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ESA Government Relations Committee Meeting

The ESA Government Relations Committee Meeting at ESX 2025 is where stakeholders discuss the latest legislative and regulatory issues impacting the industry. This meeting provides a venue to review ESA's current government affairs efforts, strategize on key advocacy initiatives, and explore how members can get involved in shaping policies that protect and advance the industry.

Expo Tailgating Party

Step up to the plate and join us for the Expo Tailgating Party on the ESX 2025 Expo Floor, where we’re bringing the energy and excitement of game day to life! Themed around Atlanta’s love of sports, each corner of the expo will immerse you in a different iconic baseball-inspired experience: Bull Pen: Kick back […]

Consultative Selling: Emphasizing Value Over Price in Sales

Consultative selling shifts the focus from the lowest price to understanding each customer's unique needs. This approach emphasizes asking the right questions, delivering tailored solutions that highlight value, and building trust. You’ll learn to reduce the fear of selling by developing essential skills that boost confidence and effectiveness. We’ll cover how to understand your value […]

Cloud-Based Access Control: Elevating Security and Driving RMR

In this instructional session, you will move beyond simply selling features to effectively communicate the true value of cloud-based solutions. This will also include strategies for preparing your company to offer cloud-based systems, overcoming resistance to change, and developing the right sales compensation programs and internal processes to ensure a smooth adoption process throughout the […]

Winning the Talent Race: Strategies for Developing and Retaining Your Technicians

Instead of a constant hiring cycle, focus on creating structured career paths and developing in-house talent. Learn effective strategies for nurturing technicians, reducing turnover, and building a dedicated, skilled team to ensure your company’s long-term success. The ESA team is excited to see you at this session in 2025. An ESX Executive Pass or Deluxe Pass is […]

The Power of Video Monitoring: Elevating Security, Safety, Intelligence, and RMR

Video monitoring offers a significant opportunity to boost profitability and increase RMR. Unlike traditional RMR, video monitoring leverages video analytics, cloud storage, and advanced features to command higher fees. However, many dealers and integrators face challenges in effectively selling and pricing these premium video solutions. The ESA team is excited to see you at this session in […]

Weinstock Celebration

Join us for the Weinstock Celebration to celebrate the ESA Weinstock Person of the Year under the lights at Truist Park as the Atlanta Braves take the field vs. the New York Mets! Whether you're a die-hard baseball fan or just looking for a fun night out, this is the perfect way to experience America's […]

From Top Salesperson to Sales Manager: Knowing When and How to Promote

This session will provide guidance on key considerations for making this transition successfully. We’ll explore how to evaluate a salesperson’s leadership potential, their ability to mentor and inspire a team, and the potential pitfalls of placing a top performer in a role that may not align with their strengths or the organization's needs. We’ll discuss […]

Enhancing Subcontractor Relationships: Selection and Management

This session will guide you through the strategic process of selecting, managing, and aligning subcontractors with your organization’s standards. Discover how to mitigate risks and ensure subcontractors meet your quality benchmarks. Our panelists will share best practices for identifying and evaluating top subcontractors, sourcing reliable partners, setting clear expectations, maintaining effective communication, and incentivizing performance […]

Optimizing Uptime: Best Practices for Effective Fire Alarm System Maintenance

This session will cover best practices for routine maintenance, including inspection schedules, testing procedures, and component replacements. We will address common challenges such as troubleshooting faults, managing false alarms, and complying with safety regulations. Participants will learn strategies for implementing a proactive maintenance plan, utilizing technology for monitoring and diagnostics, and enhancing service efficiency. Additionally, […]

Managing Your Business: Adopting a Sell-Ready Mindset

The most successful businesses operate as if they are always on the market. Embracing a 'sell-ready' mindset means managing your company with the anticipation of a potential sale, driving both operational excellence and strategic growth. This session will provide practical steps to enhance your business’s readiness, including streamlining operations, improving financial health, and strengthening strategic […]

Elevating K-12 Safety and Security: Next-Gen Technologies with Real Impact

This session will explore the development and deployment of cutting-edge security packages tailored to address critical needs across multiple sectors, including K-12 schools, higher education, corporate campuses, houses of worship, and government agencies. These comprehensive solutions encompass features such as vape detection, elevated voice detection, chemical detection, gun detection, and lockdown capabilities. We’ll also examine […]