ESX 2022

Session Details

Thursday,
June 16

3:15- 4:15PM CT

New Markets

Supercharge Commercial and Residential Sales with Innovative Products and Services

Installing a traditional security system is only part of the larger opportunity for security professionals to consider.

Many dealers and integrators offer systems that not only provide security and safety, but also deliver lifestyle enhancements and convenience, including beyond the normal perimeter of a home. With innovative products and services, the security professionals can offer recurring services more than ever before. Using the right technology that connects more deeply with end users, drives recurring revenue, profitability, and overall enterprise value. It’s time to focus your product and service offerings on a subscription-based model that will benefit your company the most. Get ready to learn how to sell security systems and supercharge your efforts at this educational session. Ready to not only learn how to sell security systems, but to supercharge your sales?


In this session, our experts will discuss:



Identifying the top products and services consumers want


How to integrate new features and technologies that drive new sales opportunities and RMR


Building a sales program that encourages staff to promote new products and services


Using data from cloud-based service providers to create new marketing and sales outreach


ESX SESSION TRACK

New Markets

Expanding into new markets can be an effective way to grow your business. Having a disciplined approach will help you identify complimentary markets and innovative product and service offerings. Learn how to assess each growth opportunity more accurately and develop a viable go-to-market strategy.


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