However, for many consumers, social media is the first customer-service resource they check before making a purchasing decision. What are your social channels saying about your company? Social media makes it easier than ever for consumers to have influence over your brand. Are you actively listening, providing solid customer service, building trust, and demonstrating expertise? What you are saying — or worse — not saying, will affect buying decisions. Join this education session to learn how to grow your social media audience.
An important component in your customer engagement strategy is delivering a hyper-personalized experience that tailors products, services, and experiences according to their needs and wants. Learn how this strategy provides an emotional connection between a customer and your brand to buy more and refer more and deepen their loyalty.