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ESA Annual Meeting

Join us for the ESA Annual Meeting, a cornerstone event at ESX 2025 that highlights the strength and progress of the electronic security and life safety industry. This gathering serves as a moment to celebrate ESA’s achievements, recognize outstanding contributions, and plan for the future. During the meeting, newly elected ESA Board Members will be […]

Opening Celebration

Let’s kick our Opening Celebration off right— with all the Cobb County vibes! There’s no better way to embrace the spirit of Atlanta than with live Southern music, local craft beer, and signature Georgia cuisine as we celebrate the launch of ESX 2025! Say hello to old industry friends — and make new ones.

ESX OpenXchange: The Convergence Revolution – AI, IoT, and Monitoring Transforming Security

This forward-looking session brings together three thought-leaders driving the electronic security industry’s technological evolution. Priya Serai, CIO of Zeus Fire and Security, will reveal how AI is fundamentally reshaping the world of security. Matthew Wootton, Co-founder/CTO of Ivani LLC, will show how IoT and security are meshing, creating unprecedented collaboration that enhances customer experiences and […]

Transforming Video Monitoring with AI-Powered Analytics

This session will explore how AI-powered analytics are transforming monitoring services. Discover innovations that enable smarter, real-time surveillance, moving beyond traditional methods to detect and respond to incidents more effectively. This advancement not only improves security and response but also opens opportunities to generate higher RMR with advanced monitoring solutions. The ESA team is excited […]

Maximizing Revenue: Driving Growth by Expanding Sales to Existing Customers

This session will highlight the importance of client success initiatives and outreach efforts in fostering long-term relationships. By prioritizing client success, you not only enhance customer satisfaction but also set the stage for increased referrals and lasting loyalty. Attendees will learn how to create value for their clients by understanding their needs, proactively addressing concerns, […]

Taming Operational Expenses: Addressing the Top 5 Costly Habits

This session will pinpoint the top five expense areas affecting electronic security dealers, including labor, materials, equipment, overhead, and project management. Gain practical insights into controlling these costs, implementing cost-saving measures, and optimizing your budget. Learn how to enhance financial performance and maintain a competitive edge through strategic cost management. The ESA team is excited to see […]

Financial Health and Valuation Case Study: Assessing the Impact of RMR vs EBITDA

Learn to evaluate the value of your RMR and its effect on business performance, while understanding why EBITDA is increasingly favored for valuation. We’ll compare two fictitious integrators, analyzing their revenue streams, customer retention, and growth potential to assess their financial health and value. Gain actionable strategies to boost your RMR while focusing on EBITDA […]

Confidently Transition from POTS Lines

Discover how Ooma’s intelligent, end-to-end POTS replacement solution helps you cut costs while maintaining life-safety compliance and mission-critical connectivity. Powered by a dedicated, hassle-free wireless network, Ooma delivers a seamless upgrade path from outdated POTS lines—ensuring your systems stay reliable, secure, and future-ready. Can’t make the talk? Stop by booth #312 (TouchTone/OneTel). All ESX Registrants […]

Brand Storytelling That Sticks: Crafting Narratives That Captivate & Convert

In today’s crowded marketplace, brands that tell compelling stories don’t just sell products; they create lasting connections. This session will teach you how to harness the power of storytelling to elevate your brand, engage customers, and differentiate yourself from the competition. Learn how to craft narratives that highlight your company’s journey, values, and milestones in […]

Mastering the Art of Selling Video Monitoring Solutions

In this session, your sales team will gain the essential skills to effectively communicate the unique value proposition, empowering them to confidently present and sell video monitoring solutions. We will cover key benefits, address common objections, and tackle customer concerns. Through practical exercises and real-world examples, your team will be prepared to sell video monitoring […]

From Tension to Teamwork: Managing Conflict Between Operations and Sales

This session will explore strategies to manage the sales-to-operations handoff, addressing common conflicts such as misaligned goals and communication breakdowns. Participants will gain practical techniques for fostering collaboration, improving communication, and aligning team objectives. Effectively managing these conflicts will enhance teamwork, streamline processes, and drive better results. The ESA team is excited to see you at this […]

Maximizing Performance: Proven Technician Incentive Strategies for Success

This session will guide you through the essential elements of creating and implementing effective incentive programs that drive tangible results and meet customer expectations. We’ll explore strategies for developing performance-based rewards, setting realistic goals, and aligning incentives with your company’s financial requirements. Additionally, you’ll learn how to craft programs that recognize exceptional performance, promote skill […]