Blog Posts

Electronic Security Expo

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December 13, 2024 ESX
OPERATIONS

Winning the Talent Race: Strategies for Developing and Retaining Your Technicians

Attracting and retaining skilled technicians can be challenging, especially when top talent gravitates towards the highest bidder.

Instead of a constant hiring cycle, focus on creating structured career paths and developing in-house talent. Learn effective strategies for nurturing technicians, reducing turnover, and building a dedicated, skilled team to ensure your company’s long-term success.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


How to evaluate technical staff to align with company goals.


Ways to cultivate technicians through structured training programs.


How to design packages to attract and retain top talent.


Strategies to build commitment beyond compensation to ensure long-term retention.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Lori Hudnall

Vice President, Human Resources
Sage Integration

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Do You Want to Be a Presenter?

Apply Today


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ESX EDUCATION TRACK

Operations

ESX Operations Track: Successful operation teams deliver high-quality service to customers. A well-oiled machine can mean high customer retention and strong workflow efficiencies.

Discover best practices during the ESX Operations Track that will improve your company’s operational excellence and customer experience. Explore ways to build efficiencies in installation, service methodologies, and human resources. Examine how others are solving today’s most common operations struggles like recruiting and retaining employees, supply chain lags, truck rolls, job safety, training, and more.


This Track is sponsored by:

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December 13, 2024 ESX
OPERATIONS

From Tension to Teamwork: Managing Conflict Between Operations and Sales

The relationship between sales and operations can be challenging, with sales focused on closing deals and operations centered on efficiency and resource management.

This session will explore strategies to manage the sales-to-operations handoff, addressing common conflicts such as misaligned goals and communication breakdowns. Participants will gain practical techniques for fostering collaboration, improving communication, and aligning team objectives. Effectively managing these conflicts will enhance teamwork, streamline processes, and drive better results.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


How to identify sources of conflict between sales and operations, including misaligned goals and differing priorities.


Strategies to improve communication, reduce misunderstandings, and foster collaboration between teams.


Techniques and tools for aligning sales and operations goals to enhance the overall customer experience.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Joel Barfield

Sr. Account Manager
SAGE Integration
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Cameron Munro

VP of Sales – East
Brivo
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Audrey Pierson (Moderator)

Sales & Leadership Consultant
Audrey Pierson Consulting

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Do You Want to Be a Presenter?

Apply Today


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ESX EDUCATION TRACK

Operations

ESX Operations Track: Successful operation teams deliver high-quality service to customers. A well-oiled machine can mean high customer retention and strong workflow efficiencies.

Discover best practices during the ESX Operations Track that will improve your company’s operational excellence and customer experience. Explore ways to build efficiencies in installation, service methodologies, and human resources. Examine how others are solving today’s most common operations struggles like recruiting and retaining employees, supply chain lags, truck rolls, job safety, training, and more.


This Track is sponsored by:

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December 13, 2024 ESX
OPERATIONS

Essential Strategies for Project Management Success

Effective project management is crucial for the successful deployment of client systems.

This session will cover key aspects such as implementing, planning, scheduling, billing, risk management, stakeholder communication, and quality control. Whether managing small installations or large-scale integrations, you’ll gain the tools and strategies needed to complete projects on time, within budget, and to high standards. Leave with actionable tips and processes to confidently lead your next project.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


Practical advice for implementing and developing project managers to effectively oversee projects initiation to completion.


Strategies to keep stakeholders informed and aligned throughout the project.


The importance of implementing quality control measures to ensure high standards and successful outcomes.


Tools and processes for leading projects effectively, ensuring timely and budget-compliant delivery, including common challenges that address various billing methods.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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John Nemerofsky (Moderator)

Chief Operating Officer
SAGE Integration

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Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Operations

ESX Operations Track: Successful operation teams deliver high-quality service to customers. A well-oiled machine can mean high customer retention and strong workflow efficiencies.

Discover best practices during the ESX Operations Track that will improve your company’s operational excellence and customer experience. Explore ways to build efficiencies in installation, service methodologies, and human resources. Examine how others are solving today’s most common operations struggles like recruiting and retaining employees, supply chain lags, truck rolls, job safety, training, and more.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/12/TA-TheConnectionXchange-Large-LOGO-2-002.png


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December 13, 2024 ESX
SALES & MARKETING

Elevating Sales Performance: The Power of Comprehensive Evaluation

To sustain consistent sales growth, regular performance assessments and effective coaching of your sales team are essential.

The  Elevating Sales Performance: The Power of Comprehensive Evaluation session will provide a guide to conducting sales team audits and outline the key elements of successful 1-on-1 coaching. We will cover metrics analysis, performance evaluation, process review, and customer feedback to help you develop a framework that identifies strengths and areas for improvement. You’ll learn how to structure effective 1-on-1 meetings, including setting agendas, fostering constructive dialogue, and providing actionable feedback. By the end of this session, you’ll gain insights into best practices for enhancing sales performance through meaningful audits and effective coaching.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


The tools for conducting audits, including key sales metrics and performance evaluation.


How to structure effective 1-on-1 coaching sessions, including setting agendas and fostering constructive dialogue.


Effective coaching improves accountability and team morale.


How to balance positive reinforcement with constructive feedback to enhance performance.


The financial and operational impacts of allowing poor performers to remain on the team.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/Mike-Maher.jpg

Michael Maher

Sr. Sales Director
Resideo

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Do You Want to Be a Presenter?

Apply Today


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ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


This Track is sponsored by:

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https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


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December 13, 2024 ESX
SALES & MARKETING

From Top Salesperson to Sales Manager: Knowing When and How to Promote

Promoting a top salesperson to a manager role can be challenging, as the skills required for management differ significantly from those needed for sales.

This session will provide guidance on key considerations for making this transition successfully. We’ll explore how to evaluate a salesperson’s leadership potential, their ability to mentor and inspire a team, and the potential pitfalls of placing a top performer in a role that may not align with their strengths or the organization’s needs. We’ll discuss the advantages and disadvantages of promoting internal candidates versus hiring outside talent, defining the role of a sales leader, and how to uncover the right personality traits for success in management. By the end of this session, you’ll gain insights into best practices for selecting the right person for the sales manager role.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


The specific responsibilities and skills required of a successful sales leader.


How to uncover the right personality traits that contribute to effective management and leadership in sales.


The potential risks of promoting top performers into management roles.


The advantages and disadvantages of promoting internal candidates versus hiring outside talent.


Strategies to support new managers for a smooth and successful transition.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Joshua Davis

Vice President
Security Central, Inc.
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Roy Wagner

Sales Manager
Fleenor Security Systems
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Quentin Gunther (Moderator)

Loyalty Program Leader
Resideo

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Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


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December 12, 2024 ESX

Registration Open


Registration Open from 12pm-6pm! The Registration Desk is your first stop at ESX 2025! Our friendly team is here to assist with everything you need to make the most of your event experience. Whether you’re picking up your badge, upgrading your pass type, or have questions about the schedule, venue, or event details, we’ve got you covered. Need guidance on finding workshops, locating exhibitors, or exploring Atlanta during your stay? Stop by, and we’ll be happy to help. The Registration Desk is your go-to resource for ensuring a smooth and enjoyable ESX experience!


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December 10, 2024 ESX
SALES & MARKETING

Cloud-Based Access Control: Elevating Security and Driving RMR

Cloud-based access control is revolutionizing security and access management with its unparalleled flexibility, scalability, and efficiency, serving as a powerful driver of increased recurring revenue.

In this instructional session, you will move beyond simply selling features to effectively communicate the true value of cloud-based solutions. This will also include strategies for preparing your company to offer cloud-based systems, overcoming resistance to change, and developing the right sales compensation programs and internal processes to ensure a smooth adoption process throughout the organization.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


The strategies for getting your company ready to offer cloud-based systems, including necessary training and resources.


How to establish internal processes that facilitate a seamless transition in offering cloud-based access control.


Insights for overcoming client resistance to adopting cloud-based solutions.


How to create effective sales compensation programs that motivate your sales team.


Real-world examples demonstrating the benefits of cloud-based access control for end users.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Christopher Lohr

President
Protection Systems, Inc
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Chris Peterson

Founder and President
Vector Firm

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Do You Want to Be a Presenter?

Apply Today


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ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


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December 10, 2024 ESX
SALES & MARKETING

Consultative Selling: Emphasizing Value Over Price in Sales

In today’s competitive market, relying solely on price can erode margins and damage long-term customer relationships.

Consultative selling shifts the focus from the lowest price to understanding each customer’s unique needs. This approach emphasizes asking the right questions, delivering tailored solutions that highlight value, and building trust. You’ll learn to reduce the fear of selling by developing essential skills that boost confidence and effectiveness. We’ll cover how to understand your value proposition, enhance listening skills, ask insightful questions, and identify decision-makers. By implementing these strategies, you’ll create more meaningful customer interactions and strengthen your sales outcomes.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


Better listening skills and the right questions to engage with customers more effectively.


How to clearly communicate the solutions and benefits that highlight value over price.


Techniques for establishing and maintaining client trust and credibility.


Ways to differentiate your solutions from competitors using value-driven strategies.


How to identify key decision-makers within organizations to streamline the sales process


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/OrlandoEmergencySignal6.jpg

Marvin Smith

President
Orlando Emergency Signal
https://esxweb.com/wp-content/uploads/2024/12/1521000628682.jpg

Paul Verruto

Sales Manager
Wayne Alarm Systems

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Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


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December 10, 2024 ESX
SALES & MARKETING

Maximizing Revenue: Driving Growth by Expanding Sales to Existing Customers

In today’s competitive market, driving sustained revenue growth relies on maximizing the value of your existing customer base, not just acquiring new clients.

This session will highlight the importance of client success initiatives and outreach efforts in fostering long-term relationships. By prioritizing client success, you not only enhance customer satisfaction but also set the stage for increased referrals and lasting loyalty. Attendees will learn how to create value for their clients by understanding their needs, proactively addressing concerns, and ensuring that they are fully leveraging the services provided. This session will explore strategies for selling additional services to current customers and strengthening relationships to fuel growth. We’ll cover effective techniques for cross-selling, upselling, and implementing technology upgrades to enhance both your RMR and overall profitability.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


The critical role of client success initiatives in fostering long-term relationships and enhancing customer satisfaction.


How to create value for clients by understanding their needs and proactively addressing their concerns.


Techniques for successfully selling additional services to current customers.


How to implement technology upgrades that enhance your RMR and overall profitability.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/Zach-Hill-Bates-Headshot.jpg

Zach Hill

Inside Sales Manager
Bates Security

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Do You Want to Be a Presenter?

Apply Today


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ESX EDUCATION TRACK

Sales & Marketing

ESX Sales & Marketing Track: Sales development is one of the most important processes an organization can build to deliver a seamless, efficient revenue machine.

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE


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December 10, 2024 ESX
SALES & MARKETING

Harnessing AI to Transform Your Sales and Marketing Strategies

Artificial Intelligence (AI) has moved beyond tech giants and is now revolutionizing how businesses of all sizes approach sales and marketing.

In this session, we will explore a range of practical AI applications that can benefit your organization. We will cover a variety of essential topics, including how to get started with AI, strategies for promoting your company and personal brand, effective methods for generating leads, techniques for targeting the right audience and best practices for streamlining marketing processes. Attendees will learn how to effectively integrate AI tools, such as ChatGPT, into their sales and marketing efforts to achieve meaningful results and leverage AI for growth and success.

The ESA team is excited to see you at this event. Harnessing AI to Transform Your Sales


In this session, you’ll learn:


The insights into practical AI applications that can enhance various aspects of sales and marketing, from lead generation to customer engagement .


Effective strategies for using AI tools to elevate your company and personal brand.


Techniques for leveraging AI analytics to identify and understand your target audience.


AI-driven solutions to improve customer interactions and satisfaction.


How to automate marketing tasks and optimize campaigns using AI for more efficient and effective sales and marketing effort.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

https://esxweb.com/wp-content/uploads/2024/12/Lynnie-Guzman_04-05-24_WhiteBackground.jpg

Lynnie Guzman (Moderator)

Director of Sales & Marketing
Holmes Security Systems

https://esxweb.com/wp-content/uploads/2024/11/PResentar.png

Do You Want to Be a Presenter?

Apply Today


https://esxweb.com/wp-content/uploads/2023/02/management.png


ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


This Track is sponsored by:

https://esxweb.com/wp-content/uploads/2024/11/ComingSoov34n.jpg

https://esxweb.com/wp-content/uploads/2024/11/SponsorTrack002.jpg

Sponsor This ESX Education Track!

Showcase Your Product or Service with Engaged Security Pros!


LEARN MORE