Raising Rates…JUST DO IT!
This session walks you through the practical steps of implementing rate adjustments: when and how to raise them, how to communicate changes to customers, and how to manage the tough calls when they come in. Using simple math examples and even a live mock call, you’ll see how regular increases can strengthen your business without losing credibility. Walk away with the confidence and tools to raise rates the right way—and make it part of your company culture.
The ESA team is excited to see you at this event. Raising Rates…JUST DO IT!
In this session, you’ll learn to:
Execute a rate increase process that protect margins and reinforce your value.
Communicate pricing changes effectively to customers and manage pushback.
Use simple math and real-world examples to show the impact of regular adjustments.
An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
See all CEU credits available for attending ESX 2026 education sessions. MORE
Management
Learn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.
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