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  • Expanding RMR: Profitable Services You’re Overlooking

    This session highlights often-overlooked opportunities to increase RMR, such as enhanced monitoring, proactive maintenance, premium support, and data analytics. Learn how to evaluate and package these high-value services, and walk away with proven strategies for packaging, positioning, and delivering that maximize profitability while meeting the evolving expectations of your customers. The ESA team is excited to […]

  • Beyond Security: Unlocking the Value of Video Intelligence

    This session explores how modern video platforms unlock data that enhances operations, drives ROI, and opens new revenue streams. Learn how to position and package video intelligence as both a security solution and an operational tool. From retail to education, office buildings, to warehouses and more, discover where security meets strategy.  The ESA team is excited to see you at this event. Beyond Security: Unlocking […]

  • The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor

    This session explores how to position your company and your team as trusted advisors, not just service providers. Learn how to anticipate customer needs before they arise, turn every service interaction into an opportunity to add value, and use education—not pressure—to drive upselling. Checking in with key customers is an art. Attendees will leave with a roadmap for shifting their […]

  • Raising Rates…JUST DO IT!

    This session walks you through the practical steps of implementing rate adjustments: when and how to raise them, how to communicate changes to customers, and how to manage the tough calls when they come in. Using simple math examples and even a live mock call, you’ll see how regular increases can strengthen your business without losing credibility. […]

  • Code Red: Navigating the Latest Fire System Regulations

    This session breaks down the latest NFPA changes and emerging compliance requirements that directly impact your business. Learn how regulatory changes create new recurring revenue (RMR) through enhanced maintenance requirements and compliance services. We'll cover new standards, complex code interpretations, and how to position yourself in the business of life safety. Discover how to turn regulatory complexity into […]

  • Maximizing Monitoring: From Cost Center to Profit Partner

    With the right approach, monitoring services move from a back-end operation to a front-line driver of profitability and differentiation. In this session, industry experts will share strategies to uncover new revenue streams and deliver next level customer care. The ESA team is excited to see you at this event. An ESX Executive Pass or Deluxe […]

  • From Completion to Continuous Improvement: The Power of Post-Job Assessments

    In this session, we’ll review practical tools and methods to analyze project outcomes, uncover root causes of variances, and capture customer feedback that strengthens future work. Industry experts will share proven strategies for documenting lessons learned, identifying installation upsells and RMR opportunities, and streamlining closeout processes. Walk away with practical templates and best practices to reduce callbacks, boost profitability, and transform every […]

  • Sealing the Deal on Service: How to Sell Service and Maintenance Agreements

    This session explores proven strategies for positioning and presenting service agreements that resonate with today’s buyers, including insights on pricing methodology. Learn how to educate clients on the true value of ongoing support, overcome common objections, and build contracts that drive predictable recurring revenue for your business.  The ESA team is excited to see you at this event. Sealing the Deal on Service: How to Sell Service […]