Product leader with proven track record in bringing new products and services to market, enabling sales forces to succeed, and delighting customers. Jennifer surrounds herself with those who put the customer at the center of every decision. She believes happy teams make happy customers.
Specialties: product management, program & portfolio management, product marketing, identifying market problems, market sizing, win/loss analysis, business cases, “packaging” of products/services, alignment with development processes (agile and waterfall), SDLC/PDLC, roadmap planning, persona development, competitive intelligence, market positioning, messaging and launch plans (including marketing communication activities and tactics)