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ESX EDUCATION – TUESDAY

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4 days / 32 sessions. Tactical Advice Shared.
Tuesday, June 6

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Tuesday Best-Practice Sharing Sessions

  • 6 Ways to Reduce Truck Rolls, Optimize Field Services and Increase Customer Satisfaction
  • Pre-Attrition Indicators You Need to Know to Reduce Customer Erosion
  • The Expanding Case for Personal Emergency Response Systems
  • The State of Marketing and Digital Tools for the Modern Company
  • Spotlighting Women in Security: Next Stage of Growth
6 Ways to Reduce Truck Rolls, Optimize Field Services and Increase Customer Satisfaction
Operations Track

6 Ways to Reduce Truck Rolls, Optimize Field Services and Increase Customer Satisfaction

Truck rolls are a major part of the in-field service process. Truck rolls can be costly, impact productivity — and alter the customer experience. We’ll analyze the real “fully-burdened” costs associated with field service and share best practices and solutions that will optimize your efficiency and service delivery.

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Pre-Attrition Indicators You Need to Know to Reduce Customer Erosion
Management

Pre-Attrition Indicators you Need to Know to Reduce Customer Erosion

Gaining new customers is a top priority for your company. Customer Acquisition Cost (CAC) reveals how much you spend to attract new customers.

The question is, how many of those customers don’t remain for the long term and why do they leave? For your security business to thrive, your top priority should be focused on retaining customers.

In this session, you’ll learn:

  • How to effectively determine your pre-attrition metric
  • What are your customers not telling you that can negatively impact the customer journey
  • Understanding the differences between transactional and relational surveys
  • What best practices should be implemented and tracked for success
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The Expanding Case for Personal Emergency Response Systems
Sales

The Expanding Case for Personal Emergency Response Systems

Most adults prefer to age in place and Personal Emergency Response Systems (PERS) offer solutions to help family and primary care givers extend aging in place for adults as long as possible. However, this is more than the traditional “I’ve fallen and can’t get up” opportunity we’ve grown to expect.

Mobile PERS (mPERS) has opened up the market, allowing us to GPS track an individual — meaning keeping up with children, lone workers, and creating a vast more sophisticated Telehealth opportunity.

In this session you’ll learn:

  • To differentiate PERS and mPERS and their target markets
  • How monitoring PERS and mPERS differs from traditional security monitoring
  • The monitoring opportunity for each type of use case
  • How to develop a commercial offering for the lone worker market
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The State of Marketing and Digital Tools for the Modern Company
Sales

The State of Marketing and Digital Tools for the Modern Company

End users are changing — and so too are their expectations and buying behaviors. To compete in today’s competitive landscape, companies must move faster, be more innovative, and anticipate consumers’ needs even before they do to remain relevant.


With technology moving at a rapid pace, security professionals can’t afford to rely on past assumptions and outdated playbooks to capture the attention of end users. Marketing is changing, and electronic security professionals can not only save their revenues, but grow them by learning about the most lucrative and effective forms of marketing for security companies. The best businesses are learning about new forms of digital marketing and applying new tactics to their marketing strategies.

From digital tools to new marketing tactics, this Electronic Security Expo session dives into the most powerful, credible, and reliable forms of marketing that you can start applying to your own business as soon as possible. Marketing isn’t necessarily difficult, you just need to know where to start. And that’s where we come in. If you’re ready to grow your electronic security business in this new era of digital marketing for security companies, then this session is for you.

The ESA team hopes you’ll join this session.

In this session you’ll learn:

  • Why the new normal isn’t so normal anymore when it comes to legacy business practices
  • The latest marketing and digital tools that help you become more agile and relevant
  • How to properly introduce and implement these strategies– processes and people
  • The benefits of adopting new marketing and digital tools
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Spotlighting Women in Security: Next Stage of Growth
Management

Spotlighting Women in Security: Next Stage of Growth

The security industry is poised for growth as hybrid work environments become standard, consumers spend more time at home, and as people grow more anxious about the security of their assets.


Security solutions now extend beyond just access points in the home. This session highlights influential women security leaders sharing their insights on the shifts in business operations and business models – as well as the technology solutions required to adapt with the market.

In this session you’ll learn:

  • Where market growth is coming from
  • The role of technology in security monitoring and hardware/software
  • The challenges of implementing tech into business operations– and how to overcome them
  • The role of technology in business operations
  • Balancing growth while future proofing
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Afternoon Sessions

3:00 – 4:00AM

  • CounterPoint 1 – ChatGPT- Security Industry Friend or Foe?
CounterPoint 1 – ChatGPT- Security Industry Friend or Foe?

CounterPoint 1 – ChatGPT- Security Industry Friend or Foe?

ChatGPT is a groundbreaking technology in artificial intelligence (AI) world, however, the technology is generating controversy and conversation about its impact across a wide spectrum of verticals within the security industry. It’s a complicated and far-reaching technology that has enormous implications. In this session, we may cover the following potential topics for a lively debate:
  • The ethical implications of using AI language models like ChatGPT
  • The accuracy and reliability of information provided by AI language models
  • The potential impact of AI language models on communications and interaction in monitoring centers
  • The limitations and shortcomings of AI language models
  • The future of AI language models and their role in security
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Why ESX Education?

About ESX Educational Sessions

ESX’s educational program delivers best practices and new concepts. The peer-to-peer driven seminars are boasted as one of the strongest educational opportunities in the market, arming attendees with tactical advice they can put to work in their own businesses.

Session Tracks

Operations
Sales
Management

Monitoring
Recurring Revenue – RMR
Fire

NEW

Executive Leadership Track

ESX Tuesday Events

Don’t miss out on ESX Tuesday events, fill with educational sessions that will teach you about keeping customers loyal, great customer service and more. ESX, owned by ESA, is a channel-focused national exhibition, the ESX Expo is where electronic security and life safety pros can have quality conversations. Ready for all of the ESX Tuesday events? Register now, tickets are in limited supply.