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Track: Sales and Marketing

Maximizing Revenue: Driving Growth by Expanding Sales to Existing Customers

This session will highlight the importance of client success initiatives and outreach efforts in fostering long-term relationships. By prioritizing client success, you not only enhance customer satisfaction but also set the stage for increased referrals and lasting loyalty. Attendees will learn how to create value for their clients by understanding their needs, proactively addressing concerns, […]

Mastering the Art of Selling Video Monitoring Solutions

In this session, your sales team will gain the essential skills to effectively communicate the unique value proposition, empowering them to confidently present and sell video monitoring solutions. We will cover key benefits, address common objections, and tackle customer concerns. Through practical exercises and real-world examples, your team will be prepared to sell video monitoring […]

Harnessing AI to Transform Your Sales and Marketing Strategies

In this session, we will explore a range of practical AI applications that can benefit your organization. We will cover a variety of essential topics, including how to get started with AI, strategies for promoting your company and personal brand, effective methods for generating leads, techniques for targeting the right audience and best practices for […]

Consultative Selling: Emphasizing Value Over Price in Sales

Consultative selling shifts the focus from the lowest price to understanding each customer's unique needs. This approach emphasizes asking the right questions, delivering tailored solutions that highlight value, and building trust. You’ll learn to reduce the fear of selling by developing essential skills that boost confidence and effectiveness. We’ll cover how to understand your value […]

Cloud-Based Access Control: Elevating Security and Driving RMR

In this instructional session, you will move beyond simply selling features to effectively communicate the true value of cloud-based solutions. This will also include strategies for preparing your company to offer cloud-based systems, overcoming resistance to change, and developing the right sales compensation programs and internal processes to ensure a smooth adoption process throughout the […]