Blog Posts

Electronic Security Expo

Managment_1-1-1200x400.png

December 13, 2024 ESX
MANAGEMENT

Leveraging Your RMR Base to Accelerate RMR Growth

Maximizing RMR goes beyond simply maintaining current streams; it’s about leveraging your existing RMR to fuel growth.

Maximizing RMR goes beyond simply maintaining current streams; it’s about leveraging your existing RMR to fuel growth. This session will explore strategies to use current RMR to drive business expansion, enhance services and products, and increase market presence. You’ll learn how to assess and package high-value offerings such as advanced monitoring, proactive maintenance, premium support, and data analytics. Discover practical approaches for pricing, marketing, and delivering these services to boost profitability while meeting your customers’ evolving needs, transforming your RMR into a powerful engine for long-term business growth.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


Identifying untapped product and service opportunities for generating additional RMR.


How to leverage your current RMR to support and drive business growth strategies.


Strategies for bundling and presenting services to enhance customer value and drive RMR.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Management

Learn to implement and manage key performance indicators that help to streamline processes and improve top and bottom-line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


Managment_1-1-1200x400.png

December 13, 2024 ESX
MANAGEMENT

The Power of Video Monitoring: Elevating Security, Safety, Intelligence, and RMR

Are your video offerings meeting industry standards, or could you be missing out on revenue?

Video monitoring offers a significant opportunity to boost profitability and increase RMR. Unlike traditional RMR, video monitoring leverages video analytics, cloud storage, and advanced features to command higher fees. However, many dealers and integrators face challenges in effectively selling and pricing these premium video solutions.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


Why video monitoring services with features like analytics, cloud storage, and advanced functionalities offer higher revenue potential.


Effective strategies for selling and pricing video solutions to boost profitability.


Top five video monitoring solutions to significantly increase average RMR per client.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/2022-Sharpy-Headshot-2-scaled.jpg

Anthony Sharpy

Director of Product Development
Guardian Alarm

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Management

Learn to implement and manage key performance indicators that help to streamline processes and improve top and bottom-line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


Managment_1-1-1200x400.png

December 13, 2024 ESX
MANAGEMENT

Financial Health and Valuation Case Study: Assessing the Impact of RMR vs EBITDA

Which metric better reflects your company’s financial health and valuation: RMR or EBITDA?

Learn to evaluate the value of your RMR and its effect on business performance, while understanding why EBITDA is increasingly favored for valuation. We’ll compare two fictitious integrators, analyzing their revenue streams, customer retention, and growth potential to assess their financial health and value. Gain actionable strategies to boost your RMR while focusing on EBITDA to optimize financial performance.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


How RMR and EBITDA differ in evaluating company value and financial health.


Why EBITDA is becoming a key metric for integrators, highlighting operational efficiency and profitability.


Strategies for balancing EBITDA focus with RMR optimization to improve overall valuation.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/019_Holloway_Jennifer_03-20-18white-scaled.jpg

Jennifer Holloway

Managing Director – Security Industry Lending Group
CIBC Bank USA
https://esxweb.com/wp-content/uploads/2024/12/044-hJPLrD-jAsc.jpeg

Spencer Rogers

Senior Vice President
Barnes Associates

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Management

Learn to implement and manage key performance indicators that help to streamline processes and improve top and bottom-line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


Managment_1-1-1200x400.png

December 13, 2024 ESX
MANAGEMENT

RMR Blueprint: Tactics for Growth, Opportunity, and Stability

For business owners and C-suite executives, increasing RMR is crucial for sustained growth and profitability.

This session will provide actionable strategies to maximize RMR with practical approaches to enhance your revenue streams. We will cover techniques to improve your service and product offerings, optimize pricing models, and strengthen customer relationships to boost RMR rates. Learn how to unlock the full potential of your RMR to drive long-term financial success.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


Strategies to boost RMR with repeatable methods.


How to launch new offerings that complement existing services to drive additional RMR.


Approaches for implementing Incremental pricing adjustments for sustained revenue growth without losing customers.


Cross-selling and upselling techniques to enhance value with reliable RMR.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/JEB-2023-1.jpg

Jeremy Bates

President
Bates Security
https://esxweb.com/wp-content/uploads/2024/12/CustomAlarm-3437med.jpg

Melissa Brinkman

CEO
Custom Alarm
https://esxweb.com/wp-content/uploads/2024/12/IMG_3332.jpeg

John Loud

President
LOUD Security System, Inc.
https://esxweb.com/wp-content/uploads/2024/12/Elkins_Scott_122-0081-1-retouched-scaled.jpg

Scott Elkins (Moderator)

CEO
Zeus Fire and Security


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Management

Learn to implement and manage key performance indicators that help to streamline processes and improve top and bottom-line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


Operations_1-1200x400.png

December 13, 2024 ESX
OPERATIONS

Optimizing Uptime: Best Practices for Effective Fire Alarm System Maintenance

Effective maintenance is key for ensuring the reliability and longevity of fire alarm systems, and it can also drive RMR.

This session will cover best practices for routine maintenance, including inspection schedules, testing procedures, and component replacements. We will address common challenges such as troubleshooting faults, managing false alarms, and complying with safety regulations. Participants will learn strategies for implementing a proactive maintenance plan, utilizing technology for monitoring and diagnostics, and enhancing service efficiency. Additionally, discover how to leverage maintenance agreements to boost RMR, minimize downtime, and improve overall system performance.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


How to develop maintenance plans that ensure compliance with both national and local codes.


Best practices for scheduling inspections, testing procedures, and timely component replacements.


Ways to utilize monitoring and diagnostic tools to enhance maintenance efficiency and overall system performance.


How to incorporate maintenance and inspection agreements to boost RMR.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Operations

ESX Operations Track: Successful operation teams deliver high-quality service to customers. A well-oiled machine can mean high customer retention and strong workflow efficiencies.

Discover best practices during the ESX Operations Track that will improve your company’s operational excellence and customer experience. Explore ways to build efficiencies in installation, service methodologies, and human resources. Examine how others are solving today’s most common operations struggles like recruiting and retaining employees, supply chain lags, truck rolls, job safety, training, and more.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/12/TA-TheConnectionXchange-Large-LOGO-2-002-1.png


Sales_2-1200x400.png

December 10, 2024 ESX
SALES & MARKETING

Cloud-Based Access Control: Elevating Security and Driving RMR

Cloud-based access control is revolutionizing security and access management with its unparalleled flexibility, scalability, and efficiency, serving as a powerful driver of increased recurring revenue.

In this instructional session, you will move beyond simply selling features to effectively communicate the true value of cloud-based solutions. This will also include strategies for preparing your company to offer cloud-based systems, overcoming resistance to change, and developing the right sales compensation programs and internal processes to ensure a smooth adoption process throughout the organization.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


The strategies for getting your company ready to offer cloud-based systems, including necessary training and resources.


How to establish internal processes that facilitate a seamless transition in offering cloud-based access control.


Insights for overcoming client resistance to adopting cloud-based solutions.


How to create effective sales compensation programs that motivate your sales team.


Real-world examples demonstrating the benefits of cloud-based access control for end users.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/IMGP4601.png

Christopher Lohr

President
Protection Systems, Inc
https://esxweb.com/wp-content/uploads/2024/12/Headshot-2021-01.jpg

Chris Peterson

Founder and President
Vector Firm

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


Sales_2-1200x400.png

December 10, 2024 ESX
SALES & MARKETING

Maximizing Revenue: Driving Growth by Expanding Sales to Existing Customers

In today’s competitive market, driving sustained revenue growth relies on maximizing the value of your existing customer base, not just acquiring new clients.

This session will highlight the importance of client success initiatives and outreach efforts in fostering long-term relationships. By prioritizing client success, you not only enhance customer satisfaction but also set the stage for increased referrals and lasting loyalty. Attendees will learn how to create value for their clients by understanding their needs, proactively addressing concerns, and ensuring that they are fully leveraging the services provided. This session will explore strategies for selling additional services to current customers and strengthening relationships to fuel growth. We’ll cover effective techniques for cross-selling, upselling, and implementing technology upgrades to enhance both your RMR and overall profitability.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


The critical role of client success initiatives in fostering long-term relationships and enhancing customer satisfaction.


How to create value for clients by understanding their needs and proactively addressing their concerns.


Techniques for successfully selling additional services to current customers.


How to implement technology upgrades that enhance your RMR and overall profitability.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/Zach-Hill-Bates-Headshot.jpg

Zach Hill

Inside Sales Manager
Bates Security

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Sales & Marketing

ESX Sales & Marketing Track: Sales development is one of the most important processes an organization can build to deliver a seamless, efficient revenue machine.

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


Managment_1-1200x400.png

December 6, 2024 ESX
MANAGEMENT

Targeting Success: Strategies to Tap into Growing Commercial Verticals

Discover how to identify, sell into, and service high-growth vertical markets. Learn strategies for targeting profitable sectors, tailoring security solutions, and delivering exceptional service that fosters long-term relationships.

Gain insights to align your offerings with customer priorities, address key challenges, and maximize recurring revenue (RMR), positioning your business for sustainable growth in your marketplace.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


Identify and target high-growth vertical markets with strong potential.


Align your offerings with customer priorities to address key challenges.


Deliver exceptional service to build long-term, trusted relationships.


Maximize recurring revenue (RMR) based on the vertical.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Management

During the Management Track sessions, you will learn to implement and manage key performance indicators that help to streamline processes and improve top and bottom-line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business. 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


Monitoring_1-1200x400.png

December 6, 2024 ESX
MONITORING

Transforming Video Monitoring with AI-Powered Analytics

What if your video monitoring solution could proactively recognize patterns, detect anomalies, and provide actionable insights, enhancing security and significantly reducing false alarm dispatches?

This session will explore how AI-powered analytics are transforming monitoring services. Discover innovations that enable smarter, real-time surveillance, moving beyond traditional methods to detect and respond to incidents more effectively. This advancement not only improves security and response but also opens opportunities to generate higher RMR with advanced monitoring solutions.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


How to anticipate and respond to incidents in real-time.


Ways to save time and resources while boosting system reliability.


How to offer premium services and achieve higher RMR per client.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/Screenshot-2024-05-10-at-9.32.11 AM.png

Sonny Tai

President
Actuate
https://esxweb.com/wp-content/uploads/2024/12/PXL_20240320_135923741-1-scaled.jpg

Jonathan Whitall

Principal Software Architect
Motorola Solutions, Inc.

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Monitoring

The Monitoring Education Track at ESX 2025 will focus on delivering best-in-class security and life safety monitoring services, including innovations in cloud-based lifestyle enhancements that ensure mission-critical 24/7 operations. Attendees will gain practical insights and strategies for optimizing their monitoring services to enhance client satisfaction and business efficiency. 


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


Sales_2-1200x400.png

December 4, 2024 ESX
SALES & MARKETING

Mastering the Art of Selling Video Monitoring Solutions

Video monitoring represents a significant opportunity to increase recurring revenue.

In this session, your sales team will gain the essential skills to effectively communicate the unique value proposition, empowering them to confidently present and sell video monitoring solutions. We will cover key benefits, address common objections, and tackle customer concerns. Through practical exercises and real-world examples, your team will be prepared to sell video monitoring systems effectively and profitably, boosting both their confidence and enthusiasm to drive higher RMR.

The ESA team is excited to see you at this event. Mastering the Art of Selling Video Monitoring Solutions


In this session, you’ll learn:


The key use cases, benefits, and value proposition of video monitoring.


Practical selling techniques that refine your approach and develop a persuasive, customer-focused sales strategy.


Common objections and transform challenges into sales opportunities.


How to optimize profits and boost RMR.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/Bucholtz_Brian_976-0617.png

Brian Bucholtz

Channel & Referral Partner Director
Edgeworth Security
https://esxweb.com/wp-content/uploads/2024/12/Brian-1-1.png

Brian Gartland

Chief Operating Officer
VYANET Operating Group, Inc.
https://esxweb.com/wp-content/uploads/2024/12/O_rourke_Christopher_973-B-0270_square.jpg

Chris O’Rourke

Chief Revenue Officer
Zeus Fire and Security

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE