AI as Your Sales Sidekick: How and When to Use It for Maximum Impact
AI as Your Sales Sidekick: How and When to Use It for Maximum Impact
In this session, you’ll learn how to harness AI as a powerful assistant throughout the sales cycle from prospecting to closing. We’ll cover when to lean on AI for research, personalization, and forecasting—and when to step in with the human connection that builds trust and closes deals.
The ESA team is excited to see you at this event.
In this session, you’ll learn:
AI tools and techniques that save time on research, lead qualification, and follow-up.
How to leverage AI for smarter forecasting and pipeline management.
The critical moments where human touch outperforms automation—and how to balance both for maximum results.
An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
See all CEU credits available for attending ESX 2026 education sessions. MORE
Sales & Marketing
From mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).
