Blog Posts

Electronic Security Expo

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December 13, 2024 ESX
SALES & MARKETING

From Top Salesperson to Sales Manager: Knowing When and How to Promote

Promoting a top salesperson to a manager role can be challenging, as the skills required for management differ significantly from those needed for sales.

This session will provide guidance on key considerations for making this transition successfully. We’ll explore how to evaluate a salesperson’s leadership potential, their ability to mentor and inspire a team, and the potential pitfalls of placing a top performer in a role that may not align with their strengths or the organization’s needs. We’ll discuss the advantages and disadvantages of promoting internal candidates versus hiring outside talent, defining the role of a sales leader, and how to uncover the right personality traits for success in management. By the end of this session, you’ll gain insights into best practices for selecting the right person for the sales manager role.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


The specific responsibilities and skills required of a successful sales leader.


How to uncover the right personality traits that contribute to effective management and leadership in sales.


The potential risks of promoting top performers into management roles.


The advantages and disadvantages of promoting internal candidates versus hiring outside talent.


Strategies to support new managers for a smooth and successful transition.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Joshua Davis

Vice President
Security Central, Inc.
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Jack Johnson

Chief Revenue Officer
Minuteman Security Technologies
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Roy Wagner

Sales Manager
Fleenor Security Systems
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Quentin Gunther (Moderator)

Loyalty Program Leader
Resideo



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ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


Sponsored by:

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December 12, 2024 ESX

Registration Open


Registration Open from 11am-6pm! The Registration Desk is your first stop at ESX 2025! Our friendly team is here to assist with everything you need to make the most of your event experience. Whether you’re picking up your badge, upgrading your pass type, or have questions about the schedule, venue, or event details, we’ve got you covered. Need guidance on finding workshops, locating exhibitors, or exploring Atlanta during your stay? Stop by, and we’ll be happy to help. The Registration Desk is your go-to resource for ensuring a smooth and enjoyable ESX experience!


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December 10, 2024 ESX
SALES & MARKETING

Cloud-Based Access Control: Elevating Security and Driving RMR

Cloud-based access control is revolutionizing security and access management with its unparalleled flexibility, scalability, and efficiency, serving as a powerful driver of increased recurring revenue.

In this instructional session, you will move beyond simply selling features to effectively communicate the true value of cloud-based solutions. This will also include strategies for preparing your company to offer cloud-based systems, overcoming resistance to change, and developing the right sales compensation programs and internal processes to ensure a smooth adoption process throughout the organization.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


The strategies for getting your company ready to offer cloud-based systems, including necessary training and resources.


How to establish internal processes that facilitate a seamless transition in offering cloud-based access control.


Insights for overcoming client resistance to adopting cloud-based solutions.


How to create effective sales compensation programs that motivate your sales team.


Real-world examples demonstrating the benefits of cloud-based access control for end users.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Neil Atha

President
Atronic Alarms
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Christopher Lohr

President
Protection Systems, Inc
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Danny Tolleson

CEO
Turner Security powered by TechCore
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Chris Peterson (Moderator)

Founder and President
Vector Firm

ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


Sponsored by:

https://esxweb.com/wp-content/uploads/2025/02/RocketMedia_Logo_RGB_Color.png

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December 10, 2024 ESX
SALES & MARKETING

Consultative Selling: Emphasizing Value Over Price in Sales

In today’s competitive market, relying solely on price can erode margins and damage long-term customer relationships.

Consultative selling shifts the focus from the lowest price to understanding each customer’s unique needs. This approach emphasizes asking the right questions, delivering tailored solutions that highlight value, and building trust. You’ll learn to reduce the fear of selling by developing essential skills that boost confidence and effectiveness. We’ll cover how to understand your value proposition, enhance listening skills, ask insightful questions, and identify decision-makers. By implementing these strategies, you’ll create more meaningful customer interactions and strengthen your sales outcomes.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


Better listening skills and the right questions to engage with customers more effectively.


How to clearly communicate the solutions and benefits that highlight value over price.


Techniques for establishing and maintaining client trust and credibility.


Ways to differentiate your solutions from competitors using value-driven strategies.


How to identify key decision-makers within organizations to streamline the sales process


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Sales & Marketing

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.


Sponsored by:

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Presenters:

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Chuck Robinson

Director of Sales & Marketing
Preventia Security
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Marvin Smith

President
Orlando Emergency Signal
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Paul Verruto

Sales Manager
Wayne Alarm Systems
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Samantha Perry (Moderator)

Director of Sales
WeSuite

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Do You Want to Be a Presenter?

Apply Today

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December 10, 2024 ESX
SALES & MARKETING

Maximizing Revenue: Driving Growth by Expanding Sales to Existing Customers

In today’s competitive market, driving sustained revenue growth relies on maximizing the value of your existing customer base, not just acquiring new clients.

This session will highlight the importance of client success initiatives and outreach efforts in fostering long-term relationships. By prioritizing client success, you not only enhance customer satisfaction but also set the stage for increased referrals and lasting loyalty. Attendees will learn how to create value for their clients by understanding their needs, proactively addressing concerns, and ensuring that they are fully leveraging the services provided. This session will explore strategies for selling additional services to current customers and strengthening relationships to fuel growth. We’ll cover effective techniques for cross-selling, upselling, and implementing technology upgrades to enhance both your RMR and overall profitability.

The ESA team is excited to see you at this session in 2025.


In this session, you’ll learn:


The critical role of client success initiatives in fostering long-term relationships and enhancing customer satisfaction.


How to create value for clients by understanding their needs and proactively addressing their concerns.


Techniques for successfully selling additional services to current customers.


How to implement technology upgrades that enhance your RMR and overall profitability.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Sales & Marketing

ESX Sales & Marketing Track: Sales development is one of the most important processes an organization can build to deliver a seamless, efficient revenue machine.

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.

Presenters:

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David DeCamp

Owner
All Security Co, LLC
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Zach Hill

Inside Sales Manager
Bates Security
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Roy Wagner

Sales Manager
Fleenor Security Systems
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Jamie Goldstein (Moderator)

Dealer Development Manager
Resideo Technologies

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Do You Want to Be a Presenter?

Apply Today

Sponsored by:

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December 10, 2024 ESX
SALES & MARKETING

Harnessing AI to Transform Your Sales and Marketing Strategies

Artificial Intelligence (AI) has moved beyond tech giants and is now revolutionizing how businesses of all sizes approach sales and marketing.

In this session, we will explore a range of practical AI applications that can benefit your organization. We will cover a variety of essential topics, including how to get started with AI, strategies for promoting your company and personal brand, effective methods for generating leads, techniques for targeting the right audience and best practices for streamlining marketing processes. Attendees will learn how to effectively integrate AI tools, such as ChatGPT, into their sales and marketing efforts to achieve meaningful results and leverage AI for growth and success.

The ESA team is excited to see you at this event. Harnessing AI to Transform Your Sales


In this session, you’ll learn:


The insights into practical AI applications that can enhance various aspects of sales and marketing, from lead generation to customer engagement .


Effective strategies for using AI tools to elevate your company and personal brand.


Techniques for leveraging AI analytics to identify and understand your target audience.


AI-driven solutions to improve customer interactions and satisfaction.


How to automate marketing tasks and optimize campaigns using AI for more efficient and effective sales and marketing effort.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Sales & Marketing

ESX Sales & Marketing Track: Sales development is one of the most important processes an organization can build to deliver a seamless, efficient revenue machine.

Learn to develop your brand and go-to-market strategy to keep the focus on building your RMR. Identify complementary markets, new products, and services that will give your sales teams the edge over the competition. Explore new sales management processes that will accelerate sales performance and increase your revenues and RMR.

Presenters:

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Janet Fenner

President
Defined Marketing
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Brandon Freedman

Managing Partner
Wayne Alarm Systems
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Jamie Gosweiler

VP Marketing
Vector Firm
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Lynnie Guzman (Moderator)

Director of Sales & Marketing
Holmes Security Systems

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Do You Want to Be a Presenter?

Apply Today

Sponsored by:

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December 6, 2024 ESX
MANAGEMENT

Targeting Success: Strategies to Tap into Growing Commercial Verticals

Discover how to identify, sell into, and service high-growth vertical markets. Learn strategies for targeting profitable sectors, tailoring security solutions, and delivering exceptional service that fosters long-term relationships.

Gain insights to align your offerings with customer priorities, address key challenges, and maximize recurring revenue (RMR), positioning your business for sustainable growth in your marketplace.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


Identify and target high-growth vertical markets with strong potential.


Align your offerings with customer priorities to address key challenges.


Deliver exceptional service to build long-term, trusted relationships.


Maximize recurring revenue (RMR) based on the vertical.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Chris Gilbert

President
Security Pros, LLC
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Randall Renfroe

CEO
Allstate Security Industries, Inc.

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Do You Want to Be a Presenter?

Apply Today


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ESX EDUCATION TRACK

Management

During the Management Track sessions, you will learn to implement and manage key performance indicators that help to streamline processes and improve top and bottom-line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business. 


Sponsored by:

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December 6, 2024 ESX
MONITORING

Transforming Video Monitoring with AI-Powered Analytics

What if your video monitoring solution could proactively recognize patterns, detect anomalies, and provide actionable insights, enhancing security and significantly reducing false alarm dispatches?

This session will explore how AI-powered analytics are transforming monitoring services. Discover innovations that enable smarter, real-time surveillance, moving beyond traditional methods to detect and respond to incidents more effectively. This advancement not only improves security and response but also opens opportunities to generate higher RMR with advanced monitoring solutions.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


How to anticipate and respond to incidents in real-time.


Ways to save time and resources while boosting system reliability.


How to offer premium services and achieve higher RMR per client.



An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Monitoring

The Monitoring Education Track at ESX 2025 will focus on delivering best-in-class security and life safety monitoring services, including innovations in cloud-based lifestyle enhancements that ensure mission-critical 24/7 operations. Attendees will gain practical insights and strategies for optimizing their monitoring services to enhance client satisfaction and business efficiency. 

Presenters:

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Chris Gilbert

President
Security Pros, LLC
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Sonny Tai

President
Actuate
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Jonathan Whitall

Principal Software Architect
Motorola Solutions, Inc.
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Wes Usie (Moderator)

President
CHeKT


Sponsor



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December 6, 2024 ESX
MONITORING

Reimagining Emergency Response: What Lies Ahead

What if alarms went unanswered—do they lose their value? Emerging technologies and methodologies are reshaping emergency response, ensuring your systems remain reliable and secure.

We’ll examine how the latest standards impact your installations, focusing on effectiveness and compliance. If prioritized response is critical to your service, this session is essential for maintaining top security standards.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


The AVS-01 (Alarm Validation Scoring Standard) and its role in verifying alarms with greater accuracy.


Ensuring prioritized and effective emergency responses for your customers through industry best practices.


Steps to ensure your installations comply with AVS-01 standards and industry requirements.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

ESX EDUCATION TRACK

Monitoring

The Monitoring Education Track at ESX 2025 will focus on delivering best-in-class security and life safety monitoring services, including innovations in cloud-based lifestyle enhancements that ensure mission-critical 24/7 operations. Attendees will gain practical insights and strategies for optimizing their monitoring services to enhance client satisfaction and business efficiency. 

Presenters:

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Morgan Hertel

VP of Technology and Innovation
Rapid Response Monitoring Services Inc
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Darrin Reilly

President and Chief Executive Officer
Mission Critical Partners, LLC.
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Wes Usie (Moderator)

President
CHeKT

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Do You Want to Be a Presenter?

Apply Today

Sponsor


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December 5, 2024 ESX
MONITORING

Elevating K-12 Safety and Security: Next-Gen Technologies with Real Impact

As educational institutions, corporate campuses, houses of worship, and government agencies face evolving security challenges, advanced monitoring solutions are essential for ensuring the safety of students, staff, and visitors.

This session will explore the development and deployment of cutting-edge security packages tailored to address critical needs across multiple sectors, including K-12 schools, higher education, corporate campuses, houses of worship, and government agencies. These comprehensive solutions encompass features such as vape detection, elevated voice detection, chemical detection, gun detection, and lockdown capabilities. We’ll also examine how next-generation technologies, when integrated with professional monitoring services, create robust security systems that provide a safer environment for learning, working, and public service.

The ESA team is excited to see you at this event.


In this session, you’ll learn:


Examples of next-gen technologies that surpass traditional security systems.


Best practices for integrating advanced technologies into comprehensive security solutions for schools.


The latest advancements in detection technology and the benefits of real-time monitoring, alerts, and automated responses for enhanced safety and response times.


Strategies for designing and offering advanced security packages tailored to the unique needs of school settings.


An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.

REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.

See all CEU credits available for attending ESX 2025 education sessions. MORE

THIS COURSE IS ELIGIBLE FOR CEU CREDITS

Presenters:

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Betsy Fox-Guy

National Accounts Director
Xsponse
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James Kruger

Director of Law Enforcement Relations
BluePoint Alert Solutions
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James Reno

Vice President – Commercial
Shooter Detection Systems – an Alarm.com Company
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Jackie O’Neil Townley (Moderator)

Director Monitoring Partner Solutions
CMS



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ESX EDUCATION TRACK

Monitoring

The Monitoring Education Track at ESX 2025 will focus on delivering best-in-class security and life safety monitoring services, including innovations in cloud-based lifestyle enhancements that ensure mission-critical 24/7 operations. Attendees will gain practical insights and strategies for optimizing their monitoring services to enhance client satisfaction and business efficiency. 


Sponsor


https://esxweb.com/wp-content/uploads/2025/04/logo_light.png