ESX 2022

Session Details

June 15

9:15- 10:15AM CT

New Markets

SMBs – Expanding Opportunities with New Services

As the world experiences a digital transformation and a renewed reliance on broadband services, small to medium businesses (SMBs) are poised to invest in their physical security and network systems.

According to Parks Associates, 21% of SMBs report a need for products and monitoring services that deliver safety and security for their employees and business. Currently, one-half of SMBs have a security system, with 45% of those systems being professionally monitored. If you want to how to grow your security business with new services, this is the educational session for you.

In this session, we’ll address:

How remote work arrangements have exposed new security vulnerabilities and increased the need for cyber security solutions

How security providers can benefit from offering value-added services that include on site security and monitoring services, advanced threat detection, wi-fi and network configuration, and other services

How to grow your security business with new services


New Markets

Expanding into new markets can be an effective way to grow your business. Having a disciplined approach will help you identify complimentary markets and innovative product and service offerings. Learn how to assess each growth opportunity more accurately and develop a viable go-to-market strategy.

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