The conventional sales wisdom says that increasing sales is best accomplished by improving the quality of or building a sales team. For the Fortune 500, investing thousands of dollars in training is a viable strategy.

For mid-sized dealers, this expense is cost-prohibitive. So how do you improve and keep the sales team you have?

It’s not easy, but it is possible. We have studied top-performing sales teams and discovered hundreds of best practices that allow them to perform like Fortune 500 teams for a fraction of the cost.