talent, and investment needed before adding fire services to your portfolio. Learn how to gauge whether your team is prepared […]
Financial data tells a story—if you know how to interpret it. This advanced session offers a deep dive into how standardized financial benchmarking can be used to measure value creation […]
Behind every success story are failures that shaped the journey. Great leaders aren’t afraid to be transparent about the mistakes they’ve made—and the lessons learned along the way. In this candid session, industry leaders […]
This session explores proven strategies for positioning and presenting service agreements that resonate with today’s buyers, including insights on pricing methodology. Learn how to educate clients on the true value of ongoing support, overcome common objections, and build contracts that […]
