Lift as You Lead Drawing on his journey from three-time Super Bowl champion to front-office executive, Daryl “Moose” Johnston will deliver a high-energy keynote on the leader’s most important job: building belief. Johnston will unpack the habits that turn quiet potential into confident performance—and create a culture where people take ownership because they feel seen. As a leading […]
Take a break, refuel, and connect with fellow integrators, industry leaders, and exhibitors in a relaxed, high-value networking environment. Build relationships, exchange ideas, and explore the latest solutions shaping the security industry—all over lunch. Expo Open
ESX Expo Day 2 brings even more excitement and opportunity as the floor continues to buzz with innovation and collaboration! Dive deeper into the latest technologies, services, and solutions that are shaping the future of electronic security and life safety. Engage with top-tier exhibitors and discover cutting-edge tools designed to elevate your business. Whether you’re […]
This session explores how AI is being used across the security and life safety industry, the evolving state and federal policy landscape, and what it means for companies navigating innovation, risk, and compliance. Featuring: Holly Borgmann, Vice President, Government Relations at ADT Ryan Lee, Founder & Chief Executive at Trident This session explores how AI […]
Shine bright and settle in for a little sparkle-meets-western fun at the Expo Denim & Diamonds Reception — the perfect pregame to the evening’s Weinstock Celebration. Join us on the expo floor as we mix casual charm with a touch of glam, bringing together music, style, themed bites, and plenty of room to mingle before […]
In this session, you’ll learn how to harness AI as a powerful assistant throughout the sales cycle from prospecting to closing. We’ll cover when to lean on AI for research, personalization, and forecasting—and when to step in with the human connection that builds trust and closes deals. The ESA team is excited to see you at this event. An ESX Executive […]
In this session, we’ll review practical tools and methods to analyze project outcomes, uncover root causes of variances, and capture customer feedback that strengthens future work. Industry experts will share proven strategies for documenting lessons learned, identifying installation upsells and RMR opportunities, and streamlining closeout processes. Walk away with practical templates and best practices to reduce callbacks, boost profitability, and transform every […]
This session shows you how to evaluate the right timing, talent, and investment needed before adding fire services to your portfolio. Learn how to gauge whether your team is prepared to deliver without compromising performance in your current offerings. Walk away with a clear framework for making disciplined, informed decisions about when and how to […]
Financial data tells a story—if you know how to interpret it. This advanced session offers a deep dive into how standardized financial benchmarking can be used to measure value creation in recurring monthly revenue (RMR) business models. Led by an industry financial expert who develops benchmarking programs and supports M&A activity across the security sector, […]
Celebrate excellence at the ESA Weinstock Celebration, an evening dedicated to honoring the Morris F. Weinstock Award winner and their impact on our industry. Set within the unique atmosphere of the Rayleigh Underground, this event combines meaningful recognition with an elevated Denim & Diamonds theme. The night will feature a live band, spirits, and hors d’oeuvres, […]
Keep the momentum going after the Weinstock Celebration at the official ESX After Party—where the industry comes together to connect, celebrate, and invest in its future. Set outdoors at the Plaza at Toyota Music Factory, this high-energy, open-air experience brings together security professionals for music, conversation, and community. Enjoy a live DJ, open bar, and […]
Behind every success story are failures that shaped the journey. Great leaders aren’t afraid to be transparent about the mistakes they’ve made—and the lessons learned along the way. In this candid session, industry leaders share personal stories of challenges, setbacks, and failures that ultimately made them stronger. You’ll discover how vulnerability builds trust, strengthens teams, and inspires growth. Walk away with the reassurance […]
This session explores proven strategies for positioning and presenting service agreements that resonate with today’s buyers, including insights on pricing methodology. Learn how to educate clients on the true value of ongoing support, overcome common objections, and build contracts that drive predictable recurring revenue for your business. The ESA team is excited to see you at this event. Sealing the Deal on Service: How to Sell Service […]
This session breaks down how to evaluate, implement, and integrate field service management software that fits your business. We’ll explore how to automate key workflows such as dispatching, work orders, inventory management, and invoicing, while ensuring your systems work together. Whether you're just starting your digital transformation journey or looking to tighten up your tech stack, you’ll leave with a clear roadmap […]
This session addresses both sides of the equation: why margins are harder to maintain in today’s market, how to identify and stop margin leaks, and how to manage retention by keeping employees engaged and customers loyal. Walk away with tools to strengthen profitability and strategies to reduce attrition—so your business stays healthy on both fronts. The ESA team is […]
National security brands dominate with massive ad budgets—but that doesn't mean they win at the local level. In fact, regional integrators and dealers have a unique edge when they learn how to leverage sales and marketing effectively. This session will teach you how to compete—and win—online in your market, even if you don't have a […]
In this session, you’ll learn how to design meaningful gross margin reports, integrate them into your weekly operations, and use scorecards to keep your team accountable and aligned. Hear how integrators are transforming their businesses by making gross margin reporting a core driver of their growth and profitability strategy. The ESA team is excited to see you at […]
This session examines the operational, financial, and people-related factors of hybrid and remote work, offering practical guidance to balance flexibility with accountability. Walk away with insights on structuring a workforce model that supports your employees, safeguards your business, and drives long-term efficiency. The ESA team is excited to see you at this event. The New Workplace: Aligning Remote, Office, and Field Teams An ESX Executive Pass or Deluxe Pass is […]
As the industry adapts, monitoring can shift from a back-end necessity into a trusted, front-line driver of safety, compliance, and confidence for all stakeholders. This session explores what’s changing, why it matters, and how to stay ahead. The ESA team is excited to see you at this event. From Alarm to Action: The Future of Emergency Response […]
Technology Shifts, Capital Trends, and What They Mean for Your Business 2026 will reward integrators and dealers who understand where the market is heading—and expose those who don’t. AI adoption, recurring revenue pressure, labor costs, and accelerating consolidation are already changing how security and life safety businesses compete, grow, and are valued. In this session, […]
