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NEW ESA Member and Attendee Meetup

Kick off your ESX 2025 experience by connecting with fellow first-time attendees and new ESA members at this exclusive meet-up! This welcoming event is designed to help you build relationships, navigate the expo, and make the most of your time at ESX. Network with industry peers, meet ESA leaders, and discover valuable resources that will […]

Exhibitor Orientation

Start your ESX 2025 experience on the right foot with the Exhibitor Orientation! This session ensures all exhibitors have the tools and insights needed for a successful show. Learn valuable tips on maximizing your booth presence, engaging attendees effectively, and leveraging the many opportunities available to showcase your brand. Our team will cover essential details, […]

ESA Annual Meeting

Join us for the ESA Annual Meeting, a cornerstone event at ESX 2025 that highlights the strength and progress of the electronic security and life safety industry. This gathering serves as a moment to celebrate ESA’s achievements, recognize outstanding contributions, and plan for the future. During the meeting, newly elected ESA Board Members will be […]

Opening Celebration

Let’s kick our Opening Celebration off right— with all the Cobb County vibes! There’s no better way to embrace the spirit of Atlanta than with live Southern music, local craft beer, and signature Georgia cuisine as we celebrate the launch of ESX 2025! Say hello to old industry friends — and make new ones.

Security Workforce Fundraiser by FAST

Join us for an evening of competition and industry support at Good Game by Topgolf! This exciting fundraiser to support workforce development brings together fun and philanthropy! Compete in interactive gaming bays, delicious food & drinks, raffles, and prizes—all in support of the Foundation for Advancing Security Talent. This event is not included in any […]

OpenXChange Breakfast

Join us at the OpenXchange Forum for cutting-edge discussions on emerging technologies, services and strategies shaping the electronic security industry. Our expert panel will explore industry developments in forward-looking solutions, monitoring, emergency response, artificial intelligence, and market investment trends through a Q&A process. Be part of this dynamic conversation about the future of the security industry. […]

Transforming Video Monitoring with AI-Powered Analytics

This session will explore how AI-powered analytics are transforming monitoring services. Discover innovations that enable smarter, real-time surveillance, moving beyond traditional methods to detect and respond to incidents more effectively. This advancement not only improves security and response but also opens opportunities to generate higher RMR with advanced monitoring solutions. The ESA team is excited […]

Maximizing Revenue: Driving Growth by Expanding Sales to Existing Customers

This session will highlight the importance of client success initiatives and outreach efforts in fostering long-term relationships. By prioritizing client success, you not only enhance customer satisfaction but also set the stage for increased referrals and lasting loyalty. Attendees will learn how to create value for their clients by understanding their needs, proactively addressing concerns, […]

Taming Operational Expenses: Addressing the Top 5 Costly Habits

This session will pinpoint the top five expense areas affecting electronic security dealers, including labor, materials, equipment, overhead, and project management. Gain practical insights into controlling these costs, implementing cost-saving measures, and optimizing your budget. Learn how to enhance financial performance and maintain a competitive edge through strategic cost management. The ESA team is excited to see […]

Financial Health and Valuation Case Study: Assessing the Impact of RMR vs EBITDA

Learn to evaluate the value of your RMR and its effect on business performance, while understanding why EBITDA is increasingly favored for valuation. We’ll compare two fictitious integrators, analyzing their revenue streams, customer retention, and growth potential to assess their financial health and value. Gain actionable strategies to boost your RMR while focusing on EBITDA […]

Mastering the Art of Selling Video Monitoring Solutions

In this session, your sales team will gain the essential skills to effectively communicate the unique value proposition, empowering them to confidently present and sell video monitoring solutions. We will cover key benefits, address common objections, and tackle customer concerns. Through practical exercises and real-world examples, your team will be prepared to sell video monitoring […]

From Tension to Teamwork: Managing Conflict Between Operations and Sales

This session will explore strategies to manage the sales-to-operations handoff, addressing common conflicts such as misaligned goals and communication breakdowns. Participants will gain practical techniques for fostering collaboration, improving communication, and aligning team objectives. Effectively managing these conflicts will enhance teamwork, streamline processes, and drive better results. The ESA team is excited to see you at this […]