This session shows managers how to train technicians to identify upsell opportunities, confidently present add-on solutions, and turn every customer interaction into a growth opportunity. We’ll also explore simple ways to encourage Google reviews and design incentive programs that motivate without distracting. Walk away with practical tools to empower your field team to not only fix problems but also fuel sales […]
This session walks you through the practical steps of implementing rate adjustments: when and how to raise them, how to communicate changes to customers, and how to manage the tough calls when they come in. Using simple math examples and even a live mock call, you’ll see how regular increases can strengthen your business without losing credibility. […]
This hands-on strategy session will guide leaders in creating a powerful partnership between their talent and AI tools. We will use interactive frameworks to identify high-impact AI opportunities across core business functions—including HR, finance, operations, sales, and marketing — with a focus on streamlining processes, enhancing talent retention, and driving competitive advantage. The ESA team is excited […]
Security systems generate alerts, but response still depends on signal quality, prioritization, and context. This session explores how AI can help identify true emergencies, reduce noise, and accelerate the path from alarm to first responder arrival, improving outcomes for monitoring providers, public safety teams, and security leaders in critical moments. The Pub Crawl is a great casual […]
The electronic security industry isn’t slowing down—and neither are your customers, competitors, or operating costs. Today, you are expected to grow recurring revenue, adopt new technology, retain talent, and differentiate in an increasingly crowded market—often with fewer people and tighter margins. You don’t need an innovation department to succeed, but you do need a better way to see what others are missing. In this […]
The ESA Government Relations Committee Meeting at ESX 2026 is where alarm industry stakeholders discuss the latest legislative and regulatory issues impacting the industry. This meeting provides a venue to review ESA’s current government affairs efforts, strategize on key advocacy initiatives, and explore how members can get involved in shaping policies that protect and advance […]
Be there as the ESX 2026 Expo Floor officially opens, kicking off an unparalleled showcase of innovation and opportunity! Join fellow security and life safety professionals as the ribbon is cut, unveiling the industry’s latest technologies, services, and solutions. Explore state-of-the-art exhibits, engage directly with leading suppliers, and discover game-changing tools to take your business […]
The TechVision Challenge Winner and Runner Up will be announced at ESA Central on the Expo Floor on Tuesday, June 2. The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl […]
Recharge and reconnect during our Coffee Break at ESA Central on the show floor. Grab a fresh cup, meet fellow attendees, and spark new conversations in a relaxed, energizing atmosphere before heading back to the action. Expo Open
ESA Executive Management Professionals (EMP) is the leading community in the industry for individuals charged with the strategic and financial leadership of security integration organizations. The EMP group tackles issues such as company valuation, financing, business model development, mergers and acquisitions, human capital development, executive leadership and change management. STOP 1: 7:00 – 8:00PM 400 W Las […]
Hear bold opinions and real‑world debate on AI. Three industry leaders confront hype, trust, accountability, and the operational reality of AI. We’ll challenge assumptions about what AI can, can’t, and should do when operational efficiency, safety and lives are on the line. This no-filter conversation highlights the experiences, opinions, and foresight of your peers. Featuring: […]
Celebrate excellence in the security industry at the 2026 SIAC Awards Reception Presentation. This event honors individuals and organizations advancing alarm management and strengthening industry partnerships with public safety. STOP 1: 7:00 – 8:00PM 400 W Las Colinas Blvd., Irving, TX 75039 (located in the lower level of the Westin) STOP 2: 8:00PM – 9:00PM […]
Step right up for the ESX 2026 Expo Block Party — a Texas State Fair–themed celebration right on the expo floor. Join us on Tuesday as we bring big flavors, bright lights, and fairground fun to wrap up the day with energy and excitement. Mingle with fellow attendees, enjoy themed bites and activities, and explore […]
Savor the local Texas nightlife with industry friends this coming June! The ESX Pub Crawl is an exciting opportunity to share experiences, catch up with friends, and make new ones in a casual atmosphere. STOP 1: 7:00 – 8:00PM 400 W Las Colinas Blvd., Irving, TX 75039 (located in the lower level of the Westin) STOP 2: […]
In this session, learn how to train your sales and marketing teams to confidently ask for referrals without sounding pushy or awkward. We’ll explore how to build a referral culture across your company, design customer experiences worth talking about, and create simple processes and messaging that generate steady streams of high-quality leads. You’ll leave with practical tools to help […]
This session breaks down the latest NFPA changes and emerging compliance requirements that directly impact your business. Learn how regulatory changes create new recurring revenue (RMR) through enhanced maintenance requirements and compliance services. We'll cover new standards, complex code interpretations, and how to position yourself in the business of life safety. Discover how to turn regulatory complexity into […]
This session explores why talent retention is just as critical as customer retention and how to build a culture that keeps employees engaged, motivated, and loyal. Learn practical strategies for recognition, career development, compensation, and communication that strengthen your team while protecting customer relationships. The ESA team is excited to see you at this event. […]
With the right approach, monitoring services move from a back-end operation to a front-line driver of profitability and differentiation. In this session, industry experts will share strategies to uncover new revenue streams and deliver next level customer care. The ESA team is excited to see you at this event. An ESX Executive Pass or Deluxe […]
Stop flying blind with your business finances! Most security companies are sitting on valuable data but don't know which numbers drive growth and profitability. Without ongoing monitoring and management of accountability, even the best companies miss early warning signs and improvement opportunities. In this hands-on workshop, you'll discover the 5 critical metrics that separate thriving […]
If you’re still relying on stock content, you’re already behind. This session reveals how leading integrators, manufacturers, and service providers are turning real installations into powerful marketing and sales assets. Learn how to capture authentic proof, navigate legal barriers, and outpace competitors by telling real customer stories that build trust and drive growth. The Pub Crawl is a great […]
