
John Armstrong is Vice President of Outside Sales at AMAROK, a perimeter security company that delivers electric fencing, video, remote monitoring, and integrated solutions for industrial and critical infrastructure sites. He leads field sales strategy and execution, focused on building scalable teams, improving sales discipline, and driving recurring monthly revenue through repeatable process. John is known for turning complex selling motions into practical frameworks that help reps earn the first meeting, run better discovery, and secure clear next steps that convert to long-term customers. ESA
2026 ESX Speaker John Armstrong