Growth Intelligence: Benchmarking Performance and Value Creation

Financial data tells a story—if you know how to interpret it. This advanced session offers a deep dive into how standardized financial benchmarking can be used to measure value creation in recurring monthly revenue (RMR) business models. Led by an industry financial expert who develops benchmarking programs and supports M&A activity across the security sector, this session reveals why RMR pricing models require different metrics than traditional one-time installations or “margin jobs”—and how to properly track and interpret those metrics to understand the long-term value of customer relationships. 

Most companies focus narrowly on cash, net income, or EBITDA. But in the RMR world, that’s not where the analysis should stop if you’re trying to quantify true value creation. This session explores the fundamental metrics needed to measure core business activities in an RMR model, how these metrics work together to impact value creation, and how to orient your financial reporting to calculate them accurately. The session also tackles a critical question: what is the relationship between RMR valuation and EBITDA valuation—is it RMR versus EBITDA, RMR AND EBITDA, or RMR OR EBITDA?  

The ESA team is excited to see you at this event.

An ESX Executive Pass is required to gain access to this and all best-practice sharing sessions.