ESX 2022

Session Details

June 16

8:00 – 9:00 AM CT
Customer Focused

Leveraging Data: Analytics that Drive Customer Experience, Sales and RMR

Customers expect companies to understand and anticipate their needs.

Without collecting and analyzing the right data on the customer, companies have a more difficult time delivering a meaningful customer experience that drives long-term customer engagement. Each customer has a different expectation in the use of a product or level of service. Learning to leverage data analytics is not only smart in business, but also profitable. According to Deloitte and Touché, customer-centric companies are 60% more profitable than companies that don’t focus on customers. Ready to learn how to leverage data analytics to drive customer experience, sales and RMR?

In this session, you’ll learn:

The importance of segmenting your customer base to better understand their needs and expectations

How to gather and analyze customer data and touch points

How to use the data to personalize the customer experience – communicate better, sell the right products, increase RMR, and deliver quality service


Engaging Customers

An important component in your customer engagement strategy is delivering a hyper-personalized experience that tailors products, services, and experiences according to their needs and wants. Learn how this strategy provides an emotional connection between a customer and your brand to buy more and refer more and deepen their loyalty.

Related Courses

Top 5 Ways to Authentically Keep Your Customers Loyal

Expert Ways to Consistently Deliver Great Customer Service


Bob Grove