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BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20260604T101500
DTEND;TZID=Asia/Dubai:20260604T113000
DTSTAMP:20260615T132953
CREATED:20260106T233952Z
LAST-MODIFIED:20260409T152416Z
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SUMMARY:Leveling the Playing Field: Competing Online with National Brands
DESCRIPTION:SALES & MARKETINGLeveling the Playing Field: Competing Online with National BrandsNational security brands dominate with massive ad budgets—but that doesn’t mean they win at the local level. In fact\, regional integrators and dealers have a unique edge when they learn how to leverage Local SEO and Google Business Profiles effectively\, including how Generative Engine Optimization (GEO) is evolving the search landscape. National security brands dominate with massive ad budgets—but that doesn’t mean they win at the local level. In fact\, regional integrators and dealers have a unique edge when they learn how to leverage sales and marketing effectively. This session will teach you how to compete—and win—online in your market\, even if you don’t have a corporate-sized marketing budget. Learn how to optimize your digital presence so that when local prospects search for security\, surveillance\, or life safety services\, your business appears first and stands out as credible. We’ll cover proven strategies for improving your presence\, managing your personal and business profile\, collecting impactful reviews\, and building an online reputation that outperforms the national players in your service area. \nThe ESA team is excited to see you at this event. Leveling the Playing Field: Competing Online with National Brands \nIn this session\, you’ll learn: How to outrank national brands in local search on a smaller budget. A review strategy that builds trust and credibility fast. How to leverage local expertise as your competitive edge online. How AI-powered search and GEO are changing the game. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n					\n					\n					\n						\n							\n								\n							\n						\n					Brian PageDirector of Data Center Solutions at Minuteman Security and Life Safety \n					\n					\n					\n						\n							\n								\n							\n						\n					Marvin SmithPresident of Orlando Emergency Signal \n					\n					\n					\n						\n							\n								\n							\n						\n					Kathy SizemoreCEO of A-Bell AlarmsModerator \n					\n					\n					\n						\n							\n								\n							\n						\n					Janet FennerPresident of Defined Marketing \nESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations\, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams\, leverage data-driven marketing\, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).  \nThis Track is sponsored by:
URL:https://esxweb.com/event/leveling-the-playing-field-competing-online-with-national-brands/
CATEGORIES:Education Sessions
ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_SalesMarketing.png
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DTSTART;TZID=Asia/Dubai:20260604T101500
DTEND;TZID=Asia/Dubai:20260604T113000
DTSTAMP:20260615T132953
CREATED:20260108T002222Z
LAST-MODIFIED:20260421T143659Z
UID:10000135-1780568100-1780572600@esxweb.com
SUMMARY:Profit in Focus: Real-Time Gross Margin Reporting
DESCRIPTION:FIELD OPERATIONS Profit in Focus: Real-Time Gross Margin ReportingIf you can’t measure it\, you can’t improve it. Weekly gross margin reports provide visibility into technician performance and profitability\, yet many integrators in the security and life safety industry struggle to establish a consistent system for tracking and applying the data.In this session\, you’ll learn how to design meaningful gross margin reports\, integrate them into your weekly operations\, and use scorecards to keep your team accountable and aligned. Hear how integrators are transforming their businesses by making gross margin reporting a core driver of their growth and profitability strategy. \nThe ESA team is excited to see you at this event. Profit in Focus: Real-Time Gross Margin Reporting  \nIn this session\, you’ll learn: Design meaningful gross margin reports that reveal technician performance and profitability. Integrate weekly tracking systems into operations for consistent visibility. Use scorecards to drive accountability and align your team with financial goals. Transform reporting data into actionable strategies that fuel growth. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n					\n					\n					\n						\n							\n								\n							\n						\n					Amy BeckerPresident at Astute Financial Consulting \n					\n					\n					\n						\n							\n								\n							\n						\n					Dena DomeyChief Financial Officer at Alarm New England \n					\n					\n					\n						\n							\n								\n							\n						\n					John NemerofskyChief Operating Officer of SAGE Integration \nESX EDUCATION TRACKField OperationsLearn how to streamline scheduling\, optimize dispatching\, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing\, quality control\, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities\, enabling smarter decisions and proactive problem-solving.  \nThis Track is sponsored by:
URL:https://esxweb.com/event/profit-in-focus-real-time-gross-margin-reporting/
CATEGORIES:Education Sessions
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DTSTART;TZID=Asia/Dubai:20260604T101500
DTEND;TZID=Asia/Dubai:20260604T113000
DTSTAMP:20260615T132953
CREATED:20260108T211852Z
LAST-MODIFIED:20260531T223711Z
UID:10000141-1780568100-1780572600@esxweb.com
SUMMARY:The New Workplace: Aligning Remote\, Office\, and Field Teams
DESCRIPTION:MANAGEMENTThe New Workplace: Aligning Remote\, Office\, and Field TeamsRemote and hybrid work models have reshaped how security companies manage their workforce—but they also bring hidden costs\, compliance risks\, and cultural trade-offs. From deciding when (and how often) employees should be in the office to navigating insurance and tax implications for technicians who take company vehicles home\, leaders face complex choices. This session examines the operational\, financial\, and people-related factors of hybrid and remote work\, offering practical guidance to balance flexibility with accountability. Walk away with insights on structuring a workforce model that supports your employees\, safeguards your business\, and drives long-term efficiency.  \nThe ESA team is excited to see you at this event. The New Workplace: Aligning Remote\, Office\, and Field Teams \nIn this session\, you’ll learn to: Balance flexibility\, accountability\, and culture across remote\, office\, and field teams. Navigate compliance\, insurance\, and tax considerations in hybrid work models. Evaluate the financial and operational impacts of remote and on-site policies. Design a workforce structure that supports employees and drives long-term efficiency. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n					\n					\n					\n						\n							\n								\n							\n						\n					April ChastainVP Internal Operations & Merger Implementation at Owen Security Solutions \n					\n					\n					\n						\n							\n								ESX-Speakers-Rob Bado\n							\n						\n					Rob BadoVice President of Sales and Marketing at Post Alarm SystemsModerator \n					\n					\n					\n						\n							\n								\n							\n						\n					Kirk MacDowellPresident of MacGuard Security Advisors Inc. \nESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE
URL:https://esxweb.com/event/the-new-workplace-aligning-remote-office-and-field-teams/
CATEGORIES:Education Sessions
ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management.png
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DTSTART;TZID=Asia/Dubai:20260604T101500
DTEND;TZID=Asia/Dubai:20260604T113000
DTSTAMP:20260615T132953
CREATED:20260108T215042Z
LAST-MODIFIED:20260409T153307Z
UID:10000144-1780568100-1780572600@esxweb.com
SUMMARY:From Alarm to Action: The Future of Emergency Response
DESCRIPTION:MONITORINGFrom Alarm to Action: The Future of Emergency ResponseThe alarm industry is at a crossroads as emergency response demands greater speed\, accuracy\, and validation. Standards such as AVS-01 and protocols like ASAP to PSAP are reshaping how monitoring centers engage with public safety\, creating both challenges and opportunities.As the industry adapts\, monitoring can shift from a back-end necessity into a trusted\, front-line driver of safety\, compliance\, and confidence for all stakeholders. This session explores what’s changing\, why it matters\, and how to stay ahead. \nThe ESA team is excited to see you at this event. From Alarm to Action: The Future of Emergency Response \nIn this session\, you’ll learn to: Navigate emerging standards like AVS-01 and ASAP to PSAP for compliance and competitive advantage. Position monitoring as a front-line safety resource that builds trust with first responders and customers. Adapt your strategy to evolving emergency response demands and capitalize on industry shifts. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n					\n					\n					\n						\n							\n								\n							\n						\n					John ChiaramontePresident of Consulting Services at Mission Critical Partners \n					\n					\n					\n						\n							\n								\n							\n						\n					Bob FinneyDirector of Collier County Sheriff’s Office \n					\n					\n					\n						\n							\n								\n							\n						\n					Mike PicciolaVice President Monitoring and Customer Care at ADTModerator \n					\n					\n					\n						\n							\n								\n							\n						\n					Anthony IannoneDirector at Affiliated Monitoring \nESX EDUCATION TRACKMonitoringMonitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is designed for integrators who want to maximize profitability\, drive innovation\, and deliver greater customer value from their monitoring services\, whether in-house or through a third-party provider. \nThis Track is sponsored by:
URL:https://esxweb.com/event/from-alarm-to-action-the-future-of-emergency-response/
CATEGORIES:Education Sessions
ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Monitoring.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260604T114500
DTEND;TZID=UTC:20260604T130000
DTSTAMP:20260615T132953
CREATED:20251205T193511Z
LAST-MODIFIED:20260520T184636Z
UID:10000116-1780573500-1780578000@esxweb.com
SUMMARY:Closing Luncheon: The U.S. Electronic Security and Life Safety Market
DESCRIPTION:Closing LuncheonThe U.S. Electronic Security and Life Safety Market in 2026Technology Shifts\, Capital Trends\, and What They Mean for Your Business\n2026 will reward integrators and dealers who understand where the market is heading—and expose those who don’t. AI adoption\, recurring revenue pressure\, labor costs\, and accelerating consolidation are already changing how security and life safety businesses compete\, grow\, and are valued. \nIn this session\, industry expert Michael Barnes will break down the latest U.S. market data—revenue trends\, operating benchmarks\, and capital flows—and explain exactly what it means for making decisions about technology investment\, pricing\, staffing\, and long-term strategy. \nIf you’re responsible for protecting margins\, choosing where to invest\, or positioning your company for future value\, this is not a session to skip. You’ll leave with clear signals on where opportunity is forming\, where risk is increasing\, and how smart dealers and integrators are preparing for the next year. \nAbout This Speaker\nHow To Turn Yourself and Your Organization into an Innovation Machine.Michael Barnes is the President of Barnes Associates\, Inc. a consulting and advisory firm that specializes in providing financing\, acquisition\, divestiture and strategic planning services. Since founding the firm in 1986\, Michael has been involved in more than 280 security alarm acquisitions and financings\, with an aggregate transaction value exceeding $29 billion. Michael currently serves on the board of directors of the Electronic Security Association (ESA). He also lectures at numerous events within the security alarm industry on matters relating to acquisitions\, the availability of capital\, and the operating dynamics and performance of alarm companies. Michael was the 13th person to be inducted into the Security Alarm Industry Hall of Fame\, an honor he received in 2004. \nTUESDAY\, JUNE 2 – 9:20 – 9:35AMSpecial Announcement: ESA Industry Research CenterESA is unveiling a new initiative\, the ESA Industry Research Center\, aimed at helping integrators and dealers better understand the market forces shaping business today and tomorrow. Backed by Beacon Economics and ESA Chief Economist Christopher Thornberg\, PhD\, this effort will provide meaningful insight to support smarter planning and stronger growth. \nBuilt to support the security industry\, this effort will focus on the key factors that influence performance\, resilience\, and future success. With the partnership with Beacon\, the ESA Industry Research Center will build an Industry Performance Index (IPI) based on:  \n\nBusiness Activity & Market Growth to highlight current conditions and future demand.\nWorkforce Capacity & Pressure to examine labor availability and operational strain.\nRevenue & Business Model Health to help assess business strength and sustainability.\nTechnology & AI Adoption to explore how emerging tools are changing the industry.\n\nThis first-of-its-kind initiative is designed to give integrators\, dealers\, and industry leaders a clearer view of where the market stands today and where it’s headed next. \nVideo Link goes in section ( it should be 1920×800 px )Key Takeaways:How to institutionalize curiosity\, asking better questions to stay competitive and relevant to your customers How to determine blind spots within your organization and avoid falling into the “expert trap" How to create a more innovative culture that leads to results and drives growth True creative work exists in the gap between what you have and what you think you need. The ESX Keynote Luncheon will provide the tools your team needs to become more innovative.\nThe Security Technician of the Year Award Will Be PresentedThe Sara E. Jackson Memorial Award\, which honors the memory of the 1950-51 ESA President\, recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee\, task force or board. \nThe award is graciously sponsored by Telguard\, ESA’s exclusive Platinum Executive Strategic Partner. \nAbout this Speaker\nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nClosing Luncheon\nThe ESX Closing Luncheon will take place on the ESX Main Stage and bring attendees together for timely industry insights\, economic outlook discussions\, and peer connection with leaders across the electronic security and life safety industry. This plated luncheon will feature programming focused on the trends\, business challenges\, and market forces shaping the future of the industry\, providing attendees with valuable perspective to support strategic planning and long-term growth. Register here. \nThis event is sponsored by: \n					\n					\n					\n						\n							\n								\n							\n						\n					Sponsor This Event!Become a Sponsor for ESX Today!
URL:https://esxweb.com/event/closing-luncheon/
LOCATION:Grand Ballroom
CATEGORIES:Main Stage
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